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    06-Aug-2015
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  1. 1. ! SMEs ECOMMERCE ? Thailand Ecommerce Forum at e-BIZ expo 14 June 2015
  2. 2. Brief intro about me Im Wai (Thanawat Malabuppha) Over 10-year experience as an Entrepreneur Started up a price comparison website business after graduated in 2004 CEO and Co-Founder of Priceza Built Priceza from scratch until serving over 5.5 million monthly active users Started Priceza in 2010 and breakeven in 2011 Bootstrapping since the beginning and and got funding from CyberAgent Ventures in 2013 Im a Daddy with one Kid
  3. 3. Our Passion is to Empower Consumers for Smarter Shopping Three Founders started Priceza back in 2010. We are friends studying Computer Engineering at Chulalongkorn University. Now, over 30 team members as of May 2015 working in Thailand and Indonesia
  4. 4. SearchProduct Name CekHargaSebelumBelanja
  5. 5. NO.1 Price Comparison Site in Thailand and Indonesia 5.5 Millions Monthly Active Shopper Traffic 180,000 Visitors Every Day! Its around 3X Super Bowl Stadium of People that want to Shop!
  6. 6. Priceza Philippines Pop: 108m Launching March 6, 2015 Priceza targets >500m consumers and aims to Dominate Market to be NO.1 Price Comparison in SEA Priceza Thailand Bangkok Pop: 68m Jan 1, 2010 Priceza Malaysia Pop: 30m Launching March 6, 2015 Priceza Indonesia Pop: 254m May 1, 2013 Priceza Vietnam Pop: 93m Launching June 2015 Our target is to Dominate the market to be the NO.1 Price Comparison Shopping in SEA. We will show to EC sites that we can send tons of quality traffic to them. We will not charge them until we show them that we can bring performance. Source: CIA World Factbook, July 2014 estimates Priceza Singapore Pop: 6m Launching March 6, 2015
  7. 7. 5 (5Cs) 1. Core Focus - / 2. Content Marketing - 3. Community Building - 4. Channels - 5. CRM -
  8. 8. C1: Core Focus - / !! ? ?
  9. 9. ... 10
  10. 10. ... Zoe Scarf
  11. 11. C2: Content Marketing - VDO
  12. 12.
  13. 13.
  14. 14.
  15. 15. 30%!!
  16. 16. C3: Community Building - - Customer Review Community Commerce !
  17. 17. 2.5 !!!
  18. 18. C4: Channels - (Multi-Channel Retailing) Your own website Marketplace Daily Deal Social Media Facebook IG LINE Price Comparison Department Stores / Shops
  19. 19. www.zoe-brand.com
  20. 20. C5: CRM - ? (Repeat Buying) Email Marketing Facebook Advertising
  21. 21. ! SMEs ECOMMERCE ?
  22. 22. Domino Chain Reaction https://youtu.be/5JCm5FY-dEY
  23. 23. 5 (5Cs) 1. Core Focus - / 2. Content Marketing - 3. Community Building - 4. Channels - 5. CRM -
  24. 24. Open for Questions Thanawat Malabuppha (waiwaiworld) Website: http://waiwaiworld.com FB.com/Wai.Thanawat