[IDEA∞CAFE]創意行銷 | LINE@行銷-您依賴(LINE)對了嗎？
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[IDEA∞CAFE] 創意行銷活動 Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved. www.tien-chang.com LINE行銷 您依賴(LINE)對了嗎？ 2015/03/04
Transcript of [IDEA∞CAFE]創意行銷 | LINE@行銷-您依賴(LINE)對了嗎？
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[IDEA∞CAFE]
創意行銷活動
Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved.www.tien-chang.com
LINE行銷您依賴(LINE)對了嗎？
2015/03/04
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劉滄碩
andyliuonline.com
創意思考
網路行銷
簡報技巧
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＋
青輔會「青年創業教育育成輔導計畫」評審 勞委會「多元就業開發方案」諮詢輔導委員 經濟部中小企業處「電子商務競賽」督導 台中科技大學 網路行銷 兼任講師 台北城市大學.聖約翰科技大學 網路行銷 業界講師 台北市動物園 貓熊明信片設計競賽評審 數位時代雜誌專欄、工商時報專欄作者
評審 講師
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測驗
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您是否有超過 百萬的行銷預算？
YESYES NO
Q
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Q您是否每天都有使用
LINE
YESYES NO
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Q您是否曾經使用LINE
成功銷售過商品？
YESYES NO
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LINE Creators Market
官方帳號
遊戲合作夥伴
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生活圈
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行動商務 如何投入
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數據update 2015/03/01
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170050.8% 49.2%
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33大理由大理由一定要用20152015
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1REASON
黏度>FB
71.8 min/Day
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2REASON
行動商務
92%
超高到達率
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3REASON
完全免費
全面開放申請
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50以上 28.5%
40~49 20.3%
30~39 23.2%
20~29 18.7%
15~19 9.3%
62.2%
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50以上 28.5%
40~49 20.3%
30~39 23.2%
20~29 18.7%
15~19 9.3%
28.5%Opportunities
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新規定update 2015/01/23
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全面開放業種全面開放，企業、品牌等非在地店家全面開放申請！
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完全免費群發訊息：每月1,000則！04/30 前超值免費
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1000群發訊息：每月1,000則！04/30 前超值免費
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投稿至動態消息: 無限
訊息則數計算方式發送當下總有效好友人數 x 訊息發送次數（對話框）
100 3x =300有效好友人數 發送次數 使用訊息總數
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798群發訊息：每月50,000則！04/30 前超值免費
推廣方案
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JUST DO IT「LINEat」
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功能
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1:1聊天1
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1:1聊天01 自動回訊
02 管理訊息
03 分派訊息
04 多人管理
圖片版權屬於LINE公司( http://at.line.me/tw )所有，請勿轉載
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關鍵字回覆訊息你好，想請問有關於LINE@ 最近什麼時候會開課呢？
你好，目前非營業時間，有什麼可以為您服務的： A1 - 課程地址 A2 - 最近課程資訊 A3 - 最新課程優惠
A2
最近課程資訊如下： 2015/05/12 免費LINE@行銷業績倍增術
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行動官網2
圖片版權屬於LINE公司( http://at.line.me/tw )所有，請勿轉載
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行動官網
01 圖文並茂
02 定位搜尋
03 無限訊息
圖片版權屬於LINE公司( http://at.line.me/tw )所有，請勿轉載
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即時優惠3圖片版權屬於LINE公司( http://at.line.me/tw )所有，請勿轉載
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即時優惠01 限時折扣
02 圖片影音
03 限量抽獎
04 管理方便圖片版權屬於LINE公司( http://at.line.me/tw )所有，請勿轉載
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調查功能
圖片版權屬於LINE公司( http://at.line.me/tw )所有，請勿轉載
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後台數據庫
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闖關 時間
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01
02
沒有對錯
想得越多加分越多
闖關規則
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關卡 關卡 關卡好友
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促銷 行銷≠
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價格成本 品牌
促銷問題
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話題
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特製隱藏版
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體驗不增加成本
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特製隱藏版
體驗不增加成本
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關卡 關卡好友 封鎖
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節慶
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任務
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任務節慶
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實體 活動
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關卡好友 封鎖 開封
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專屬
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分享
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分享專屬
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