DMZ 에게 기대 하다 .

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DMZ 에게 기대 하다. 내국인 인식변화를 위한 커뮤니케이션 전략. 기대되는 아이들. Contents. Situation analysis. What is Problem?. Solution. IMC. 1. Situation analysis. DMZ 분석. 커뮤니케이션 분석. 소비자분석. 1. Situation analysis. DMZ 분석 – 과거의 DMZ 는. 아픔. ‘ 민족의 아픔과 눈물 ’. 전쟁. 분단. ‘ 우리가 너와 나로 나뉜 ’. ‘ 보고 싶어도 갈수가 없는 ’. - PowerPoint PPT Presentation

Transcript of DMZ 에게 기대 하다 .

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DMZ .

Situation analysisWhat is Problem?SolutionIMCContents1. Situation analysisDMZ DMZ.

1. Situation analysisDMZ DMZ

.1. Situation analysisDMZ DMZ

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1. Situation analysisDMZ

7

TIME AISA 15

1 1 DMZ.

DMZ : , 2011.5.11 : , 2009.11.24 : , 2008.10.281. Situation analysisDMZ DMZ

Time - Bill ClintonDMZ .DMZ is the place to go just once in life.

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2. What is Problem?Case Study

2. What is Problem? -DMZ, . : : 2009 77166923892491741188275

Q. DMZ ? : 11.05.12 N = 10083%12% 5%2. What is Problem?Interview

Q. DMZ ? : 11.04.29 N = 4

? .. . ?DMZ? DMZ ? .( 24 )(27 )( 23 ) -

DMZ ? ?? ( 26 )

2. What is Problem?Interview -

DMZ : 11.05.10 N = 20 DMZ

DMZ .2. What is Problem?DMZ DMZ

Communication DMZ

- DMZ DMZ .2. What is Problem? : PeoplePlaceCultureQuality ofExperienceActivities - - DMZPeople : .Quality of Experience : .Place : , .Culture : ,, , .Activities : .

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(New yorker, Parisien) ,,

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DMZ !

. - Simon Anholt

Awareness of citizens about their cities indicates the city`s competitiveness.2. What is Problem?Case study

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Key word DMZ !! Key word .

3. SolutionTarget Target InsightConcept ?3. SolutionTarget

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233. Solution

: LG LOVE GGeneration-GG?1988 Green Global G . , .

Target 3. SolutionTarget Insight

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3. SolutionTarget Insight ?

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... . : http://twitter.com/jeonhosik

: http://twitter.com/#!/yjseo244 .

: http://twitter.com/cheezmic ..

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3. SolutionConcept DMZ DMZ 88 DMZ

DMZ . [] . .Concept word. DMZDMZ, It is Expected.

Concept slogan

4. IMCATLPromotionBTLMedia Plan4. IMCATL . ( 15)

ATL . ( 15)

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( ): .(). : Se espera que.() :

.( ) : .( ): . : It is Expected.().

NA# : . DMZ DMZ .4. IMC

( )DMZ 354. IMCATL DMZ . (TVCF 1.30)

DMZ 369

4. IMCATL DMZ . (TVCF 30) : DMZ . :DMZ . : DMZ 369 NA#) . NA#) ., NA#) . DMZDMZ NA#)DMZ .DMZ DMZ . : AudioVideoAudioVideoAudio Audio

4. IMCATL DMZ . (TVCF 2. 30)

4. IMCATL DMZ . (TVCF 30)

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4. IMCATL DMZ (CM )

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CM

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& DMZ .

4. IMCBTL Online banner2. .

3. / DMZ .

DMZ DMZ .1. DMZ .

414. IMCBTL SNS Foursquare(SNS )

SNS Foursquare(SNS )DMZ , .

DMZ ! !!Foursquare : SNS, . : DMZ , DMZ , .4. IMCBTL

DMZ, DMZ .

4. IMCBTL

DMZ DMZ (DMZ) DMZ ,, DMZ, .4. IMCBTL

DMZ DMZ, . DMZ , , . , DMZ .4. IMCPromotion D.eco zoneD.Eco Zone DMZ DMZ .D.eco Zone

D.Eco Zone DMZ (,,) .D.Eco Zone , , D.Eco Zone .

4. IMC123456789101112ATL .ATL . ATL . ATL DMZ CM BTL Online banner BTL - SNS FoursquareBTL - BTL Promotion D.eco ZoneATL &GTX ATL & BTL BTL Media Plan .,, .DMZ .. DMZ