Download - DMZ 에게 기대 하다 .

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DMZ .

Situation analysisWhat is Problem?SolutionIMCContents1. Situation analysisDMZ DMZ.

1. Situation analysisDMZ DMZ

.1. Situation analysisDMZ DMZ

620082010200920075,728,8166,162,0316,084,6124,939,691 : 2007~2010 DMZ DMZ

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1. Situation analysisDMZ

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TIME AISA 15

1 1 DMZ.

DMZ : , 2011.5.11 : , 2009.11.24 : , 2008.10.281. Situation analysisDMZ DMZ

Time - Bill ClintonDMZ .DMZ is the place to go just once in life.

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2. What is Problem?Case Study

2. What is Problem? -DMZ, . : : 2009 77166923892491741188275

Q. DMZ ? : 11.05.12 N = 10083%12% 5%2. What is Problem?Interview

Q. DMZ ? : 11.04.29 N = 4

? .. . ?DMZ? DMZ ? .( 24 )(27 )( 23 ) -

DMZ ? ?? ( 26 )

2. What is Problem?Interview -

DMZ : 11.05.10 N = 20 DMZ

DMZ .2. What is Problem?DMZ DMZ

Communication DMZ

- DMZ DMZ .2. What is Problem? : PeoplePlaceCultureQuality ofExperienceActivities - - DMZPeople : .Quality of Experience : .Place : , .Culture : ,, , .Activities : .

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172. What is Problem? ? , , , , .

(New yorker, Parisien) ,,

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. - Simon Anholt

Awareness of citizens about their cities indicates the city`s competitiveness.2. What is Problem?Case study

, Key word , .

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Key word DMZ !! Key word .

3. SolutionTarget Target InsightConcept ?3. SolutionTarget

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233. Solution

: LG LOVE GGeneration-GG?1988 Green Global G . , .

Target 3. SolutionTarget Insight

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3. SolutionTarget Insight ?

365 .20 : 20 ? : 11.03.27.86.2%...12.6%. 1.2%

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:http://twitter.com/tbalaldz , .

... . : http://twitter.com/jeonhosik

: http://twitter.com/#!/yjseo244 .

: http://twitter.com/cheezmic ..

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3. SolutionConcept DMZ DMZ 88 DMZ

DMZ . [] . .Concept word. DMZDMZ, It is Expected.

Concept slogan

4. IMCATLPromotionBTLMedia Plan4. IMCATL . ( 15)

ATL . ( 15)

AudioVideoAudioVideo : DMZ !( ): .: Es wird erwartet.().

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NA# : . DMZ DMZ .4. IMC

( )DMZ 354. IMCATL DMZ . (TVCF 1.30)

DMZ 369

4. IMCATL DMZ . (TVCF 30) : DMZ . :DMZ . : DMZ 369 NA#) . NA#) ., NA#) . DMZDMZ NA#)DMZ .DMZ DMZ . : AudioVideoAudioVideoAudio Audio

4. IMCATL DMZ . (TVCF 2. 30)

4. IMCATL DMZ . (TVCF 30)

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4. IMCATL DMZ (CM )

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CM

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4. IMCBTL Online banner2. .

3. / DMZ .

DMZ DMZ .1. DMZ .

414. IMCBTL SNS Foursquare(SNS )

SNS Foursquare(SNS )DMZ , .

DMZ ! !!Foursquare : SNS, . : DMZ , DMZ , .4. IMCBTL

DMZ, DMZ .

4. IMCBTL

DMZ DMZ (DMZ) DMZ ,, DMZ, .4. IMCBTL

DMZ DMZ, . DMZ , , . , DMZ .4. IMCPromotion D.eco zoneD.Eco Zone DMZ DMZ .D.eco Zone

D.Eco Zone DMZ (,,) .D.Eco Zone , , D.Eco Zone .

4. IMC123456789101112ATL .ATL . ATL . ATL DMZ CM BTL Online banner BTL - SNS FoursquareBTL - BTL Promotion D.eco ZoneATL &GTX ATL & BTL BTL Media Plan .,, .DMZ .. DMZ