Web Listening - Young Digital Lab
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LISTENINGDAGLI OBIETTIVI AI TOOL
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Cluetrain Manifesto
Il mercato online conosce i prodotti meglio delle aziende che li fanno.
E se una cosa è buona o cattiva, comunque lo dicono a tutti.
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L’ascolto della rete è composto da tutte quelle attività che portano ad
analizzare le conversazioni che avvengono all’interno di siti internet,
blog, forum o social network.
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Tipologie di siti web più visitati:
Motori di Ricerca Social Network Forum e Community
fonte: alexa.com
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I consigli personali e le opinioni pubblicate online dai consumatori rappresentano le forme di advertising ritenute più affidabili.
fonte: osservatorio multicanalità 2012
34% degli italiani cerca informazioni in internet prima di andare in negozio (+4% rispetto al 2011)
56% degli utenti online comprano da e-commerce
21 mln sono i consumatori che leggono recensioni online prima dell’acquisto
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È fondamentale saper valutare le fonti per concentrare l’ascolto solamente dove è realmente importante.
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Online ≠ Offline
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Free Tool Pay Tool
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FREE TOOLStrumenti gratuiti online ce ne sono un’infinità, ma sono adatti solo per svolgere delle ricerche base e superficiali.
PRO Gratuiti Veloci e di facile utilizzo Non hanno scadenze
CONTRO Non forniscono ricerche
dettagliate Non si possono modificare
i risultati Spariscono da un giorno
all’altro
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Motore di ricerca incentrato sui social network. Comprende una parte semantica e una anlitica per Twitter.
TOPSY http://topsy.com
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Strumento che mette a confronto la crescita delle fan base di pagine Facebook, Google+ e Twitter.
WILDFIRE https://monitor.wildfireapp.com
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Motore di ricerca simile a Google che restituisce risultati sia nel campo semantico, sia in quello social. Ha anche una parte di analytics.
ICEROCKET http://www.icerocket.com/
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Piattaforma canadese che svolge ricerche in tutto il mondo. È divisa in due software: uno dedicato alle ricerche e uno all’analisi della reputazione online.
SYSOMOS http://www.sysomos.com/
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Piattaforma inglese che svolge analisi semantiche e social in oltre 30 lingue tra cui russo, cinese e arabo.
SYNTHESIO http://synthesio.com/corporate/en
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Piattaforma cinese che permette di analizzare sia i social network asiatici, sia le ricerche dai motori di ricerca.
KAWO http://kawo.com/
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RTL & GOLDENPOINT
Fonte: http://blackcat.bloggy.biz/archive/3280.html
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GAROFALO
Fonte: https://www.facebook.com/photo.php?fbid=10153324604210179&set=pb.24869470178.-2207520000.1381946975.&type=3&theater
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BREVI
Fonte: http://forum.alfemminile.com/forum/f117/__f4186_f117-Opinioni-su-brevi-ovo-car.html
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Alessandro Rigato
@Ale_Rigato
alessandrorigato
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GRAZIE!