DAIKIN TÜRKİYE YAYINIDIR / PUBLISHED BY DAIKIN TURKEY

NİSAN/APRIL MAYIS/MAY HAZİRAN/JUNE 2013 SAYI/ISSUE 20

DAIKIN TÜRKİYE, VRV 4’ÜN LANSMANINI GERÇEKLEŞTİRDİDAIKIN TURKEY LAUNCHED VRV4

GÖLMAHAL VİLLALARI’NDA DAIKIN TERCİHİDAIKIN CHOSEN FOR GÖLMAHAL VILLAS

RESİMLİ OSMANLI TARİHİ: MİNYATÜRLERTHE OTTOMAN HISTORY IN PICTURES: MINIATURES

AIRFEL LOGOSU YENİLENDİAIRFEL HAS A NEW LOGO

SANT‹GRAT 3

ÖNSÖZ/FOREWORD

Daikin grows, targets grow!

Daikin Turkey had a process of union to complete, and a project of

structuring ahead. At the end of this hardworked and tiresome process,

we achieved perfect harmony with the Japanese and came up with a

perfectly functioning Tuerkish-Japanese hybrid system. This was the first

phase of the project, which we are properly proud of. Now, we are in the

second phase…

Daikin is literally a global giant… It has over 180 affiliate companies in

over 160 countries. The world air conditioning sector has an economic

volume of 82 billion dollars, out of which Daikin realizes 20 billion

dollars. The number of employees have exceeded 45 thousand. Daqikin

is the owner of many innovations and copyrights in its sector. In other

words, it is not only the company with the highest market share, but the

pioneer of its sector.

As we improved our profession with Daikin brand, we showed a

performance that is becoming of it. When the sector grew by 6 per

cent, we have grown by 52 per cent last year. We now own the widest

product range in the industry. We raised our turnover target even higher

to 649 million liras, as well as our goals and assertions. That is, we will

be growing by 25 per cent as the sector grows by 10 per cent, and

be the fastest growing company of our sector. Until now, we achieved

many things, and performed well. From now on, I am certain that we will

achieve even more. And I believe we will achieve them with our business

partners and employees. If we are raising our targets and setting higher

standards, this is because of our faith in you. I thank you once again for

being there on our way to success and leadership.

I believe you will share our enthusiasm as you read our following pages

about these achievements. In addition, you will enjoy many other articles

about life. We have 23 April National Independence and Children’s Day

ahead. I congratulate the fest of our dear children, who are our future.

And the 5th of June is the World Environment Day… As a pioneering

actor of environmental protocols, Daikin does its best. With the EU

20/20/20 directives compatible and up to 28 per cent annual energy

saving VRV IV, Daikin has broken a new ground. From now onwards, we

are going to keep introducing eco-sensitive products.

Have a pleasant read

Hasan ÖnderDaikin Turkey CEO

Daikin büyüyor, hedefler büyüyor!

Daikin Türkiye olarak tamamlamamız gereken bir birleşme sürecimiz, bir

yeniden yapılanma çalışmamız vardı. Çok çalışıp, çok yorulduğumuz bu

sürecin sonunda Japonlar ile mükemmel bir uyum yakaladık ve ortaya

Türk-Japon karması mükemmel işleyen bir sistem çıkardık. Bu, sürecin ilk

aşamasıydı. Bu ilk aşamayı başarıyla tamamlamış olmanın haklı gururunu

hep birlikte yaşıyoruz. Şimdi sürecin ikinci aşamasına geçtik…

Daikin, kelimenin tam anlamıyla bir dünya devi… Dünyada 160’dan fazla

ülkede 180’den fazla bağlı ortaklığı var. Dünya iklimlendirme sektörü 82

milyar dolar bir ekonomik hacme sahip iken, bunun 20 milyar dolarını

Daikin tek başına gerçekleştiriyor. Çalışanlarının sayısı 45 bini aşmış

durumda. Daikin, sektöründe pek çok buluşun ve onlarca patentin sahibi…

Yani sektörün sadece en çok pazar payına sahip olan markası değil,

aynı zamanda öncüsü…

Daikin markasıyla sektördeki iddiamızı artırırken, bu süreçte markamıza

yakışan bir performans gösterdik. Geçen yıl sektör yüzde 6 büyürken biz

yüzde 52 büyüdük. Sektörün en geniş ürün gamına sahip markası olduk.

Bu yıla ilişkin hedef ve iddialarımızı daha da yükselterek ciro hedefimizi

640 milyon liraya çıkardık. Yani sektör yüzde 10 büyürken biz yüzde 25

büyüme kaydedeceğiz ve bu yıl da sektörünün en hızlı büyüyen şirketi

olacağız. Bugüne kadar çok şey başardık, iyi işler çıkardık. Bugünden sonra

daha iyisini yapacağımıza ilişkin inancım tam. Bunu da siz iş ortaklarımız

ve tüm çalışanlarımızla birlikte başaracağımıza inanıyorum. Hedeflerimizi

hiç çekinmeden büyütüyorsak, çıtayı hep daha yükseğe taşıyorsak bu

sizlere duyduğumuz güven sayesindedir. Bize başarıya ve liderliğe giden

yolda destek olduğunuz için hepinize tekrar teşekkür ediyorum.

Sözünü ettiğim bu başarılara ilişkin konuların yer aldığı dergimizi okudukça,

sizin de heyecanımızı paylaşacağınızdan eminim. Bunun yanı sıra hayata

dair birçok konumuzu da keyifle okuyacaksınız. Önümüzde 23 Nisan Ulusal

Egemenlik ve Çocuk Bayramı var. Geleceğimiz,

gözbebeğimiz çocuklarımızın bayramını kutluyorum.

5 Haziran ise Dünya Çevre Günü… Daikin çevre protokollerine ön saflarda

imza atmış bir şirket olarak, üzerine düşeni yapıyor. AB’nin 20/20/20

direktiflerine uygun olarak geliştirilen ve yıllık yüzde 28’e varan oranlarda

enerji tasarrufu sağlayan VRV IV ile Daikin, sektöründe yeni bir dönem

başlattı. Bundan sonra da çevreye duyarlı ürünlerle var olmaya devam

edeceğiz.

Keyifli okumalar

Hasan ÖnderDaikin Türkiye CEO

46

2418

İKLİMLENDİRME SEKTÖRÜNDE DÜNYA LİDERİ OLAN DAKIN’IN

ÇATISI ALTINDA BÜYÜMEYE DEVAM EDEN AIRFEL, LOGOSUNU

YENİLEDİ.

ARJANTİN, GÜNEY AMERİKA’NIN EN POPÜLER ÜLKELERİNDEN

BİRİ. DÜNYANIN BU YANINDAKİ BİZLER İÇİN HALA AZ BİLİNEN BU

COĞRAFYA HAKKINDA BİRKAÇ BİLGİ…

KURULAN YAŞAM ALANININ, ÇEVREYE SAYGILI

DURUŞU İLE FARK YARATTIĞI GÖLMAHAL

VİLLALARI’NDA DA VERİMLİLİĞİ YÜKSEK, ÇEVRE

DOSTU DAIKIN ALTHERMA ISI POMPASI TERCİH

EDİLDİ.

DAIKIN TÜRKİYE, BAŞARI İLE TAMAMLANAN 2012 YILININ ARDINDAN BAYİLERİNİ BEYRUT’TA AĞIRLADI. ZİRVENİN SLOGANI İSE “HEP BİRLİKTE ZİRVEYE” OLARAK BELİRLENDİ.

MAINTAINING ITS GROWTH UNDER THE ROOF OF THE WORLD AIR CONDITIONING LEADER DAKIN, AIRFEL RENEWED ITS LOGO.

ARGENTINA IS A POPULAR SOUTH AMERICAN DESTINATION. HERE ARE SOME NOTES ON THIS TERRITORY, STILL REMOTE TO US ON THE OTHER SIDE OF THE WORLD…

FOR GÖLMAHAL VILLAS, WHERE RESIDENCES SHINE OUT WITH THEIR ENVIRONMENTAL RESPECT, HIGHLY EFFICIENT ECO-FRIENDLY DAIKIN ALTHERMA HEAT PUMP IS CHOSEN.

AFTER A SUCCESSFUL 2012, DAIKIN TURKEY ENTERTAINED ITS DEALERS IN BEIRUT. THE MOTTO OF THE SUMMIT WAS “TOGETHER TO THE TOP”.

4 SANT‹GRAT

İÇİNDEKİLER/CONTENTS

76

VRV SİSTEMLER’İN MUCİDİ DAIKIN, 4’ÜNCÜ NESİL VRV’Yİ TÜRKİYE’DE TANITTI. AB’NİN 20/20/20 DİREKTİFLERİNE UYGUN OLARAK GELİŞTİRİLEN VRV IV, YILLIK YÜZDE 28’E VARAN ORANLARDA ENERJİ TASARRUFU SAĞLIYOR.

AS THE INNOVATOR OF VRV SYSTEMS, DAIKIN INTRODUCED THE 4TH GENERATION VRV IN TURKEY. DEVELOPED IN LINE WITH EU’S 20/20/20 DIRECTIVES, THE VRV IV ENABLES UP TO 28% ANNUAL ENERGY SAVING. 14

İBB ŞEHİR TİYATROLARI, 23 NİSAN ÇOCUK BAYRAMI’NI BU YIL DA TİYATRO ŞENLİĞİYLE KUTLUYOR. GEÇEN YIL 30 BİNE YAKIN ÇOCUĞUN TİYATROYLA BULUŞTUĞU ŞENLİĞİN 29’UNCUSU, 22-28 NİSAN 2013’DE GERÇEKLEŞECEK.

İBB MUNICIPAL THEATERS CELEBRATE THE APRIL 23RD CHILDREN’S DAY ONCE AGAIN WITH A THEATER FESTIVAL. THE 29TH YEAR OF THE FESTIVAL, WHICH INTRODUCED THEATER TO 30 THOUSAND CHILDREN LAST YEAR, TAKES PLACE BETWEEN 22-28 APRIL 2013. 28

NAKKAŞLARIN BİNBİR EMEKLE KAĞIDA İŞLEDİĞİ SANAT ESERLERİ YANİ MİNYATÜRLER ELİMİZDEKİ SAYILI GÖRSEL TARİHİ BELGELERDEN... TÖRENLER, SAVAŞLAR, DÜĞÜNLER…

MINIATURES, THE ARTWORKSEXQUISITELY ELABORATED ON PAPER BY MURALISTS, ARE AMONG THE RARE VISUAL HISTORICAL RECORDS THAT MANAGED TO SURVIVE. CEREMONIES, BATTLES, WEDDINGS… 32

DÜNYANIN EN BÜYÜK ISITMA SOĞUTMA VE ENERJİ FUARI OLAN ISH FRANKFURT, BU YIL DAIKIN, ROTEX VE AIRFEL MARKALARININ ISITMA SEKTÖRÜNDEKİ İDDİASINA TANIK OLDU.

WORLD’S BIGGEST HEATING, COOLING AND ENERGY FAIR ISH FRANKFURT WITNESSED THE PROFESSION OF DAIKIN, ROTEX AND AIRFEL IN THE HEATING SECTOR THIS YEAR. 38

MEKSA YATIRIM MENKUL DEĞERLER GENEL MÜDÜR YARDIMCISI FİGEN ÖZAVCI, TÜRKİYE VE DÜNYA EKONOMİSİNİ SİZ OKUYUCULARIMIZ İÇİN DEĞERLENDİRDİ.

MEKSA INVESTMENT AND SECURITIES VICE PRESIDENT FİGEN ÖZAVCI EVALUATED THE TURKISH AND THE GLOBAL ECONOMY FOR OUR READERS. 52

SÜRDÜRÜLEBİLİR VE DENGELİ BİR YAŞAM İÇİN ÇEVREYİ KORUMAK GEREKİYOR. BU KONUDA BİR DUYARLILIK YARATMAK, BİLİNÇ OLUŞTURMAK İÇİN 5 HAZİRAN ‘DÜNYA ÇEVRE’ GÜNÜ OLARAK İLAN EDİLDİ.

ENVIRONMENTAL PROTECTION IS CRUCIAL FOR A SUSTAINABLE AND BALANCED LIFE. IN ORDER TO CREATE SENSITIVITY AND RAISE AWARENESS, JUNE 5TH IS CELEBRATED AS “WORLD ENVIRONMENT DAY”. 60

SATIŞ GELİRİNİZİ ARTIRMANIN ‘FARKLI’ YOLLARI” İSİMLİ KONUMUZ BELKİ DE ÖNÜNÜZDE YENİ UFUKLAR AÇACAK!

OUR ARTICLE ON THE “ALTERNATIVE WAYS TO RAISE YOUR SALES INCOME” WILL OPEN YOU NEW HORIZONS! 68

SON YILLARIN EN TRENDY SAĞLIK OLAYI GLUTENSİZ ÜRÜNLERLE BESLENEREK YAPILAN DİYET… ŞİMDİ ÜNLÜ ÜNSÜZ HERKES ‘GLUTENSİZ MUCİZE’DEN YARARLANMAK İSTİYOR.

THE RESENT HEALTH TREND IS THE GLUTEN-FREE DIET… NOW EVERYONE FROM CELEBRITIES TO ORDINARY PEOPLE ARE AFTER THE BENEFITS OF ‘GLUTEN-FREE MIRACLE’. 72

SANT‹GRAT 5

NİSAN/APRIL MAYIS/MAY HAZİRAN/JUNE 2013 SAYI/ISSUE 20

Daikin Isıtma ve Soğutma Sistemleri San. Tic. A.Ş. Adına İmtiyaz Sahibi

On Behalf of Daikin Air Conditioning Ind. Trade Inc.Hasan Önder

Yönetim Yeri

Daikin Isıtma ve Soğutma Sistemleri San. Tic. A.Ş.

Hürriyet Mahallesi E-5 Yanyol Üzeri No: 57

Kartal/İstanbul Tel/Phone +90 216 453 27 00

www.santigrat.com.tr santigrat@daikin.com.tr

Yazıişleri Müdürü (Sorumlu)

Editor in Chief (Mananging)

Şule Şentarlı

Kreatif Direktör/Cretive Director

Belma Kuyucu

Editör (Kurumsal) Editor (Corporate)

Hülya Dinçer

Editör (İçerik) Editor (Content)

Salih Akkaya

Fotoğraf/Photography

Deniz Açıksöz

Katkıda Bulunanlar/Contributors

Ümmü Taylan, Bora Erdin,

Cihan Demirşevk, Ebru Damran D.

Baskı/Printing

Aktif Matbaa ve Reklam Hizmetleri

San. Tic. Ltd. Şti. Sefaköy Halkalı Cad. No: 245

Küçükçekmece İstanbul Tel: +90 212 698 93 54

Bu yayının her hakkı saklıdır. Bu dergide legal olarak yayımlanan yazı, makale,

fotoğraf, çizgiroman ve illustrasyonların sorumlulukları sahiplerine ait olup,

copyright hakları Daikin Isıtma ve Soğutma Sistemleri San. Tic. A.Ş.’den

yazılı izin almaksızın herhangi bir ortamda çoğaltılması, basılması,

referans gösterilmesi ve yayımlanması yasaktır.

All rights reserved. The legal responsibility for all the articles, images and

illustrations published in this magazine belong to their owners, whereas their

copyrights to Daikin Air Conditioning Systems Ind. Trade Inc. Reproduction in

whole or part without the written permission of Daikin Air Conditioning Systems

Ind. Trade Inc. is strictly prohibited.

Geri dönüşümlü kağıda basılmıştır. / Printed on recycled paper.

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Graphene and Human Brain Initiatives, a.k.a. the world’s biggest study, are getting an allowance of 1 billion Euros each in order to conduct scientific and technologic researches that will shake the world to its core during a 10 year long project. Each initiative brings together scientists from a minimum of 15 EU countries and 200 research institutes. From Turkey, only Sabanci University takes part in the project.

The Turkish scientist to change the digital world is awarded the first prize. The developer of a new system that will enhance high quality visual transmission in new generation mobile phones and televisions, Bilkent University Department of Electrical-Electronics Professor Dr. Erdal r kan is awarded the greatest prize of IEEE (International Electrical and Electronics Engineers) for his invention.

The organizational assistant of the Arab Spring in the Middle East, Twitter noticed the potential in the region and started advertising services around the Middle East and North Africa. Today, digital advertising has about 4 per cent of the total advertisingg expenses, which reached to 8 per cent of the population in countries with a dense young population. The company had started advertising in Turkey in February. In other words, those that would pay 10 thousand dollars are able to become Twitter trend topic.

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-The Electrical-Electronics Engineering student Sajjad Yaghoubi from stanbul Ayd n University Faculty of Engineering and Architecture is awarded for his project. Applied to human body through non-invasive methods, the head gear regulates the blood flow in capillary vessels in the brain by stimulating the nervous system, thus enables a better functioning of the organs and eliminates headache.

Lenovo introduced the world’s biggest tablet computer. Named as “The Tablet Laptop”, the device is tremendous in size. With its 68,5 cm width, the computer is pretty large. The giant tablet is expected to hit the market at 1699 USD. The device, which is claimed by the producer to bring the fam ly together, is working on Windows 8 Pro operating system.

The world’s smallest Full HD camera EGO transfers the images shot with its WiFi technology momentarily into computers or tablets. The price of EGO is 179 dollars. Produced by the Indian LIC company, the device is also self-charging. The battery that comes with the device has 10 years guarantee, however it is still questioned as the company is not known for any device other than EGO.

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Alcatel launches the world’s thinnest phone to the market. One Touch Idol Ultra is ac-cepted as the world’s thinnest smart phone with its 6.45 mm design. Furthermore, One Touch Idol Ultra is also the lightest smart phone in its category with a weight of 110

grams. For such thinness, microSD card slot and 3.5 mm heaphone inlet had to be renounced. To be able to use a headphone, a microUSB to 3.5 mm converter is needed.

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Far Eastern companies prove they can design too, and not just copy cat. Chinese Vivo introduced world’s smallest navigator. Despite a size of 3 centimeters, the device can also send messages. With the look of a watch, it is designed for families that worry about the wellbeing of their children. The fact that about 5 thousand children go missing each year in the USA supposedly motivated the engineers for such a design.

For a better study of atomic structure, Afyon Kocatepe University (AKÜ) academicians and alumni constructed two “electron energy analysers”, each of which cost over 100 thousand dollars, at an expense of 15 thousand liras. Prof. Dr. Mevl t Do an from AKÜ Scienti c Institute Manager and the Head of Department of Physics at the Faculty of Science and Humanities said: “The electron energy analyser costed over 100 thousand dollars. We obtained both for 15 thousand liras and three times higher resolution than its counterparts.”

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USB data transfer will double its speed thanks to a new system named SuperSpeed USB. With a modification on USB 3.0, 10 gigabytes of data is aimed to be transfered in a second. With SuperSpeed USB, the device contents will be accessed without scan preview when 1 terrabyte external memory is connected. The new USB standard requires less energy and is estimated to be launched by the end of this year.

Koç University developed artificial skin and bones with the support of TÜB TAK. Prof. Dr. smail Lazo lu from Koç University Department of Mechanical Engineering said: “We can take a 3D topography of the lesion and reproduce an exact 3D texture skeleton.” Thanks to the study, skin lesions and bone fractures can be no longer a problem in the near future.

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Rapidly growing in the competition with iPhone and Samsung, HTC intro-duced the new M7 in the USA technol-ogy fair. The phone is expected to be launched with 7 inches of size and 1080p resolution, and to have a quad-core processor operating on 1.7GHz. M7 will be launched in Turkey in April at circa 800 TRY sales price. Attact-ing with its wide screen, the telephone has a battery which lasts 3 days even when using 4G.

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STEVE JOBS’UN ÖLÜMÜNDEN SONRA APPLE’IN ZOR ÜNLER A A A A I ONU ULU ORDU R ET

JOBS’UN EN AZINI TANITTI AN A BE LED ET E ÖREMED R ET EN PATENTLER ALDI ER DÖNÜ ÜMDEN TELE ON APA A INI VE A A ABI ÜRETE E N B LE DU URDU

IT AS RUMOURED T AT ARD DA S ERE TO OME UPON APPLE A TER STEVE JOBS’ DEAT T E OMPAN NTRODU ED T REE NE AD ETS B STEVE JONS ET A LED TO ET T E E PE TED REA T ON SO NE PATENTS ERE A U RED PROJE TS O RE LED P ONES AND EVEN S OES ERE ANNOUN ED

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Is this the rearguard action of a giant?”, one cannot help but ask…

The iPhone 5 which was launched by Apple’s present CEO Tim Cook, who took ove the reign of Steve Jobs, was met with serious criticism. Whereas Apple TV, which was said to be “absolutely unproductable” by Steve Jobs himself, was also launched by Cook, and was literally “teased” by customers. Nowadays, the company is after economic gadget production. Having lost their stock value, the company advertised news of new gadget production in the last five months. It is up to you to decide, what is Apple’s

intention? In other words, “Where is Apple headed?”

Not long after the recent rumours on cheap iPhone, the company patented an entirely plastic telephone. When it comes to details, the patented mobile phone does not constitute a home buton. Made entirely of plastic, the gadget incorporates a couple of cameras, on the

front and the rear. It is also claimed that the body is adorned with light isolation.

Formerly announced by Apple, the 18 GB iPad hit the market in late January. For the first time ever, Apple dounled the highest storage unit of 64 GB, which has been used in iPhone’s and iPad’s until recently. Put up for sale at Apple Store, the cost of thenewest 128 GB iPad with retina screen vary according to WiFi or 3G support. The WiFi model is sold for 799 USD, while the models using 3G/LTE

technology has a sales price of 929 USD. By paying an extra 100 USD over the 64 GB iPad, you can get a 128 GB version.

Having reduced the size of iPad, Apple is now planning to bring a new form to iPhone. The company is planning to introduce a cheaper and smaller iPhone in a couple of years. Not happy with the Mini iPad sales, the company is expected to create some kind of difference. In addition, customers are expecting another brand new gadget by Apple in 2013: iPhone 5S.

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tabiri caizse “dalga geçtiler”.

karar verin, Apple ne yapmak istiyor? Daha bildik bir de-

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The company applied for the patent of a product which stands very far off mobile phones. The electronic giant made the first move to produce smart sneakers with installed sensors. These shoes, which Apple applied for a license, will have undisturbing kinetic sensors which will be unseen by outsiders. Thanks to their comfortable smart shoes, users will know how much they move and will be able to calculate the lifetime of their sneakers.

In December, iTunes opened up to the Turkish market. For those who had already bought Apple TV, the gadget only served the function

of transferring the iPad image to television; but starting with January 2013, it now enables watching a selection of movies from the shop (iTunes). You now have the chance to watch a number

of films, videos and live sports games in HD (1080 p) resolution with Apple TV, to which you can connect via iTunes Store, which got live with local and international contents in Turkey.

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cihaz daha var: iPhone 5S.

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Apple now has the patent after long years of struggle: ‘the rectangular iPad with round corners’. The form which has been fought for by Apple since long is defined as “a decorative design for a portable gadget” by the US Patent and Trademark Office. The patent will give a hard time to other producers, with such minute details, for instance: any time when a gadget has this form on the main screen, the circumference of the rearside, the form of the screen frame,

the side profile or a full screen, it will be considered an intrusion into the Apple patent. This patent of Apple has a vast coverage

beyond imagination. From onwards, regardless of their sizes, all rectangular gadgers with round corners can be impeded by the Apple obstacle.

The confines of the patent is so vast that about 90 per cent of present tablets can be charged as Apple plagiarism. The potential cases because of this patent will give a hard time to the industry and pause serious problems to small producers.

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TÜM ALANLARDA TE B R DI ÜN TEDEN ISITMA SO UTMA VE AVALANDIRMA ZMET VEREB LEN VRV S STEMLER’ N MU D DAI IN ’ÜN Ü NES L VRV’ TÜR E’DE TANITTI AB’N N D RE T LER NE

U UN OLARA EL T R LEN VE ILLI ÜZDE ’E VARAN ORANLARDA ENERJ TASARRU U SA LA AN VRV IV LE DAI IN SA P OLDU U ÜSTÜN ÖZELL LER LE SE TÖRÜNDE EN B R DÖNEM BA LATMI OLDU

DAI IN’S OURT ENERATION VRV I AN PROVIDE EATIN OOLIN AND AIR ONDITIONIN SERVI ES IN ALL SPA ES T ROU A SIN LE OUTDOOR UNIT IS INTRODU ED IN TUR E IT T E ADVAN ED VRV IV

I AS DEVELOPED IN LINE IT EU’S DIRE TIVES TO PROVIDE UP TO PER ENT ENER SAVIN DAI IN BREA S NE ROUND IN T E SE TOR

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The leading innovative air conditioning giant

Daikin continues to introduce new products and solutions developed in line with the European Union (EU) criteria in Turkey. Recently, the VRV IV outdoor unit, which was developed as an advancement of the VRV series in line with the EU’s 20/20/20 directives, has been launched.With the launch of VRV IV to the leading architects and engineers of the sector at the Four Seasons Hotel, Daikin Turkey proved once again

to “define the standards” in the air conditioning sector through many groundbreaking innovations. Daikin Turkey CEO Hasan Önder

gave the opening speech at the meeting, which was followed by the Vice General Manager Zeki Özen, Daikin Sales Consultancy Department

Manager Turgay Yay and Daikin Engineering Systems Sales Manager

briefings on the advance features of VRV IV.

-maya devam ediyor. Daikin, son olarak AB’nin 20/20/20

-man ile sektörün önde gelen mimar ve mühendislerine

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verdi.

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VRV Sistemler’in mucidi olan Daikin’in bu sürece olan

-di: “VRV, patenti Daikin Industries’e ait bir sistem ola-

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Pointing out the sectoral advances ever since the

Önder drew attention to the contributions of Daikin as the inventor of the VRV Systems. Emphasizing the importance of VRV IV as an indicator of Daikin’s leading and innovative characters, Hasan Önder said: “The Daikin Industries’ licenced VRV system is improved every day. Developed by Daikin in

application flexibility in

all buildings from multi-storey residences to a single villa, thanks to its modular, compact and flexible structure. Offering installment, use, energy saving and cost benefits, the VRV is the world’s most rapidly growing segment. Having been introduced to the VRV systems in

experiences similar progress with the VRV systems selected for many projects. Enjoying a market

systems, Daikin Turkey raises the standards

of efficiency even higher. We are proud to introduce VRV IV, a device which exhibits Daikin’s engineering and R&D accomplishments to the Turkish consumers.”

Daikin Vice General Manager Zeki Özen stated that Daikin offers its clients not just an air conditioner but an air refining system by VRV IV, which was developed in line with the EU’s 20/20/20 seasonal efficiency criteria to offer up to

efficiency. Pointing out that the VRV systems bring high efficiency-low maintenance costs and prevent visual pollution outside the buildings, Özen said, “Answering every need of the final consumer by VRV IV, Daikin offers the perfect cooperation to designer and consultant firms by its ease of installment .”

Stating that Daikin has taken a groundbreaking step in the sector with the 4th generation VRV, Daikin Sales Consultancy Department Manager

hizmetine sunmaktan büyük mutluluk duyuyoruz.”

AB’nin 20/20/20 sezonsal verimlilik kri-

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Daikin’in 4’üncü nesil VRV ile de sektöründe bir dizi --

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VRV IV’ün her projeye özel olarak enerji ve konfor

ve sezonsal verimlilik özellikleri ile

--

-yor” dedi.

16

Turgay Yay named the specific qualities

cooling gas heat, heating accumulator, digital display, central automation by the Intelligent Touch Manager, and flexible pipe design’. Pointing out to the VRV IV’s ability of energy and comfort balance optimization according to the needs of any project, Daikin Engineering Systems Sales Manager Fahrettin

to the intelligent comfort panel and seasonal efficiency features, the VRV IV brings

high efficiency and low maintenance cost nebefits to the final consumer. It enables the design and consultancy offices benefits such as meeting the consumer needs in line with the international standards, and offering environmental –friendly solutions. And it offers time saving and comfort with its easy and rapid installment.”

Daikin owns the name rights of the VRV systems, which is the shortcut for Variable

Refrigerant Volume . Daikin’s new 4th generation VRV draws interest with its advance features. Developed in line with the EU’s 20/20/20 directives, which aims to reduce the carbon emission

to increase the use of the renewable energy resources (air, earth,

and to decrease of electricity consumption

2020, the VRV IV outdoor units provide higher efficiency with less energy. By constantly adapting

the cooling liquid heat to the weather conditions, the VRV IV is able to optimize energy and comfort balance specifically to each project regardless of the regional and climate conditions. In this way, the VRV IV can adapt the cooling liquid heat to higher levels than the standard 6 °C during the times like season changes, when the cooling is used in lower capacity. Thanks to its automatic setting properties, it increases seasonal efficiency by spending less energy.

-

--

-na paralel olarak sürekli ayarlayabilen VRV IV, bölge ve

ve konfor dengesini optimize edebiliyor. Böylece VRV --

ayarlama özellikleri sayesinde sistem daha az enerji har-

17

TUT UNUN TAN ONUN EDEB ATIN DA ILI VE A A IN MEMLE ET ARJANT N ÜNE AMER A’NIN BU O POPÜLER ÜL ES DÜN ANIN BU

ANINDA B ZLER N ALA AZ B L NEN B R O RA A AL BÖ LE EN NEDEN ARJANT N’E DO RU OLA I MI ORUZ EM N OLUN B R AN ÖN E

TME STE E E S N Z

Ö E A TU

O

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T E LAND O PASSION TAN O LITERATURE MOUNTAINEERIN AND S I T E POPULAR LATIN AMERI AN OUNTR IS STILL A LESS NO N TERRITOR OR T OSE O US ON T E OT ER SIDE O T E EART SO NOT TA E A TOUR TO AR ENTINA OU ILL ANT TO IT T E ROAD AS SOON AS POSSIBLE

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ÜNÜMÜZDE ALNIZ A UEL OIL VE DO AL AZ ATLARI ARTMI OR A NI ZAMANDA ER E EN ÜN SINIRLI OS L A IT A NA LARI DA TÜ EN OR BUNUN ANI SIRA O2 EM S ONU PROBLEMLER ORTA A I I OR AVRUPA B RL 2 2 2 PROJES LE 2 2 ILINDA ÜZDE 2 DA A AZ O2 EM S ONU ÜZDE 2 DA A AZLA EN LENEB L R ENERJ VE ÜZDE 2 DA A AZ L EL ENERJ ULLANIMI B EDE LERE ULA MA ST OR TÜM BU NEDENLERDEN DOLA I ENERJ VER ML L SA LA AN L MLEND RME

ÖZÜMLER ÜN E T E DA A AZLA TER ED L OR URULAN A AM ALANININ EVRE E SA ILI DURU U LE AR ARATTI I ÖLMA AL V LLALARI’NDA DA VER ML L Ü SE EVRE DOSTU DAI IN ALT ERMA ISI POMPASI TER ED LD

NAZLI INAR MÜ END SL S STEMLER ÜRÜN SORUMLUSU EN INEERIN S STEMS PRODU T SPE IALIST

Daikin Altherma low

TODA T E UEL OIL AND NATURAL AS PRI ES EEP RISIN EREAS T E ALREAD LIMITED OSSILE UEL RESOUR ES ARE VANIS IN EVER DA MOREOVER O2 EMISSION PROBLEMS ARE ARISIN T E EUROPEAN UNION AIMS TO AVE REA ED 2 PER ENT LESS O2 EMISSION 2 PER ENT MORE RENE ABLE ENER AND 2 PER ENT LESS USE O PRIMITIVE ENER TAR ET T ROU T E 2 2 2 PROJE T B T E EAR 2 2 AS A RESULT ENER E I IENT AIR ONDITIONIN SOLUTIONS ARE BE OMIN MORE AND MORE POPULAR EVER DA IT AS A AIN T E ENER E I IENT E O RIENDL DAI IN ALT ERMA EAT PUMP T AT

AS SELE TED AT ÖLMA AL VILLAS ERE RESIDEN ES S INE OUT IT T EIR ENVIRONMENTAL IMPA T

-herma and other hea-

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CO O O CO O

0,0

7,0

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2,82,0

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C O

SPRING, CHILD AND THEATER

BB E R T ATROLARI 2 N SAN O U BA RAMI’NI BU IL DA T ATRO ENL LE UTLU OR E EN IL B NE A IN O U UN T ATRO LA

BULU TU U ENL N 2 ’UN USU 22 2 N SAN 2 DE ER E LE E E

BB ISTANBUL METROPOLITAN MUNI IPALIT MUNI IPAL T EATER ELEBRATES T E 2 APRIL ILDREN’S ESTIVAL ON E A AIN T ROU A

T EATER EST T E ESTIVAL BROU T T OUSAND ILDREN TO ET ER IT T EATER IN T E PREVIOUS EAR T IS EAR’S EST ILL TA E PLA E

ON 22 2 APRIL 2 OR T E 2 TIME

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O OO

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SANT‹GRAT

B R ZAMANLARIN OTO RA LARI M N ATÜRLER NA A LARIN B NB R EME LE A IDA LED SANAT ESERLER EL M ZDE SA ILI ÖRSEL TAR BEL ELERDEN PAD A LARIN PORTRELER NDEN TA TA I I TÖRENLER NE SAVA LARDAN ENL LERE SÜNNET DÜ ÜNLER NDEN

ENAZELERE ÜNLÜ A ATA B R BA I B R E T ZAMAN TÜNEL AN Ö LE A M N ATÜRLER OLMASA DI NASIL ABER ALA A TI ÜZ ILLAR ÖN ES NDEN

MINIATURES T E P OTO RAP S O ON E UPON A TIME T E ART OR S B T E S ILLED ANDS O MURALISTS ARE AMON T E RARE VISUAL

ISTORI AL DO UMENTS T AT E AVE A AZE ON T E DAIL LI E ROM T E SULTANS’ PORTRAITS TO ORONATION EREMONIES BATTLES

TO EASTS IR UMSITION EREMONIES TO UNERALS A IND O TIME TRAVEL A TUALL A TER ALL O ELSE OULD E ET AN IDEA O T E

ENTURIES PAST

ÜMMÜ TA LAN

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Ordunun savaş için saraydan ayrılışı, Kanuni Sultan Süleyman’ın

Cülus TöreniThe army leaving the palace for war, Enthronement Ceremony of

Suleiman the Magnificent

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Kanuni Sultan Süleyman Mohaç SavaşıSuleiman the Magnificent Mohacs War

DÜN ANIN EN BÜ Ü ISITMA SO UTMA VE ENERJ UARI OLAN IS RAN URT BU IL DAI IN ROTE VE AIR EL MAR ALARININ ISITMA

SE TÖRÜNDE DD ASINA TANI OLDU AVRUPA ISITMA PAZARININ L O UN USUNDAN B R OLMA I EDE LE EN DAI IN MAR ASI LA B RL TE

ATILDI I UARDA BÜ Ü L ÖRDÜ

AS T E ORLD’S BI EST EATIN OOLIN AND ENER AIR IS RAN URT ITNESSED T E PRO ESSION O DAI IN ROTE AND AIR EL

IN T E EATIN INDUSTR AIMIN OR T E TOP IN EUROPEAN EATIN MAR ET DAI IN AINED U E INTEREST IN T E AIR I AS ATTENDED B ITS T REE BRANDS

38

Daikin proved its profession through its products and

brands by taking part in the heating section of the ISH Frankfurt 2013 Fair, which is the gathering venue of the latest products, technologies and solutions in the heating, cooling and air conditioning industry. Organized biennially since 1960, ISF Frankfurt welcomed Daikin for the first time in the heating hall, where it attracted great interest of visitors with its products and a booth of 500 squaremeters.At ISH Fair, which is

closely followed by the sector professionals and provides basis for new collaborations, Daikin drew interest by many particular and innovative solutions designed for different needs. At ISH Frankfurt 2013, which was participated this year by over 2500 participants from 55 countries and visited by almost 250 thousand people, Daikin promoted the proficiency and power of its three brands at its 500 squaremeter booth. Attracting attention with its advance and innovative products, Daikin introduced the new

series of Altherma LT to the heat pump sector which it leads; Rotex condensing combi boiler that is exported into Europe; and the Altherma Hybrid models, which will hit the market in Turkey

Efficiency’ chosen as the core theme, Daikin gained interest with its slogan “1 minute please… Here is something new!” and established new partnerships.

In his evaluation of the ISH Frankfurt Fair,

which is the focus point of sectoral advances, Daikin Turkey Chief of Heating Products Can

importance of this fair in proving the profession of Daikin in the heating industry. Reminding Daikin’s position as a major protagonist of the global heating market with the help of recent

“Daikin aims to be in the Europe’s top 3 heating companies by 2015. In this respect, we took part in the 8th Hall, where heating giants show up, instead of the cooling companies for the

I --

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çekti.

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yenilikçi ürünleri ile dikkat çeken Daikin bu fuarda, li-

LT, Türkiye’de üretilerek Avrupa’ya ihraç edilen Rotex

Daikin, “1 minute please… Here is something new!”

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-

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bizim için verimli geçti. Daikin, Rotex ve Airfel marka-

fuarda, ürünlerimize gösterilen ilgiden oldukça mem---

ri konusunda Rotex ve kombi, panel radyatör ürünleri

39

first time this year. ISH Frankfurt has been very promising for us in every sense. At the fair, we made an appearance with the combined profession and power of our Daikin, Rotex and Airfel brands, and were happy with the attention received. We promoted Daikin heat pumps; Rotex heat pumps, solar energy and floor heating systems; Airfel combi boilers,

panel radiators at the fair, and had the chance to prove that we are also prepared for sectoral changes. In this fair, we observed that the 20 per cent less carbon dioxide emission, 20 per cent more renewable energy use and 20 per cent more energy efficiency philosophy in line with EU’s 2020 targets has been determinant in the sector, and showed that

Daikin is ready for this mission with its energy efficient and eco-friendly products and solutions.”As the leader in the European heat pump and air/water heat pump sectors, Daikin proved to have taken the energy efficiency to the highest level by the new Altherma LT (low heat

condensed combi boilers, which are produced

in Hendek factory in Turkey and exported to Europe. Introduced at ISH Frankfurt and expected to hit the Turkish market by 2014, the Altherma Hybrid model was regarded as a groundbreaker in the heating industry, thanks to the optimum efficiency resulting from the combination of heat pump technology with the gas burning appliance.

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JULES VERNE’N N A AL ETT EMEN ER E APTI DEN ZLER ALTINDA 2 B N ERSA I E ETT A A SE A AT ETT EN A IN A AL

Ü Ü SE S NEMADA ORTA A I TI A ILLI EVLER A ILLI ARABALAR A AMIZDA ER EDEN A ILLI ARABALARIN L ELE E E DÖNÜ LM NDE

ZAMAN OL ULU U APAB LME ÖZELL NE SA P DM ’ OLDU BU ÜNÜN OTOMOB LLER SE U MA VE ZAMAN OL ULU U DI INDA ER E

APAB L OR

BORA ERD N

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E DID ALMOST EVER T IN IMA INED B JULES VERNE E DIS OVERED 2 T OUSAND LEA UES UNDER T E SEA E TRAVELED ROM T E EART

TO T E MOON AND T E NE A E IMA INATION MADE ITS DEBUT ON T E SILVER S REEN SMART BUILDIN S SMART ARS T E IRST SMART AR O OUR MEMORIES AS T E TIME TRAVELER DM ’ O BA TO T E UTURE NO MODERN ARS AN DO AN T IN IT T E SOLE E EPTIONS O

LI T AND TIME TRAVELIN

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KENDİ KENDİNE BAĞLANAN EMNİYET KEMERİOtomatik bağlanan emniyet kemeri ne yazık ki yeni bir tek-noloji değil. Hatta sağlıksız olduğu gerekçesi ile tedavülden kaldırıldı. Ancak bugün birçok otomobil markası bu konu üzerinde çalışıyor. İlk emniyet kemeri 1903 yılında Gustave Liebau tarafından icat edildi. 1953 yılında Amerika’nın Co-lardo eyaletinde Tıp Birliği iki noktalı emniyet kemerlerinin bütün otomobillere yerleştirilmesi için bir bildiri yayınladı. Hala emniyet kemeri bağlamak yolculara zor geliyor. Otoma-tik fikri çok iyiydi ancak 1991 yılında Amerika’da düzenlenen İntermodal Yüzey Ulaştırma Verimliliği Kanunu’nda yapılan bir değişiklikle kullanılması yasaklandı. Bu kanunla birlikte 1 Eylül 1998’de tüm yeni araçların ön koltukta hava yastığı bulundurması zorunluluğu getirildi.

-

AUTO BUCKLED SEAT BELTSeat belts that are automatically buckled up are not new technological advances. In fact, they are taken out of circu-lation for safety reasons. But many automobile brands are still working on it. The very first seat belt was invented by Gustave Liebau in 1903. In 1953, the Science Union in Colo-rado-USA declared a statement for the two-point seat belts to be included in all cars. Still though, wearing a seat belt is unpleasant for many passengers. The idea of automatic seat belt was genial, but was prohibited with the 1991 In-termodal Surface Transportation Efficiency Pact in the USA. With the pact, all vehicles are imposed the obligation to incorporate air bags in their front seats.

L MLEND RME SE TÖRÜNDE DÜN A L DER OLAN DAI IN’ N ATISI ALTINDA BÜ ÜME E DEVAM EDEN AIR EL LO OSUNU EN LED ÜVENL VE ON ORLU ISITMANIN SEMBOLÜ OLARA IRMIZI BE AZ’ REN LER N VE ALEV’ SE EN A R EL TÜR E APINDA BA LER NDE APSAMLI B R

EN LEME ALI MASI DA BA LATTI

MAINTAININ ITS RO T UNDER T E UMBRELLA O T E LOBAL AIR ONDITIONIN IANT DAI IN AIR EL NO AS A BRAND NE LO O

OOSIN T E OLOURS RED ITE’ AS T E S MBOL O SA E AND OM ORTABLE EATIN AND T E ORM O LAME’ AIR EL ALSO INITIATED A

T OROU RENOVATION PROJE T AROUND ITS DEALERS IN TUR E

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DAI IN BU ÜN VE ELE E TE TÜM SO UTMA VE ISITMA T A LARINIZI AR ILAMA N EVLERE LETMELERE VE ENDÜSTR E EN VER ML VE ÜVENL ÖZÜMLER SA LAMA A END N ADAMI B R R ET APTI I ER TE EVRE ORUMA SORUMLULU UNUN TAMAMEN AR INDA OLARA

TÜM POL T ALARINI U ULAMALARINI VE PROSESLER N MER EZLER NDE EVRESEL SÜRDÜRÜLEB L RL LE EL T R OR VE U ULU OR EVRESEL

SÜRDÜRÜLEB L RL DAI IN N TEMEL B R EDE OLARA D AT E OR

48

,

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DAI IN IS DEDI ATED TO ITS OBJE TIVES O O ERIN T E MOST E I IENT AND T E SA EST EATIN AND OOLIN SOLUTIONS OR

OMES OMPANIES AND T E INDUSTR BOT TODA AND IN T E UTURE A TIN IT OMPLETE ENVIRONMENTAL RESPONSIBILIT IT BUILDS AND IMPLEMENTS ALL ITS POLI IES PRA TI ES AND PRO ESSES AROUND T E ORE ON EPT O ENVIRONMENTAL SUSTAINABILIT I IS T E PRIN IPAL AIM OR DAI IN

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EN ÖZAV I

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APTI I UZUN ARA TIRMALAR SONU UNDA STREAMER’ TE NOLOJ S N EL T REN DAI IN M L AVA TEM ZLEME AZI LE SA LI LI VE ON ORLU A AM ALANLARI SUNU OR AZDA ULLANILAN STREAMER

TE NOLOJ S BA TER LER N O S DAT A RI TIRILMASINI VE O ED LMES N SA LI OR UZUN ARA TIRMALAR SONU UNDA EL T R LEN STREAMER TE NOLOJ S LE ALERJENLER VE ZARARLI BA TER LER A RI TIRARA A ANILAN ORTAMIN AVA AL TES N Ü SELTEN M L

AVA TEM ZLE LER SE MENT NDE EN B R STANDART OLU TURU OR

DAI IN PROUDL O ERS EALT AND OM ORTABLE ENVIRONMENTS T ROU T E M L AIR ONDITIONER I IS O ED TO T E STREAMER’ TE NOLO DEVELOPED A TER AN E TENSIVE RESEAR PERIOD T E STREAMER TE NOLO ENABLES T E O IDATIVE DE OMPOSITION AND DESTRU TION O T E BA TERIA T AN S TO T E STREAMER TE NOLO

I AS BEEN DEVELOPED A TER LON EARS O RESEAR M L RAISES T E AIR UALIT IN T E ENVIRONMENT B DE OMPOSIN ALLER ENS AND ARM UL BA TERIA AND SETS T E PA E IN T E AIR

LEANERS SE MENT

58

The leading innovative air conditioning

company Daikin enables healthy environments by the streamer technology air cleaner MC70L. Daikin’s advance technology air cleaner MC70L not only discards particles that spread offensive odour, but also eliminates harmful bacteria, animal hair, mold, polen, tiny insects and other allergens. MC70L air cleaner makes significant contribution in the surroundings of asthma and allergy patients by producing breathable clean air.Famous for its

environmentally conscious advance technology products around the 162 nations where it is actively present, Daikin’s MC70L air cleaner is exceptionally user-friendly. With the help of its many features including high energy efficiency, portability, ultra silent operation system, child safety-lock, screen setup, remote controller, pollen mode, sleep mode and timer, the MC70L air cleaner is suitable for any environment with its elegant design and portability. The 5 filter system of MC70L air

cleaner eliminates the necessity of filter change for an entire decade.The streamer technology, which has been developed following

long years of research, decomposes allergens and harmful bacteria, the MC70L raises the air quality of the environment and sets the pace in air cleaners segment.

STREAMER

In the streamer technology, electrons are activated by crashing high speed crash oxygen and nitrogen molecules, and enables the oxidative decomposition and destruction of bacteria. With this method, viruses are eliminated for safe and clean air.

-ikin, streamer teknolojili hava temizleyici MC70L ile

ileri teknoloji hava temizleyici MC70L, kötü koku yara-

hayvan tüylerini, küfleri, polenleri, küçük böcekleri ve

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-turuyor.

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-miz hava elde edilir.

59

NSANO LUNUN DO A LA SAVA I A AMIN BA LAMASI ADAR ES E DA ANI OR ÖN ELER A ATTA ALMA N DO A LA MÜ ADELE EDEN NSAN SONRA Ü METME N SÜRDÜRDÜ BU ABASINI DEN ELER

ÖZETME S Z N TAR LER BO UN A APILAN I IM ARTI END N E BELL ED OR DO A I ÜSTÜRMEN N E NE ELEN NSAN BU ÜNLERDE

O ETT LER N ER NE EN DEN O MANIN SAVA INI VER OR

T E BATTLE O MAN IND A AINST NATURE IS AS OLD AS T E LI E ITSEL IRST T E MAN STRIVED TO SURVIVE BUT T EN E ARRIED ON IS I T

IN ORDER TO RULE T E A ES LON DESTRU TION O T E I NORAN E O T E BALAN E IS NO ENTIREL VISIBLE AVIN REA ED T E BRIN O O ENDIN T E NATURE T E MAN IS NO I TIN BA TO RESTORE

AT E AD DAMA ED

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ECO-FRIENDLY NATIONS

THE ENVIRONMENTAL AWARENESS

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ENVIRONMENTAL N O S

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FIRST WE DESTROYED, NOW WE ARE TRYIN TO SAVE

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NCE YO ETT , MD RTARMAYA ALI IYOR

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L MLEND RME SE TÖRÜNÜN DÜN A DEV DAI IN RUS A PAZARINDA A DETT IZLI BÜ ÜME DEVAM ETT RME EDE L OR AVRUPA VE

UZA DO U MAR ALARININ O UN B R RE ABET NDE OLDU U RUS A’DA EN ÜRÜN AMI LE D ATLER ÜZER NE E EN DAI IN TÜR E ISITMA

MAR ASI OLAN AIR EL ÜRÜNLER LE ATILDI I A UA T ERM MOS OVA UARI’NDA ATILIM ILARDAN BÜ Ü L ÖRDÜ

T E LOBAL AIR ONDITIONIN IANT DAI IN AIMS TO MAINTAIN ITS RAPID RO T IN T E RUSSIAN MAR ET ATTRA TIN ATTENTION IT ITS BROAD

PRODU T RAN E IN RUSSIA ERE EUROPEAN AND AR EASTERN BRANDS ARE IN A IER E OMPETITION DAI IN TUR E AINED U E INTEREST

ROM T E VISITORS O A UA T ERM MOS O AIR IT ITS EATIN BRAND AIR EL

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Certain qualities are required to be a good salesman.

Besides principal qualities such as a good knowledge of his and his competitors’ products, an enthusiasm for sales, a positive attitude and behaviour on the customer, honesty and self-

confidence; sensitivity, empathy, an clear perception, ingenuity and patience are essential characteristics.Every business has its own dynamics. Experience naturally is very important. But in addition to the experiences which lift

the companies higher, secure customer loyalty and establish corporate culture, the management models of today put particular emphasis on sales techniques as well.Among this fierce competition, companies have to renew themselves and reconsider their

methods. Those that fail to keep up with change are wiped away. Now we are going to explain certain techniques to increase your sales income. Maybe you already know them, or perhaps you have never considered them before…

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-mamak gerekiyor.

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Bir restoran

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Have you ever considered doing a mailing to stimulate the inactive customers of your competitor and

attract them through good offers if you can find the list of customers who purchased competitors’ products. In fact, this list will bring you benefits to sell supplementary products as well.

People come together for money

your customers together for a fortunetelling

barbeque, yacht trip or

sales for executives or potential target groups.

a meeting on the future of your sector. To add a touch of fun, end the meeting with entertaining

activities or lotteries.

How would a policy of recommendations effect

customers and make them feel privileged by advertising on a

newspaper, announcing that you can only accept customers recommended by present members because of heavy demand.

increase your credibility tremendously in the eyes of the customer by

allying with a university, research institute, professional community or a big company. Try to make a deal with a big

store or a distributor for a test use of your product, which will bring serious feedback to you and to the store.

The best place to open a new restaurant is the opposite of a very successful restaurant. And the best place to build a gas station is the opposite of a very successful gas station. An existing business creates a market in the neighbourhood. Success is guaranteed

cent nicer.

Pay attention to the successful products when you travel

use that idea and sell that product or service in your region.

Examine the cyber world. Most companies are selling online. Learn to use this medium to offer practical and safe shopping experience or an interactive use.

Nobody has a sales success rate

are a game of numbers.

of success as much as

to the most successful salespeople in your sector. How do they

the best creatively!

Most companies are reactive when it comes to sales. Calls are usually directed to the sales executive. The company takes orders. Be proactive by selling yourself, determine the operational targets, improve your sales skills, lead a team

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sorumlusuna yönlendirirler. --

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of winners, try to find alternative ways to

your own way.

Use

different ways to boost your sales income. Make sure you pay the effort. All the books point out that there is no gain without the pain. If you look for it, you find it… Lead a team of winners, focus on the sales increasing methods you find worthy, and work on them. The key is to follow the agenda and current developments closely and to develop new methods.

SON ILLARIN EN TREND SA LI OLA I LUTENS Z ÜRÜNLERLE BESLENERE APILAN D ET L OLARA OL OOD ILDIZI A T S NET PALTRO END EB S TES NDE LUTENDEN UZA DURARA ORMUNU ORUDU UNU

SÖ LED ARDINDAN ES ABD BA ANI BILL LINTON’UN IZI ELSEA DÜ ÜNÜNDE LUTEN ERME EN B R PASTA AZIRLATTI MD ÜNLÜ ÜNSÜZ

ER ES LUTENS Z MU ZE’DEN ARARLANMA ST OR

T E MOST POPULAR ELLNESS TREND O T E RE ENT IS T E DIET BASED ON LUTEN REE OOD IT ALL STARTED EN T E OLL OOD STAR

NET PALTRO ANNOUN ED T ROU ER EB SITE T AT S E O ED ER ORM TO EEPIN A A ROM LUTEN LATER ON ELSEA T E

DAU TER O T E E US PRESIDENT BILL LINTON ORDERED A LUTENREE EDDIN A E OR ER RE EPTION NO EVER ONE IS A TER T E LUTEN REE MIRA LE’ ET ER AMOUS OR NOT

72

Gluten is a sticky form of protein present in wheat,

barley, rye and oat. It is also used as thickener in the making of numerous food products. There are quite a number of people who suffer from allergies or a sickness called as ‘celiac’. Celiac is a food allergy which effects the small-bowel. And celiac patients have to keep away from gluten for a lifetime, which means they cannot enjoy bread, cakes, pies, cookies, pizza or pasta. Such a list of prohibited food including bread, pie or pasta should be ideal for fitness, isn’t it? It is certainly not that simple. For celiac patients,

eating a slice of bread is like drinking a glass of bleach. In other words, gluten has a poisoning effect. They have to deny themselves a bite of cake, as it would result in swelling, diarrhea and hours of bowel pain. Whereas long term gluten consumption causes

inflammation on the internal layer of small-bowel. And the so-called villi, which are present in the intestine cell surfaces and responsible for absorbtion, fail to absorb the food to mix with blood, as a result of this inflammation. What is waiting for the celiac

patients who cannot get vitamins or minerals through food is usually colon cancer. So, celiac patients have no choice but abide by the “gluten diet”.

It is not always that easy for celiac patients to follow this diet, which they have to accept as their lifestyle. In a land like ours, where bread and pastries are very popular, they face a great level of difficulty eating their fill. Yes, rice and potatoes are allowed, but it is crucial that they do not contain any vermicelli, or any sort of wheat. If they are to eat french

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73

fries in a restaurant, it is important that no flour containing products, such as pastries, were fried in the same pan before. The smallest amount of flour may cause a celiac patient to suffer. Actually, celiac patients need to become buddies with restaurant chefs, so that they can ask them in person if the soup contains any flour.One of the principle rules of gluten-free diet is keeping away from fabricated products. In other words, only natural, unrefined food is allowed. As even the nuts sold in markets are roasted with

flour, celiac patients have to go for nuts with shells when they crave.

likely for celiac patients to be overweight. The diet industry must also have grasped the fact that ‘gluten-free diet’ is recommended

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tercih etmesi gerekiyor.

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now for many people who are trying to lose weight. According to nutritionists, gluten cause bulkiness and lack of energy. The first rule of feeling energetic and light is to write off bread from your life. Having vermicelli-free rice and a piece of meat instead of

ravioli or pitta-kebab for lunch stands for a more energetic afternoon.

With gluten-free diet becoming a new trend, the food industry has hit the ground running in this direction. Although it is not much known in

Turkey, the gluten-free food market is growing

gluten-free food sales of the markets amount up to 1,5 billion dollars. The most popular ones are gluten-free pasta, biscuits and beer. In Turkey, there is only one biscuit brand that produces gluten-free flour and cake. Gluten-

free bread is also

Bread kiosks of the

patients craving for biscuits or pasta have to search the import sections of bigger supermarkets. And these imported products cost at least twice as their standard equals. In Turkey, low-income celiac patients can have these import pastas prescribed with their medical reports indicating their disease. That is to say, following a gluten-free diet for a celiac patient is not as easy as it is for the Hollywood stars.

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L MLEND RME SE TÖRÜNÜN ÖNDE ELEN R ETLER NDEN DAI IN TÜR E BA ARI LE TAMAMLANAN 2 2 ILININ ARDINDAN BA LER N BE RUT’TA A IRLADI EP B RL TE Z RVE E SLO ANI LE ER E LE EN BULU MADA DAI IN TÜR E EO’SU ASAN ÖNDER EDE LERE EM N ADIMLARLA LERLED LER N VUR ULADI

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76 SANT‹GRAT

T

A TER A SU ESS UL EAR O 2 2 T E LEADIN AIR ONDITIONIN OMPAN DAI IN TUR E ENTERTAINED ITS DEALERS IN BEIRUT AT T E

UNION IT T E MOTTO TO ET ER TO T E TOP DAI IN TUR E EO ASAN ÖNDER EMP ASIZED T E STEAD PRO RESS TO ARDS T E OALS

SANT‹GRAT 77

are very dynamic and

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SANT‹GRAT 79

Daikin Turkey staff started the new season relaxing and enjoying themselves in the meetings at Güral Sapanca Spa Hotel on

4-6 January and 11-13 January. Following the meetings where 2013 targets were discussed, the employees are now ready to

exceed limits again this year. Having made a sound entrance into the Turkish market and closed the year 2012 with 520 million

TRY turnover and 52 per cent growth, Daikin celebrated its success with the participation of 600 employees from production

facilities, central office and regional directorates. The staff enjoyed their time through activities and relaxed in the heart of the

nature, and gained energy for the new goals. Having announced the 2013 turnover target as 640 million TRY, Daikin Turkey CEO

Hasan Önder said: “Our managerial approach has human in its core. We offer better air conditioning solutions to our custom-

ers and regard our employees as the driving force with their quality production, creative sales and marketing approaches, their

efforts to move our company forward, and their ideas. With our team spirit and dynamic team, I believe Daikin Turkey will

overcome the 2013 targets as well.”

Daikin çalışanları bu yıl da sınırları aşmaya hazır!

Daikin staff ready to cross limits!

Daikin Türkiye’nin tüm çalışanları, 4-6 Ocak ve 11-13 Ocak tarihlerinde Güral Sapanca Spa Hotel’de yapılan toplantılarda yeni döne-

me hem dinlenerek hem de eğlenerek girdi. 2013 hedeflerinin paylaşıldığı toplantılar sonrasında çalışanlar, bu yıl da sınırları aşmaya

hazır. Türkiye pazarına emin adımlarla giriş yapan ve 2012 yılını 520 milyon TL ciro, yüzde 52 büyümeyle tamamlayan Daikin; üretim

tesisleri, merkez ofis ve bölge müdürlüklerinden katılan yaklaşık 600 çalışanıyla başarısını kutladı. Organizasyon süresince gerçek-

leştirilen çeşitli aktivitelerle eğlenceli vakit geçiren çalışanlar aynı zamanda doğayla iç içe bir ortamda dinlenerek yeni hedefler

için enerji topladı. 2013 yılı ciro hedefini 640 milyon TL olarak açıklayan Daikin Türkiye CEO’su Hasan Önder, “Yönetim anlayışımızın

odağında insan var. Tüketicilerimize daha iyi iklim çözümleri sunarken çalışanlarımızı yüksek kaliteli üretim çalışmalarıyla, satış ve

pazarlamada yaratıcı yaklaşımlarıyla, şirketimizi daha ileriye götürmek için gösterdikleri çaba ve ürettikleri fikirlerle itici kuvvet olarak

görüyoruz. Daikin Türkiye’nin takım ruhu ve dinamik ekibiyle 2013’te de hedeflerini aşacağına gönülden inanıyorum” dedi.

DAIKIN HABERLER / DAIKIN NEWS

80 SANT‹GRAT

l d h l h

In Turkey, we started communicating the theme

of Seasonal Efficiency, pioneered by Daikin and

enacted by the European Union by 2013. As this

is an issue of utter importance to be fully acknowledged by our own staff,

we held “Air Conditioning/Inverter Cooling and Seasonal Efficiency” trainings

which were given by our Marketing Manager Uğur Sertan for our Kartal Center

employees on 24 January. The sessions took place on 16.30 and 17.30.

Sales Consultancy Department Chief Ufuk

Bor gave a training on “Innovations in

Variable Refrigerant Systems” on 23 and

24 January in Taksim and Kadıköy branches

of the Chamber of Mechanical Engineers.

Daikin Turkey’s contributive trainings will be

continued in the following days.

Sezonsal verimlilik konusuna Daikin öncülük ediyor Seasonal efficiency lead by Daikin

Broşürlerimiz artık daha efektif…/ Our booklets are now more effective

Odalarla eğitimlerimiz devam ediyor…Chamber trainings are continued…

Daikin’in öncülük ettiği ve 2013 yılından itibaren Avrupa Birliği’nin yasalaştırdığı

Sezonsal Verimlilik konusunda Türkiye’de de iletişim çalışmalarına başladık. Bu

konunun öncelikle şirket çalışanlarımız tarafından en iyi şekilde anlaşılması bizim

için büyük önem taşıdığından Kartal Merkez çalışanlarımız için 24 Ocak Perşembe

16.30 ve 17.30 saatlerinde Akademi Salonu’nda 2 oturum halinde Pazarlama Pro-

je Müdürümüz Uğur Sertan tarafından “Klima/Inver-

ter Klima ve Sezonsal Verimlilik” eğitimleri verildi.

Yeni Airfel logosuyla birlikte broşürlerimizde de değişiklik yaptık. Eskiden ayrı ayrı dağıttığımız kombi ve radyatör broşürlerimizi bir

araya getirdik. Şu anda tüm kombi modellerimiz tek bir “kombi” broşüründe; radyatör, vana ve havlupan ürünlerimiz “radyatör”

broşüründe ve tüm klima modellerimiz ise toplu olarak “klima” broşüründe toplandı. Türkçe basımlarının yanı sıra İngilizce, Fransızca,

Farsça ve Rusça dillerinde de çalıştığımız broşürlerimizin basımı tamamlandı. İlk olarak İstanbul VRV IV lansmanında dağıttığımız tüm

VRV modellerini içeren güncel VRV ve merkezi sistemler kataloglarımızın basımı tamamlanarak tüm bölgelerimize gönderildi.

Satış Danışmanlık Departmanı Şefi Ufuk Bor,

23 ve 24 Ocak tarihlerinde Makine Mühen-

disleri Odası’nın Taksim ve Kadıköy’deki şu-

belerinde “Değişken Soğutucu Akışkan Debili

Sistemlerde Yenilikler” konulu bir eğitim verdi.

Daikin Türkiye’nin sektöre katkı sağlayan bu

tür eğitimleri önümüzdeki günlerde de devam

edecek.

Daikin Turkey keeps giving support to social responsibility projects. In Janu-

ary, we made a donation of 20 thousand TRY to the Turkish Heart Founda-

tion under the leadership of Daikin Turkey CEO Hasan Önder. We are dedicat-

ed to our mission of taking part in various projects and keep giving support.

We changed our booklets with the new Airfel logo, and united the formerly seperate combi boiler and radiator booklets. Now

all our combi boilers are available in a single “combi boiler” brochure; our radiators, valves and towel warmers in the “radiator”

brochure; and all our air conditioners in the “air conditioner” brochure. The brochures are available in English, French, Persian

and Russian as well as Turkish. Our up-to-date VRV and central systems catalogues, which include all VRV models and were first

distributed in the Istanbul VRV IV launch, are published and sent to all our regions.

Daikin Türkiye olarak sosyal sorumluluk projelerine destek vermeye devam

ediyoruz. Ocak ayı içinde Daikin Türkiye CEO’su Hasan Önder’in öncülüğünde

şirketimiz adına Türk Kalp Vakfı’na 20 bin TL bağış yaptık. İlerleyen zamanlarda

da farklı projelerde yer alıp desteklerimizi sürdürmek hedeflerimiz arasında.

Türk Kalp Vakfı’na destek olduk We support the Turkish Heart Foundation!

SANT‹GRAT 81

Bayilerimizle Daikin’in Osaka’daki merkezine gittik We visited Daikin Osaka headquareter with our dealers

Daikin Türkiye’nin Japonya gezisi ile ödüllendirdiği 10 bayi, 27 Ocak-02 Şubat

2013 tarihleri arasında gerçekleşen geziyle bir yandan stres atarken diğer

yandan teknik bilgilerini geliştirme fırsatı buldu. Daikin’in Osaka’daki Merkez

Ofisi’ni ve Shiga Fabrikası’nı ziyaret ederek Daikin kurum ve kültürü ile üretimde-

ki gücünün kaynağını yerinde görme imkanı bulan bayiler, Daikin çalışanları ile

görüş alışverişinde bulundular. Japonya gezisine katılan bayiler, Tokyo Solutions

Center’a yaptıkları ziyaretle de Daikin’i dünyada 1 numara yapan teknolojik

üstünlüğünü bizzat deneyimleme şansı yakaladılar. Bir hafta boyunca Japonya’nın

tarihi ve kültürel pek çok bölgesini gezerek Japon kültürünü ve misafirperverliğini de yakından tanıma imkanı bulan bayilerimiz

Asakusa Tapınağı, Kinkakuji Tapınağı, Myoshinji Tapınağı, Kiyomizu Tapınağı gibi Japon kültürünün en önemli simgelerini görme şansı

buldu. Bu gezide bayilere eşlik eden Daikin Türkiye Başkan Yardımcısı Takayuki Kamekawa, “Gösterdikleri performans ile bizi mem-

nun eden bayilerimizi umuyorum ki, biz de bu gezi ile memnun edebildik” dedi. Daikin Bireysel Sistemler Satış Müdürü Taner Öz-

doğan ise gezinin ardından şu değerlendirmeyi yaptı: “Bizim için oldukça keyifli ve verimli geçen bu gezi, aynı zamanda bayilerimiz

ile olan dostluğumuzu perçinlememizi sağladı. Daikin genel merkezine, üretim hattına ve Solutions Center’a yaptığımız ziyaretlerle

de Daikin’i Daikin yapan teknoloji ve değerlerini yerinde görme imkanı bulduk. Önümüzdeki dönemde de düzenleyeceğimiz bu tür

motivasyon gezileriyle bayilerimiz ile birlikte olmaya devam edeceğiz.”

Bilardo şampiyonumuz belli oldu! / Here is our billiards champion!Daikin Akademi Bilardo Turnuvası Şampiyonu 28 Ocak Pazartesi günü yapılan final karşı-

laşmasıyla belirlendi. Kartal Merkez çalışanlarımızdan 25 kişinin yarıştığı turnuvada finale

kalan Bireysel Sistemler Departmanımızdan Arif Ercan Dursun ve Mühendislik Sistemleri

Departmanımızdan Suat Murat Başaran’ın karşılaştığı maçta Arif Ercan Dursun galip gelerek

iPad ödülünü aldı. Ayrıca sponsor olduğumuz Daikin Bilardo Turnuvası’nda Dünya Şampiyo-

nu ile karşılaşma şansını elde etti. Kendisini tebrik ediyoruz.

The champion of the Daikin Academy Billiard Tournament is decided with the final game on 28 January. In the tournament,

25 employees from our Kartal Center competed and the final game took place between Ali Ercan Dursun from the Personal

Systems Department and Suat Murat Başalar from Engineering Systems Department. Arif Ercan Dursun won the game and won

the iPad prize. In addition, he gained the chance to play against the World Champion at Daikin Billiards Tournament sponsored

by Daikin. Congratulations!

Ten dealers that were awarded by Daikin Turkey with a trip to Japan had the chance to improve their technical skills while let-

ting off steam during the visit on 27 January-2 February 2013. The dealers seized the opportunity to witness Daikin’s corporate

culture and production power by visiting Daikin’s Osaka headquarter and the Shiga Factory, and exhanged views with the

Daikin staff. On the Japanese expedition, the dealers visited Tokyo Solutions Center and enjoyed the chance to experience the

technological supremacy, which makes Daikin the world leader. Our dealers visited a number of historical and cultural treasures

of Japan, including the Asakusa Temple, Kinkakuji Temple, Myoshinji Temple and Kiyomizu Temple, and witnessed the Japanese

culture and hospitality from closer. Daikin Turkey Vice President Takayuki Kamekawa, who accompanied the dealers on this trip

said: “We are contented with the performances of our dealers, and I hope they became contented with this expedition.” Daikin

Personal Systems Sales Manager Taner Özdoğan evaluated the trip as follows: “The expedition had been very pleasant and

efficient for us, and enhanced our friendship with our dealers. We also had the chance to witness Daikin’s trademark technolo-

gies and values through our visits to the Daikin headquarter, facilities and the Solutions Center. We will keep on being together

with our dealers on such occasions in the future.”

82 SANT‹GRAT

DAIKIN HABERLER / DAIKIN NEWS

Dörtlü Final müthiş geçti! / Awesome Final Four!

Bu yıl Galatasaray Daikin Bayan Voleybol Takımı’nın ev sahipliğini üstlendiği 9-10 Mart tarihlerinde gerçekleştirilen CEV Kadın Voleybol

Şampiyonlar Ligi Dörtlü Finali, voleybol severlere heyecanlı bir hafta sonu yaşattı. Dörtlü Final’in biletleri 20 Şubat tarihinde satışa

sunulurken, daha ilk haftadan 3 bin bilet satıldı. CEV Voleybol Şampiyonlar Ligi Bayanlar Dörtlü Final’ine, play off maçlarını oynamadan

katılmaya hak kazanan Galatasaray Daikin Bayan Voleybol Takımı ise, Dörtlü Final hazırlık sürecini farklı ülkelerde düzenlenen ulus-

lararası özel turnuvalar, antrenman maçları ve yoğun kamp dönemleri ile geçirdi. Avrupa’nın en iyi takımlarından dördünün kıyasıya

mücadele ettiği Final Four, Türkiye’de NTV Spor’dan canlı yayınladı. Bu yıl CEV Şampiyonlar Ligi Dörtlü Final organizasyonu adına bir ilk

yaşandı ve Japonya’nın önde gelen yayın kuruluşu FUJI TV tüm maçları Japonya’da canlı olarak yayınladı. Daikin Türkiye’nin desteği ile

İstanbul’da yapılan Dörtlü Final’de Türkiye’yi temsil eden Galatasaray Daikin ve Vakıfbank’ın rakipleri ise İtalya’dan Unendo Yamamay

Busto Arsizio, Azerbaycan’dan Rabita Bakü oldu. Turnuva’nın birincisi Türk temsilci Vakıfbank olurken ikinciliği Azeri takım Rabita Bakü,

üçüncülüğü ise İtalyan Yamamay Busto Arsizio elde etti.

Hosted this year by Galatasaray Daikin Women Volleyball Team, the CEV Women Volleyball Champions League Final Four took

place on the weekend of 9-10 March. The final four tickets went on sale on 20 February and 3000 tickets were sold in the first

week. Daikin Women Volleyball Team, which was qualified for direct participation in the CEV Volleyball Champions League

Women’s Final Four, had a busy time to prepare for Final Four in international tournaments, trainings and a heavy camp period.

The four best teams of Europe got stuck in the Final Four that was broadcasted live on NTV Spor. This year has been a first for

CEV Champions League Final Four organization and the prominent Japanese network FUJI TV brought the games on line in Japan.

In the Final Four which was realized in Istanbul with Daikin’s support, Turkish teams Galatasaray Daikin and Vakıfbank played

against the Italian Unendo Yamamay Busto Arsizio and the Azerbaijani Rabita Bacu. The winner of the tournament was the

Turkish Vakıfbank team, the first and second forerunners were the Azerbaijani and the Italian Unendo Yamamay Busto Arsizio.

SANT‹GRAT 83

Kültüre bir katkı da Daikin’denCultural contribution by DaikinKültür ve Tu-

rizm Bakanlığı,

Türkiye’nin 14

ilinden gelen kont-

rol ve satınalma

mühendisleri için Daikin’in dünyadaki ve Türki-

ye’deki yeri, Daikin ürünlerinin genel bilgilendirme-

si, bunun yanında mühendislerin müze ve tarihi

binalarda sistem çözümlerini nasıl geliştireceği

hakkında genel bilgilendirmelerin yapıldığı bir se-

miner organize etti. Seminerin başlıca amacı kurum

ilişkilerini güçlendirmek, şirketimizi ve ürünlerimizi

tanıtmaktı. Daikin Türkiye dışında birkaç şirketin

talip olduğu bu seminere sadece Daikin’in dahil

edilmesi şirketimizin sektör liderliğini ve referans

olma özelliğini onaylar nitelikteydi.

84 SANT‹GRAT

DAIKIN HABERLER / DAIKIN NEWS

Bünyamin Sürmeli, Daikin’le havayı kokluyor / Bünyamin Sürmeli smells the air with Daikin

19 Şubat tarihinden itibaren Türkiye’nin en prestijli haber kanalın CNNTurk’te

her saat başı yayınlanmaya başlanan 15 saniyelik spotlarımız büyük ilgi

görüyor. Bu spotların hemen ardından 3 saniye boyunca Daikin logolu hava

durumu ekranı beliriyor. Yıl boyunca devam edecek bu kullanım sayesinde ek-

ranlardan hiç eksik olmayacağız. Bir yıl boyunca 4 film + Galatasaray filmlerini

CNN stüdyolarında, prodüksiyon için ek bir bütçe harcamadan çekebileceğiz.

İlk filmlerimiz ise 9-10 Mart’ta yapılan CEV etkinliği için Galatasaray Daikin Voleybol takımı ile birlikte çekilen filmler oldu. Filmlerimizi

izlemek için Youtube kanalımızı ziyaret ediniz; http://www.youtube.com/daikinturkiye

Our 15 second spot announcements which began to be broadcasted every hour since 19 February on Turkey’s prestigious CNN

Turk network attract great attention. Following the spots, a 3 second long weather forecast with Daikin logo appears. We are

going to be online throughout the year, and in the meantime we will shoot four films and Galatasaray films in CNN studios

without any production costs. Our first films were shot with the Galatasaray Daikin Volleyball team for the CEV event on 9-10

March. You can watch our films on our Youtube channel: http://www.youtube.com/daikinturkiye

The Ministry of Culture and Tourism organized a

seminar on Daikin’s global and domestic position,

general information about Daikin products, sys-

tem solutions development in museums and his-

toric places for control and purchasing engineers

from 14 Turkish cities. The primary aim of the

seminar was to reinforce corporate relations and

to promote our company and products. Among a

number of applicants, the seminar included only

Daikin, which proved our sectoral leadership and

our status as the point of reference.

Eğitim ve gezi bir arada / Trained and entertained

Dikey Isı adıyla yıllarca Demirdöküm bayisi olarak Marmara Bölgesi’nde

hizmet veren Kombi Klima Shop, ısıtma sektöründe çok iyi bilinen bir

şirket. Demirdöküm bayiliğini bırakarak Kombi Klima Shop ile farklı bir

konsepte bürünen şirket, halen Auer dahil birçok markanın bayiliğini ve

satışını yapıyor. Şirket ayrıca kendilerine bağlı bir satış kanalı ile özellikle

kombi ve radyatör ısıtma ürünlerinin satışını da gerçekleştiriyor. 2012 yılı

Mayıs ayı itibariyle ise Daikin Türkiye ürün gamında bulunan Auer marka

kombi ve radyatörlerin genel distribütörü oldu. Oluşturdukları bayi ve

satış ağının Auer marka ürün satma eğilimini arttırmak için Daikin fabrika

gezisi organize edildi ve bu geziye Kombi Klima Shop ile çalışan tam 60

bayi katıldı. Daikin hakkında genel bilgilendirmenin ardından kısa bir split

klima eğitim ve hemen arkasından da detaylı bir kombi-radyatör (ısıtma)

eğitimi de verilen gezi son derece verimli geçti.

Served for years as Demirdöküm dealer in the Marmara Region under

the name Vertical Heat, Kombi Klima Shop is a well-known company

in the heating sector. Quitted Demirdöküm dealership and gained a

different concept with Kombi Klima Shop, the company currently has

the distributorship and does the sales of a number of brands includ-

ing Auer. They also sell combi boilers and radiator heating products

through a private sales channel. Since May 2012, they became the

main distributor of Auer combi boilers and radiators, which are among

Daikin Turkey’s product range. In order to promote their network’s

sales of Auer brand, a Daikin factory expedition was organized and

was participated by 60 dealers working with Kombi Klima Shop. Fol-

lowing a brief information about Daikin, a split air conditioner training

and a combi boiler-radiator (heating) training rendered the trip as

efficient as pleasant.

TÜR E’DE L MLEND RME SE TÖRÜNÜN ÖN ÜLER ARASINDA ER ALAN AIR EL RAN’DA BÜ ÜME ATA INA E T DÜN ANIN EN BÜ Ü

L MLEND RME R ETLER NDEN DAI IN BÜN ES NDE AAL ETLER N SÜRDÜREN AIR EL EN B R ATILIMLA RAN’DA ER E LE EN TOPLANTI LE PAZARA L N EN EDE LER N A I LADI

AS A LEADIN AIR ONDITIONIN BRAND O TUR E AIR EL PRO EEDS TO ATTA IN IRAN OPERATIN UNDER T E ROO O LOBAL AIR ONDITIONIN

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Dr. Nejat Eczac ba , the founder of Eczac ba Group and Istanbul Foundation of Culture and Arts ( KSV), is going to be commemorated on his 20th death anniversary by two New York Philar-mony Orchester concerts. The concerts will be sponsored by Eczac ba Holding and take place on 3-4 May by KSV. Regarded among the oldest and most prominent orchesters of the world, the New York Philarmony Orchester is going to be conducted by Chef Alan Gilbert on the “Dr. Nejat Eczac ba Commemoration Concerts”. Solist

oshua Bell and pianist Emanuel Ax will also play at the concerts which will start at 8.30 pm at Haliç Congress Center.

On its 41st anniversary, Akbank Children’s Theater collabo-rates with London Polka Theater, which has been realizing alternative workshops since 1979. The result of the London Polka Theater workshops is an act full of entertainment and suprises, written by children. The play “Inside Outside” is staged in Turkey for the first time. Young audience is invited to Akbank Sanat to watch the play every Saturday at 11 am during April.

London’s top musical comes to Istanbul in the 10th year of its world tour. Seen by more than 12 millions in 17 countries, the award-winning glorious musical consists of best 24 ueen songs and will hit the stage in Turkey for the first time by BKM Organization as part of the European Tour. The “We Will Rock You” musical will be performing 16 shows in Turkey between 03-12 May 2013 at Ülker Sports Arena.

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Organized by Pozitif Live and Live Nation Globall Touring, the Rihanna concert takes place on 30 May Thursday evening at B K n n Stadium. Istanbul will be the third stop on the European tour which starts in Bilboa Spain. The concert is going to take place within the scope of Istanbul Calling Festival. With 6 Grammy and 7 Billboard Music Awards, Rihanna is famous for her stage shows. Her last concert in December 2010 at Turkcell Kuruçe me Arena was also a hit.

The “Principles of Photography Workshop” by Galata Photohouse starts in April for beginners. Theoretical lessons include the essentials of digital and analogue cameras and will end with a shooting trip. The weekday morning class is starting on the 9th, weekday evening class on the 2nd, and the weekend class on the 6th of April. For those who want to deepen their knowledge can also take part in the “I Travel Workshop” on the 7th April. And for the fans of documentary shooting, Y cel Tunca starts an 8 week-long workshop class on the 8th April. For more information you can call 0212 243 71 87 or visit galatafotografhanesi.com and fotografakademisi.org.

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The experts of habitable environment and sustainable economy come together in Istanbul to exchange ideas and products. The theme will be ecology and renewable energy resources, which are among the most frequently argued issues of the century, which the public and private sectors are working hard to solve. On 13-16 une 2013, All Green Expo Istanbul Green Economy Summit and Fair will be taking place at Istanbul Ye ilk y CNR Expo.

SANTEK 2013, the only specialization fair of Isparta and environs, will welcome visitors and participants on 2-5 May 2013. The fair will take place on an area which equals to 3 thousand squaremeters indoors and 4 thousand 500 squaremeters outdoors space at S leyman Demirel Congress and Convention Center, which is the largest fair area of Isparta and the Lakes Region. The 17th SANTEK Construction Decoration and Natural Gas Fair will be the meeting point for nearly 80 companies involved in doors, window systems, glass panels, shutter systems, heating, water, sound isolation, solar energy systems, heating, cooling and air conditioning systems.

In today’s business world, a contract can come up at any time. For those who are anxious about potential problems or those interested in law, Istanbul Institute offers a program of “Contracting Law Seminar”. The number of participants to the certificate program is limited with 30. The seminar will take place on 13 April 2013 at Be ikta and will last 6 hours.

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Attracting great regional and local interest by uniting the sectors ever since the first year, the Middle East 5th Construction Fair is counting down. Bringing construction material, construction technologies, natural gas, heating, cooling, air conditioning, and construction machines together, the fair takes place again at Diyarbak r TUYAP on 11-14 April 2013.

Organized for the third time on 16-19 May 2013, MAYDEF 3rd Construction and Decoration Fair is targeting both professional visitors and final consumers. The construction and decoration fair will take place at Malatya M M Park Fairground to bring together the public investors and construction professionals at the beginning of construction season.

Automotive 2013, the 19th International Automotive Side Industry, Spare Parts, Accessories and Service Equipments Fair welcomes visitors on 11-14 April 2013 at Istanbul Ye ilk y CNR Expo. The number of participants at the fair is estimated to be around 300 and the number of visitors around 20 thousand. The Automotive 2013 is expected to contribute to commercial cooperations and the increase of business volume.

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Konya TUYAP fair center will be hosting three fairs in mid-May. The sector’s major IHS Konya 2013 10th Heating, Cooling, Air Conditioning, Natural Gas, Pumps, Valves, Installment Isolation Materials and Pipes Fair will be realized on 16-19 May 2013. Solar energy will be the special theme of the fair. Konya Construction and Decoration Fair 2013 and Konya Urban 2013 will also take place simultaneously with IHS Konya 2013.

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WATECO 6th Water Refining, Environment and Waste Management, Clean Energy Systems, Products and Technologies Fair will take place on 16-19 May 2013 simultaneously with the 3rd PIPE PO EURASIA (Pipes, Pumps, Valves, Filtering Industries Fair) at Istanbul TUYAP Fair and Congress Center. Water refining technologies and equipments, alternative and renewable clean energy systems, environment and waste management and recycling technologies, and environment amanegement services are going to be displayed at the WATECO Fair.

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Readers and books come together once again for the 4th time at Diyarbak r TUYAP. The Book Fair will take place on 14-19 May 2013. Last year’s fair was participated by 135 publishing houses. Simultaneously, the 4th Diyarbak r Education Fair will open its doors with the participation of national and international educational corporations.