Electronic MarketingMedia

International

Marketing Mix

• Product• Place• Price• Promotion

المنتج • المكان • السعر • الترويج •

Pro

duct

تجمن

ال

Attributes Branding Positioning Labeling

Usability Reliability Interaction Credibility

Pric

eرسعـ

ال Cost effective/Online Benefits

Buyer perspective: value = benefits – cost

Seller perspective: profit/market/competition

Fixed/Dynamic/Bartering

Pro

mot

ionوي

ترال

ج• AdvertisingBanners, Links, Emails, SEM

• Sales promotionSubscription, Coupons, Free trail

• Public RelationsWebinar, Blogs, Social media

• Personal selling (costive)Email, CRM

Pla

ceان

ـكـلم

ا

• Distribution

• Outsourcing transactions

• Storage/transportation

• SCM (supplier to client)

Global Reach

Global Reach

• Suppliers, Partners, Affiliates, Resellers

• Extending markets Horizontal/Vertical

• Segmentation & Targeting

Measuring & Analysis

Statistics

Statistics

Campaigns

Better Research

Better Research

• Email Campaigns

• BMS

• Polls & Questionnaires

• Business Intelligence

• ERP

Automation

• Large Scale (masses)

• Timeless

• Costless

• Convenience

CRM / SRMCustomer Relation Management

CRM

• Market fragmentation (1 to 1)• Time & Distance death• Informative channel

New servicesUpdatingContinuing services

• Build & Maintain lasting relationships

Competition

Power shift to buyers

• Usability, reliability, interaction, credibility• More variety for satisfaction of various needs• Differentiation• Customization & Profiling

Customization

Customization

Customization

E-Marketing Strategy

E-Marketing Strategy

• IT Systems Management

• Intellectual property rather than physical costive property

• Customer Oriented

Thank You

E-Marketing Dept.Ahmed El-Sherif