Introduction of marketing

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Chapter 1 Introduction of Marketing ជំពូកទី១ សេចក្តីផ្តើមនៃម៉ាឃីធីង

Transcript of Introduction of marketing

  • I. ? ( What is Marketing?)

    II.

    ? ?

    (How Marketing Relates to Production?)

    III. (The Importance of Marketing?)

    IV. (The Evolution of Marketing?)

  • V. (Requirement of Marketing to Occur )

    VI. (The marketing core concept)

    VII. VII. (The marketing concept in government and non-profit organizations)

  • . ? (What is Marketing)

    .

  • .

    .

    . .

  • II. ? (How marketing relates to production?)

    ()

    . () Form utility :

  • . Task utility : ()

    . Time utility :

    . Price utility : . Price utility :

    . Information :

    . Possession :

  • Type of Utility provided by marketing and production

    Time

    UtilityPlace

    Form

    Information

    Possession

    Task

    Provided by production Guided by marketing Provided by

    marketing

  • (The importance of marketing)III.

    (The importance of marketing)

    . Definition of Marketing. Definition of Marketing . Macro marketing

  • . Micro Marketing

    Kotler

  • . Marketing Function

    . Exchange Function :

    .

    . Distribution Function :

    + Transporting : () ( )

  • + () Storing (stock) : ()

    . Facilitate Function : + Financing : + Financing :

    + Credit grading : ()

  • . $ Marketing Information

    Grathering :

    +

    + +

    +

    +

  • . Pricing

    . $ Risk taking. $ Risk taking

  • . Production orientation stage:

    The evolution of MarketingIV.

    The evolution of Marketing

  • . Sale orientation stage:

  • . Marketing department orientation stage:

  • V. (Requirements of marketing to occur)

    . ( ) . ( )

  • .

    ............

    .

    ............

    .

    ......

  • Kotler . ,

    VI. (The marketing core concept)

    . , (Needs, Wants and Demands). Needs : , ,

    , , .....

  • . Wants: . Demands: . (, )

    Production (Goods, services and ideas)

  • . goods?. services?. ideas?. ($),

    Value, Cost and SatisfactionValue, Cost and Satisfaction. $ () Value :

    . Cost :

    (opportunity cost) ()

  • . Satisfaction :

    . Exchange : . Relationships and networks

    . Relationship :

  • . Networks:

    . Markets : . Markets :

    . $K Consumer market?

    . Business market?

  • . Marketers and prospects. Markets :

    . ($) Prospects :

    ***

  • The marketing concepts

  • . ( ) Government :

    VII.

    (The marketing concept in government and non-profit organization)

    . K Non-profit organization :