E-Marketing Introduction

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Electronic Marketing Media International

Transcript of E-Marketing Introduction

Page 1: E-Marketing Introduction

Electronic MarketingMedia

International

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Marketing Mix

• Product• Place• Price• Promotion

المنتج • المكان • السعر • الترويج •

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Pro

duct

تجمن

ال

Attributes Branding Positioning Labeling

Usability Reliability Interaction Credibility

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Pric

eرسعـ

ال Cost effective/Online Benefits

Buyer perspective: value = benefits – cost

Seller perspective: profit/market/competition

Fixed/Dynamic/Bartering

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Pro

mot

ionوي

ترال

ج• AdvertisingBanners, Links, Emails, SEM

• Sales promotionSubscription, Coupons, Free trail

• Public RelationsWebinar, Blogs, Social media

• Personal selling (costive)Email, CRM

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Pla

ceان

ـكـلم

ا

• Distribution

• Outsourcing transactions

• Storage/transportation

• SCM (supplier to client)

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Global Reach

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Global Reach

• Suppliers, Partners, Affiliates, Resellers

• Extending markets Horizontal/Vertical

• Segmentation & Targeting

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Measuring & Analysis

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Statistics

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Statistics

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Campaigns

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Better Research

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Better Research

• Email Campaigns

• BMS

• Polls & Questionnaires

• Business Intelligence

• ERP

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Automation

• Large Scale (masses)

• Timeless

• Costless

• Convenience

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CRM / SRMCustomer Relation Management

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CRM

• Market fragmentation (1 to 1)• Time & Distance death• Informative channel

New servicesUpdatingContinuing services

• Build & Maintain lasting relationships

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Competition

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Power shift to buyers

• Usability, reliability, interaction, credibility• More variety for satisfaction of various needs• Differentiation• Customization & Profiling

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Customization

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Customization

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Customization

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E-Marketing Strategy

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E-Marketing Strategy

• IT Systems Management

• Intellectual property rather than physical costive property

• Customer Oriented

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Thank You

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E-Marketing Dept.Ahmed El-Sherif


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