Facebook Fashion Marketing June 24, 2010

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About me

Facebook.com/orapak Slideshare.net/orapak Youtube.com/iamorapak Twitter.com/iamfacebook * new

account* www.iamfacebook.net ( In progress) Orapak.blogspot.com Thaikindle.blogspot.com Mitocwclubthailand.blogspot.com orapak@iamfacebook.net

About My Book

Facebook Song > 5.2 million users

Social Media Marketing ModelSource: Social Media Metrics

Benefits of FacebookSource: Social Media Metrics

Important Statistics about FB

Someone said..

Distribution of Facebook Members

Continents Facebook Stats

Global Facebook Ads Statsfacebakers.com

Stats Rankfacebakers.com

Brand Rank as of June 24.2010Victoria Secrets is THE ONLY one in fashion category in 10p 15

Fashion Social GamesActive users are still limited

Fashion Brands on Facebooks

Luxurious Brands – Prada, LV, Versace, etc

Local Brands - Some examples later Niche Store – Nike, Puma, Gap, Levis Fast Fashion Brands – Zara, Top

Shop, H & M

Prada: One Setence :Creating Social Conversation

Creating Social Conversation!

Thailand Outlook as of Today

Age Growth – Facebook Thailand

Age and Sex Distribution Stats

H & M : More than 2 million FansMulti-linkage model

H&M CSR weblink to Facebook!

How to Build Personal Brand on Facebook?

( adapted from mashable)

Know Your Target and Brand Positioning Define Your E- Brand Strategy for Fashion List Your Company’s Profile Comes up with Ways to Import Your Contacts from

Facebook ( social game, website, etc) Update Your Status ( “ Branded Messages) Start a Group or a Fan Page Social Events and Activities to build traffic from your Fans’

network Sharing brand perceptions and Experiences Social Media Measurement Tracking by using source code

Can we sell on Facebook? What will happen?

Sell and Support Model

Sretsis Facebook Key Observation: 5000-6000 Fans / No post from Sretsis…Only Fans Post info/ Not sure if this is official site

Sleeping Pills

Versace: Social Runway + Direct information channel

Kloset

Chanel: Social Experiences by VDO marketing

Channel : Social Experiences bySharing Free Kisses of Lipstick

Club 21 on Facebook เชื่��อหรื�อไม่ว่า Club 21 Thailand ม่ Fan ม่ากกว่า

Club 21 ใน ตปท

Receive $ 5o Club 21 Style Cheque

Share E Coupon

# of Fans Relates to ?

Brand Reputation Fast Fashion or Luxurious Fashion has

more fans # of Postings # of Conversations # of Formal Press Releases # of Media Releases # of Social Media Exposure Tools # of Relations / # of Social Magnets

Coach

Coach

ZARA

TOP SHOP :

Louis Vuitton on Facebook and Twitter

The Art of Travel by Louis Vutton

World Cup Travel with LV Case

Celebration on 125 years

http://www.louisvuittonjourneys.com/legends/

RED CARPET LIVE on Facebook

LOUIS VUITTON’s Sharing on Dresses in CANNES 2010 on the ART of TRAVEL

Puma’s Social Experiencing

Example of Mashable’s Social Media Strategy ( Buzz, Twitter, RSS, Facebook, Emailo updates….)

Application Tools on FacebookSlideshare.net

Google Docs on Facebook

Email + Facebook = Hybrid Marketing Formula on Skincare e-marketing Spread words thru picture in social media by email marketing

Social Media Marketing on Youtube

อยากจะเห�น คนม่าดู� Thai Brands ม่ากกว่าน � !Spread words on Creative Youtube

Fashion Blog Marketing:Spread words on blog

http://www.youtube.com/watch?v=eIhoB_UGqM0

Fashion Marketing on IphoneCorrelates to stats on facebook iphone users

ก�จกรืรืม่ * Activities on Facebook* Drive Traffic !

Google Adwords : Spread words on Search Engine

What to think?

How do you want to create your brand positioning Social Conversation is important Gimmicks, Games and Activities Backoffice on Sales and Support VDO, Pictures, Email Marketing, Etc to

support

Fashion E-Strategy for Thailand Building Thai Fashion Silicon Valley website

consisting for many young designers’ brand and use social media & internet marketing

Using Facebook Fan Page to PR Thai Fashion Silicon Valley ( by Linking Application Apps to each different Brands)

Link to Bangkok Fashion Week, Online Red Carpets, and Thai Fashion Social Game

Use Blog Marketing, Twitter Marketing, Youtube Marketing

Collect Fashion Profile on Facebook Use Email Marketing with different young designer

brand advertising on email

Data Collection for Generation Marketing

Filter Personal Profile into different generations and advertise branding concepts and lead information on brand mapped to personalities, generation and age

Close sales from the website by tracking source code.

Write codes to track data feeds from facebook and other social media channels to analyze purchasing and style pattern.