6 Unremarkable Yet Powerful Principles of Building an Online Business
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11-Aug-2014Category
Business
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My presentation from the 2014 Authority Intensive in Denver in which I shared my story and identified 6 principles that have been part of building the business that I have built online since 2002. While each principle is 'unremarkable' in that it will be familiar to us all - together they help to build a solid foundation for an online business. For live blogging recaps of this session check out: - http://www.skyword.com/contentstandard/blog/six-unremarkable-ways-to-create-remarkable-content/ - http://feldman.org/blog/do-remarkable-work/
Transcript of 6 Unremarkable Yet Powerful Principles of Building an Online Business
- by Darren Rowse Lessons of the Journey
- My Confession
- Were Not Alone
- We live in remarkable times!
- Chris Hunter bikeexif.com We live in remarkable times!
- Chris Hunter bikeexif.com Christina Butcher hairromance.com We live in remarkable times!
- Chris Hunter bikeexif.com Christina Butcher hairromance.com Katrina Springer theorganisedhousewife.com.au We live in remarkable times!
- Success is more about DOING the things you know you should do than discovering the secrets you dont yet know.
- 1. Start
- Dont wait until you know who you are to get started. The way you gure yourself out is by making things. Austin Kleon
- 2002
- 2002
- Check out this blog
- no experience no skills no history of sticking at things no money no network no time no idea no passions fear perfectionism My Excuses
- Began Dissolving On Starting My Excuses
- 'Inaction breeds doubt and fear. ! Action breeds condence and courage. ! If you want to conquer fear, do not sit home and think about it. ! Go out and get busy.' ! Dale Carnegie
- readership book deal speaking invitations Starting led to opportunity income friendship authority and inuence
- passions ideas vocation voice peace discipline Starting led to self discovery
- Starting is a Mindset and should never be contained to a moment in time that you can tick o your to-do list [ ]
- 2002 2014
- 2005
- might be the small thing in front of you your next big thing
- 2. Put Readers First
- Who are your Readers? what are their ! needs problems desires challenges dreams fears goals language habits loves hates passions
- Ge Clarity About the Change You Want to See In Readers
- A blog has a maximum impact when people are left dierent as a result of reading it
- 1. who are your readers? 2. what do they need? 3. how will they change? ! Ask These 3 Questions
- Serve with information, advice, news, training, support, entertainment, community, education, inspiration etc
- ego trac prot prole strategy content TEMPTATION
- 3. Usefulness is King
- become a prolic problem solver
- build problem spotting into your workow
- build problem solving into your workow
- Ultimately Usefulness Comes Down to the Change you bring in your reader
- ApertureApertureAperture Shutter Speed ISO composition holding a camera lighting manual mode condence
- 610,000 Visitors
- 4. Build Culture
- My Successes and Failures Have Been Tied to Health of Culture
- Success Culture Health My Successes and Failures Have Been Tied to Health of Culture
- Success Culture Health My Successes and Failures Have Been Tied to Health of Culture
- Success Culture Health My Successes and Failures Have Been Tied to Health of Culture
- How to Build Healthy Culture
- Cultures need leadership
- Cultures need rhythm
- 2 daily blog posts 5 daily FB updates 1 weekly challenge 1 weekly newsletter 1 annual holidays promotion 4 seasonal ebook launches at Digital Photography School
- 730 yearly blog posts 1825 yearly FB updates 52 weekly challenge 52 weekly newsletter 5 holidays promotions 20+ ebooks over time
- EPIC blogs are built on many little useful actions
- Culture is built upon shared experiences
- Whats Dangerous is not to Evolve Je Bezos Cultures need to evolve
- Cultures grow around story !
- 5. Create Meaning meaningful adjective : having a clear meaning : expressing an emotion or idea without words : having real importance or value
- Dont compete for the MOMENT, compete for MEANING. Brian Solis
- Sameness of copy Emptiness in the like Disconnect between stories
- The trend is to chase eyeballs. They can have the eyeballs. I care about the hearts and minds. Shayne Tilley
- The Opportunity: ! To create something with soul that has lasting impact and takes readers on a journey.
- Meaning leads to Trust, Authority and Inuence
- 6. Persist
- put readers rst start build culture create meaning be useful persist trust credibility inuence relationship authority
- put readers rst start build culture create meaning be useful persist trust credibility inuence relationship authority
- put readers rst start build culture create meaning be useful persist trust credibility inuence relationship authority Transactional Value
- put readers rst start build culture create meaning be useful persist trust credibility inuence relationship authority Transactional Value Evangelism
- This is a marathon not a sprint
- 99.9% of great bloggers are not awesome on day #1 ! Their awesomeness is the accumulation of the value they create over time
- @PROBLOGGER Darren Rowse