by Darren Rowse Lessons of the Journey

My Confession

Were Not Alone

We live in remarkable times!

Chris Hunter bikeexif.com We live in remarkable times!

Chris Hunter bikeexif.com Christina Butcher hairromance.com We live in remarkable times!

Chris Hunter bikeexif.com Christina Butcher hairromance.com Katrina Springer theorganisedhousewife.com.au We live in remarkable times!

Success is more about DOING the things you know you should do than discovering the secrets you dont yet know.

1. Start

Dont wait until you know who you are to get started. The way you gure yourself out is by making things. Austin Kleon

2002

2002

Check out this blog

no experience no skills no history of sticking at things no money no network no time no idea no passions fear perfectionism My Excuses

Began Dissolving On Starting My Excuses

'Inaction breeds doubt and fear. ! Action breeds condence and courage. ! If you want to conquer fear, do not sit home and think about it. ! Go out and get busy.' ! Dale Carnegie

readership book deal speaking invitations Starting led to opportunity income friendship authority and inuence

passions ideas vocation voice peace discipline Starting led to self discovery

Starting is a Mindset and should never be contained to a moment in time that you can tick o your to-do list [ ]

2002 2014

2005

might be the small thing in front of you your next big thing

2. Put Readers First

Who are your Readers? what are their ! needs problems desires challenges dreams fears goals language habits loves hates passions

Ge Clarity About the Change You Want to See In Readers

A blog has a maximum impact when people are left dierent as a result of reading it

1. who are your readers? 2. what do they need? 3. how will they change? ! Ask These 3 Questions

Serve with information, advice, news, training, support, entertainment, community, education, inspiration etc

ego trac prot prole strategy content TEMPTATION

3. Usefulness is King

become a prolic problem solver

build problem spotting into your workow

build problem solving into your workow

Ultimately Usefulness Comes Down to the Change you bring in your reader

ApertureApertureAperture Shutter Speed ISO composition holding a camera lighting manual mode condence

610,000 Visitors

4. Build Culture

My Successes and Failures Have Been Tied to Health of Culture

Success Culture Health My Successes and Failures Have Been Tied to Health of Culture

Success Culture Health My Successes and Failures Have Been Tied to Health of Culture

Success Culture Health My Successes and Failures Have Been Tied to Health of Culture

How to Build Healthy Culture

Cultures need leadership

Cultures need rhythm

2 daily blog posts 5 daily FB updates 1 weekly challenge 1 weekly newsletter 1 annual holidays promotion 4 seasonal ebook launches at Digital Photography School

730 yearly blog posts 1825 yearly FB updates 52 weekly challenge 52 weekly newsletter 5 holidays promotions 20+ ebooks over time

EPIC blogs are built on many little useful actions

Culture is built upon shared experiences

Whats Dangerous is not to Evolve Je Bezos Cultures need to evolve

Cultures grow around story !

5. Create Meaning meaningful adjective : having a clear meaning : expressing an emotion or idea without words : having real importance or value

Dont compete for the MOMENT, compete for MEANING. Brian Solis

Sameness of copy Emptiness in the like Disconnect between stories

The trend is to chase eyeballs. They can have the eyeballs. I care about the hearts and minds. Shayne Tilley

The Opportunity: ! To create something with soul that has lasting impact and takes readers on a journey.

Meaning leads to Trust, Authority and Inuence

6. Persist

put readers rst start build culture create meaning be useful persist trust credibility inuence relationship authority

put readers rst start build culture create meaning be useful persist trust credibility inuence relationship authority

put readers rst start build culture create meaning be useful persist trust credibility inuence relationship authority Transactional Value

put readers rst start build culture create meaning be useful persist trust credibility inuence relationship authority Transactional Value Evangelism

This is a marathon not a sprint

99.9% of great bloggers are not awesome on day #1 ! Their awesomeness is the accumulation of the value they create over time

@PROBLOGGER Darren Rowse