Crete Tourism: from e-Brochures

to Web 3.0Nikolaos Lyberakis

Multimedia Systems Center SA

•Web Pages from printed materialo Static contento Low quality mediao Static mapso No search capabilities

•Low user interaction•Low internet awareness from owners

(even can't use email or don't have internet access)o Just contact information and simple

contact forms

First Steps

“Integrated and Complete Support for the Tourism-Related SMEs of the Region of Crete through

Interactive Media and Networks”DG XIII, TEN-ISDN, No 45549

(1 Jan 1998 – 31 Mar 2000)

The Cretan TOURnet Project will integrate existing technological information infrastructure, to develop and support an Internet based server that will support the needs of all the tourism-related SMEs of the Region of Crete.

www.crete.tournet.gr

Crete TOURnet

IntouriSME / Enjoy Europe

www.enjoyeurope.com

In Greece• Macedonia/Thrace• Northwestern Greece• Aegean• Southeastern Greece• Crete• Attiki Region (12/99)

Crete TOURnet

•Online Reservation of Travel Services and Payments in Real Time

•"Real World" difficulties on e-Booking and SMEsa. various hotel policies, systems policies

and implementationsb. hard to provide accurate availability

(small SMEs)c. payment transactions (security

problems and general distrust)

e-Booking

•Increase of internet access speed•More demanding users•Enrich quality of media•New technologies for interactive

tools (e.g. Ajax)

•Web 2.0Defined as intersection of web application

features that facilitate participatory information sharing, interoperability, user-centered design, and collaboration on the World Wide Web.

Impact of broadband access

•Evaluation of content

•Comments and rating•More photos and videos•Recording experiences

The way of choosing destination and accommodation by consumers was

totally changed

Web 2.0

Web 2.0 & Crete TOURnet

Tourism and interactive maps goes hand in hand

•Dynamic Maps provide a new level of experience for internet users

•Users can search information by geographical criteria and request "nearby" information

Dynamic Maps

Dynamic Maps in Crete TOURnet

Social Media Changing the Tourism Landscape

•Talking about what you are going to do

•Sharing advice•Researching from others who've

done the same thing•Creating a mesh of diverse

content across the web in multiple spaces

•"Like" action

Social Media

The new web presence for SMEs

•Identify their own community•Talk with consumers•Use many spaces online•Build one to one relationships•Create a “Social Media Cocktail”

Social Media

Social Media & Crete TOURnet

•• Smartphones are becoming the essential device

on the go• Most people use mobile device for travel

information while traveling that before travelingo restaurants, weather, maps, shopping,

sightseeing & attraction, buy tickets, use gps-related apps for directions

SMEs create a mobile strategy

•Who is our audience?

•Mobile website or app ?

•Proprietary or third party presenceBroadband internet for mobile devices has created an always on, everywhere connected culture

Mobile Access

Mobile Access & Crete TOURnet

Definitions of Web 3.0 vary greatly

1. The location-aware and moment-relevant Internet

2. The Semantic Web is a system that enables machines to "understand" and respond to complex human requests based on their meaning.

The future: Web 3.0

Crete TOURnet (1998)

Crete TOURnet (2000)

Crete TOURnet (2002)

Crete TOURnet (2003)

Crete TOURnet (2005)

Crete TOURnet (2009)