All in one

Design Thinking, Tim Brown

• (before) Plan, Purpose, Prototype

• Implementation——“the process of putting a decision or plan into effect; execution”

Design, Business and Innovation Hongzhou (Frank) Long



• Object-oriented : Community or Business marketing or Society .

• Could be single, personal use.

• Preparation work : Copyright, Investors or sponsor.

Design, Business and Innovation

Hongzhou (Frank) Long

• Influence, Value (profitable or non-profitable), efficiency, coordination.

• Get experience and rotate the process.

• For building bigger business.



Design Thinking , Critical Question 1



• Because every design are not going to same step 3, so Is design duplicable?


Design Thinking , Critical Question 2



• Should we emphasize one of the three steps ( inspiration, ideation, implementation) when running the work?


Going Deeper, Seeing Further…



• Ethnography becomes important by competitive necessity.

• More qualitative Description needs.

• Corporation needs innovation thinking and impacts.





• New relationship between supplier and consumer ---being a observer

• Wider range, wider targets, wider usage.

• Having a human-centered combination and conclusion .





• New method research builds a new connection to consumer, making the process more efficient.

• Interaction. (transpositonal consideration)





• Competition forced to open a new business ecosystem

• Business Future Tendency.





• Interpretation update : Adding cultural, belief, behavior into the factors.

• Ethnographic study open a another way for better business decision making.


Ethnographic Research, Public speech and dress habits.Design, Business and Innovation


PresentwithPPT




Present Without PPT




When half people are gone




AfterPresent




Uniform


Ethnographic Research Observation Notes



• Speakers has different presentation style.

• Whether using of PowerPoint or not for presentation.

• Different gesture, the way of interaction, communication, and exemplification .





• Audience’s main attentions were leading by different presentation styles.

• Listening, recording, watching, thinking, communicating.

• Five senses are weighted differently.





• Activity after presentation

• Some students met preferential treatment unintentionally because of uniformity : People wear in the suit


Ethnographic Research Findings.



• Talking opportunity for students who dress in casual way.

• Interaction between speakers and audience.

• Possible better way to start speech.


Interview PlanningDesign, Business and Innovation



Edited Interview




Interview Findings




• His favorite speech style is different from me, which imply that speech diversity is a good thing.

• Professional dress is suggested when opportunity is needed.

Interviewing Humans Summary



• Interviewing users is a advanced way of ethnographic research.

• Getting qualitative information from either existing or potential users face to face.





Beginning part of interview

• Keeping to the point of topics

• Recording demographic info if needed

• Relaxed atmosphere





Content

• Open-ended question

• Sufficiently talkative subject

• Follow-up question





Conclusion of interview

• Wrap-up question

• Be flexible to quit or expand more.

• Be conversational and natural





After collecting

• Using behavior patterns, and mental models to analyze customers’ habits, perspectives, insights.

• Be able to add notes to previous ethnographic research or design journey as useful reference.


Peer to Peer DocumentationDesign, Business and Innovation



Peer to Peer Documentation Findings



• Speaker performed the multiple Video to catch her points

• Speaker had one hour for Q&A session.

• Last few student to talk to speaker didn’t wear professional attire.

• Unexpressed need: Internship opportunity


Desk Research, Business Sites



“Patriots Quarterback Tom Brady Has Some Style Advice for You”

• A NBA player has a better reputation than a football player, because NBA Association mandate what the players wear after game by their own dress code.

• Player and sports association should take advantage of opportunity when showing up.





“Patriots Quarterback Tom Brady Has Some Style Advice for You” Pg2

• A well-dressed player would feel confident when appear in public .

• Showing up opportunity for players is same as the talking opportunity for “casual students” as my ethnographic research.

•http://www.bloomberg.com/news/articles/2016-09-14/patriots-quarterback-tom-brady-has-some-style-advice-for-you





“Why French businessmen dress better”

• A good dress sense constitutes a better impression. French students more aware of clothes from an early age under the supervision of parents, so they could easily creates significant peer pressure

• Having an excellent dress code or dress habit is equal to having a better competitiveness.

https://www.ft.com/content/a6e1c8e2-65f6-11e6-8310-ecf0bddad227





“Who will well-dressed Olympic teams be wearing?”

• Each country has its own designed uniform for Olympians .Different team wants to express a variety of ideas : the desire of victory, the symbol of enthusiasm, the pursuit of reputation.

• Your dress is a form of language .

http://money.cnn.com/2016/08/04/news/olympics-rio-designers-uniforms/index.html





“Suited. Booted. Sorted”

• Wearing a suit and tie is not necessary everyday, as a student ,because university is not hierarchical system, so the formal attire is not always needed.

• Dressing a suit is regarded as a master of the universe status.

https://www.ft.com/content/0d9d8630-7550-11e6-b60a-de4532d5ea35?ftcamp=published_links%2Frss%2Flife-arts%2Ffeed%2F%2Fproduct





“Sorry JPMorgan, smart guys still wear suits”

• Staff wish to wear “business casual” to reflect a new way of work. The increasingly ubiquitous suit with no tie is not a good idea, because it lost identical information.

• Bank would not abandon the dress code, but some of are trying to .

• The arguments on both sides are still different.

https://www.ft.com/content/7b9bb1bc-2d56-11e6-bf8d-26294ad519fc


Design Thinking for Educators, Ideo“Howard County Public School applied the concept of design thinking”

• Passive teaching vs. Active teaching

• Student-centered vs. Teacher-centered

• Feedback helps increasing the effectiveness of learning.


Design Thinking for Educators, Ideo

• “Targeting, Mindset, Topics”

• Human-centered in any subjects.

• A mentality to solve any challenged problems, which are deliverable.

• Brainstorming possible topics without constraints. Then, Define the specific constraint.


Design Thinking for Educators, Ideo• “Applying design thinking properly”

• Giving the courage and empowerment

• brainstorming and seeking for better solution.

• Allow educators to be confident and prepared for revolutionary and educational teaching.


Design Thinking for Educators, Ideo“Discovery, Interpretation, Ideation, Experimentation, Evolution. ”

• Adopting Problem-solving system

• Applying both divergent and convergent thinking to design process


Design Thinking for Educators, Ideo• “Design Thinking Multi-function”

• Team work (discovery)• Storytelling (sharing)• Argumentation (collecting)• Problem-solving (checking)


Design Thinking for Educators, Ideo• “Discovery section: Understand the challenge”

• Brainstorming without constraints first • Reviewing any possible constraints or challenges.• Assigning an individual work and group work

separately.• Transforming the plan to a professional development:

workshop


Design Thinking for Educators, Ideo• “How might we” Type of questions

• Asking above type of question• Collecting the source of inspiration• Reacting the extreme people and their ideas.• Example: Ethnographic Research .


Design Thinking for Educators, Ideo• “The Interview of participants”

• Trusted atmosphere is required.• Periodic interview again is suggested.• Using the checklist and various topics• Discovering the valuable conversation: Any instant quotes,

feelings.


Design Thinking for Educators, Ideo• Exp :“Peer to Peer Documentation”

• As an outside observer, easier to create needed interactions

• Better to make objective conclusion or adjusted decision.


Design Thinking for Educators, Ideo• “The Role of Storyteller”

• Have a periodic meeting with group members • Setting up a personal notes or experiences sharing.• Be a active teller also a active listener.


Executive Summary and Accompanying Infographic



• Connecting the university institution with events calendar, "Not yet" app will create an online discussion platform for specific seminars or activities, providing the additional learning opportunity to the audiences.

• Each of the online platforms is established in a certain period of time, and minimum words, limited responsive time, and specific titles are required for discussing.

• Mobile application includes individual profile and the online social module for users who can easily find the people with the same interest or research program.


Executive Summary and Accompanying Infographic




Executive Summary and Accompanying InfographicDesign, Business and Innovation



All in one

Design

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