휴먼스 오브 청주(Humans of cheongju) 프로젝트 아카이브(송경섭)
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청주대 2014 소셜미디어 전략 기말 리포트 휴먼스 오브 청주 (Humans of Cheongju ) 프로젝트 아카이브 제출일 : 2014 년 12 월 19 일 제출인 : 청주대학교 광고홍보학과 송경섭 (ALL 팀 )
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Transcript of 휴먼스 오브 청주(Humans of cheongju) 프로젝트 아카이브(송경섭)
- 1. 2014 (Humans of Cheongju) : 2014 12 19 : (ALL)
- 2. 2014 1. Overview ( ) 2. Inspire ( & ) 3. Learn & Listen () 4. Engagement () 5. Measure () 6. Share () 7. Group Work (CSG & ) 8. Define ( ) 9. The Future of HOC ( & ) 10. Conclusion () * Advanced Human Technologies Social Media Strategy Framework .
- 3. 1. : 14 10 : 14 11 3 ( ) : / () () () 'HOC' '' . *Humans of Cheongju . . . 'HOC (Humans of Cheongju)' tells you the story of the people living in the beautiful city 'Cheongju' of South Korea. The story of people who have personalities. The story of people who have warm mind. The story of people who have smile. How about meet together in HOC? 2. ~ 9, 37 SNS . , . 4 1 . HOC , , . Edge Ranker 4 500 . 2014 Overview ( ) Imagine : All : The : People :
- 4. 3. 3 & . Best Posting . . . . Unique Postion 4 . . . Good Content (, , , , , ) . . . 2014 Overview ( ) https://www.facebook.com/humansofcheongju/photos/pb.606885249430596.-2207520000.1417694069./620881961364258/?type=3&theater https://www.facebook.com/humansofcheongju/photos/pb.606885249430596.-2207520000.1417694069./620701168049004/?type=3&theater https://www.facebook.com/humansofcheongju/photos/pb.606885249430596.-2207520000.1417694069./616785785107209/?type=3&theater
- 5. 1. < > ? ? HOC . HOC . . , 4 . 2. (, ) Slide-share Humans of Paris Humans of Series / : http://www.slideshare.net/song2than/humans-of-paris-42348091 Humans of Paris Case study & Humans of Cheongju strategy / : http://www.slideshare.net/song2than/humans-of-all 7 HOC / : ALL team : http://www.slideshare.net/song2than/humans-of-all 3. (impact) , , , , , 4. I Hope HOC : HOC . HOC . 2014 Inspire ( & ) : ALL team : http://www.slideshare.net/song2than/all-42040087
- 6. 2014 Learn & Listen () 1. ( , ) , , , , , 9 . . . . . 2. , . SCG() , . . HOC . 3. , 4 HOC . ALL HOC HOC .
- 7. 2014 Engagement () . . . . , . . . https://www.facebook.com/humansofcheongju/photos/pb.606885249430596.- 2207520000.1417704212./622194747899646/?type=3&theater
- 8. 2014 Engagement () 2 . . . HOC or . . https://www.facebook.com/humansofcheongju/photos/pb.606885249430596.- 2207520000.1417704212./622194747899646/?type=3&theater https://www.facebook.com/humansofcheongju/photos/pb.606885249430596.- 2207520000.1417704210./625084504277337/?type=3&theater
- 9. 2014 . . Share ()
- 10. 2014 . . SNS . Share ()
- 11. 2014 ) ALL HOC . . I Hope HOC . I Hope HOC ALL . HOC . HOC . Share () http://www.slideshare.net/song2than/all-42040087
- 12. 2014 . (tone) 5 . Share ()
- 13. 2014 . . . Share () http://www.slideshare.net/song2than/all-42354765
- 14. 2014 . . . HOC . Share () http://www.slideshare.net/song2than/humans-of-paris-42348091
- 15. 2014 Share () ALL 2 SCG() . . .
- 16. 2014 Group work (CSG & ) CSG & : ? (, , , , ) Share CSG . CSG . . . . , 1 . . (HOC) CSG() . .
- 17. 2014 Define ( ) . , . . . . , . . . , . ? . . HOC . , . ? . 4, . , . Tree, . . , . . ? , .
- 18. 2014 Define ( ) () ( ?) ' ' . () 1 () , . , , 2 () . , , . () , () . . . . , . - . ()
- 19. 2014 The future of HOC ( ) 1. HOC . . People , . . . , (Code) . 2. (HOC ) HOC . , , . . HOC DM(Direct Mail) . 3. (, , , , ) HOC . ? HOC HOC . . . .
- 20. 2014 Conclusion () [ ] The End
