التسويق الالكترونى عبر الموبايل
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Transcript of التسويق الالكترونى عبر الموبايل
Presented By: Eng. Mohamed Hanafy [email protected]
115 %
91 %
90% of SMS are opened and read within 3 minutes of receipt
1. Provide above-and-beyond value via
"positive disruption."
2. Consider the conversation.
3. Do not disturb.
4. Timing is critical.
5. Provide value first, capture data second
6. Monitor opt-outs per send.
SMS Strategies
7. Have your trigger ready.
8. Gather preferences at opt-in.
9. Consider the total mobile experience.
10. Collaborate to get the best content.
11. Move to a numeric vanity short code.
SMS Strategies
In-house SMS gateway
Hosting SMS gateway
Local companies
Global companies
Global Companies
◦ www.clickatel.com
◦ www.aspsms.com
◦ www.bulksms.com
Local Companies
◦ Masrawy.com
◦ www.resalatelecom.com
• NowSMS • Kannel
NFC
16
iBeacon
◦ Immediacy – Mobile Websites Are Instantly
Available
◦ Compatibility – Mobile Websites are Compatible
Across Devices
◦ Upgradability – Mobile Websites Can Be
Updated Instantly
◦ Find ability – Mobile Websites Can be Found
Easily
◦ Shareability – Mobile Websites Can be Shared
Easily by Publishers, and Between Users
◦ Reach – Mobile Websites Have Broader Reach
◦ LifeCycle – Mobile Websites Can’t be Deleted
◦ A Mobile Website Can be an App!
◦ Time and Cost - Mobile Websites are Easier and
Less Expensive
◦ Support and Sustainability
Interactivity/Gaming
Regular Usage/Personalization
Complex Calculations or Reporting
Native Functionality or Processing Required
No connection Required
Your App??
Keywords in app title
Keywords in description
Proper categorization