1. 1. 2015421() 13:0017:00
2. 2. 5
3. 3.
4. 4. Fleming, Lee, Perfecting Cross-Pollination. Harvard Business Review, 00178012, Sep2004, Vol. 82, issue 9
5. 5. Fleming, Lee, Perfecting Cross-Pollination. Harvard Business Review, 00178012, Sep2004, Vol. 82, issue 9
6. 6. 1. 2. 3. 24 or 190
7. 7.
8. 8. OKNot OK
9. 9. 20,000,000 4,000,000 1450
10. 10.
11. 11. Photo : http://extreme.stanford.edu/projects/embrace
12. 12. Photo : http://extreme.stanford.edu/projects/embrace
13. 13. 22,000 Photo : Sergiu Bacioiu
14. 14. Everyone designs who devises courses of action aimed at changing existing situations into preferred ones Herbert A. Simon(1996) The sciences of the artificial 20
15. 15. Everyone designs who devises courses of action aimed at changing existing situations into preferred ones Herbert A. Simon(1996) The sciences of the artificial 21
16. 16. a methodology that imbues the full spectrum of innovation activities with a human-centered design ethos. Tim Brown, CEO of IDEO @tceb62 https://twitter.com/tceb62
17. 17. =
18. 18. Fail fast, learn a lot
19. 19. 5,127 http://www.wired.com/business/2011/04/in-praise-of-failure/
20. 20. 1,859 563 30% http://www.wired.com/business/2011/04/in-praise-of-failure/
21. 21. James Dyson @tceb62 https://twitter.com/tceb62
22. 22. Fail fast, learn a lot
23. 23.
24. 24. 4
25. 25.
26. 26.
27. 27. Step1.
28. 28. By the imagination we place ourselves in his situation, we conceive ourselves enduring all the same torments Adam Smith (Theory of Moral Sentiments, I.i.1.2)
29. 29. sympathize empathiz e Vittorio Caggiano, Leonardo Fogassi, Giacomo Rizzolatti, Peter Thier, Antonino Casile. Mirror Neurons Differentially Encode the Peripersonal and Extrapersonal Space of Monkeys, Science, Vol. 324, No. 5925. (DOI: 10.1126/science.1166818)
30. 30. 3
31. 31. 3 AB BA
32. 32. 3 AB BA
33. 33.
34. 34.
35. 35. Step2.
36. 36. // :
37. 37. POV
38. 38. 1 1 2
39. 39.
40. 40.
41. 41. Step3
42. 42. 1
43. 43.
44. 44. () () :
45. 45.
46. 46.
47. 47. Step.
48. 48.
49. 49. Govindarajan,V., Trimble,C.(2012) The Other Side of Innovation: Solving the Execution Challenge
50. 50. R. Martin(2009) The design of business
51. 51.
52. 52.
53. 53.
54. 54. Step5.
55. 55.
56. 56. 3 1 2 3
57. 57. 1 2 3 2
58. 58. 1 2 3 2
59. 59. 1 2 3 2
60. 60. 1. 2. 3.
61. 61. 1. 2. 3. 5
62. 62.
63. 63.
64. 64. =
65. 65.
66. 66. Fail fast, Learn a lot.
67. 67. 1. Beckman, S.L. and Barry, M. (2007) Innovation as a Learning Process: Embedding Design Thinking. California Management Review, 50, 2556. 2. Fleming, Lee, Perfecting Cross-Pollination. Harvard Business Review, 00178012, Sep2004, Vol. 82, issue 9. 3. Gray,D., Brown, S. & Macanufo, J. (2010) Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers. 4. Hasso Plattner Institute of Design at Stanford (d.school). The bootcamp bootleg. 5. Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan (2010) Marketing 3.0: From Products to Costumers to the Human Spirit, Wiley. 6. Martin, R.(2009) The design of business, Harvard business press. 7. Neumeier, M. (2012) The designful company. 8. Patnaik, Dev. (2009) Wired to Care, FT Press. 9. Pink, D.(2006) A Whole New Mind: Why Right-Brainers Will Rule the Future, Riverhead Trade. 10. Simon, Herbert A. (1996) The Sciences of the Artificial, The MIT press. 11. Smith, Adam. (1875) Theory of Moral Sentiments. 12. http://www.flickr.com/photos/winning-information/2325865367/
68. 68. 13. Vittorio Caggiano, Leonardo Fogassi, Giacomo Rizzolatti, Peter Thier, Antonino Casile. Mirror Neurons Differentially Encode the Peripersonal and Extrapersonal Space of Monkeys, Science, Vol. 324, No. 5925. (DOI: 10.1126/science.1166818) 14. F(2010) 15. L. (2006) 16. P. F. (1989) 17. P. F. (1999) 18. P. F. (1993) 19. P. F. (2005) 20. T. J. (2002)! 21. T. (2010) 22. (2007) 23. (2012)NTT 24. SDM http://lab.sdm.keio.ac.jp/idc/ 25. (2010) 26. (2010) 27. (2008)
69. 69. Creative Commons - 2.1 License. https://dschool.stanford.edu/groups/k12/ http://dschool.stanford.edu/wp-content/uploads/2012/02/Participant- Worksheet.pdf http://creativecommons.org/licenses/by-nc-sa/2.1/jp/