14. Everyone designs who devises courses of action aimed at
changing existing situations into preferred ones Herbert A.
Simon(1996) The sciences of the artificial 20
15. Everyone designs who devises courses of action aimed at
changing existing situations into preferred ones Herbert A.
Simon(1996) The sciences of the artificial 21
16. a methodology that imbues the full spectrum of innovation
activities with a human-centered design ethos. Tim Brown, CEO of
IDEO @tceb62 https://twitter.com/tceb62
21. James Dyson @tceb62 https://twitter.com/tceb62
22. Fail fast, learn a lot
23.
24. 4
25.
26.
27. Step1.
28. By the imagination we place ourselves in his situation, we
conceive ourselves enduring all the same torments Adam Smith
(Theory of Moral Sentiments, I.i.1.2)
29. sympathize empathiz e Vittorio Caggiano, Leonardo Fogassi,
Giacomo Rizzolatti, Peter Thier, Antonino Casile. Mirror Neurons
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30. 3
31. 3 AB BA
32. 3 AB BA
33.
34.
35. Step2.
36. // :
37. POV
38. 1 1 2
39.
40.
41. Step3
42. 1
43.
44. () () :
45.
46.
47. Step.
48.
49. Govindarajan,V., Trimble,C.(2012) The Other Side of
Innovation: Solving the Execution Challenge
50. R. Martin(2009) The design of business
51.
52.
53.
54. Step5.
55.
56. 3 1 2 3
57. 1 2 3 2
58. 1 2 3 2
59. 1 2 3 2
60. 1. 2. 3.
61. 1. 2. 3. 5
62.
63.
64. =
65.
66. Fail fast, Learn a lot.
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http://www.flickr.com/photos/winning-information/2325865367/
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(2008)