SurveyMonkeyBasics

How to use this free, easy tool to listen to your customers

Presented 5/12/12 at TechCamp Memphis by Tom Logue (@tomblogue)

Agenda• Why SurveyMonkey?

• Making a Survey

• Previewing

• Collecting Data

• Analyzing Responses

• Now What?

Why SurveyMonkey?

Why SurveyMonkey?• It’s free (or cheap)

• It’s easy for you

• It’s easy for your customers

• It’s fast

• It’s turnkey

Let’s make a survey!

Home Page

Sign In

My Surveys

Name The Survey

Get Started

Choose a Theme

Choose a Theme

Start Adding Questions

Choose Question Type

Sample Question Type

Sample Question Type

Sample Question Type

Sample Question Type

Sample Question Type

Sample Question Type

Sample Question Type

Sample Question Type

Sample Question Type

Sample Question Type

Sample Question Type

Sample Question Type

What questions should I ask?

Question Bank

Sample Category

Sample Category

Customer Feedback

Customer Satisfaction

Customize Text

Another example

TechCamp Survey

TechCamp Survey

TechCamp Survey

TechCamp Survey

Preview your survey

Select Preview

Run Through Survey

Run Through Survey

Collecting data

Send Survey

Collection Type

Customize Name ($)

Customize Name ($)

Customize Name ($)

Collector Settings

Restrictions

Get the word out!

Boosting Participation

• Goal: Find the right people

and get as many of them as

you can to take the survey

Boosting Participation

• Communicate objectives

• Use multiple approaches

• Offer incentives

• Show results

Analyzing responses

Summary Overview

Browse by Respondent

Filter Respondents

Crosstabs

Setting a Crosstab

Using Crosstabs

Advanced Options

Now what?

Getting Started• Create an account

• Practice

• Start small

• Start internally

• Learn from others

• Involve your customers

Survey Tips• The shorter the better

• Stay focused

• Be objective

• Think ahead

• Capture a profile

• Have a catch-all

Questions?

Presented 5/12/12 at TechCamp Memphis by Tom Logue (@tomblogue)