SurveyMonkey Basics (TechCamp presentation 5-12-12)

SurveyMonkeyBasics

How to use this free, easy tool to listen to your customers

Presented 5/12/12 at TechCamp Memphis by Tom Logue (@tomblogue)

Agenda• Why SurveyMonkey?

• Making a Survey

• Previewing

• Collecting Data

• Analyzing Responses

• Now What?

Why SurveyMonkey?

Why SurveyMonkey?• It’s free (or cheap)

• It’s easy for you

• It’s easy for your customers

• It’s fast

• It’s turnkey

Let’s make a survey!

Home Page

Sign In

My Surveys

Name The Survey

Get Started

Choose a Theme

Start Adding Questions

Choose Question Type

Sample Question Type

What questions should I ask?

Question Bank

Sample Category

Customer Feedback

Customer Satisfaction

Customize Text

Another example

TechCamp Survey

Preview your survey

Select Preview

Run Through Survey

Collecting data

Send Survey

Collection Type

Customize Name ($)

Collector Settings

Restrictions

Get the word out!

Boosting Participation

• Goal: Find the right people

and get as many of them as

you can to take the survey

Boosting Participation

• Communicate objectives

• Use multiple approaches

• Offer incentives

• Show results

Analyzing responses

Summary Overview

Browse by Respondent

Filter Respondents

Crosstabs

Setting a Crosstab

Using Crosstabs

Advanced Options

Now what?

Getting Started• Create an account

• Practice

• Start small

• Start internally

• Learn from others

• Involve your customers

Survey Tips• The shorter the better

• Stay focused

• Be objective

• Think ahead

• Capture a profile

• Have a catch-all

Questions?

Presented 5/12/12 at TechCamp Memphis by Tom Logue (@tomblogue)

SurveyMonkey Basics (TechCamp presentation 5-12-12)

Business

Transcript of SurveyMonkey Basics (TechCamp presentation 5-12-12)