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Do it Yourself PR

Want profile and exposure for your business but don’t know where to start?

Answer these seven key questions to get you

started on the right track for doing your own PR

Debbie Levenwww.prcoach.co.uk

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1. What do you want to achieve?

Just saying ‘to get sales’ is not good enough

Be specific, make it measurable, put your dream into words – write it down

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2. Who do you want to target?

Define the people you want to get noticed by

Profile them

Get inside their heads

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3. What do your target audiences think, feel, believe about you now?

How can you prove what you say?

What further research is needed to back up your claims?

Do views differ between audiences?

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4. What do you want your target audiences to think, feel believe

about you in the future?

Define how you want to be seen and perceived

That dictates the messages you use in your PR

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5. Where do your target audiences go for information, tools and resources?

TV and radio programmes

National, regional and local press and media

Trade and special interest magazines, publications, websites and blogs

Membership newsletters

Social media

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6. What makes you different from competitors?

Use as few words as possible

Back it up with proof

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7. How does your product/service benefit customers?

Human interest and benefits are what journalists are interested in

Capturing those will be core for your PR

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Next steps

Do your research

Write your plan

Get creative

Put your PR calendar of activity together

Get busy

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Activity Jan Feb Mar Apr May JunPress releases

Commenting on the back of other stories

Systems in place to source stories

Feature article placement

Guest blog opportunities

Information guide

Events/ meetings

Speaker opportunities

Exhibitions

Blog on website

Website

Materials – leaflet, annual review, hard copy newsletter

E-communication – e-newsletter

Branded items

Monitoring coverage, keywords, stories, competitors

Social media

Stunts

Outline example of a PR Calendar

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Need help with your PR?

Call me now on: 01923 606223Or email me on: debbie@prcoach.co.uk

To discover the one PR tactic that generated £15,000 of business for a client, sign up at: www.prcoach.co.uk/pr-help/