마켓캐스트 김형택 (trend@webpro.co.kr)

Digital Marketing Tech 분석

이 자료는 2014년 2월 12일 디지털 마케팅 포럼에서 “Digital Marketing Tech 분석＂주제로

국내외 주요 Digital Marketing Tech 분석내용들을 기반으로 현재 Tech흐름 및 마케팅 커뮤니케이션 활용에 관한 접근방법을 발표한 자료 입니다.

강의자료에 관한 문의 및 추가정보는

마켓캐스트(www.marketcast.co.kr)를 참고해주시기 바랍니다.

1. Marketing Tech Landscape

Marketing Experiences Marketing

Operations

Marketing Middleware

Marketing Backbone Platforms

Infrastructure Internet

Source: Marketing Technology Landscape Supergraphic (2014) / chiefmartec.com

1. Marketing Tech Landscape

Source: Marketing Technology Landscape Supergraphic (2014) / chiefmartec.com

Internet

1. Marketing Tech Landscape

Source: Marketing Technology Landscape Supergraphic (2014) / chiefmartec.com

Infrastructure

1. Marketing Tech Landscape

Source: Marketing Technology Landscape Supergraphic (2014) / chiefmartec.com

Marketing Backbone Platforms

1. Marketing Tech Landscape

Source: Marketing Technology Landscape Supergraphic (2014) / chiefmartec.com

Marketing Middleware

1. Marketing Tech Landscape

Source: Marketing Technology Landscape Supergraphic (2014) / chiefmartec.com

Marketing Experiences

1. Marketing Tech Landscape

Source: Marketing Technology Landscape Supergraphic (2014) / chiefmartec.com

Marketing Experiences

1. Marketing Tech Landscape

Source: Marketing Technology Landscape Supergraphic (2014) / chiefmartec.com

Marketing Experiences

1. Marketing Tech Landscape

Source: Marketing Technology Landscape Supergraphic (2014) / chiefmartec.com

Marketing Experiences

1. Marketing Tech Landscape

Source: Marketing Technology Landscape Supergraphic (2014) / chiefmartec.com

Marketing Operations

1. Marketing Tech Landscape

Source: Marketing Technology Landscape Supergraphic (2014) / chiefmartec.com

Marketing Operations

1. Marketing Tech Landscape

Marketing Platform(3rd Party)

Source: Marketing Technology Landscape Supergraphic (2014) / chiefmartec.com

Source: Hype Cycle for Digital Marketing(2013) / Gartner

2. Hype Cycle for Digital Marketing

3. Digital Marketing Transit Map

Source: Digital Marketing Transit Map (2013) / Gartner

4. Digital Marketing Tech Map

Source: Digital Marketing Tech Map (2013) / Frum

1. 다양한 마케팅 App서비스 등장

- Poll, Wizard , Contest 등

2. Marketing Intelligent Solution의 강화 및 다양화

- Big Data, Loyalty, BI, RT 등

3. Cloud 방식의 솔루션 서비스

- SaaS 방식의 솔루션 제공

4. Marketing Platform & Networks 의 확장

- Digital Marketing Networks

- Intelligent Platform - 3rd Party / API 전략

5. Context 및 RTB기반의 광고서비스

Summary(1)

Summary(2)

Source: Digital Marketing Hype Cycle for 2013: Engagement on Overdrive(2013) / Gartner

URL: www.marketcast.co.kr

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