클라우드 기반 마케팅 플랫폼 활용을 통한 디지털 트랜스포메이션서비스및마케팅전반에걸친고객 관여증대및경험개선을위한통합되고
Digital marketing Technology Trend(디지털 마케팅 기술 트렌드 분석)
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Transcript of Digital marketing Technology Trend(디지털 마케팅 기술 트렌드 분석)
마켓캐스트 김형택 ([email protected])
Digital Marketing Tech 분석
이 자료는 2014년 2월 12일 디지털 마케팅 포럼에서 “Digital Marketing Tech 분석"주제로
국내외 주요 Digital Marketing Tech 분석내용들을 기반으로 현재 Tech흐름 및 마케팅 커뮤니케이션 활용에 관한 접근방법을 발표한 자료 입니다.
강의자료에 관한 문의 및 추가정보는
마켓캐스트(www.marketcast.co.kr)를 참고해주시기 바랍니다.
1. Marketing Tech Landscape
Marketing Experiences Marketing
Operations
Marketing Middleware
Marketing Backbone Platforms
Infrastructure Internet
Source: Marketing Technology Landscape Supergraphic (2014) / chiefmartec.com
1. Marketing Tech Landscape
Source: Marketing Technology Landscape Supergraphic (2014) / chiefmartec.com
Internet
1. Marketing Tech Landscape
Source: Marketing Technology Landscape Supergraphic (2014) / chiefmartec.com
Infrastructure
1. Marketing Tech Landscape
Source: Marketing Technology Landscape Supergraphic (2014) / chiefmartec.com
Marketing Backbone Platforms
1. Marketing Tech Landscape
Source: Marketing Technology Landscape Supergraphic (2014) / chiefmartec.com
Marketing Middleware
1. Marketing Tech Landscape
Source: Marketing Technology Landscape Supergraphic (2014) / chiefmartec.com
Marketing Experiences
1. Marketing Tech Landscape
Source: Marketing Technology Landscape Supergraphic (2014) / chiefmartec.com
Marketing Experiences
1. Marketing Tech Landscape
Source: Marketing Technology Landscape Supergraphic (2014) / chiefmartec.com
Marketing Experiences
1. Marketing Tech Landscape
Source: Marketing Technology Landscape Supergraphic (2014) / chiefmartec.com
Marketing Experiences
1. Marketing Tech Landscape
Source: Marketing Technology Landscape Supergraphic (2014) / chiefmartec.com
Marketing Operations
1. Marketing Tech Landscape
Source: Marketing Technology Landscape Supergraphic (2014) / chiefmartec.com
Marketing Operations
1. Marketing Tech Landscape
Marketing Platform(3rd Party)
Source: Marketing Technology Landscape Supergraphic (2014) / chiefmartec.com
Source: Hype Cycle for Digital Marketing(2013) / Gartner
2. Hype Cycle for Digital Marketing
3. Digital Marketing Transit Map
Source: Digital Marketing Transit Map (2013) / Gartner
4. Digital Marketing Tech Map
Source: Digital Marketing Tech Map (2013) / Frum
1. 다양한 마케팅 App서비스 등장
- Poll, Wizard , Contest 등
2. Marketing Intelligent Solution의 강화 및 다양화
- Big Data, Loyalty, BI, RT 등
3. Cloud 방식의 솔루션 서비스
- SaaS 방식의 솔루션 제공
4. Marketing Platform & Networks 의 확장
- Digital Marketing Networks
- Intelligent Platform - 3rd Party / API 전략
5. Context 및 RTB기반의 광고서비스
Summary(1)
Summary(2)
Source: Digital Marketing Hype Cycle for 2013: Engagement on Overdrive(2013) / Gartner
URL: www.marketcast.co.kr
E-mail: [email protected]
Twitter: @youforyou
Facebook: facebook.com/trendcast