WE CAN BE

HEROES

@KRISTOFDEWULF

WHO ARE

THE REAL

HEROES?

#1

@KRISTOFDEWULF

“First empower your front-

line employees and the rest

will follow.”

VINEET NAYAR, HCL TECHNOLOGIES

@KRISTOFDEWULF

EMPLOYEES

FIRST

@KRISTOFDEWULF

“When your EYES are

looking at the company, your

ASS is facing the consumer.”

UNKNOWN

@KRISTOFDEWULF

CONSUMERS

FIRST

@KRISTOFDEWULF

“99.9% of the world’s

SMARTEST people don’t

work for us.”

STIVEN KERESTEGIAN, LEGO

@KRISTOFDEWULF

PROSUMERS

FIRST

@KRISTOFDEWULF

PROSUMERS

FIRST

@KRISTOFDEWULF

CONSUMERS

MOVED FROM

HEROES

@KRISTOFDEWULF

TO SUPER HEROES

@KRISTOFDEWULF

WHAT ABOUT

EMPLOYEES?

BUT

@KRISTOFDEWULF

WHY EMPLOYEES

NEED SUPER

POWERS

#2

@KRISTOFDEWULF

@KRISTOFDEWULF

Automation

@KRISTOFDEWULF

@KRISTOFDEWULF

Automation

@KRISTOFDEWULF

Automation

@KRISTOFDEWULF

Automation

@KRISTOFDEWULF

Accessibility

@KRISTOFDEWULF

Accessibility

@KRISTOFDEWULF

Accessibility

@KRISTOFDEWULF

Accessibility

@KRISTOFDEWULF

Autonomy

@KRISTOFDEWULF

Autonomy

@KRISTOFDEWULF

Autonomy

@KRISTOFDEWULF

Autonomy

THE “ORDINARY”

EMPLOYEE IS ON

THE VERGE OF

@KRISTOFDEWULF

extinction!

@KRISTOFDEWULF

@KRISTOFDEWULF

Did you directly

talk to a consumer

about your brand

or product?

@KRISTOFDEWULF

Did you

start a meeting

with a story

on a consumer?

@KRISTOFDEWULF

Did you

use your own

brand or product?

@KRISTOFDEWULF

Did you learn

something new

about your market?

@KRISTOFDEWULF

Did you

do something for

the first time?

@KRISTOFDEWULF

STIMULATING

EMPLOYEES’

CONSUMER

@KRISTOFDEWULF

brain

SPEEDING

UP INTERNAL

@KRISTOFDEWULF

clock speed

BECOMING

CONSUMER

ACTIVATED

#3

@KRISTOFDEWULF

HAPPINESS

@KRISTOFDEWULF

FUN

@KRISTOFDEWULF

TOGETHERNESS

@KRISTOFDEWULF

HAPPINESS

ENGAGEMENT

@KRISTOFDEWULF

IKEA EFFECT

@KRISTOFDEWULF

LIVE CONSUMER LIVES

@KRISTOFDEWULF

HAPPINESS

ENGAGEMENT

REPETITION

@KRISTOFDEWULF

1 2 3 4 5 6

7 8 9 10 11 12

13 14 15 16 17 18

19 20 21

@KRISTOFDEWULF

EVERY DAY

@KRISTOFDEWULF

HAPPINESS

ENGAGEMENT

REPETITION

OPENNESS

@KRISTOFDEWULF

@KRISTOFDEWULF

SERENDIPITY

@KRISTOFDEWULF

PURPOSE

@KRISTOFDEWULF

EVERYONE

@KRISTOFDEWULF

HAPPINESS

ENGAGEMENT

REPETITION

OPENNESS

@KRISTOFDEWULF

THE POWER IS IN THE MIX

@KRISTOFDEWULF

CONSUMER

ACTIVATION

STUDIO

WWW.INSITESSTUDIO.COM

@KRISTOFDEWULF

@KRISTOFDEWULF

@KRISTOFDEWULF

@KRISTOFDEWULF

@KRISTOFDEWULF

@KRISTOFDEWULF

THANK

YOU