Diy PR - do it yourself Public Relations (PR) to get noticed
Retailtainment
Transcript of Retailtainment
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Retailtainment
Everything you can imagine is real.
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Inovațiile determină oamenii, brandurile și companiile să se gândească la care sunt
adevăratele lor valori.what do they stand for?
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2010: Oamenii se informează online, dar cumpără offline.
2012: ShowroomingOamenii testează in-store,dar cumpără online.
Deocamdată, showrooming-ul nu este un trend puternic în România. Deocamdată. Deocamdată, showrooming-ul nu este un trend puternic în România. Deocamdată.
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Aduci în magazinceea ce le place
din online.
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Explorezi aspectele pe carenu le pot găsi online.
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Retail + Enterntainment= Retailtainment
10 trenduri pe care le pot aplicabrandurile și/sau retailerii
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PERSONALIZEAZĂ
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ENHANCED REALITY
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Retail Safari – Leisure activity
RETAIL SAFARI - LEISURE
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EXPOZIȚII
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EMOȚII ȘI STĂRI DIFERITE
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INFORMAȚIE PERSONALIZATĂ
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EXPERIENȚA GESTURILOR
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GAMIFICATION
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SHOP IN SHOP
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CURSURI & EDUCAȚIE
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DO IT YOURSELF
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SPECTACOL
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Shopperii sunt diferiți.
Shoperii voștri cei mai valoroși din ce categorie sunt?
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Țineți cont de tipologiile de shopper.
Adaptați experiența în funcție de produs, retailer și spațiul pe care îl aveți la dispoziție.
Retailtainment nu înseamnă jocuri, ci o stare de bine și o experiență ce implică cu adevărat shopperul.