1. WAT ZIT ER IN HET PAARD VAN TROJE- Introduction- Long term preparations- Short term preparations- A day in Het Paard van Troje- A night in Het Paard van Troje- Conclusion

2. INTRODUCTION What is the Trojan Horse? Iliad Bookstore Main idea: To promote the independent and small bookstore 3. LONG TERM PREPARATIONS Collaboration with bookstore Paard van Troje 4. LONG TERM PREPARATIONS Initial ideaDay-event (1-6 pm): On Ladeuzeplein: booktent over the top, lots of fun, crazy, ... In shop: more serene, cozy Evening-event (8-10pm): Reception with live music and drinks 5. LONG TERM PREPARATIONS Meetings and conversations Tom van Aken (owner Paard van Troje) PB Gronda (writer) Danny Theuwis (literary events 30CC) Change idea: booktent bookfair 6. LONG TERM PREPARATIONS Final Concept Focus on shop lose idea of LadeuzepleinDuring day: all kinds of fun things to do in the shopAt night: reception with live music and drinks 7. LONG TERM PREPARATIONS Initial Promoting / Public Awareness Facebook Blog Mysterious as to what actually was going to happen in Paard van Troje! 8. SHORT TERM PREPARATIONS Important tasks Getting more down to earth Concrete actions Advertising Finding materials Shopping for decorations Printing photographs Decorating the store 9. SHORT TERM PREPARATIONS Advertising printing posters printing bookmarks spreading the word 10. SHORT TERM PREPARATIONS Materials magnetic boards & words (magnetic poetry) decorations toys for the children area sound system, microphone & folding screen (Province Flemish Brabant) 11. SHORT TERM PREPARATIONS Materials, food, drinks: purchased or home-made provided by family and friends 12. SHORT TERM PREPARATIONS Photo exhibition: people and their favourite books selecting the photos printing 13. SHORT TERM PREPARATIONS 21st of April: The Big Day final preparation (9h-13h) arranging and decorating the place arranging the photo exhibition selecting the music preparing the different areas in the bookstore (creative activities, photocorner, childrens sector, free drinks and sweets area, projection screenetc) other last minute necessities 14. A DAY IN Het Paard van Troje A guided tour 15. A DAY IN Het Paard van Troje Attracting outsiders: A movie projected in the income hall,with sound! 16. A DAY IN Het Paard van Troje First part:A living guestbook luring people in and explaining the concept 17. A DAY IN Het Paard Van Troje Second part:Through the curtans to discover a world full ofbooks and activities 18. A DAY IN Het Paard van Troje Second part: People welcoming you to drink a glass of juice or coffee, and to join in on the activities: 19. A DAY IN Het Paard van Troje Third part: photo exposition,photo boothand kids corner! 20. A NIGHT IN Het Paard van Troje Live music Free drinks Expo 21. CONCLUSIONThings that could have gone better Photographer cancelled very last minute Band cancelled Too few children: no reading Bad weather so not many people in town 22. CONCLUSIONThings that turned out great Good turn-out Interest from visitors No major crises on the day itself Much respect and interest from store owners New photo exhibition in store