Yuxuan Grace He2331285

IntroductionO MUJI, which is a Japanese company, was founded in 1980.

O There are 6566 staff that work in this company

O The Japanese name of MUJI translates to ‘no brand quality goods’

O There are 656 MUJI stores include 344 overseas

MUJI shop all over the world till 2016.

O The company maintain three main principles

I. selection of material,

II. streamlining of process,

III. simplification packaging.

http://www.greenzebras.net/news/3-reasons-why-no-brand-brand-muji-succeeds-in-malaysia/

http://jjbegonia.com/traveling-muji-style/

History O MUJI was started in1980 as a private brand company of The

Seiyu, Ltd with 40 products.

O The founder of MUJI is Tadamitsu Matsui.

O There are more than 7000 products produced by MUJI. (clothing, household articles and food products.)

O In 1991, the first overseas MUJI store opened in London.

O In 2002, it opened the first store in Ireland.

O In 2006, MUJI Global Sourcing Private Limited was established in Singapore.

O In 2015, three flagship stores were opened separately in Yurakucho, The U.S.A. and China.

http://tmagazine.blogs.nytimes.com/2008/06/06/the-post-materialist-muji-obsession/

MUJI’ three strategies:Three Corporate Pledges

1. Taking on the challenge of global growth and development by engaging in fair and transparent business activities.

2. Identifying and delivering new value and a new aesthetic in goods and services designed from the customer's viewpoint.

3. Offering the timeless idea of a simple, pleasant life to all of our customers and other stakeholders.

Three Product Development Priorities

1. Selection of materials

2. Streamlining of processes

3. Simplification of packages

Three Manufacturing Standards

1. Good Product Standards (Quality Standards)

2. MUJI Code of Conduct for Business Partners: Environment, Labour, and Safety Management

3. Prohibitions and Restrictions on the Use of Materials

How MUJI becomes a global brand?

O ‘No brand, but good products’

O Simple Design

O Good Quality

O BibliographyO (n.d.). Retrieved from 3 Reasons why No-Brand Brand Muji Succeeds

in Malaysia: http://www.greenzebras.net/news/3-reasons-why-no-brand-brand-muji-succeeds-in-malaysia/

O CURRIE, N. (2008). Retrieved from The Post-Materialist | Muji Obsession: http://tmagazine.blogs.nytimes.com/2008/06/06/the-post-materialist-muji-obsession/

O (2002). MUJI’s way to build a global brand: integrating value communication into product and store development. In K. I., Strategic Direction.

O jjbegonia. (2013). Retrieved from TRAVELING MUJI STYLE: http://jjbegonia.com/traveling-muji-style/

O Liu, P. (2016). MUJI FLAGSHIP STORE: OUT OF THE BOX RETAIL. Retrieved from http://www.mintel.com/blog/retail-market-news/muji-flagship-store-out-of-the-box-retail

O MIJI. (2017). (Ryohin Keikaku Co., Ltd.) Retrieved from https://www.muji.com/jp/flagship/yurakucho/en/

O MUJI. (2017). Presenting our vision of a simple, pleasant life. (Ryohin Keikaku Co., Ltd.) Retrieved from http://ryohin-keikaku.jp/eng/

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