Sales Planning Trade Marketing Distribution Excellent Consumer Activation Event Management Market Insight Territory Management People Development

Leadership Skills Communication Skills Presentation Skills Analytical Skills Initiative & Creativity Aggressive High Motivation Maturity

Working together with the teams through galvanzing them with knowledge, skills and ability inachieving company goals in the area of brand visibility, availability and ultimately healthyvolume through the support from TOP MANAGEMENT

June 2008 – December 2008 : Associate Trade Marketing Officer - Banjarmasin, Kalimantan Selatan

January 2009 – December 2009 :

Associate Trade Marketing Officer - Sampit ~ Pangkalan Bun, Kalimantan Tengah

PT. LAUT TIMUR ARDIPRIMAIndustry : Distribution & Trading Company - BAT Distributor

February 2008 – May 2008 : Salesman Retailer (Stockiest) - Pangkalan Bun, Kalimantan Tengah

PT. BRITISH AMERICAN TOBACCO INDONESIA, TBKIndustry : Consumer Good - Tobacco Industry

January 2010 – February 2011 :Consumer Marketing Representative - Bekasi, Jawa Barat

March 2011 – July 2012 :

Area Marketing Supervisor - Karawang, Jawa Barat

August 2012 – March 2013 :

Area Marketing Manager - Karawang, Jawa Barat

April 2013 – October 2013 :

Area Marketing Manager - Samarinda ~ Balikpapan, Kalimantan Timur

PT. SURYA MUSTIKA NUSANTARA (GUDANG GARAM GROUP)Industry : Consumer Good - Tobacco Industry

PT. KOREA TOMORROW & GLOBAL INDONESIAIndustry : Consumer Good - Tobacco Industry

November 2013 – May 2014 :Area Sales Manager ‐ Greater Jakarta

June 2014 – February 2015 :

Sales Planning & Business Development Manager - Head Quarter

March 2015 – January 2016 :

Regional Sales Manager - West (Indonesia) & Sales Planning Manager - Head Quarter

PT. BAT Indonesia, Tbk PT. Surya Mustika Nusantara PT. KT&G Indonesia

PT. BAT INDONESIA, TBK : Jember - East Java (Marketing Field Training)Banjarmasin - South KalimantanAll Area - Central Kalimantan

PT. SURYA MUSTIKA NUSANTARA (GUDANG GARAM GROUP) : Bekasi - West JavaKarawang - West JavaAll Area - East Kalimantan

PT. KT&G INDONESIA : West Indonesia : West Java, Jakarta, Banten, Sumatera IslandNational Based - Indonesia

In October 2009, achieve sales target; 2.078 mille for Global Drive Brands (Dunhill, Lucky Strike, Pall Mall) only in 10 months of the years. Responsibility areas: Kalimantan Tengah (Palangka Raya, Sampit, Pangkalan Bun). #1 mille = 50 packs

Excellence implementation performance, focused for Pall Mall’s area brand drive, in Sampit – Kalimantan TengahCategory: Brand Visibility, Brand Distribution, Brand Face-up

Trade Marketing and Distribution Distributor Management Sales Operations Management Territory Management In-Store Merchandising / Visibility

Completely a tribute as a members to BAT Indonesia

To successfully plan and lead “Northern Beach Project”: New Product Launching (Apache Filter 12’s) in July 2010 through placement of 1.500 Vertical Banners, 500 Horizontal Banners, 1.250 traditional retail program, 1 big event, 5 middle event, 15 Small event for certain duration

Project Management Public Promotion Consumer Activation Event Management Trade Marketing In-Store Merchandising

Territory Management Trade Marketing & Distribution Consumer & Event Activation In-Store Merchandising Public Promotion

To successfully plan and implement Apache Cluster focused area “Cilamaya – Karawang” program: consumer marketing activities (trial and direct selling), 100% visibility & availability in focused area development, public promotion with placement branding, initiative and sponsorship event.

MMI Stores Development In-store Merchandising Public Branding COI Area Development

To successfully plan and implementation of the integrated distribution and development program for Local Modern Market Independent, including branding and product availability of Central Of Influence (COI) area at Karawang City.

MMI Stores Development

Central Of Influence Area Development

Sales Operations Management Territory Management Market Development People Management Office Administration

Sales rose-up to 78% from weekly average 79.000 packs to weekly average 141.000 packs in 2012

Weekly sales in 2012 (number in packs)

0

20000

40000

60000

80000

100000

120000

140000

160000

Apache 12

Apache 16

Extreme

Apache Kretek

Total

Event Management Consumer Activation Mass /Public Promotion Media Advertising

Successfully manage Apache Rock ‘n Dut Event at Karawang area from preparation, run-down event, consumer activities and directselling, thereby achieving targeted audience 15.000 at specific venue

Weekly Sales in pack

People Management Sales Operations Trade Marketing & Distribution Consumer Activation SOP & Administration Improvement

Sales grew at AMC Samarinda, year to date up to 77%, data from average sales in Q2 2013 versus Q3 2013, Sales per-Year up to92%, versus last year quarterly achievement related

98,854 91,822

51,382

91,083 105,211

133,559

104,962

33,422

125,633 133,576

152,095 157,238 130,551

213,425 206,094

190,600 165,130

200,509

77,144

221,746

282,560 255,484

265,763 272,598

254,977

279,694

-

50,000

100,000

150,000

200,000

250,000

300,000

W27 W28 W29 W30 W31 W32 W33 W34 W35 W36 W37 W38 W39

Q3 2012

Q3 2013

Linear (Q3 2012)

Linear (Q3 2013)

-

2,000,000

4,000,000

Q3 2012Q3 2013

1,409,388

2,885,724

Q3 2012

Q3 2013

AMC Samarinda - 2013 weekly sales in packs

Handle all Sales Operations for AMO Jakarta responsibilities, with 8 Global Premium Brands and 1 Local Premium Brand.Develop the knowledge and abilities of people by providing basic job-skills training, also the standardization application of the salesoperations, in order to improve the performance of sales and distribution for a long time in AMO Jakarta.Planning and implementing the separation strategy of operational areas in AMO Jakarta into 2 AMO’s (Jakarta West & Jakarta East), to beeffectiveness of the market development process in each area.

Sales Operations (improvement) Standard of Procedure Trade Marketing & Distribution People Development & Training HORECA & MMI Development

Distributor / Account Management PNL Management New-Market Penetration Sales Distribution Development Promotion & Activation

KT&GI STOCKIEST:

REGION TERRITORY Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 SALESMAN LEADER TOTAL SALES REPS BDE BDM TOTAL

East Java + Nusra - 6 3 1 3 5 3 2 - 23 - - - 28 1 1 30

Central Java - - - 2 1 3 6 5 - 17 - - - 17 1 - 18

JKT + West Java - - 1 2 1 - - 3 15 22 - - - 11 3 - 14

Sumatera - - - - - - - - - - - - - - - - -

Sulawesi - - - - - - - - - - - - - - - - -

Kalimantan 1 - - - - - - 1 - 2 - - - 1 - - 1

Papua Maluku - - - - - - - - - - - - - - - - -

1 6 4 5 5 8 9 11 15 64 - - - 57 5 1 63

KT&GI SUB-DISTRIBUTOR:

REGION TERRITORY Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 SALESMAN LEADER TOTAL SALES REPS BDE BDM TOTAL

East Java + Nusra - - - - - - 1 - - 1 - - - - - - -

Central Java 1 - - - - - - - - 1 8 1 9 - - - -

West Java - - - - - - - - - - - - - - - - -

Sumatera - - - - - - - 1 - 1 1 - 1 - 1 - 1

Sulawesi - - - - - 1 - 2 - 3 1 - 1 5 1 - 6

Kalimantan - 1 - - - - - - - 1 2 - 2 - - - -

Papua Maluku - - - - - - - - - - - - - - - - -

1 1 - - - 1 1 3 - 7 12 1 13 5 2 - 7

TOTAL - BD ACCOUNT :

REGION TERRITORY Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 SALESMAN LEADER TOTAL SALES REPS BDE BDM TOTAL

East Indonesia East Java + Nusra - 6 3 1 3 5 4 2 - 22 - - - 28 1 1 30

Central Java 1 - - 2 1 3 6 5 - 13 8 1 9 17 1 - 18

West Indonesia West Java - - 1 2 1 - - 3 15 4 - - - 11 3 - 14

Sumatera - - - - - - - 1 - - 1 - 1 - 1 - 1

Sulawesi - - - - - 1 - 2 - 1 1 - 1 5 1 - 6

Kalimantan 1 1 - - - - - 1 - 3 2 - 2 1 - - 1

Papua Maluku - - - - - - - - - - - - - - - - -

2 7 4 5 5 9 10 14 15 71 12 1 13 62 7 1 70

STOCKIEST KT&GI

STOCKIEST KT&GI

BD OPERATION MANPOWER (DEC-2014)

STOCKIEST KT&GIOPENING ACCOUNT / MONTH (2014)TOTAL

West Indonesia

East Indonesia

West Indonesia

SUB-TOTAL

SUB-TOTAL

BD OPERATION MANPOWER (DEC-2014)

TOTAL

Outer Island

Outer Island

East Indonesia

Outer Island

BD SALES MANPOWER (DEC-2014)

OPENING ACCOUNT / MONTH (2014)TOTAL

OPENING ACCOUNT / MONTH (2014)TOTAL

LEADING TEAMS TO MAKE A MARKET CO-OPERATIVE

Successfully in market development strategies for the brands of ESSE Mild through intensive development in the focused area.

Territory Management Account Management

Consumer & Event Activation Trade Marketing & Distribution

Regional West - Sales per-Year have growth up to +70%. Numbers by Total of Sales in 2014 versus 2015

Account Management Sales Management

People Management People Development

Sales numbers in boxes

REGIONAL WEST - SALES PER-YEAR 2015 VS 2014

YEAR 2015 Y 2014 Y

Jan 463 56

Feb 531 144

Mar 636 197

Apr 360 213

May 425 228

Jun 450 279

Jul 369 228

Aug 561 325

Sep 582 434

Oct 642 567

Nov 695 545

Dec 824 638

TOTAL 6,537 3,855

70%GROWTH /YEAR

Number in-boxes

463531

636

360425 450

369

561 582642

695

824

56

144197 213 228

279228

325

434

567 545

638

0

100

200

300

400

500

600

700

800

900

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

SALES PER-YEAR 2014 VS 2015

2015 Y 2014 Y