Poultry times of india april 2013

36
RNI NO. 02957/96 Volume 34 Issue 5 April - 2013 REGN. NO. PKL-92/2010-2012, P/KL-1/International /2008-2011 COMPLIMENTARY COPY P ULTRY TIMES OF INDIA IAI EXPO 2014 20-22 February 2014 IARI Ground, PUSA New Delhi th 8 in series PRESS RELEASE NEWS ARTICLE +91 9991705005 THE HIMALAYA DRUGS Researching Nature, Enriching Life Since-1930 THE HIMALAYA DRUGS Researching Nature, Enriching Life Since-1930 COVER STORY Reducing Feed Costs by the Use of Phytogenics Physiological Responses to Low Atmospheric Pressure Stunning and Implications for Welfare Anmol Feeds Private Limited received Asian Feed Miller Award Indian Herbs Participation in VIV-Bangkok-2013 From 13 – 15 March, 2013 Hi-power Feeds Pvt. Limited Organized Technical Seminar of Broiler & Layer Farmer at Ladwa, Dt: Kurushhetra (Hry) ›› ›› ›› ›› ›› Alltech Feed Survey Findings: World Increases Production to 959 Million Tons; Asia grew by 13% within a year Venky's (India) invests in Petersime Incubators ›› ›› NEW APPOINTMENTS Aviagen appoints two new Technical Service Managers New appointment to drive Supply Chain developments for Pas Reform ›› ››

description

 

Transcript of Poultry times of india april 2013

Page 1: Poultry times of india april 2013

RNI NO. 02957/96

Volume 34 Issue 5 April - 2013

REGN. NO. PKL-92/2010-2012, P/KL-1/International /2008-2011

CO

MP

LIM

EN

TAR

Y C

OP

Y

P ULTRY TIMES OF INDIA

IAI EXPO 201420-22 February 2014

IARI Ground, PUSA New Delhi

th 8 in series

PRESS RELEASE

NEWS

ARTICLE

+91 9991705005

THE HIMALAYA DRUGS Researching Nature, Enriching Life

Since-1930

THE HIMALAYA DRUGS Researching Nature, Enriching Life

Since-1930

COVER STORY Reducing Feed Costs by the Use of Phytogenics

Physiological Responses to Low Atmospheric Pressure Stunning and Implications for Welfare

Anmol Feeds Private Limited received Asian Feed Miller Award

Indian Herbs Participation in VIV-Bangkok-2013 From 13 – 15 March, 2013

Hi-power Feeds Pvt. Limited Organized Technical Seminar of Broiler & Layer Farmer at Ladwa, Dt: Kurushhetra (Hry)

››

››

››

››

››

Alltech Feed Survey Findings: World Increases Production to 959 Million Tons; Asia grew by 13% within a year

Venky's (India) invests in Petersime Incubators

››

››

NEW APPOINTMENTS Aviagen appoints two new Technical Service Managers

New appointment to drive Supply Chain developments for Pas Reform

››

››

Page 2: Poultry times of india april 2013

2

Office/Works: Vill. Kishora, Opp. Devi Lal Park (G.T. Road), Near Govt. Primary School, Teh. & Distt. Sonepat (Hr.)

Phone: 0130 2111614 | Telefax: 0130 2111615 | Email: [email protected]

Contact:

Mahabir Singh Antil Mob: 09215212614, 09416012614

Balraj Singh AntilMob: 09215214520, 09416014520

CHAUDHARY AGRO INDUSTRIES

C

Heera Feed

Page 3: Poultry times of india april 2013

Edit

oria

l CONTENTS

Advertisement

Livestock contributes about 25 per cent of the gross value added in agriculture sector and provides self- employment to about 21 million people. Rapid growth of this sector can be even more egalitarian and inclusive than the growth of the crop sector because

those engaged in this sector are mainly smallholders and landless. With the growth of livestock output that averaged at 4.8 per cent per annum during the 11th Five Year Plan, this can provide a major boost to the sector that caters to value added products.There is a very strong need to improve the skilled manpower base to achieve sustainable development of the meat and poultry sector. The single largest problem is affordability and people prefer unprocessed meat because it is cheaper. While the industry is able to meet the stringent standards when it comes to export, the same is not maintained in the domestic market. Ministry of Food Processing in supporting the development of infrastructure, scientific abattoirs, cold chains and various financial assistance schemes through which the Ministry supports both private and public investments in the meat and poultry sector.Livestock is a critical source of income for small and marginal farmers together with crops. While a lot of incentives exist for the dairy sector not much has been made available for the development of the meat sector. While the dairy sector was developed by the pioneering efforts of NDDB and the poultry sector was promoted by private sector efforts, similar interventions are needed in developing the small ruminants sector that has a large potential.The existing slaughter houses need to be upgraded and appropriate technology to be brought in to increase the productivity and profitability of both the farmers and the industry. CII can help a significant role to help design an effective mechanism along with the industry partners and government as to how to take this agenda forward.

Editorial & Advertisements may not be reproduced Without the written consent of the publishers. Whilst every care is taken to ensure the accuracy of the contents of Poultry Times of India the publishers do not accept any responsibility or liability for the material.

From the Pen of Chief Editor

Office :

923, Sector-9, Urban Estate, Karnal 132 001 (Haryana)Tel.: + 91 (184) 4033326/327, 2202174/75Fax : + 91 (184) 2231050E-mail: Website :[email protected] | www.pixie.co.in

Pixie Consulting Solutions Ltd. KarnalPrinted at : Jaiswal Printing Press, Chaura Bazar, KarnalPublished at : 821, Sector-13, Urban Estate,Karnal 132 001 (Haryana)c

:

Vishal Gupta

Vinod Kumar

Jawahar Khurana

Manish Arora

Kuldeep Singh

Ashwani Verma

Chairman & Editor in [email protected]

General [email protected]

Marketing [email protected]

Co-editor

Assistant Content [email protected]

Graphic [email protected]

Our Team ! Andritz Feed & Biofuel 21

! Avitech 24

! Chaudhary Agro Industries 02

! DSM 13

! IAI Expo 2012 36

! IMV Technologies 32

! Indian Herbs Overseas 35

! ISRMAX Asia 2013 05

! ISRMAX Horti & Agri Asia 30

! Kemin 29

! Logiware Asia 2013 11

! Natural Remedies 34

! Novus 15

! Vamso Biotec Pvt. Ltd. 09

! Venky 26

! Zeus Biotech 24

! Zydus Animal Health Ltd. 07

23-28 News

31 Egg Rates

33 Events Calender

4

6

8

10

12

14

16

18

19

Sustainable Upgradation of Indian Meat and Poultry Sector

4

FSIS's Modernisation of Poultry Slaughter Inspection Rule

Production, Trade in Poultry Meat Heads Upwards

Godrej goes back to the core for growth

Reducing Feed Costs by the Use of Phytogenics

Physiological Responses to Low Atmospheric Pressure Stunning and Implications for Welfare

20

Anmol Feeds Private Limited received Asian Feed Miller Award

22 New Appointments

New Cobb Europe headquarters at Colchester officially opened by Cobb president Jerry Moye who saw the move as showing commitment to further growth throughout the region

Indian Herbs Participation in VIV- Bangkok-2013 From 13 – 15 March, 2013

Hi-power Feeds Pvt. Limited Organized Technical Seminar of Broiler & Layer Farmer at Ladwa, Dt: Kurushhetra (Hry)

THE HIMALAYA DRUGS Researching Nature, Enriching Life Since-1930

Big Dutchman Celebrates 75 Years!

Page 4: Poultry times of india april 2013

Press Release

04

The industry is committed to ensuring a safe, wholesome, and abundant supply of poultry products for both domestic and international markets, and the poultry slaughter inspection system plays an important role in this process. The chicken industry supports a science-based, statistically validated, establishment-oriented approach to food safety and poultry slaughter inspection.

In 1997, the Food Safety and Inspection Service (FSIS) reported that studies by the National Academy of Sciences, the General Accounting Office (now, Government Accountability Office), and U.S. Department of Agriculture (USDA) “have established the need for fundamental change in the meat and poultry inspection program.” And perhaps one of the most fundamental and most critiqued components of the proposed rule is the new responsibilities of the online FSIS inspector. The proposed rule is not “privatization of inspection,”

FSIS's Modernisation of Poultry Slaughter Inspection Rulethough that phrase has been used frequently by the proposal's critics.Under the proposal, a USDA inspector will be stationed farther down the evisceration line and just before the chiller to ensure that birds have been properly processed. The facility will now be in charge of its own quality assurance program by training sorters to remove any quality defects from carcasses thereby allowing FSIS inspectors to focus more on food safety-related parameters and not visible defects. This is a significant change from the current inspection system. This change, coupled with the various other components of the proposed rule, will require significant investments on behalf of the chicken industry.Once finalized, implementing USDA's proposed rule will not be a simple process. In fact, the implementation process will require extensive time, effort, and investment on behalf of chicken companies. Substantial capital will be required to make the necessary changes — from equipment to personnel — within each chicken processing facility that chooses to implement the new system and production adjustments would only be made when the market dictates such.

Specifically, equipment in many chicken processing facilities is already at capacity. If a facility wants to keep its existing equipment, it still will have to retrofit the existing layout by moving lines and installing new inspector stands. All of these changes cost money. If a processing

Ashley B. Peterson, Ph.D., is vice president of Science and Technology for the National Chicken Council.

facility wants to increase line speeds, it may have to invest millions of dollars to install a faster evisceration line depending on the capability of its existing equipment. If a poultry company decides to increase line speeds, it may also need to add additional lines in second processing. Since this investment would be substantial, not all chicken processing facilities will elect to participate in the new inspection system.The second topic is personnel. With the increase in record keeping, microbiological testing, and carcass sorting, more employees may be necessary. New employees may also be necessary on the evisceration line and in second processing if a facility elects to increase line speeds. All employees require extensive training and must be kept current on all practices and procedures within the plant.Third, and most important, is the question regarding market conditions and the basic economic principle of supply and demand. Market conditions and consumer demand for chicken will dictate whether to increase chicken production — not the industry's ability to increase line speeds. Coming off of the worst financial year in the chicken industry's history, USDA forecasts about a two-percent decline in production for 2012. A company cannot simply flip on a switch to increase production, and as stated above, even if it could, market conditions would have to be such that increased production makes sense for that company.

US exports of poultry meat and eggs broke records in 2012 - thanks in large part to the industry's ability to adapt to changing global marketplace dynamics, according to the industry's export body.Combined export value of US poultry meat and eggs reached $5.722 billion in 2012, 12 per cent ahead of 2011, the previous record year, according to year-end trade data released by the Foreign Agricultural Service."The global landscape is in a constant state of transition," said Jim Sumner, president of the USA Poultry & Egg Export Council (USAPEEC). "While our traditional markets of Mexico and Russia remained at the top of the broiler markets, there were numerous changes, such as Angola and Taiwan moving into the top 10 broiler markets and Mexico growth as a market for eggs. The greatest benefit for our industry is a much greater balance than we've ever before realised."Total US egg exports - table eggs plus processed egg products in shell-egg equivalents - were 274.1 million dozen valued at $263.7 million. These represent increases of 24 and 35 per cent from 2011, respectively.

Production, Trade in Poultry Meat Heads Upwards

US turkey exports also broke records, climbing to 361,597 tons valued at $678.5 million, up 14 and 13 per cent, respectively.Also booming is Venezuelan poultry production, where there has been a reported 21-per-cent increase in chicken output to a total of 1.11 million tons in 2012. This makes the country the fourth biggest poultry nation in Latin America

behind Brazil, Mexico and Argentina. Venezuelan egg production is also on the rise.

Last year, Ukraine exported meat and meat

products worth US$316 million. The largest export sector was poultry meat and offal at 80,653 tonnes, worth $145.2 million. Changing topic, in the UK, diversification into renewable energy can bring good investment returns for farmers providing a steady and predictable income.

The income is not related to volatile food prices and can be traced forward for between 20 and 25 years, according to Steve Edmunds, director of Mole Valley Renewables. He was addressing the 'Energy Now' conference in Telford, reported Editor in Chief, Chris Harris, from the event.

And finally, turning to news of bird flu. The leading chicken company in Mexico has reported suspicions of H7N3 at five of its breeder farms in the state of Guanajuato. The discovery of low-pathogenic H5N1 at a duck farm in the German state of Brandenburg has resulted in the slaughter of the whole flock. The human death toll from H5N1 in Cambodia has risen again and now stands at seven already this year. FAO has published a report on lessons learned from from the fight against highly pathogenic avian influenza in Asia between 2005 and 2011.

Page 5: Poultry times of india april 2013

International Sugar, Rice, Maize & Agriculture Expo Hall 5-6, IMPACT Exhibition and Convention Center, Bangkok, Thailand

www.isrmaxasia.net

Focused approach on the entire value chain from pre-harvest to post-harvest

15/16/17 August 2013

Organizers

MUYANG THONG THANI

For Stall Booking +91 9991705003, 9991705002

[email protected], [email protected]

923, Sector-9, Urban Estate, Karnal - 132001 (Haryana) Fax: 0184 2231050 | Email: [email protected]

www.isrmaxasia.net

5

Page 6: Poultry times of india april 2013

Company Profile

06

Adi Godrej, the patriarch of the Godrej group, in his vision for the future in 2011, had laid out an ambitious target to raise revenue ten fold to nearly Rs 80,000 to Rs 90,000 crore by March 2021. This means the four group companies that together form Godrej Industries and Associated Companies (GIAC) will have to grow at 26 per cent annually.Even for a conglomerate that sells everything from soaps and pesticides to houses, this is a tall task. The group companies are together growing at 30 per cent annually, much above the required rate, but in the future as the base increases, growth will be hard to come by. So in recent years, the group has been overhauling its businesses and plugging lose ends. It is pursuing a strategy of selling off unprofitable businesses and focusing on those that offer high-returns to ensure above average profits. But will the strategy pay off?The burden of ambition has fallen squarely on the group's largest company, Godrej Consumer Products. Godrej Consumers will have to raise revenue from Rs 4,851 crore in 2011-12 to Rs 30,000 to Rs 35,000 crore by 2021. The company hopes to achieve this target by focusing on core business of hair colour, home care and personal wash; moving up the value chain by premiumising its products; and deepening its market by becoming a key player in the international arena. In line with its objective, the company has in recent years taken steps to widen its presence in Asia, Africa and South America.It acquired UK's Keyline( the owner of brands like Cuticura, Erasmic and Nulon) in 2005 and South Africa's Rapidol in 2006. In 2010, it acquired Megassri in Indonesia, Tura in Nigeria, Issue in Latin America, Argencos in Argentina, and followed it up with Africa's Darling in 2011, and the 51 per cent stake of its joint venture partner Sara Lee in home insecticides business Godrej Sara Lee.

On the right trackThe efforts seem to be paying off. Godrej Consumer's international operations made up for 40 per cent of its Rs 4,866 crore revenue in 2011-12.After having secured its place in the international market, moving up the value chain is next in order for the company. “While

Godrej goes back to the core for growth

we have a very strong presence in the mass market, we believe we have a lot of opportunity in premiumisation of FMCG categories,” says VivekGambhir, chief strategy officer for GIAC.In the last one year, it has launched several products in that category: the Aer brand of air freshners, a premium Cinthol, and crème hair colour.“For the last two to three years, GCPL's track record has been really good as they have been successfully executing their strategy,” says SrinivasanViswanathan, an analyst with Mumbai-based Angel Broking. However, he says it is very difficult to take a call on its future “as it is too longish a call”.Meanwhile, the same two-pronged strategy — consolidation and widening the market — is being followed at the group's other large company, Godrej Agrovet. Agrovet was a loss-making company until 2005. The misstep of chasing too many things—Aadhaar and Nature's Basket, respectively the rural retail chain and gourmet food outlets, along with the processed chicken business, Real Good Chicken — not only drained the company of its capital and resources, also diluted its focus.To stem Agrovet's sliding fortunes, Nisaba Godrej, the younger daughter of Adi Godrej and president human capital and innovation, roped in Gambhir from Bain & Company as chief strategy officer. She also promoted BalaramYadav, then the head of chicken business, as managing director, Agrovet.The company embarked on a series of divestments as it realised that its core business had a lot of juice which was being squeezed out by its wider focus. Godrej Agrovet, therefore, changed its strategy. It began to say “no to lot of very attractive things,” says Yadav.

Divesting businessThe company sold 70 per cent stake in Aadhaar to Kishore Biyani promoted Future Group and 51 per cent stake of chicken business to the US- based, Tyson Foods. The Nature's Basket business was also transferred to other group company, Godrej Industries.“With this, the cash burn in these businesses dropped considerably and the money was ploughed back into the animal feed, agri input and oil palm plantation business,” says Yadav.

By 2008-09, Agrovet had turned operationally profitable, and it reported a profit of Rs 80 crore in 2011-12. The company hopes to reach a revenue of Rs 20,000 to Rs 25,000 crore by March' 21 from Rs 2,460 crore last financial year.In order to maintain its competitive edge, Agrovet spends 10 per cent of its profit on researching products suited for local conditions. In recent years, it has also upgraded

its technology and plans to invest another Rs 200 crore in three years. The turnaround has no doubt been impressive and the company is now the largest maker of compound feed in the country. The animal feed business contributed Rs 1,600 crore last year, while the oil palm plantation and agri input added Rs 240 crore and Rs 200 crore, respectively. The company expects the animal feed business to grow at 20 per cent annually, while its agri input and oil palm plantation is expected to achieve over 25 per cent growth.The new focus on core business while making GIAC leaner and more profitable has also made it more attractive to global investors. Singapore's sovereign fund Temasek bought a 4.9 per cent stake in Godrej Consumer for Rs 685 crore in 2012, and followed it with a 19.9 per cent stake in Godrej Agrovet for Rs 5,72 crore the same year.However, the group's third arm, Godrej Industries, is the weakest link in the chain. Its growth is expected to be the slowest among all the group companies as its only product which is a market leader in its segment is oleo-chemicals. Its revenue is expected to grow to Rs 10,000 core from Rs 5,804 crore in 2011-12.While GIAC's expectations from Godrej Industries may be muted, it is betting big on Godrej Properties, which is led by Adi Godrej's son, Pirojsha Godrej. From Rs 820 crore in 2011-12, its revenue is expected to rise to Rs 20,000 crore by March'21—more than two and half times from now.“In the 1990s and early 2000, real estate was not a focused business for us, not one we thought had the kind of potential, we now believe it has,” says Pirojsha Godrej, managing director and chief executive officer, Godrej Properties.Until now, the company has followed an asset-light and capital-efficient model and has kept away from locking in capital in land purchases. However, it is looking at new structures under the current model.“We are looking at redevelopment space in Mumbai quite a lot,” he says. The company is also looking at creating co-investment platforms where its subsidiary together with their financial partners will invest in land.“Unlike our other businesses, we do not have to be concerned about competition, market share or size in properties, as no company even has a 5 per cent market share in properties business,” says Adi Godrej, chairman, Godrej Group, who has now limited himself to giving only strategic advice to his children while they run the show.With its strategy in place and profits rising, Adi Godrej's group may well be on its way to achieving its target, but, many say, the real challenge will come in the last five years when the base rises.

The group is selling off unprofitable businesses and narrowing its focus to raise revenue ten fold by 2021

Page 7: Poultry times of india april 2013

7

Page 8: Poultry times of india april 2013

Article

08

A combination of nutrient-sparing tool with phytogenic feed additives is a sustainable and safe solution allowing for reducing feed cost while maintaining the desired performance.standard or re-formulated diets, according to Dr Ahmed Aufy, Technical Manager with Biomin's Competence Center Phytogenics.With conventional nutrition, producers tend to make use of the least-cost feed formulations, which served for a long time as powerful solution to mitigate high feed prices. On the other hand, formulating broiler diets by the least-cost tool is not that easy as in ruminants because of the differences in the availability of raw materials for poultry and ruminants. Of course there are some programmes that can target lower feed cost in an effective way but unfortunately, most of these programmes failed to keep the balance between lower feed cost and acceptable performance.

Down specified diets should be formulated in the way that guarantees the achievement of acceptable levels of performance and high quality product.

Digestibility is the Key Factor for Growth CompensationThe power of any feed additive is judged through its potential in improving the utilization of protein, amino acids and energy. There is no linearity between digestibility and the density of the offered feed, which means that we may offer a very rich diet but its digestibility may be low. Nutrient digestibility or utilization depends on many factors. For example, there is wide variation in the microbial status of the gastrointestinal tract or existence of bacterial challenge and nutrients source and their accessibility to the animal for absorption. Through controlling gut microflora, phytogenic feed additives have a great potential to improve nutrients digestibility. With the addition of the phytogenics, essential oils take a place in the gut to kill pathogenic bacteria and hence lowering the competition on the nutrients between bacteria and their host which makes more nutrients available for absorption.

Nutrient-sparing and EnvironmentIt is a challenge to supply the market with safe product - natural or antibiotic-free product - that meets customer satisfaction, is beneficial for

Dr Ahmed Aufy

animal health and environmentally friendly and has economical value. Focusing on the environmental issue, animal production is accused of being a key player in the emissions of greenhouse gases (GHGs). Some have called for a limit on animal production, while ignoring the growing demand on animal products that is expected to double by 2050. Nutrient sparing could be a powerful solution to limit the emissions because decreasing one protein unit may decrease greenhouse gases by 10 per cent. As they are natural compounds extracted from plants, phytogenics are safe for animal and human consumption. Phytogenic feed additives being used for their beneficial effects in terms of performance improvers where they always allow better conversion for the feed. Furthermore, phytogenic feed additives work to decrease ammonia emissions through improving protein utilization and hence decreasing the loss of nitrogen in manure.

Multiple Actions for Multiple TargetsDue to the high genetic potential of modern broiler strains, these birds tend to be very susceptible to any decrease in protein and energy levels. In addition to their efficacy in improving the productive performance, phytogenics can be used to decrease or even diminish the risk in feed formulation which occurs because of improper mixing, variation in nutrient composition within feedstuffs or inadequate ingredients. Biomin believes that this effect is very significant because manufacturing errors are quite difficult to detect and can cause severe loss in productivity and hence profitability. Many studies have proven that phytogenic feed additives have positive impacts on different health parameters where feeding birds these compounds has led to lower microbial content in the digestive tract, lower toxins and ammonia production, improved immunity and lower mortality.There is a positive correlation between metabolic diseases and high-density feed. It was shown that sudden death syndrome and ascites can be controlled via feed optimisation. Furthermore, chronic stress can be induced by high nutrients feed through increasing birds' metabolic rate which can be avoided by offering low-density

diets.

The target behind the combination of nutrient-sparing and phytogenic feed additives is to pool their advantages to end up with a modern feeding program that can meet the modern broiler performance and in the same time to avoid as much as possible the consequences of high feed prices.To investigate the growth compensating effect of phytogenics and also the impact of diet down

Table 1. ** Metabolizable energy and amino acids

Figure 1 shows that offering the low-density diet resulted in about two per cent reduction in bodyweight while the phytogenic product showed a clear compensation effect as group 4 had exactly the same bodyweight of the control group. Surprisingly, feed conversion ratio of Group 4 (re-formulated with the feed additive) was the lowest among all groups (Figure 2), which proves the efficacy of phytogenics as digestibility enhancers.

Figure 1. Effect of a commercial phytogenic feed additive on live weight of 42-day-old broilers fed standard or re-formulated diets

Figure 2. Effect of a commercial phytogenic feed additive on feed conversion ratio of broilers at 42 days of age

Figure 3. The concept of nutrient-sparing, including three different scenarios

Reducing Feed Costs by the Use of Phytogenics

Page 9: Poultry times of india april 2013

9

Page 10: Poultry times of india april 2013

Article

10

specification with or without a commercial phytogenic product, an experiment in Novi Sad University was performed where birds were assigned into four treatment groups as shown in conversion ratio.Now one must go beyond the traditional thinking to new horizons in animal nutrition where we will find different scenarios. The first scenario represents the standard feeding

programme resulting in standard performance. In the second scenario, the same level of performance is achieved by reformulating the diet using phytogenic feed additives. The third and final scenario is the re-formulation of the diet with phytogenic feed additives for an increased level of performance while maintaining feed cost (Figure 3). Choosing the right scenario depends on the actual targets of the producers.

ConclusionThe fundamental question is "Do conventional feeding programmes serve for the modern broiler production?" It appears that the combination of nutrient-sparing tool with phytogenic feed additives is a sustainable and safe solution allowing for reducing feed cost while maintaining the desired performance standard or re-formulated diets.

Low atmospheric pressure stunning is a humane approach that has the potential to improve welfare of poultry at slaughter.According to University of Glasgow and Wageningen University in the Netherlands.The research by Dorothy McKeegan from Glasgow University together with D.A. Sandercock and M.A. Gerritzen that low-atmospheric pressure stunning - LAPS - gradually induces unconsciousness without distress.

The research team says the method eliminates the need for live shackling and ensures that every bird is adequately stunned before slaughter and bleeding. In LAPS, poultry are rendered unconscious before slaughter by gradually reducing oxygen tension in the atmosphere to achieve a progressive anoxia. The effects of LAPS are not instantaneous, so the research team says there are legitimate welfare concerns around the experience of birds before loss of consciousness. Using self-contained telemetry logging units, high-quality continuous electroencephalogram (EEG) and electrocardiogram (EKG) recordings were obtained from 28 broiler chickens during exposure to LAPS in a commercial poultry processing plant.

Application of LAPS was associated with changes in the EEG pattern in the form of increases in total power, decreases in mean frequency, and in particular, increases in slow-wave (delta) activity, indicating a gradual loss ofconsciousness.

Physiological Responses to Low Atmospheric Pressure Stunning and Implications for Welfare

Increased delta wave activity was seen within 10 seconds of LAPS onset and consistently thereafter, peaking at 30 seconds into LAPS at which point the EEG signal shared characteristics with that of birds in a surgical plane of anesthesia. The researchers say that during LAPS, heart rate consistently decreased, with more pronounced bradycardia and arrhythmia observed after 30 seconds. No heart rate increases were observed in the period when the birds were potentially conscious.

After an initial quiescent period, brief body movements - presumed to be ataxia/loss of posture - were seen on average at 39 seconds into the LAPS process. Later (after 120 seconds on average), artifacts related to clonic (wing flapping) and tonic (muscle spasms) convulsions were observed in the EKG recordings. Based on EEG analysis and body movement responses, a conservative estimate of time to loss of consciousness is approximately 40 seconds. From the point of view of welfare, the report says that what matters is what the birds experience before loss of consciousness. Behavioural responses to LAPS have been reported previously (Vizzier-Thaxton et al., 2010) and consisted of minimal response until the birds became ataxic, lost posture and began wing-flapping.

This is similar to observations of anoxia-induced gas stunning where no negative behavioural responses were seen before ataxia (Woolley and Gentle, 1988; McKeegan et al., 2007).

The mode of action of the LAPS process is hypoxia leading to anoxia, and the physiological and behavioural responses reported previously (Vizzier-Thaxton et al., 2010) are consistent with this. In response to LAPS, birds showed a pronounced reduct ion in hear t ra te (bradyarrthythmia) and vigorous wing-flapping (clonic convulsions) as would be expected with loss of brain function due to anoxic death.The research adds that it would appear that LAPS induces hypoxia more slowly than other anoxia-based stunning approaches, which is not necessarily unacceptable providing the lengthened induction to unconsciousness is not accompanied by distress. The results of the study would suggest that this is not the case for LAPS. The lack of behavioural responses indicating aversion or escape and absence of heart rate elevation in the conscious period strongly suggest that birds do not find LAPS induction distressing.

"The lack of even transient heart rate elevations in any of the birds during the conscious period strongly suggests that the birds did not find LAPS induction to an unconscious state distressing," the report says.

The study concludes that collectively, the results suggest that LAPS is a humane approach that has the potential to improve the welfare of poultry at slaughter by gradually inducing unconsciousness without distress, eliminating live shackling and ensuring every bird is adequately stunned before exsanguination.

The European Food Safety Authority (EFSA) is set to deliver animal welfare guidance by November to help European Union (EU) member states assess the compliance of their slaughterhouses with EU animal welfare rules in effect since the be This will include the awareness of indicators designed to prove whether an animal is unconscious or dead: a faulty assessment could bring intense suffering to an animal in the slaughterhouse, if it was aware of its surroundings.This follows a request by the European Commission for indicators of death or unconsciousness brought by the most common

EFSA to set slaughterhouse welfare indicators

stunning methods such as penetrative captive bolts for bovines, head-only electrical stunning for pigs, sheep and goats, and electrical water-baths for chicken and turkeys. Brussels has also requested that EFSA to deliver detailed guidance on indicators showing animals do not suffer during slaughter without stunning.

According to Hans Spoolder, leader of the research group on animal welfare and behaviour at the Wageningen UR Livestock Research in the Netherlands, the indicators would have to be sensitive enough to ensure that the animal is indeed unconscious after having been stunned. “If the animal is conscious but the indicator says it's unconscious, we have a welfare problem,”

Spoolder said at a meeting on the issue organised by EFSA in Parma on January 30. Indicators of unconsciousness in stunned animals can be for example the animal's immediate collapse, fixed eyes and dilated pupils and loss of muscle tone in ears and jaws.

To establish the indicators, EFSA will send questionnaires to stunning and killing operators, welfare officer operators and official veterinarians at slaughterhouses. They will be asked to assess the effectiveness of a number of unconsciousness and death indicators that could then be applied at European level in ensuring the stunning methods do work and animals are not exposed to unnecessary suffering.

New

s

Page 11: Poultry times of india april 2013

11

“The most preferred exhibition on warehousing, logistics and cold chain industry”

Organized by

Warehousing

Logistics

Col

d C

hain

15/16/17 August 2013

MUYANG THONG THANI

Auto

mat

ion

Logiware Asia

Logiware Asia 2013

Hall 5-6, IMPACT Exhibition and Convention Center, Bangkok, Thailand

15-17 August 2013

www.logiwareasia.com

For Stall Booking +91 9991705007+91 [email protected]

Page 12: Poultry times of india april 2013

Press Release

12

Another feather to the cap was added to Anmol Feeds Private Limited when the organization received Asian Feed Miller Award at the august gathering of all corporate magnets in feed milling business on the occasion of VIV Asia 2013 in Bangkok, Thailand on 14th March. This is

Anmol Feeds Private Limited received Asian Feed Miller Awardindeed a historic moment for the organization as well as the country since Anmol Feeds Private Limited is the first Indian Company to receive this award surpassing more than 100 applicants from most of the feed milling units throughout Asia. The programme was attended by agribusiness people from Japan, China, Thailand, South Korea and all other Asian countries. The award presented to Group Managing Director, Mr Amit Saraogi who is also the Vice Chairman, Confederation of Indian Industry and Deputy Chairman, CLFMA of India by a panel of judges marked the recognition in Asia since Anmol Feeds Private Limited has been a leader in feed milling business because of its innovation and quality. The jury comprised feed association members from Asian countries. Since its inception in the year 2000, Anmol Feeds Private Limited made an indelible mark amongst animal feed industries catering to almost all the Eastern and North Eastern parts of India. Our group has now been recognized by Asian farming community of poultry, dairy and aqua feed sector.

Anmol Feeds Private L i m i t e d r e c e n t l y l a u n c h e d A n m o l Premium Floating Fish Feed, an exclusive gift for the farmers which w o u l d n o t o n l y augment higher growth of the fish but ensure remunerative prices for farmers. Anmol Feeds also launched extruded shrimp feed in addition to the existing poultry feed and cattlefeed. The group has seven feed mills in different parts of the country and is planning to start a rice mill to produce good quality rice for export. The organization is on a higher growth trajectory and is making its foray into milk and milk products in the eastern region as a stepping stone from feed to food. A multi hundred crore company with the aim “Safe Food, Recreating Nation” in mind is willing to invest multi million dollar in milk and milk products, rice milling, dairy and aqua feed in the next 5 years.

April 02, 2013 – In time for the upcoming 2012 Global Mycotoxin Survey Report, BIOMIN launches the Mycotoxin Risk Management app, the first application to allow instant access to worldwide data on mycotoxin occurrence and information on the possible risks resulting from mycotoxins.

With more than 4,000 samples collected worldwide and almost 14,500 analyses conducted in the last year alone, the BIOMIN Mycotoxin Survey is the most complete and comprehensive mycotoxin report on the market.

The app is optimized for all iOS (Apple) and Android smartphones and tablets and is available

BIOMIN unveils Mycotoxin Risk Management App for iOS and Android

in the iOS App Store and on Google Play.

Features include:

• Mycotoxin occurrence data by region and/or subregion

• Mycotoxin Risk Level indicator for poultry, pigs and ruminants

• Easy-to-use mycotoxicoses guide

• Mycotoxin-related news from BIOMIN

• Mycotoxin occurrence data are also available offline

• Regular updates and more

Page 13: Poultry times of india april 2013

13

Page 14: Poultry times of india april 2013

Press Release

14

New Cobb Europe headquarters at Colchester officially opened by Cobb president Jerry Moye who saw the move as showing commitment to further growth throughout the region

"We've already made substantial investment in developing and expanding Cobb great-grandparent production facilities in the UK and we're now doubling the scale of our pedigree breeding operation in the Netherlands," said Mr Moye. "This is an exciting time for the Cobb Europe Team. The investments that Cobb has and will continue to make in the region demonstrate our commitment to further contribute to the success of the industry in Europe, Middle East and Africa." The new headquarters are the base for Cobb activities throughout this region. The distinctively designed premises, a short distance from the previous offices, are well situated for communication with London and within easy reach of London's City and Stansted airport's as well as the Harwich — Hook of Holland ferry link.

Jerry Moye [right], Cobb president, cuts the ribbon at the opening of the new offices, with Roy Mutimer general manager for Cobb Europe and staff

Kemin introduces first-ever palatant with antioxidant protection for low-fat petfood diets in North America

PALFRESH™ is a patent-pending palatant that delivers improved shelf-life stability and palatability all in one product

DES MOINES, Iowa – To conquer the unique palatability and stability challenges associated with low-fat petfood diets, Kemin launches PALFRESH™, a patent-pending portfolio of palatability enhancers with additional antioxidant protection.

Low-fat petfood diets have a unique stability challenge because they include less topical fat, which is where antioxidants are typically added to stabilize the kibble. With less topical fat, kibbles from low-fat diets are unevenly coated—leaving kibbles susceptible to rapid oxidation. In addition, low-fat diets may have reduced pet acceptance, which can be further compromised by stability challenges.“Low-fat petfood diets have historically been the most difficult diets to stabilize,” says Lynn Deffenbaugh, global product manager for palatants at Kemin. “The one-size-fits-all antioxidant dosage in topical fats works for standard diets, but low-fat diets are under-dosed because the stability program depends on the antioxidant to be carried by the topical fat.”

PALFRESH is a breakthrough line of palatability enhancers that deliver targeted antioxidant dosage through liquid application, ensuring that petfood kibble is evenly coated and protected from oxidation. PALFRESH also improves shelf-life by utilizing palatants that do not have a pro-oxidant effect – an effect that rapidly sacrifices antioxidants and contributes to stability issues. In addition to stabilizing low-fat diets, PALFRESH maintains better palatability through shelf-life. Trials have shown that while initial palatability between a PALFRESH treated diet and a control diet are similar, diets treated with PALFRESH can preserve palatability better over time. “We recognized an industry challenge, coupled with the growing consumer demand for weight management diets,” says Giuseppe Abrate, president of the nutrisurance division of Kemin. “So we put our scientists to work using their knowledge and expertise in both ingredient stability and palatability to provide a solution that would meet our customers' needs.”Deffenbaugh will share additional research on

PALFRESH at Petfood Forum in Schaumburg, Illinois during her presentation entitled, “Stabilization Technology to Deliver and Maintain Palatability throughout Pet Food Shelf Life”, which will take place on Wednesday, April 17 at 10:30 a.m. In addition to Deffenbaugh's presentation, Kemin representatives will be available at booth 223.

Kemin – Inspired Molecular Solutions™Kemin (www.kemin.com) provides “inspired molecular solutions” specifically developed to provide nutrition and health benefits for humans and animals. Committed to feed and food safety, Kemin maintains top-of-the-line manufacturing facilities where approximately 500 specialty ingredients are made for the global feed and food industries as well as the health, nutrition and beauty markets. A privately held, family-owned and operated company, Kemin has more than 1,600 employees and operates in 90 countries with manufacturing facilities in Belgium, Brazil, China, India, Italy, Singapore, South Africa and the United states.

IAI Expo 2014th 8 in Series

20-22 February, IARI Ground, PUSA Road, New Delhi

For Animal Health Queries: +91 9991705005For Poultry Equipment Queries: +91 [email protected] | [email protected]

Page 15: Poultry times of india april 2013

15

Page 16: Poultry times of india april 2013

OUR MISSIONEstablish Himalaya as a science-based, problem-solving, head-to-heel brand, harnessed f rom nature ' s weal th and characterized by trust and healthy lives. Develop markets worldwide with an in-depth and long-term approach, maintaining at each step the highest ethical standards. Respect, collaborate with and utilize the talents of each member of the Himalaya family and the local communities where Himalaya products are developed and/or consumed, to drive our seed-to-shelf policy and to

rigorously adopt eco-friendly practices to support the environment we inhabit.Ensure that each Himalaya employee strongly backs the Himalaya promise to exceed the expectations of the consumer, each time and every time. Nothing less is acceptable.

BRAND IDENTITYThe promise of health, well-being and a prescription for good living…The Himalaya brand has much in common with the mountain range from which it draws its name. The Himalayas have been an icon of

aspiration of man's quest to unlock Nature's secrets. They represent purity and lofty ideals. The fact that the Himalayas are the source of many of the herbs that are used in our products makes our brand name all the more appropriate. The Himalaya logo is a visual definition of its brand identity. The leaf that forms the crossbar of the letter H evokes the company's focus on herbal healthcare. The teal green represents proximity to nature, while the orange is evocative of warmth, vibrancy and commitment to caring. The Himalaya brand carries with it the promise of good health and well-being.

RESEARCH & DEVELOPMENTEach Himalaya product undergoes years of primary research and clinical trials before it reaches the market…Himalaya Science is at the root of each and every Himalaya product and our Research & Development policy clearly outlines this commitment to science.! Our products are derived through

rigorous research.

! The Himalaya R&D Center is focused on product development, quality control

Making of a global herbal healthcare brandThe Himalaya Drug Company was founded in 1930 by Mr M. Manal with a vision to bring Ayurveda to society in a contemporary form and to unravel the mystery behind the 5,000-year-old system of medicine. This included referring to ancient ayurvedic texts, selecting indigenous herbs and subjecting the formulations to modern pharmacological, toxicological and safety tests to create new drugs and therapies.Eighty one years ago, on a visit to Burma, Mr. Manal saw a villager pacify a restless elephant by feeding it the root of the plant, Rauwolfia serpentina. Fascinated by the plant's effect on the elephants, he had it scientifically evaluated. After extensive research, Serpina®, the world's first natural antihypertensive drug was launched in 1934.The legacy of researching nature forms the foundation of Himalaya's operations. Himalaya has pioneered the use of modern science to rediscover and validate ayurveda's secrets. Cutting-edge technology is employed to create pharmaceutical-grade ayurvedic products. Since inception, Himalaya has focused on developing safe, natural and innovative remedies that help people lead healthier lives. Today, over 400,000 doctors worldwide endorse our products and consumers in over 80 countries rely on Himalaya for their health and personal care needs.

Cover Story

16

THE HIMALAYA DRUGS Researching Nature, Enriching Life

Since-1930

THE HIMALAYA DRUGS Researching Nature, Enriching Life

Since-1930

Page 17: Poultry times of india april 2013

and standardization.

! There is continuous investment in the best people, practices and technology.

! Himalaya R&D employs more than 150 scientists in various disciplines

! Himalaya R&D is GLP certified

PRODUCTS Himalaya's products can broadly be categorized into

! Pharmaceuticals

! Personal Care

! Babycare

! Animal Health

! Nutrition

QUALITY The products undergo rigorous testing, similar to that of an allopathic drug, including Phase I to Phase IV clinical trials, toxicity and stability studies. In March 2001, Himalaya was granted a "Good Manufacturing Practices (GMP)" Certificate. Himalaya received the ISO 9001:2000 certification for quality, manufacturing and marketing of herbal products in 2003.

Himalaya's products are manufactured at state of the art facilities that are WHO GMP, USFDA, Australian TGA, and EU GMP compliant. Each and every product undergoes stricter quality checks right from the sourcing of raw material to the final stage.

Each raw material is screened using HPTLC finger printing before clearing for production. The finished products are also standardized using HPTLC, each and every batch is analyzed for complying with the standards.

GLOBAL PRESENCEPopularizing contemporary Ayurveda across the world

Himalaya has offices in India, USA, Middle East, South Africa, Latvia and Singapore. These are full-fledged offices that are responsible for building the brand locally.

Himalaya's products are now available in more than 80 countries and more than 40% of company's revenue comes from exports.

CORPORATE SOCIAL RESPONSIBILITY Caring for the planet and peopleHimalaya has received the ISO-14001:2004 certification - the most recognized standard, globally, for environment management.

We are working with a network of over 3,000 farmers across India to cultivate herbs using good agriculture practices.

ANIMAL HEALTHAnimal Health Division was incorporated in the year 1999 with 5 products, Today the division markets 26 products with 64 SKU's.Animal Health Division operates in four segments - Livestock, Poultry, Companion animal care and Aqua.

The product range of Himalaya includes t h e r a p e u t i c s a s w e l l a s f e e d supplements/addit ives . Himalaya has specialized products like Liver stimulants, growth promoters, Immunomodulators and fertility enhancers. Liv.52 PROTEC is our flagship brand available in all the segments. Three new products were launched in the year 2012 one in each segment.

Animal Health has a pan India operation with 180 sales people across the country and still continues to expand rapidly.

Himalaya animal Health has a strong presence in poultry sector spreading across the states of Haryana, Maharashtra, Andhra Pradesh, Tamil Nadu and Karnataka. 50% of the revenues come from poultry sector. Some of the major brands in poultry segment are Liv.52 PROTEC, Speman forte, Nefrotec and Geriforte Vet. Liv.52 PROTEC PFS is a new product being added to the portfolio this year.Apart from catering to domestic market Himalaya Animal Health products are also exported to countries like Russia, Japan, Brazil, UAE, Saudi Arabia Sri Lanka, Costa Rica, Malaysia etc. Himalaya Animal Health products are welcomed in many of the developed countries because they are safe and don't leave any harmful residue on the produce that goes into human consumption.With the current Global inclination towards natural and safe products, Himalaya eyes a huge opportunity lying ahead in herbal animal health care segment.

Cover Story

17

Page 18: Poultry times of india april 2013

Press Release

18

INDIAN HERBS, Saharanpur, the pioneer and market leader in the Herbal Animal Health Care Products Industry since 1951 participated in the international exhibition VIV–BANGKOK-2013 from 13 – 15 March, 2013 with its strong marketing and technical team of 15 persons including its Director Marketing, Sri Gaurav Agrawal, Sales Managers, Zonal Managers, Regional Managers and Technical Managers. The aim of the participation was to share the technical and other information on the cost effective new concepts of herbal specialities of INDIAN HERBS which are the best alternatives of synthetic products with better efficacy. Heavy rush of visitors was seen on the stand of INDIAN HERBS. The stand of INDIAN HERBS was visited by the visitors from Malaysia, Philippines, Iran, Taiwan, Vietnam, South Korea, Thailand, Turkey, Egypt, Africa , Europe, USA, and Latin America. The unique herbal concepts and research work done by INDIAN HERBS to reduce the production cost for better profitability were well appreciated by the visitors. All the queries of the visitors were answered by the technical

Indian Herbs Participation in VIV- Bangkok-2013 From 13 – 15 March, 2013

team of INDIAN HERBS to their best satisfaction.

At INDIAN HERBS , r e s e a r ch and development is a unique blend of traditional glory with modern science. INDIAN HERBS is the first company to harness the rich treasure of herbs for developing and producing Herbal Animal Health Care Products based on the knowledge of 5000 year old Indian System of Medicine called “Ayurveda”. Since inception INDIAN HERBS has searched, researched, scientifically developed, pharmacologically tested and clinically evaluated the herbal products on modern scientific lines using the latest technology for Ruminants, Poultry, Swine, Equine, Canine and Aqua and other animal species. Based on extensive research on medicinal herbs on modern scientific lines backed with high technology and strict quality control, the products of INDIAN HERBS are recognized for their efficacy and high safety profile. The R&D Centre of INDIAN HERBS which is equipped with the state of the art modern facilities such as HIGH PERFORMANCE

THIN LAYER CHROMATOGRAPH (HPTLC), HIGH PRESSURE LIQUID CHROMATOGRAPH (HPLC) , GAS C H R O M A T O G R A P H – M A S S SPECTROMETER(GC-MS), ATOMIC A B S O R P T I O N S P E C T R O P H O T O M E T E R , G A S C H R O M A T O G R A P H , U V - V I S SCANNING SPECTROPHOTOMETER & SPECTROFLUROMETER etc. is approved by the Ministry of Science and Technology, Govt. of India since 1986.The products of INDIAN HERBS have undergone extensive pharmacological , toxicological and clinical investigations at premier research institutes at India and abroad. The result of these thorough indepth and intensive research studies have been published in the form of more than 750 research papers in the eminent national and international scientific journals. More than 190 scientists have been awarded Masters and Doctorate degree for their research work at INDIAN HERBS products covering various aspects of animal nutrition and health care.

INDIAN HERBS has the distinction of

Page 19: Poultry times of india april 2013

HI-POWER FEEDS PVT. LIMITED Brand Name POWER FEEDS Manufacturer & Supplier of Poultry Feed & Cattle Feed. They are recently Organised a PoultryTechnology Seminar in HOTEL SUNSHINE, LADWA , DT: KURUSHHETRA (HRY).

The Technical Seminar is the Series of Quality Management Improvement and Maximum Profiting to the Farmer. The Seminar was Presentation By Dr. Hari Krihan Rohila, (Expert Consultant o Poultry Feed) Presented at Technical Standard-Basic Management Practice

Hi-power Feeds Pvt. Limited Organized Technical Seminar of Broiler & Layer Farmer at Ladwa, Dt: Kurushhetra (Hry)

to increase Production & Profitability. He has emphasized on Feed Quality and Feed Management Practice need as per Daily Routine.

The Other Expert Speakers Of 1. Mr. Ashok Sharma & Jitender Sharma, Director of Hi-Power Feeds, 2. Mr. Narender Sharma, C.E.O of Hi-Power Feeds 3. Mr. Vineet Dhiman, Business Devlopment Manager of Hi-Power Feeds gave an Up-Date about HI-POWER FEEDS.

The Seminar was Participated by more than 100 Farmers & recknowed Dealer of BROILER & LAYER Mr. Kamal Saini of M/s.Kamal

Poultry, & Mr. Anil Mehala of M/s.Swami Traders. All Farmers have active Participation was evident from their flurry of questions to the speakers.

They have appreciated of Hi-Power Feeds very good efforts & given to many thanks to HI-POWER Teams. They also expressed that its very much required to such type Seminars regularly to know new Devlopments in Industry.

After Technical Session all Participate joined together for Refreshment. After Refreshment again they are very good discussion about Poultry Industry Devlopment.

With this Seminar, HI-POWER FEEDS accomplished its Commitment, Once again, to Improve Technical knowledge of Customers, Besides Assisting them to get excellent results using our Product, Quality and Services.

Press Release

19

getting more than 22 Patents in USA, Europe, India etc and many Patents are pending in USA and other countries for innovative research on herbs and herbal products. INDIAN HERBS has also developed and patented a unique drug delivery system for medicines and nutritional supplements. The result of extensive research is that today most of the products of INDIAN HERBS are market leaders in total Indian AHP market, ahead of the allopathic products of MNCs. INDIAN HERBS is successfully competing with MNCs and ranks amongst 5 top companies in total Animal Health Product Market (including synthetic chemical product market) in India. Poultry Division is one of the key business areas of INDIAN HERBS and contributes

significantly to the Company's turnover. INDIAN HERBS has successfully developed and introduced a range of new concepts and products. The unique concepts of INDIAN HERBS in the field of poultry feed supplements brought conceptual changes in least cost feed formulations. It is the first herbal company which has introduced the research oriented herbal products in important segments such as Vitamin C, Vitamin E, Choline, Methionine, Lysin, Anti-microbial products. Some of its innovative concepts include natural form of Vitamin C (Herbal C), Vitamin E (E-Sel Power), Choline (BioCholine), methionine (HerboMethione Plus), lysine (HerboLysin), AGP (Herbiotic FS), immune potentiator (ImmuPlus / ImmuGreen), metabolic stimulant (Livol / LivoLiv), respiratory anti-

septic (Animunin), anti-stress & adaptogen ( S t r e s s C h e c k ) e t c . a n d a r e b r a n d leaders.INDIAN HERBS products have been registered or authorized for marketing in around 40 countries of the world and the company is marketing its products to these countries across four contents including Asia, Europe, Latin America and Africa successfully. Looking to the harmful after-effects of synthetic medicines, the veterinarians, consultants and farmers all over the world are taking keen interest in the use of herbal feed supplements and health care products. The R&D Centre of INDIAN HERBS is continuously working hard for developing new formulations of original research and the Group is committed to provide quality products for better animal health and production performance.

Page 20: Poultry times of india april 2013

Press Release

20

Big Dutchman Celebrates 75 Years!

finding better ways of increasing productivity. Seventy five years later, it is that same pioneering spirit that drives the company every day to develop products that perform for farmers around the world.Providing a complete line of poultry and swine production equipment around the world, Big Dutchman leads the industry in the design and production of products geared towards fulfilling both current, and future needs. Big Dutchman stands for long-lasting quality, service and unsurpassed know-how and as the industry leader, its innovations will continue to positively impact the industries it serves. Everyday farmers the world over realise the benefits of Big Dutchman's dedication to innovation. From its poultry, pig and egg production systems, to its tightly integrated

automatic controls, the company continues to set standards for efficiency, productivity and reliability. It is its innovations that help our customers succeed, says Big Dutchman, Because as they invent, you thrive.

US - In 1938, Big Dutchman was established with the idea of changing the poultry industry by

Bernd Meerphol, Big Dutchman CEO (l) and Clovis Rayzel, President of Big Dutchman,

Inc (r), cut the anniversary cake during the 2013 IPPE show in Atlanta

THAILAND - Bayer Animal Health presented 'Species Health Solutions' for pigs, poultry and aquaculture at VIV Asia 2013 in Bangkok. The company was also celebrating 150 years of success through innovation and change.Bayer Animal Health presented its species portfolio of products and services at VIV Asia 2013 from 13 to 15 March 2013. As a pioneer of innovation, Bayer's expertise in the animal health market allows the company to truly understand and meet customers' needs. The innovative, technologically superior portfolio of Bayer exemplifies its commitment to providing species health solutions to its clients.Attendees of the trade show discovered these products at an informative and interactive booth. Visitors also celebrated with Bayer its 150th anniversary of success through innovation and change. For over 90 years, Bayer has been a trusted partner in animal health, delivering solutions that meet the highest standards and clients' evolving needs. At the forefront of animal production, Bayer Animal Health constantly strives to enhance its products and services for swine, poultry and aquaculture production. Bayer applies global experience to local concerns to bring species health solutions to its customers.Swine health – Focus on prevention and infectious diseasesRecent developments in the swine health market are met by Bayer Animal Health's vast portfolio of swine medications. Its products focus on prevention and treatment of infectious diseases as

VIV ASIA: Bayer Animal Health Presents Species Health Solutionswell as improving performance management. In 2013, Bayer Animal Health launched two vaccines in Asia: CSF-E2 marker (prevention of classic swine fever) and AR+rsPMT (prevention of swine progressive Atrophic Rhinitis) in Taiwan and Korea.Baycox® for the control of coccidiosis and the anti-infective Baytril® are two essential pillars to Bayer's swine health portfolio. Around these key products available in most countries of the region Bayer built up local portfolios to best support producers with solutions along the entire production cycle.In order to improve health and hygiene management on swine farms, Bayer presented at VIV Asia a special toolbox called 'Lab-on-Wheels'. The unique box offers different tests and diagnosis tools that can easily be used on the farm. This service is being used by Bayer representatives to detect the needs of the respective farm and to offer tailor-made solutions to the producer.Poultry health – improving performance management with viable solutionsBayer Animal Health strengthens its presence in Asia with its solutions for poultry health. Adding to its already extensive list of advanced nutraceuticals, Bayer enhances poultry health and performance with Baymix® Grobig BS, Latibon® Plus ME and Toxisorb® to name a few.Baymix Grobig BS is a patented, non-antibiotic growth promoter that helps maintain gut health and integrity while controlling Clostridia and

Salmonella infections. This advanced nutraceutical is a solution that is far superior in technology apart from being economically viable.All these products are complemented by a comprehens i ve b io s ecur i t y por t fo l io encompassing a broad range of insecticides (QuickBayt®, So l fac®, Star yc ide®), disinfectants (Remedor®) and rodenticides (Racumin®, Rodilon®) that offer a remarkable tool to prevent the spread of disease in and around farms.Aquaculture – comprehensive applications for fish and water qualityBayer Animal Health is the only global pharmaceutical company that provides a broad aquaculture portfolio covering the entire production cycle in the main producing countries in Asia Pacific, China and Latin America. Bayer and its licensed partners started over the last decade to offer a growing number of cutting edge technology including water quality and fish farming. Besides the Bayer brands Hadaclean® A, and Coforta® A the company offers also several products from licensing partners such as PondDtox® PondSafe® from Novozymes Biologicals and Virasure® Aquatic from Fish Vet Group Ltd to complete the range.To highlight their commitment to share and improve the aquaculture activities in the region, Bayer and its partners hosted in the context of the trade show a discussion forum of applied technology for Asian aquaculture environment for fish and shrimp aquaculture.

IPPE - Award for MarelFood processing equipment manufacturer Marel has been named the American eat Institute's supplier of the year.The company was presented with the award during the International Production and Poultry Exposition in Atlanta, Georgia.The Icelandic based company was also recently ranked as the number one company globally in advanced equipment and systems for the poultry, fish, and further

Page 21: Poultry times of india april 2013

21

Page 22: Poultry times of india april 2013

New Appointments

22

Technology reduces water-related operating costs

Prime Equipment Group has introduced a new line of waterless skinning equipment.Prime Equipment Group, Inc. announces the launch of their new line of Waterless Skinning equipment for chicken products such as boneless breast butterflies, bone-in thighs and whole legs.

The new Waterless Skinner models eliminate the need for water during the skinning process, reducing water-related operating costs, preserving the quality of skin pieces commonly used in secondary processes.Offered in 12-, 18- and 24-inch belt widths, these new machines feature an air system for debris ejection and an improved upper belt assembly design with reduced friction bearings for extended parts life.“We recognize the need to evolve our designs to meet the changing needs of our customers,” said Michael Gasbarro, Chief Executive Officer of Prime Equipment Group. “Product quality and yield are important attributes in the industry. Our goal is to deliver the best skinning results while keeping operating costs to a minimum.”Prime machines currently in operation can be upgraded to the Waterless configuration and the upgrade can be performed at any facility.

Aviagen has announced the appointments of Stuart Thomson and Glenn Bushell(picutred left to right) as technical service managers. They will work closely with UK customersm providing advice and support as well as service accounts in other European markets. They will cooperate with technical teams in Spain, France and Italy, as well as being an integral part of the wider Aviagen European technical team.Stuart Thomson has been with Aviagen since 1998, with his previous experience covering Pedigree and GP Production Management as well as support to Aviagen European businesses. Glenn Bushell has more than 20 years' experience of the global poultry industry and has worked in various production management and technical support positions with major poultry businesses in Africa. As a former Aviagen customer, he has a comprehensive insight into what is required, both from the customer and supplier side, which will be essential for his new role.

Aviagen appoints two new Technical

Service Managers

Glenn has now relocated from South Africa and both he and Stuart started their new roles February 1, 2013.

Commenting on his appointment, Stuart Thomson said: “I am relishing my new role and the chance to share the knowledge I have built up over the last 14 years with the industry.”

Glenn added: “I am delighted to be joining Aviagen and look forward to using my expertise, skills and experience in this innovative and exciting business.”

Reporting directly to Aviagen Regional Commercial & Technical Manager Europe Alan Thomson, Glenn and Stuart will join Lindsay Broadbent in the existing team and will provide on-the-ground technical support to customers and coordinate technical specialist inputs. They also will focus on data-analysing and benchmarking, providing feedback on product performance to customers and into the Aviagen R&D programme.

Alan Thomson said: “I am delighted to welcome Stuart and Glenn to the team. They bring a combined experience of over 30 years to their roles and their appointments will help us support our UK customer base in particular, but also our customers and Aviagen colleagues in Europe. Our team continues to strengthen and it remains my objective that this translates into more visibility, quality and availability of technical support to our customers.“

Pas Reform has set the tone for further expansion and supply chain development with the appointment of Jacques le Comte to the new role of Procurement and Supply Chain Manager.

An experienced, international procurement professional, Jacques holds a B.Ec. in Logistics and Economics from HEAO-Arnhem, and has worked in senior purchasing, procurement and supply chain management roles for more than a decade.

In his new role with Pas Reform, Jacques is responsible for strategic procurement and the day-to-day management of an international team.

“The true power of Pas Reform's Supply Chain lies in its flexibility,” he says, “and the added value that comes from a coordinated, highly motivated international team on all sides of the supply chain.”

Director of Operations Wouter Heideman says Jacques' appointment is central to Pas Reform's strategy for further expansion in new and current markets, as the Dutch company gears up for increasing demands on its supply chain globally.

“Pas Reform achieved its highest ever supply of units in a single month last year”, he says, “which really tested – and proved - communications, flexibility and dependability within our supply chain.

With Value Engineering at the core of its strategy in 2013, Pas Reform will also introduce a new barcode system and an international code of practice this year.

“Jacques' role is to coordinate, manage and optimize contributions to these goals from the entire supply chain. His substantial OEM experience and collaborative, highly motivational approach will be important drivers for maintaining this robust performance with increased demand.”

Jacques le Comte will be based at Pas Reform headquarters in Zeddam, The Netherlands

New appointment to

drive Supply Chain

developments for

Pas Reform

Product News

Page 23: Poultry times of india april 2013

News

23

[BANGALORE, India] – The world is producing 959 million tons of feed and has increased its production by at least four percent in the last year, according to the 2013 Global Feed Tonnage Survey released today by Alltech. Alltech assessed the compound feed production of 134 countries in December 2012, through information obtained in partnership with local feed associations and Alltech's sales team, who visit more than 26,000 feed mills annually. “The 2013 publication of the annual year-end assessment by Alltech is being released as an industry outlook resource for the new calendar year and will hopefully allow governments, non-governmental organisations and the greater public to appreciate the value that the feed industry is generating globally,” said Aidan Connolly, vice president of Alltech and director of Alltech's annual Global Feed Tonnage Survey.

Among the 134 countries assessed in Alltech's survey, China was reaffirmed as the chief producer of feed at 191 million tons and an estimated 10,000 feed mills. Consistent with late 2011 assessments, the United States and Brazil followed with 179 million tons produced by 5,251 feed mills and 66 million tons produced by 1,237 feed mills respectively. Overall, a 26 million ton increase was observed in BRIC countries (Brazil, Russia, India and China) year to date.

Globally India continues to be in the 6th place with 26.837 million tons produced by 862 feed mills in 2012 when compared to 23.4 million tons in 2011. In which aquaculture accounted as the most grown from 1.4 million tons in 2011 to 3.5 million tons in 2012. Pet and equine feed each constitutes 0.002 million tons.

Asia continues to be the world's number one producing region at 350 million tons and this is a

Alltech Feed Survey Findings: World Increases Production to 959 Million Tons; Asia grew by 13% within a year

13% increase compared to the figures 12 months ago. Over 43% of the total pig feed production comes from this region and more than half (56%) of the global aqua feed is produced in Asia. However, Africa exceeded Asia in percent growth over 2011 results, increasing its tonnage nearly 15 percent from 47 million in 2011 to 54 million in 2012. Globally, the survey identified 26,240 feed mills, with China serving as home to 10,000 of them. Together with the other Asian countries this number reaches 12,149. The Middle East was estimated to have the largest feed mills, with an average of more than 63,000 tons produced per mill which is significantly higher to the Asian figures of 28,818 tons. Sixty percent of feed produced globally is pelleted, with percentages particularly high in Europe.

When analysed by species:! Poultry continues to dominate with a 43

percent share of the feed market at 411 million tons, likely due to religious and taste preferences as well as cost. It grew by approximately 8 percent over 2011 estimates globally which is lower than the growth of over 13% inAsia . Sixty percent of all poultry feed tonnage is dedicated to broilers, with the rest fed to egg layers, turkeys, duck and other fowl.

! The pig feed sector matched poultry's 8 percent growth, moving to 218 million tons globally. Asia's share is 94,5 million tons of it which is more than 13% incease as of last year's figures.

! The ruminant feed market, comprising dairy, beef and small ruminants, grew more than 13 percent between late 2011 and December 2012, and now requires 254 million tons. The annual growth in this area

is also more dynamic in the Asian continent (15%; 94,1 million tones).

! Equine feed tonnage increased almost 17 percent to 10.8 million tons.

! Aquaculture is the fastest growing species sector by tonnage with growth greater than 55 percent since 2011. Out it this, Asia was responsible for 25,6million tones.

! Pet food represents 20.5 million tons, 40 percent of which is produced in the United States, but Brazil continues to make considerable advances in this sector.

“As we look to the demands of the future, chiefly the feeding of 9 billion people by 2050, these survey results should stir optimism and resolve within our feed and food industries,” said Dr. Pearse Lyons, president of Alltech. “Our global feed industry is rising to the challenge, and we're seeing growth across the board. Moreover, we're seeing it in some particularly key areas– BRIC, Africa and aquaculture.”

Global feed production has traditionally been difficult to quantify because many countries lack a national feed association. For this reason, Alltech began in late 2011 to leverage its global presence to obtain a finer estimate of the world's feed tonnage. The results of the annual year-end assessment are announced in January as an industry outlook resource for the new calendar year.

Connolly presented the 2012 Alltech Global Feed Tonnage Survey findings at a joint meeting of the International Feed Industry Federation and the Food and Agriculture Organization (FAO) in Oct. 2012. The meeting identified the need to collect more detailed information, a request to which Alltech responded, engendering a deep appreciation for what the feed industry is delivering worldwide.

Venky's (India) invests in Petersime incubators

The Indian poultry producing company Venkateshwara Hatcheries Pvt. Ltd (better known as Venky's) has invested in Petersime equipment for its new hatchery in Tamil Nadu, India. The company has ordered 18 BioStreamer™ 24S setters and 12 BioStreamer™ 8H hatchers, all equipped with Embryo-Response Incubation™ technology, as well as HVAC equipment.The installation of the first batch of 9setters for the broiler hatchery will commence in January 2013 at Nilakottai in Tamil Nadu, India. The plant is expected to be operational by March 2013.The purchase of Petersime S-line incubators is in line withVenky'smission statement of Quality through Technology.Including Petersime Embryo-Response Incubation™ for superior hatch and post-hatch performances ensuresthat using high-end technology delivers enhanced value to customers.

About Venky'sVenkateshwara Hatcheries Pvt. Ltd. in Pune (India), established in1971, is popularly known all over the world as Venky's. With a unique combination of expertise and experience supported by strategic collaborations, the company's diversified activities include all aspects of poultry: from SPF eggsto genetic research,chicken and egg processing,etc.

About PetersimePetersime is the world's leading supplier of incubators and hatcheries. Headquartered in Belgium, Petersime has a worldwide network of agents and distributors in over 60 countries.

Page 24: Poultry times of india april 2013

The Bihar government has asked the officials of the Animal Husbandry Department (AHD) to take all preventive measures and keep a close tab on chickens in those areas where bird flu H5N1 type virus had been detected.In the last few days, around 6,000 chickens have been culled and hundreds of eggs destroyed in the Seemanchal area comprising Purnia, Katihar and Kishanganj.The civil surgeon in Patna too has asked all

6,000 birds culled in Bihar after bird flu threat

medical officers of the primary health centres and veterinarians to keep a close watch on poultry farms in their area and report to him if any bird flu case is detected.Experts argue that although the incidents of the H5N1 virus strain spreading from one bird to another are common, the infection can rarely spread to human beings. “But the transition of H5N1 virus strain from bird to human being cannot be ruled out completely. And if that

UK - Poultry processor, Moy Park is the first company in the poultry industry to be recogn i s ed in the UK' s Corpora te Responsibility Index (CR Index), the UK's leading and most in-depth voluntary benchmark of corporate responsibility assessed by Business in the Community.

The ranking is a milestone for the business, only granted to select companies who demonstrate exceptional achievement in corporate responsibility.

The UK CR Index is recognised worldwide and helps companies measure and manage all aspects of their social and environmental

performance, shape how they integrate and improve corporate responsibility throughout their business operations and benchmark themselves against competitors.Moy Park was announced as a Bronze company, which means the business was able to show effective stakeholder engagement, effective processes and reliable data - demonstrating both responsible business management and performance improvement.

Mike Mullan, Moy Park Human Resources and Business Improvement Director said: “We are really delighted to have been recognised for our achievements in corporate responsibility. Our

happens, the person can succumb to avian flu,” said an expert medical practitioner.Meanwhile, the zoo officials at the Sanjay Gandhi Biological Park in Patna have intensified the sanitation work on the premises. “As of now, there is no immediate threat to the zoo animals and birds as they are not in direct contact with outside animals and visitors. ,” said the director of the zoo, Abhay Kumar.

ranking on the CR Index is the latest accolade to acknowledge Moy Park's responsible approach to business.“It is not only a first for a Northern Irish business but also a first for the UK's poultry industry.“I am really proud of everyone in the Moy Park team for their dedication, hard work and for maintaining such high standards to ensure we continue to lead the way in the industry.

“We look forward to building on this achievement as we continue to implement and invest in sustainable business practises.”

Industry First for Moy Park

News

24

Page 25: Poultry times of india april 2013

The two companies, which entered into a strategic partnership in 2011, recently selected lead enzyme candidates for the development of the collaboration's suite of non-starch polysaccharide (NSP) products designed to enhance the digestibility of feedstuffs in monogastric diets. Additionally, the two companies announced that their next-generation phytase remains on track and the commercial launch of the product into select geographies is targeted in 2013. "Our collaboration with Novus and the development of a suite of next-generation enzyme products for animal nutrition are progressing very positively," said James Levine,

US - Novus International Inc., a leading manufacturer of animal nutrition and health products and Verenium Corporation, a leading industrial biotechnology company focused on the development and commercialization of high-performance enzymes, has announced significant steps forward in their collaboration's progress toward commercializing its suite of next-generation animal nutrition enzymes.

President and Chief Executive Officer at Verenium. "Through th i s impor tant collaboration, we are able to further diversify our product portfolio and gain access to the broader animal health and nutrition market for enzymes. Importantly, the market opportunity for phytase and NSP enzymes is large and rapidly growing and through Novus' extensive industry expertise and global market reach we expect to be able to capture a significant share of this market with our superior performing enzyme product offerings." Building on Novus's existing CIBENZA® portfolio these new products hold great promise and the collaboration is working to bring

EU - The European Medicines Agency will provide advice on the impact on public health and animal health of the use of antibiotics in animals. The request was made by the European Commission as part of its 'action plan against the rising threats from antimicrobial resistance'.

Antibiotics are one of the most important tools in the therapeutic arsenals of both doctors and vets. They have dramatically reduced the number of deaths from infectious diseases during the 70 years since their introduction. Nowadays they are an essential part of modern medicine, allowing the treatment of bacterial diseases in man and animals and to prevent infections. Antibiotics allow doctors to perform many procedures now common in human medicine such as transplantation, chemotherapy for cancer and even orthopaedic surgery, and any threat to their continued effectiveness is a matter of urgent concern.

All use of antibiotics brings with it the potential for the development of resistance and this risk is made greater through overuse and misuse in either human or veterinary practice.

quality solutions for feed cost optimization and gut health in the poultry industry to help solve issues at the nutrition level, before they reach production and processing. "We are very pleased with the progress this collaboration has achieved to date," notes Novus International Specialty Business President and Chief Operating Officer Francois Fraudeau. "Verenium's unique enzyme development capabilities are allowing us to create new, versatile solutions for our customers that offer improved environmental and economic sustainability. We look forward to continuing to advance this suite of high-performance enzyme products toward commercialization."

Medicines Agency Advises Commission on Animal Antibiotic Use

Antimicrobial resistance is now recognised as a major health concern and there is widespread appreciation of the need to tackle the problem from a 'one health' perspective.This approach recognises that appropriate use must take place in both human and veterinary healthcare settings to be effective.

The Commission has therefore asked the Agency to assess the impact on public health and animal health of the use of antibiotics in animals and to give advice on measures to manage the possible risk to humans arising from use of antibiotics in animals.

The Agency's Committee for Medicinal Products for Veterinary Use (CVMP) and Committee for Medicinal Products for Human Use (CHMP) will work together in providing the Agency's advice, which is expected to provide a sound scientific basis to inform decisions on the way in which antibiotics are used in animals. The Agency will establish a multidisciplinary working group made up of experts from both committees, from the CVMP Antimicrobials Working Party and the CHMP Infectious Diseases Working

Party. The advice will have input from the European Centre for Disease Prevention and Control (ECDC) and the European Food Safety Authority (EFSA). The group will also call on additional expertise as required to address the range of questions to be answered, underlining the multisectorial approach to tackling antimicrobial resistance.The group will seek the views of stakeholders on relevant topics as part of the input to be considered when formulating its advice. It will be delivered in a step-wise approach, with the first outcome requested by June 2013 and finalisation expected for the end of 2014.

Concerns about the H7N9 bird flu have prompted Taiwan to impose a ban on slaughtering live poultry at traditional markets from 17 June. The move is a preventive effort aimed at limiting contact between human beings and poultry, and live poultry will be sent to designated slaughterhouses, Huang Kwo-ching, an official with the island's agricultural authority, said at a press conference on Tuesday.Mr Kwo-ching said the ban could be imposed earlier than planned, depending on the spread of the H7N9 virus, which has led to the deaths of 14 people on the mainland as of Tuesday, 16 April. So far, no cases have been confirmed on the island, he said.The island's disease control authorities said Tuesday that Taiwan will soon obtain samples of the H7N9 virus from the mainland that could be used to develop vaccines.

Chang Feng-yee, chief of the island's disease control authority, said the mainland has set the virus delivery date, which he refused to reveal. According to the latest survey conducted by the island's disease control command center, 71 per cent of the 1,293 Taiwan people surveyed are concerned that the H7N9 bird flu outbreak will hit Taiwan, while more than 30 per cent have reduced their consumption of eggs and poultry products.

Taiwan impose a ban on slaughtering live poultry at traditional markets

News

25

Page 26: Poultry times of india april 2013

26

Page 27: Poultry times of india april 2013

News

27

The two companies, which entered into a strategic partnership in 2011, recently selected lead enzyme candidates for the development of the collaboration's suite of non-starch polysaccharide (NSP) products designed to enhance the digestibility of feedstuffs in monogastric diets. Additionally, the two companies announced that their next-generation phytase remains on track and the commercial launch of the product into select geographies is targeted in 2013.

"Our collaboration with Novus and the development of a suite of next-generation enzyme products for animal nutrition are progressing very positively," said James Levine, President and Chief Executive Officer at Verenium. "Through this important collaboration, we are able to further diversify our product portfolio and gain access to the broader animal health and nutrition market for enzymes. Importantly, the market opportunity for phytase and NSP enzymes is large and rapidly growing and through Novus' extensive industry expertise and global market

INDIA - Some buying support coupled with limited arrivals in the market kept rice prices in positive territory while reduced offtake pulled dara wheat and poultry items down last week.The Hindu Business Line reports that in the physical market, after witnessing some uptrend in recent past, dara wheat prices fell up to Rs 10 a quintal, on account of reduced offtake and better supplies in the market. Dara wheat ruled at Rs 1,545-1,550 a quintal while flour ruled firm at Rs 1,760-1,770 .Wheat prices may rule around current levels for the next couple of days and then, it may decrease further because the new crop is round the corner. Over the last couple of months, FCI has started giving stocks to BPL families in the first couple of days of every month, earlier stocks used to come by the end of second week of every month. Early arrivals of the BPL stocks may also put some pressure on the market.On the National Commodity and Derivatives Exchange, wheat futures and spot market traded in a tight range last week. Wheat for March and

Rice Gains; Egg, Wheat Prices Decline

April contracts ended up with a negative note following lack of buying interest and increased supplies in the physical market.Similarly, spot market remained bearish and went down by Rs 10 last week.Inadequate supplies and rising domestic demand pushed up aromatic and non basmati rice prices by Rs 50-300 a quintal last week, which were at their highest levels of the season.Active participation by bulk buyers to meet the ongoing demand and restricted arrivals in the market are giving good support to the market.However, traders expect that the market may not sustain the current momentum for long and may rule sideways in near future. Market may witness some good buying in April, said market experts.Higher supplies in the market and decline in buying support dragged poultry items down last week.

Egg prices decreased by 40 paise over the last one week and settled at Rs 2.53, broiler eased by Rs 5 to Rs 80 a kg, while chick sold at Rs 17, down Rs 3

Novus International Inc., a leading manufacturer of animal nutrition and health products and Verenium Corporation, a leading industrial biotechnology company focused on the development and commercialization of high-performance enzymes, has announced significant steps forward in their collaboration's progress toward commercializing its suite of next-generation animal nutrition enzymes.

reach we expect to be able to capture a significant share of this market with our superior per forming enzyme product offerings."

Building on Novus's existing CIBENZA® portfolio these new products hold great promise and the collaboration is working to bring quality solutions for feed cost optimization and gut health in the poultry industry to help solve issues at the nutrition level, before they reach production and processing.

"We are very pleased with the progress this collaboration has achieved to date," notes Novus International Specialty Business President and Chief Operating Officer Francois Fraudeau. "Verenium's unique enzyme development capabilities are allowing us to create new, versatile solutions for our customers that offer improved environmental and economic sustainability. We look forward to continuing to advance this suite of high-performance enzyme products toward commercialization."

Chinese Poultry Sector Hit by 10b Yuan Loss

Losses of poultry related enterprises nationwide have exceeded 10 billion yuan ($1.6 billion) since the first case of H7N9 bird flu was discovered, according to the National Poultry Industry Association. With all live poultry stands shut down in regions with H7N9 cases since early this month, poultry breeders, suppliers and sellers are facing tough times. Liang Zhong, an officer in charge of the pigeon industry at the association, said: "The price of Huangyu chicken, a type of high-quality chicken, has dropped from 16 yuan ($2.55) per kg to four yuan per kg."Mr Zhong said supplies of pigeons from Guangdong province have stopped, with very few people daring to buy pigeons, which have been found carrying the H7N9 virus. Poultry sellers forced to close their stands at agriculture product markets are waiting anxiously for an end to cases of the H7N9 virus, but they are spreading slowly.Xia Maochun, a poultry seller at an agricultural market in Gaoling Road, Shanghai, and regular supplier to nearby restaurants and residents, said: "I am making some money from transporting vegetables for other agricultural markets... as we are struggling to make a living at the moment."Mr Maochun faces a monthly loss of about 40,000 yuan after closing his stand at the market and is waiting for further instructions from the local government.Poultry breeders are also facing hard times with no buyers for their chickens. "I am losing over 100,000 yuan a month by feeding 6,000 to 7,000 chickens on three farms," said Yang Sizhong, the owner of a chicken farm in Yuyao, Zhejiang province, and known for playing Mozart violin compositions to his chickens in the belief this soothes them and makes for better eggs and meat. Because of this, Mr Sizhong used to charge 1,088 yuan for each chicken, more than 10 times the usual price. The eggs, with pink, blue or green shells, cost 20 yuan each — 20 times the normal rate."The only thing I can do is to feed these chickens with safe fodder and ensure their living environment is clean enough until the H7N9 outbreak ends," Mr Sizhong said. To meet increasing demands for beef and seafood, restaurants have stopped buying poultry-related products and removed some poultry dishes from their menus. Liu Yunfeng, marketing manager of Shanghai Old-Town Temple Restaurant (Group) Co Ltd, said: "We've removed pigeon, quail and finch dishes... from our menu since April 3 and carried out examinations to trace the supply of other poultry products." "We have created 50 more dishes to replace chicken and duck meat with beef and seafood as well as providing more vegetables and other healthy agricultural products to diners," he said.

Page 28: Poultry times of india april 2013

News

28

Since the first delivery arrived in November 2012, Orego-Stim® has been hugely successful in Nigeria. In February 2013, the product was

Orego-Stim® launch creates media storm in Nigeria

formally launched by Meriden's distributor, Animal Care Services Konsult, with the help of William Stewart, Regional Sales Manager for Africa.The launch was accompanied by two customer seminars which were well attended by potential customers and the media. The seminars were around 2 hours long and included a question and answer session. Nigeria's national radio station recorded an interview about Orego-Stim® with Meriden and Animal Care, which is available on the Meriden website. Adverts also appeared in the national Sunday newspaper, Sunday Punch. As well as the customer seminars, many key customers and potential customers were visited

in order to discuss how Orego-Stim® would maximise performance in their business.

For more information about Orego-Stim® please e-mail [email protected]

BEIJING: Two Shanghai men have died from a little-known strain of bird flu in the first known human deaths from the strain and a third is under treatment, Chinese official sources said on Sunday. Both the deaths took place in Shanghai in early March, according to delayed information released by health authorities.It was unclear how the men had been infected, but there was no evidence of human-to-human transmission. What seems worrying is that the flu is showing signs of spreading to a wide area. There is wide divergence in the age of the two deceased, while the third person suffering from the H7N9 strain of bird flu is at a distance from Shanghai. The patient is a woman in the nearby province of Anhui, China's National Health and Family Planning Commission said in a report on its website.

Two die of rare bird flu strain in China

Novus Receives 2012 Product Differentiation Excellence Award

US - Novus International, Inc. has received the 2012 North American Animal Feed Ingredients Product Differentiation Excellence Award for its trace mineral product MINTREX®.Novus was selected from an elite group of competitor companies by Frost & Sullivan, a 50-year-old global research organization that specializes in helping clients accelerate growth and achieve best-in-class positions in growth, innovation and leadership. This is the second award Novus has received from Frost & Sullivan in 2012. The company also was the recipient of the 2012 New Product Innovation Award in Prebiotics for its product PREVIDA® in September 2012. "We are so proud that Frost & Sullivan is recognizing Novus and MINTREX with this distinguished award," stated Thad Simons, president and CEO of Novus. "When we develop animal health and nutrition products, it is always with the goal of fulfilling our mission to make a clear difference in sustainably meeting the growing global need for nutrition and health.

Receiving awards for what we truly perceive as 'doing our job' is a wonderful and much appreciated affirmation of our efforts." To support its evaluation of best practices across multiple business performance categories, Frost & Sullivan employs a Decision Support Matrix (DSM) that is customized for each award. Potent i a l rec ip i ent s o f the Product Differentiation Excellence Award are evaluated on a scale of 1 to 10 using the following set of criteria: 1) Unique Features/Functionality; 2) Quality/Complexity; 3) Customization; 4) Matched to Target Market Needs; and 5) Brand Perception. MINTREX received an overall rating of 9.4, outranking the next highest competitor by 2.4 points. "As a leader in this market space, Novus clearly understands its customers' needs, which is evident in the range of products they offer around the world," noted Anjaneya Reddy, Industry Analyst of Frost & Sullivan. "MINTREX excelled in all five product evaluation areas and we are delighted to present Novus with the Product Differentiation

Excellence Award in Animal Feed Ingredients. This product has earned its well-deserved reputation as the industry's best mineral source." MINTREX is intended to be used as a source of trace minerals. By definition, the specific metal chelate must be declared as a metal methionine hydroxyl analogue chelate. MINTREX chelated trace minerals, including zinc, copper and manganese, are chelated using HMTBa, creating a strong bond between the ligand and the metal. This maximizes the use of minerals by the animal through greater bioavailability and digestive tract stability. Since 2004, when Novus first introduced MINTREX to the market, this product has been a trusted nutritional solution for multiple species, providing the essential trace minerals needed for healthy hooves, immunity, production and reproduction. Novus will attend the 2013 Excellence in Best Practices Awards Ceremony, hosted by Frost & Sullivan, in San Diego, California, on Tuesday, 12 March 2013, where it will be presented with the award.

Page 29: Poultry times of india april 2013

29

Page 30: Poultry times of india april 2013

ISRMAX Horti & Agri Asia 2013

15-16-17 August 2013

ISRMAX Asia 2013

For Stall Booking:

+91 9034005040

+91 9812082121

[email protected] | www.isrmaxasia.net

30

Page 31: Poultry times of india april 2013

Egg Rates

31

Advertise TodayFor further details contact: +91 99917 05005 | [email protected]

In India’s most

preferred poultry

magazines

NATIONAL EGG CO-ORDINATION COMMITTEEDAILY/MONTHLY EGG PRICES DECLARED BY NECC AND PREVAILING PRICES AT VARIOUS

PRODUCTION CENTRES (PC) AND CONSUMPTION CENTRE (CC)

Name Of 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 1 2 3 4 5 6 7 8 9 10 11 12 13 14Zone \Day

NECC Prices

Ahmedabad 295 295 295 295 297 297 297 297 277 277 277 277 277 277 277 277 277 267 267 255 255 - 265 272 286 286 296 296 296 290 290

Ajmer 250 260 260 265 273 260 255 242 242 240 240 232 232 240 240 235 232 232 232 232 232 233 238 238 242 247 255 255 250 238 235

Banglore (CC) 280 290 280 280 280 280 280 280 280 270 270 270 250 250 250 250 250 270 250 250 250 250 260 270 275 290 290 295 300 300 300

Chennai (CC) 305 305 290 290 290 290 290 290 290 285 285 285 280 280 275 275 270 270 265 265 265 265 265 280 280 300 300 310 310 315 315

Chittoor 298 298 283 283 283 283 283 283 283 278 278 278 273 273 268 268 263 263 258 258 258 258 258 273 273 293 293 303 303 308 308

Delhi (CC) 280 270 270 280 293 293 283 275 265 265 260 260 255 255 255 255 250 250 250 250 250 250 255 257 258 260 265 272 272 265 255

E.Godavari 275 275 275 275 275 275 275 275 265 255 255 250 250 250 240 240 240 240 240 230 232 237 250 253 260 265 277 287 291 293 293

Hyderabad 275 275 275 275 275 275 275 275 265 255 255 250 250 250 240 240 240 240 240 225 225 227 234 241 248 255 265 274 277 277 265

Miraj 307 307 307 307 307 307 307 307 297 287 287 282 282 282 272 272 272 272 272 260 260 262 269 276 276 290 300 309 312 312 298

Mumbai (CC) 307 307 307 307 307 307 307 307 297 287 287 282 282 282 272 272 272 272 272 260 260 262 269 276 276 290 300 309 312 312 298

Mysore 295 280 280 280 285 285 285 285 275 275 275 275 250 250 250 250 250 250 250 250 250 250 275 275 275 295 295 295 305 305 305

Nagapur 275 262 260 260 268 270 265 260 251 240 235 235 232 234 235 235 235 235 225 225 225 230 232 254 257 263 265 267 272 270 260

Namakkal 305 290 290 290 290 290 290 290 290 290 290 290 290 290 270 270 270 270 270 270 275 275 285 285 300 300 300 310 310 310 310

Pune 307 307 307 307 307 307 307 307 297 287 287 282 282 282 272 272 272 272 272 260 260 262 269 276 276 290 300 309 312 312 312

Punjab 264 256 256 264 277 277 267 259 259 249 249 242 242 242 242 242 242 232 232 233 233 233 233 241 242 242 249 256 256 250 240

Vijayawada 275 275 275 275 275 275 275 275 265 255 255 250 250 250 240 240 240 240 240 230 232 237 250 253 260 265 277 287 291 293 293

Vizag 293 293 293 293 293 293 293 293 283 273 273 268 268 268 268 268 268 268 268 268 268 270 277 280 285 300 306 310 315 315 315

W.Godavari 275 275 275 275 275 275 275 275 265 255 255 250 250 250 240 240 240 240 240 230 232 237 250 253 260 265 277 287 291 293 293

Warangal 279 279 279 279 279 279 279 279 269 259 259 254 254 254 242 242 242 242 242 228 228 230 237 244 251 258 268 277 281 281 269

Prevailing Prices

Allahabad (CC) 295 286 281 286 290 290 286 276 271 267 262 257 257 257 257 257 257 257 257 257 257 257 265 281 281 281 286 281 281 281 281

Barwala 260 248 260 270 283 270 253 251 240 247 246 235 237 237 245 241 231 231 235 239 234 236 245 248 248 250 254 262 258 248 236

Bhopal 288 290 292 294 296 296 290 280 270 270 265 260 260 260 260 255 255 230 245 245 245 247 250 255 255 275 275 285 275 270 265

Hospet - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Indore 276 275 275 275 280 280 280 270 265 270 260 250 238 245 245 240 240 243 245 245 245 247 250 243 243 270 280 285 280 270 260

Jabalpur 288 290 292 294 296 296 290 284 275 270 265 260 260 260 250 250 250 243 240 240 240 240 242 247 256 270 275 278 273 268 262

Kanpur (CC) 305 295 295 300 309 309 309 286 286 286 286 286 286 271 276 276 271 271 267 267 267 267 275 286 286 286 286 286 286 286 286

Kolkata (CC) 320 305 298 300 300 300 300 295 290 290 290 285 280 280 275 270 270 270 272 275 290 300 305 316 320 335 355 356 356 350 -

Luknow (CC) 305 309 295 300 309 305 300 290 290 286 276 276 276 271 276 276 271 271 271 265 265 265 274 274 274 274 283 283 283 283 283

Raipur 295 295 295 295 295 295 275 275 275 275 275 275 275 275 255 255 255 245 245 245 240 245 250 270 270 275 285 300 300 285 270

Varanasi (CC) 286 286 290 295 309 300 300 290 281 276 271 264 271 271 271 271 271 271 274 276 269 269 276 278 283 285 286 286 286 286 286

Page 32: Poultry times of india april 2013

32

Page 33: Poultry times of india april 2013

2013 CALANDAR OF EVENTS

May 02-04, 2013

Venue: Kolkata (West Bengal)[email protected]

18-20 May, 2013

(CAHE) 2013China Animal Agriculture Association [email protected]

May 20-22, 2014

Jaarbeurs Utrecht, The [email protected] (0)30 295 2788

21-22 May,2013

“International crocus Exhibition center Moscow Russia”[email protected]

May 2013

Venue: Beijing Jiuhua Exhibition CenterOrganizers: CAAA (China Animal Agriculture Association)[email protected]+86 10 58677700

15th May 2013

Stoneleigh Park, [email protected] 858 298

21-23 May, 2013

"International Crocus Exhibition CenterMoscow, Russia " | [email protected] (0)30 295 2302

5-7 June, 2013

Bali, [email protected]

Paschim Banga Poultry Mela

China Animal Husbandry Expo

VIV Europe

VIV Russia

VIV Russia

Indo Livestock

Cahe - China Animal Husbandry Exhibition 2013

The British Pig and Poultry Fair

6-8 June 2013

CICC Exhibition halls, Egypt - Cairowww.agrena.net [email protected] 02 330 38 994

13Jun-15Jun, 2013

"HKF TRADE FAIRS A.ª.

Barbaros Bulvari 163/2 34349 Besiktas/ Istanbul"[email protected] (212) 216 40 10

10-13 August, 2013

Rennes, Francewww.uk.space.fr

23 - 25 August 2013

"Gayathri Vihar Palace Ground Bengaluru,India"

24-26 October, 2013

Tatmadaw Hall, yangon, [email protected]

03-06 November, 2013

Mccormic Place, North 7 south Hall, Chicago, [email protected]

26-28 November, 2013

Amman international Motor Show Centre Amman, Jordanhttp://vetrana.weebly.com

20-22 February 2014

IARI Ground, PUSA, New Delhi +91 9991705005, [email protected]

Agrena

|

VIV Turkey

SPACE 2013

International Poultry & Livestock Expo

Livestock Myanmar 2013 Expo & Forum

Process Expo 2013

Vetrana Poultry & Livestock Expo

IAI Expo 2014

Events Calandar

33

Advertisement Tariffs

Advertisement Type Single Issue (cost per issue) Six Issues (cost per issue)

Full Page INR 18,000 USD 450 INR 15000x4 = 60,000 USD 340x6 = 2040

Half page INR 10,000 USD375 INR 8,000x4 = 32,000 USD 250x6 = 1500

May 2013

June 2013

August 2013

October 2013

November 2013

February 2014

Page 34: Poultry times of india april 2013

34

Page 35: Poultry times of india april 2013

35

PROLIBIDPROLIBID

Thepower

ofin2 1

INDIAN HERBS SPECIALITIES Pvt. Ltd.S.C.O. 233, 2nd Floor, Sector - 20, PANCHKULA - 134116Ph. No. : (+91)9357247217, TeleFax No. : (0172) 5011470, E-mail : [email protected]

Page 36: Poultry times of india april 2013

moc.

opx

eiai.

ww

w

20-22 February 2014IARI Ground, PUSA Campus, New Delhi

internationalanimal industry expo

8thin series

FOCUSING ON FARM TO FORK TECHNOLOGY

EXHIBITINGEXHIBITINGThe Future of Livestock Industry

IAI EXPO

Official Magazine

Organizer

For Stall Booking

+91 9991705005/06, [email protected], [email protected]