PowerPoint

News industry,How to grasp your attention?

Presented by Zhang Xinyi, Pan Weifan, Guo Qianqian, Gu Xueqi

Information OverloadWatch 2:30 minutes video from https://www.youtube.com/watch?v=9UMNvlhgoZ0

Laptops

PhonesTablets

Introduction & Backgrounds1

Introduction & Backgrounds

Information overloadYou receive e-mails from friends or teachers;

You read hot topics in Weibo;

You share moments in WeChat;

You watch videos via YouTube;

You read news in mobile apps

You see what others share in social media;

You talk with friends;

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Introduction & Backgrounds

Media Anxiety

Limited TimeLimited AttentionHow to grasp peoples attention?1

Data Visualization2

When information was scarce, most of our efforts were devoted to hunting and gathering. Now that information is abundant, processing is more important. Philip Meyer2

One Picture and You Know Everything2

The Past, Present and Future of Carbon Emissions

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Data VisualizationVisual communicationVisual representation of dataCommunicate information clearly and efficiently to users(Statistical graphics, plots, information graphics, tables, and charts) Helping users in analyzing and reasoning about data and evidenceMaking complex data more accessible, understandable and usable2

2013 Qingdao Oil Pipeline ExplosionData journalism

2014.6The Society of Publishers in Asia (SOPA

Programmer

Journalism Awards

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10

2013 Qingdao Oil Pipeline Explosion

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Zhou's Power Base

2014.11

Tencent Journalism Award

Data Journalism Awards 2

Data JournalismThe application of data visualization in journalismTell a complex story through engaging infographics

What makes data journalism different to the rest of journalism? Combine the traditional nose for news and ability to tell a compelling storywith the sheer scale and range of digital information now available2

Three Types of data visualization in journalismFacilitating understanding E.g. Zhou's Power Base

Tell stories with graphics E.g. Qingdao Oil Pipeline Explosion

Data Mining E.g. Sangong Expenditure, Nobel Star Map2

Interactive graphics

Popularization of the InternetDevelopment of programming languageMedia integration

Visualization makes interaction more easily.2

Is visualization the best way to present news?Both verbal language and graphic language are ways of storytelling

Depends on the news content2

15/11/17Make target audiences feel they are a part of the story!

How to grab attention?

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Engagement15/11/17How to engage?

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15/11/17http://www.internetlivestats.com/total-number-of-websites/

How many websites are there in the world? 3

15/11/17 Separate platforms Official Share the name Confusion

The world is complicated enough! 3

15/11/17News aggregatorLimited time & attention

How to solve the paradox?3

15/11/17[ Filter ][ Aggregator ]Standard?Relevance

Personal interestBig data tracking

What is the filtering standard? 3

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15/11/17Tools: Google Trend; Baidu Index

Big data3

15/11/17Buzzfeed

Big data3

15/11/17Right informationRight timeRight personRight place

Targeted news delivery3

15/11/17[ Filter ][ Aggregator ]Here are the news we haveHere are the news you like

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15/11/17

Not enough3

15/11/17

Danmaku

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15/11/17

Danmaku

3

15/11/17

Real time commentingQuestion - Response

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15/11/17

Relevant informationPersonal settingBig data trackingEngagementAttentioninformationinformationinformationinformationinformationinformationinformationinformationinformationinformationinformationinformation

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User Generated Content4

Who are the content creators?4

Who are the content creators?

News Reporter4

Who are the content creators?

News Reporter

KOL4

Who are the content creators?

4

Who are the content creators?

Everyone4

Smart platforms

RSS News4

Smart platforms

UGC4

What is a good media ecology?4

Content CreationDistributionConsumptionMONEY FLOWS BACK4

How do the media corporations earn money?4

90%

Profit ModelAdvertising

10%Traffic Allowance?4

Case study: Youtube

Share the videos, Share the profits4

Youtube(Media Company)AdvertiserIndividual

Bidding rankNews feed

Earn profitsBy viewers4

How could an individual earn money?4

How could content Go Viral?4

Draw attention!

Lets Make Money in a fun way!4

48 hours4

Tiny %have more than 1Million views4

TastemakersCommunities of participationUnexpectedness4

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Tastemakers4

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Participation4

24-hour version

https://www.youtube.com/watch?v=VLDKnWi2hNA

Unexpectedness4

124

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00:02:45,060 --> 00:02:47,990

TastemakersCommunities of participationUnexpectedness4

ConclusionThree ways to grab your attention.

Draw attention by visualizing dataVisualizationEngagementUGC5Draw attention by providing relevant information & real time interactionDraw attention by generating user contents& providing good ecology

About FutureNews Website like YouTube-- Everyone can make news

Everyone can make money by making news

More focused information & More interactive5

About FutureThere may be problems.

Fake News

Public Interests

Violence Violence 5

Thank you