[Marketing Trend] 2014 ƒë°ê¸° Marketing Trend

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    22-Apr-2015
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2014 상반기 마케팅 트렌드를 키워드 중심으로 정리했습니다. This file is made for sharing 2014 first half of the year marketing trend with anyone who are interested. You can go these trend by keywords. Thank you :) INSIGHT _ 어렵고 힘든 사회를 인정하고, '자신의 욕구'에 집중하는 트렌드와 40대(F세대)를 조명하는 트렌드를 소개 합니다. https://www.facebook.com/fmcommunications

Transcript of [Marketing Trend] 2014 ƒë°ê¸° Marketing Trend

  • 1. MARKETING TREND Trend Keyword Trend Issue Trend Analysis Part 1 Part 2 Part 3 2014
  • 2. Trend Keyword Trend Issue Trend Analysis Part 1 Part 2 Part 3 MARKETING TREND 2014
  • 3. 3
  • 4. 4
  • 5. Part 1. Trend Keyword
  • 6. 6
  • 7. (SK): , (): 2013 '( )' 2014 , . 7
  • 8. | , , , . . , . . , , . | | x| | . PD ., , . , , . 8
  • 9. (inissia) < > . , . 22 , & (www.electriccinema.co.uk) ' ' . , . 3D,4D , , . * : (Guillermo Del Toro) ' 9
  • 10. 7,000 4,800 1,400 , , , 12 , 2,200 PVNB 1,600 1946 . 3,600 18,000 3 6,000 3900~4500 , 8,800 7,400 101 3,500 10
  • 11. 494 : : : : : : : : 98.5 94.3 86.4 78.8 45.7 1.5 5.7 13.6 21.2 54.3 0% 20% 40% 60% 80% 100% 2010 2011 2012 2013 2014 3 ( ) 25% , 38% 10% 33% (100 , 30 ) , 30% 2013 (2013 47.4%- 52.6%) , 85% 500 (, 1,000) 35( 8.5), 400 2008 4002013 900 2 1 200 * : ( ) 11
  • 12. , ' ' 9,500 | 6 48,000 250 ( 2 ) (Junior's) (1940/) , , , , 7 1.8 . 8800 | 14 88000 ` ()` 12
  • 13. , () 9,000 | 6,500 2 18,000 13
  • 14. 7 19,000 7,000~10,000 14
  • 15. 10~20 4,800 . 5,500 15
  • 16. . , . 3,900 ~ 4,900 . 3,000 16
  • 17. , 3,500 ! 100% 3,500 | 6,000 | 6,000 17
  • 18. Part 1. Trend Keyword
  • 19. 2014TREND 19
  • 20. 2012 400, 2013 600 , 1 30% , | . , , , . 58% 65% 76% 50 55 60 65 70 75 80 2011 2012 2013 40% 41% 0 10 20 30 40 50 2011 2012 2013.9 19.6% 2013 5 111 G:687%,115% * : | 3598 3888 4168 4452 4745 5049 2500 3000 3500 4000 4500 5000 5500 2011 2012 2013E 2014E 2015E 2016E ( : ) * : 2013 1-8 21% . * : | : % 0.6 32.7 13 12.7 69.6 65.6 92.7 98.3 0 50 100 2010 2011 2012 2013.08 20
  • 21. / (Armani/Prive Experience) . . ~ () 14 () () ( ) () . (Olfective Bar) () . ' ' . 21
  • 22. , . , IT . * : BNT NEWS 22
  • 23. 1961 , 63 68 (LEAU) . , , , , . (1870/) , 142 , , . 23
  • 24. (1981) . , , . , 12 40 1350 . (1760) 6 250 . 9 , 1 15 , 5 , , , ( , , .) 24
  • 25. 279 15 Pour Lui 10 3 . . , , , , . 25
  • 26. Answerisin yourbody Part 1. Trend Keyword
  • 27. 27
  • 28. 28
  • 29. . , , , . MBCKBS2 in SBS KBS2 SBS 29
  • 30. . , , , EDM . , , . 0 100 200 300 400 | | *: G | (%) 30
  • 31. 2~3 40,000 ( , ) 2013 , , 2014 5 . 38,000 ( , , , 3 ) 2013.11.02 2013.07.20 | 09.07 | 09.14 31
  • 32. ( + ) 2013 Nature od Performance 7, 4 30,000 ( , , , , , ) , , & . DJ 45,000 ( , , ) 2013.09.28 2013.11.09 32
  • 33. 35 40 , , 3 . 30,000 ( , , , 2013 + + 30,000 ( , , , , , 100m ) 2013.12.21 2013.11.17 33
  • 34. . , , LA, Bert van der Leden , , , . (Creative Freedom) (Japan Camp) , (Learning Vacation) . www.supperclub.com/Superclub : S.E.N.S.E _ 34
  • 35. Trend Keyword Trend Issue Trend Analysis Part 1 Part 2 Part 3 , 40 MARKETING TREND 2014
  • 36. , 40 Part 2. Trend Issue
  • 37. 37
  • 38. 38
  • 39. 4