[Marketing trend]2014 ƒë°ê¸° •´™¸...

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    22-Apr-2015
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2014 하반기 해외 성공사례를 정리했습니다. This file is made for sharing 2014 first half of the year marketing trend with anyone who are interested. Thank you :) INSIGHT _ 고객의 라이프스타일에 더 가깝게 더 강하게 더 놀랍게 커뮤니케이션 하고 있다. https://www.facebook.com/fmcommunications

Transcript of [Marketing trend]2014 ƒë°ê¸° •´™¸...

  • 1. . 2014 2
  • 2. 1. (F1 ) 2. 3. F1 (Jenson Button) 4. F1 http://youtu.be/ytP6gij_NoA 3 1. IDEA 2. RESULT Mobil1() F-1 F1 , ( ), F-1 1,475,517 view MOBIL1 LONDON, UNITED KINGDOM
  • 3. http://youtu.be/3Cb56vQp6ck SAMSUNG SCHWEIZ | SCHWEIZ 1. 8 2. () GALAXY S5 , ! 3. OK () 4. GALAXY S5 ! 4 1. IDEA 2. RESULT S5 () () ! 8 , SNS
  • 4. http://youtu.be/bUkN7g_bEAI 5 1. IDEA 2. RESULT 12 ATM , , 10,211,474 view (2014.07.24 ) 1,100 20 TD BANK | CANADA 1. ATM , 2. THANKING MACHINE 3. TD , , 4. ,
  • 5. http://youtu.be/Clu5bnO-qVg 6 COCA-COLA | GERMANY 1. IDEA 2. RESULT 150ml( ) 5 380 , 275% 1. 2. 3. 4.
  • 6. 7 http://youtu.be/TQDgwPU_Ipw HEINEKEN USA | NEWYORK, AMERICA 1. union square 2. . ( ) 3. : ! 4. , THE US ! 1. IDEA THE US( ) , THE US , the US 2. RESULT ,
  • 7. http://youtu.be/RPIREwZ193Q SPRITE | TURKEY 1. 38 2. ( ) 3. SNS ! ! 4. , 8 1. IDEA 2. RESULT SNS & 26,004 veiw
  • 8. http://youtu.be/Eji43rGByF0 PLAYSTATION BENELUX | BELGIUM 9 1. [ENJOY YOUR POWER] 2. 'inFAMOUS: Second Son 3. 5 4. 5 'inFAMOUS: Second Son' 1. IDEA 2. RESULT (PlayStation4) 'inFAMOUS: Second Son (Antwerp, Central Station) 5 inFAMOUS: Second Son Enjoy your power 170,163 view
  • 9. http://youtu.be/t41wNkGvJ9k MOLSON CANADIAN | VANCOUVER, CANADA 10 1. 2. O Canada() 3. , 4. 1. IDEA 2. RESULT MOLSON CANADIAN , , 2,005,123 veiw , , , 2 5 veiw, 10
  • 10. http://youtu.be/hd7eOxQ8kgI . 1. AC FC , 2. 3. 4. #ShareTheGood 11 1. IDEA 2. RESULT / () AC FC , , & 1 COCA-COLA, | ITALY
  • 11. http://youtu.be/8eSkHeTIhS0 AZERFON (Nar Mobile) | MOSCOW, RUSSIA 12 1. (NAR ) 2. , 3. , 4. , 1. IDEA 2. RESULT 1. Donate energy to save a phone, donate blood to save a life , , , 335% 2014 SIVER
  • 12. http://youtu.be/X7yw6Q77hl0 . 3. , , 4. 13 COLUN LIGHT | CHILE 1. 2. 1. IDEA 2. RESULT , , 16,542 view
  • 13. 1. + (Oxford Street) 2. , , , 3. 4. , http://youtu.be/Go9rf9GmYpM 14 1. IDEA 2. RESULT Unbelievable( ) UFO, , 7,798,150 view PEPSI MAX | UNITED KINGDOM
  • 14. http://youtu.be/CD_qeQY2AW8 15 1. IDEA 2. RESULT VOYAGES() . 30,582 view VOYAGES | UNITED KINGDOM 1. " _ (?) 2. " _ 3. " _ 4. _
  • 15. http://youtu.be/V0FowbxEe3w TEATRE NEU | BARCELONA, SPAIN 16 1. 2. 3. 4. 1. IDEA 2. RESULT , TEATRE 8 , 1 30( 1 ) 35% . 28,000 . 6 . Pay per cry, Pay per WTF 1 30% 8 , 1 30
  • 16. http://youtu.be/t9cmoT_wb0A . 1. 2. 3. 4. 17 1. IDEA 2. RESULT , 7,798,150 view COCA-COLA, | COLOMBIA
  • 17. 1. , 1 2. 3. , 4. , http://youtu.be/R22WNkYKeo8 . 18 1. IDEA 2. RESULT 1 1,261,795 view VOLKSWAGEN | HONG-KONG, CHINA
  • 18. http://youtu.be/-1rcvuL6QhQ | http://youtu.be/HO_VRuYa8o8 . 19 1. IDEA 2. RESULT 24 Fuel points Nike FuelBox , , & ( 500-1000 ) NIKE | NEW YORK, AMERICA 2. & ( !) 1. 24
  • 19. http://youtu.be/rWgCQgzJOU4 . 1. , () 2. 16 cap 3. 20 1. IDEA 2. RESULT , , , , , 4 , 3,959,845 view COCA-COLA, | VIETNAM
  • 20. http://youtu.be/MXMwsXCeP7o | http://youtu.be/RFdHoGYiDMY 21 1. IDEA 2. RESULT Polar , (ice beer cooler) 5 Wifi, 3G, 4G , 2 5 , view 10 , 466,189 view 5,000,000 POLAR BEER | BRAZIL 1. 2. 5( 1.5) 3. 3G, 4G, Wi-Fi 4.
  • 21. http://youtu.be/gclJe_kSnd4 22 1. IDEA 2. RESULT Beck's 5 #PlayablePoster 10,000 10,000 BECKSBEERNZ | AUCKLAND, NEW ZEALAND 1. 2. 4 ( ) 3. 4.
  • 22. Copyright 2014 by FM COMMUNICATIONS. ALL RIGHTS RESERVED. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means electronic, mechanical, photocopying, recording, or otherwise without the permission of FM COMMUNICATIONS.