[Marketing trend] 2014 •ë°ê¸°...

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Transcript of [Marketing trend] 2014 •ë°ê¸°...

  • - .

    . .

    2014 /

    2

  • Part 1

  • http://youtu.be/u2YhDQtncK8

    N I K E R I S E | C H I N A 4

    1. IDEA

    (AKQA)

    RISE tour

    30

    LED

    2.

    3.

    4.

    1.

    2. RESULT

    1,203,814 view

  • http://youtu.be/0ah2s5k0lSM | http://www.slidethecity.com

    S L I D E T H E C I T Y | A M E R I C A 5

    1. IDEA

    1,000, 3

    !

    1. 1,000

    2.

    3.

    4. (, ) !

    2. RESULT

    20,000~50,000

  • http://youtu.be/35T8wtmTbVg

    P U R I N A | L A ( L O S A N G E L E S ) 6

    1. IDEA

    1. LA , therapy office

    2. , ,

    3. , 3

    4. therapy office

    2. RESULT

    5,678,448 view

  • http://www.youtube.com/watch?v=HOgGlmt9qFY

    S P L A S H D O W N W A T E R P A R K | C A N A D A 7

    1. IDEA

    Splashdown Waterpark()

    ,

    SNS

    1.

    2. /SNS

    3.

    4. !

    2. RESULT

    $3,000 ,

  • http://youtu.be/p-BKX3G0BpQ

    W E S T J E T | D O M I N I C A R E P U B L I C , C A N A D A 8

    1. IDEA

    WestJet

    1.

    2.

    3. 1

    4. =

    2. RESULT

    2,645,144view

  • 3. @Walkers_busstop( ) ,

    http://youtu.be/jCEiGLPmjgQ

    W A L K E R S C R I S P S | U N I T E D K I N G D O M 9

    1. IDEA

    Walkers Crisps() ,

    , ,

    1.

    2. ( )

    4. !

    2. RESULT

    2 260 , 850,450view

  • http://youtu.be/3ECpxfJ3Zy8

    T I V O L I G R N A L U N D | S T O C K H O L M , S W E D E N 10

    1. IDEA

    Tivoli Grna Lund()

    QR ,

    1. QR

    2.

    3. !

    4.

    2. RESULT

    1,122,357view

  • http://youtu.be/i8SYjEpWS08

    T O Y O T A | P R A H A 11

    1. IDEA

    TV

    () =

    TV

    1.

    2. , (GPS )

    3.

    4. !

    2. RESULT

    , , , , , , , ,

  • http://youtu.be/uu3iM1azTj4

    P A M P E R S J A P A N | J A P A N 12

    1. IDEA

    1

    ,

    1.

    2. , 1

    3. 1 ,

    4. ,

    2. RESULT

    3,823,297view

  • http://www.youtube.com/watch?v=DH8D2OHn18c

    S C H I P H O L & K L M | N E T H E R L A N D S 13

    1. IDEA

    , ,

    , KLM

    , ,

    1. , ,

    2. / ,

    3.

    4.

    2. RESULT

    625,142 view

  • http://youtu.be/W0N0XBXOMIo

    N E S C A F | C R O A T I A 14

    1. IDEA

    2

    / RED RED

    1,000

    , FAN ,

    ,

    1. RED MUG

    2. RED MUG

    3. , FAN RED MUG

    4. ( ), ,

    2. RESULT

    FACEBOOK FAN 1,000 1,000

  • http://youtu.be/SHDE8hbF7rA

    H E L L M A N N ' S | U N I T E D K I N G D O M 15

    1. IDEA

    HELLMANN'S

    3D

    1.

    2. 3D ( )

    3.

    4. !!

    2. RESULT

    SNS

  • http://youtu.be/dVCAykynRzs

    M c D o n a l d ' s | S P A I N 16

    1. IDEA

    ,

    ( ) ,

    1. , !

    2. !!! ,

    3. , !

    4.

  • http://youtu.be/js-E8w_eXjM

    P L A N F I N L A N D | F I N L A N D 17

    1. IDEA

    , ,

    1.

    2. ,

    3.

    4.

  • Part 2

  • http://youtu.be/g7CRMrR24Mo

    T H E N O R T H F A C E | K O R E A 19

    1. IDEA

    14FW

    2030 , (

    )

    1. ,

    2. TV

    3.

    4. !

    2. RESULT

    11,043,980 view

    AD week Mosr Popular 1,

  • http://youtu.be/vCjEIfyhCfU

    C H I L S U N G C I D E R | K O R E A 20

    1. IDEA

    , . !

    ,

    (7)

    1. ,

    2. 30 ! ,

    3. 30 ,

    4. 7

    2. RESULT

    2,052,679view

    2014.04 | 3,373,601 view

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