Limba_engleza-luminita70

8/14/2019 Limba_engleza-luminita70

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Question Completion Status:ntrebarea nr. 1 0 points SaveRead the following terms and phrases and match each term from the rightcolumn to their definition from the left column4- diplomacy1- empathy3- to accomplish2- to deal with

1. the ability to imagine and share anotherpersons feelings2. to attend to a problem, to manage3. to succeed in doing smth, to completesmth4. the art of tactfully dealing with people

ntrebarea nr. 2 0 points SaveRead the following terms and phrases and match each term from the rightcolumn to their definition from the left column3- employee1- Human Resources Manager4- president2- dean

1. manager responsible with the staffrecruitment2. the head of a faculty3. a person who works for somebody or for acompany in return for wages4. the head of an institution

ntrebarea nr. 3 0 points SaveRead the following terms and phrases and match each term from the rightcolumn to their definition from the left column3- social orientation4- assertive1- to see the big picture2- persuasiveness

1. to be able to get the meaning of the wholesituation2. the capacity to be convincing3. ones personal characteristic of beeingattracted to people; to communicate andsocialize with them, etc4. showing a strong and confident personality

ntrebarea nr. 4 0 points SaveRead the following terms and phrases and match each term from the rightcolumn to their definition from the left column3- Marketable4- Marketplace2- Manufacturer1 - Market share

1. the proportion that a company has of the


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total volume of trading in one type of goodsand services2. a business that makes or processes rawmaterials into finished products3. attractive to buyers, consumers, etc4. the system of buying and selling goodsunder competitive conditions

ntrebarea nr. 5 0 points Save

Read the following terms and phrases and match each term from the rightcolumn to their definition from the left column3- Product life cycle1- Customer needs2- Market leader4- Advertising-

1. customer expectations of a product orservice2. the company that sells the largest quantityof a particular product and thus emergesas a leader3. The life cycle of a new product, which firstcan be produced only in the country whereit was developed, then as it becomesstandardized and more familiar, can beproduced in other countries and exportedback to where it started4. making known, calling public attention to aproduct, service or company by means ofpaid announcements so as to affectperception or arouse consumer desire tomake a purchase or take a particularaction.

ntrebarea nr. 6 0 points SaveRead the following terms and phrases and match each term from the rightcolumn to their definition from the left column2- to glide along1- inductive reasoning4- to leave a trail of bruised feelings3- to make forecasts

1. logical reasoning2. to move along smoothly and continuouslyforinstance like a snake on the ground3. to predict future events by making use ofsome given information4. to make a bad impression, to offend orabuse people

ntrebarea nr. 7 0 points SaveRead the following terms and phrases and match each term from the rightcolumn to their definition from the left column4- to pique one's interest1- memorabilia2- brand equity


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3- fee

1. a souvenir; an object that is treasured forthe memories associated with it.2. value added by a brand name identity to aproduct or service beyond the functionalbenefits provided.3. a fixed sum charged, by an institution or bylaw, in exchange for a certain service or

privilege, etc4. to provoke; arouse, to stir

ntrebarea nr. 8 0 points SaveRead the following terms and phrases and match each term from the rightcolumn to their definition from the left column2- to fit into1- to overcome3- prospect4- to be epitomized

1. to prevail over, to be victorious2. to be suitable for a particular role or task3. a potential buyer4. to be symbolized, best represented by, etc

ntrebarea nr. 9 0 points SaveRead the following terms and phrases and match each term from the rightcolumn to their definition from the left column1- targeting4- incentives3- to purchase2- branding

1. the process of identifying the specificneeds of the market segments, selectingone or more of these segments as a target,and developing marketing programs andad campaigns directed towards each.2. traditional advertising method used tocreate an acquired response from a targetaudience based on cumulative impressionsand positive reinforcement.3. to obtain in exchange for money or itsequivalent, to buy4. benefits, or reduced costs, that motivate adecision maker in favor of a particularchoice

ntrebarea nr. 10 0 points SaveRead the following terms and phrases and match each term from the rightcolumn to their definition from the left column1- ownership2- to bar3- to juggle4- to forgo


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1. possession, the act of having andcontrolling property2. the act of excluding someone3. to deal with simultaneously4. to abandon, lose, refrain from consuming

ntrebarea nr. 11 0 points SaveRead the following terms and phrases and match each term from the rightcolumn to their definition from the left column

4- CFO3- executive2- HR manager1- CEO

1. chief executive officer2. person in charge with hiring people andsolving the employees legal problems3. person or group of persons who has thepower to put important plans, decisions,etc into effect4. chief financial officer

ntrebarea nr. 12 0 points SaveRead the following terms and phrases and match each term from the rightcolumn to their definition from the left column4- domestic3- business customs1- branch2- to downgrade

1. administrative division of some larger ormore complex organization2. to change in a negative way3. usual business or individual practice,traditional business policy4. concerning the internal affairs of a nation

ntrebarea nr. 13 0 points SaveRead the following terms and phrases and match each term from the rightcolumn to their definition from the left column2- zest1- to hamper3- breakthrough4- cumbersome

1. to hinder or inhibit the progress ormovement of someone or something2. gusto, vigorous and enthusiasticenjoyment3. a major achievement or success thatpermits further progress, as in technology4. difficult to handle or use especiallybecause of size or weight

ntrebarea nr. 14 0 points SaveRead the following terms and phrases and match each term from the right


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column to their definition from the left column1- managerial chores3- managerial traits2- career orientation4- enterprising orientation

1. managerial duties or responsibilities2. occupational self-concept3. managerial characteristics

4. the ability, imagination and desire tocreate and carry out new projects andperform difficult activities

ntrebarea nr. 15 0 points SaveRead the following terms and phrases and match each term from the rightcolumn to their definition from the left column3- to stand out2- to submit4- vacancy1- to look forward

1. to be eager for something that oneexpects to be enjoyable to happen2. to give something to somebody so that itmay be formally considered3. to be much better or more important thansomebody/something else4. an available job or position

ntrebarea nr. 16 0 points SaveRead the following terms and phrases and match each term from the rightcolumn to their definition from the left column4- covering letter1- curriculum vitae3- to type2- handwritten

1. personal data sheet2. written by hand3. to write using a typewriter or calculator4. application letter

ntrebarea nr. 17 0 points SaveRead the following terms and phrases and match each term from the rightcolumn to their definition from the left column3- to trigger2- onset1- WAP4- SMS

1. wireless application protocol2. the beginning or early stages3. to set off, initiate, provoke4. text messaging



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Read the following terms and phrases and match each term from the rightcolumn to their definition from the left column2- pasty-faced4- up-market3- to envisage1- drawback

1. a disadvantage or inconvenience2. pale and dull complexion.

3. to imagine, to form a mental image ofsomething that is not present4. appealing to or designed for high-incomeconsumers

ntrebarea nr. 19 0 points SaveRead the following terms and phrases and match each term from the rightcolumn to their definition from the left column3- assets4- exempt from1- parent bank2- subsidiary company

1. a bank in one country that has asubsidiary in another country2. a company that is completely controlled byanother company3. economic resources that are owned orcontrolled by an entity; what a firm orindividual owns4. to free from an obligation, a duty, or aliability to which others are subject

ntrebarea nr. 20 0 points SaveRead the following terms and phrases and match each term from the rightcolumn to their definition from the left column4- information storage3- appliance2- to cutback1- overall

1. general, complete2. to cut down; to make a reduction in; toplace restrictions on3. a device operated by use of electricity,gas, etc4. the holding of data in an electromagneticform so as to be easily accessed by acomputer processor.

ntrebarea nr. 21 0 points SaveRead the following terms and phrases and match each term from the rightcolumn to their definition from the left column4- employer1- sales manager3- production manager2- supervisor


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1. a person who controls the selling of acompanys products2. a person in charge with checking theothers3. one who is responsible for themanufacturing of a large quantity ofproducts4. a person or company that employs people

ntrebarea nr. 22 0 points SaveRead the following terms and phrases and match each term from the rightcolumn to their definition from the left column2- to advertise1- to enclose4- marketing3- direct mail campaigns

1. to put in an envelope2. to promote something3. form of advertising by means of whichmarketing communications are sent tocustomers using the postal service4. the theory and practice of presenting,advertising and selling things

ntrebarea nr. 23 0 points SaveRead the following terms and phrases and match each term from the rightcolumn to their definition from the left column4- subscriber2- account balance1- revenue3- staleness

1. gross, the entire amount of income beforeany deductions are made2. the amount of money in an account, equalto the net of credits and debits at thatpoint in time for that account3. triteness, lack of originality as a result ofbeing dull4. someone who contributes a sum of moneyin exchange of a certain service

ntrebarea nr. 24 0 points SaveRead the following terms and phrases and match each term from the rightcolumn to their definition from the left column1- To acquire2- Customer retention3- Defection4- Retailer

1. to get, to gain possession of2. the marketing goal of keeping yourcustomers from going to your competitors3. desertion, abandonment, opting for


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another seller4. Seller of goods or commodities directly toconsumers at a retail price.

ntrebarea nr. 25 0 points SaveRead the following terms and phrases and match each term from the rightcolumn to their definition from the left column4- to intrude3- to match

2- indelibly1- "copycat"

1. unauthorized duplicate of a certain fashiondesign; they are usually made of lesserquality imitations of the original2. that cannot be erased3. to combine4. to put or force in inappropriately,especially without invitation or permission

ntrebarea nr. 26 0 points SaveRead the following terms and phrases and match each term from the rightcolumn to their definition from the left column2- to enhance4- to mitigate1- drive3- distortion

1. physiological state corresponding to astrong need or desire2. to increase; make better or more attractive3. unpleasant change4. to moderate (a quality or condition) inforce or intensity

ntrebarea nr. 27 0 points SaveSometimes advertising can be a form of researchFals

ntrebarea nr. 28 0 points SaveThe World Trade Organization is the international forum that provides theMost-Favoured-Nation principleFals

ntrebarea nr. 29 0 points SaveWomen haven't always had leading positions in major corporations andprivate sector organizations.Adevrat

ntrebarea nr. 30 0 points SaveSome companies reward their customers by giving some of their money backAdevrat

ntrebarea nr. 31 0 points SaveTo market a product means to advertise and offer it for saleAdevrat


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ntrebarea nr. 32 0 points SaveA parent bank in one country that has a subsidiary in another country.Adevrat

ntrebarea nr. 33 0 points SaveA domestic bank is one that operates exclusively with national currencyFals

ntrebarea nr. 34 0 points SaveThe persons who have a staggering IQ are always very determined tosucceed.Fals

ntrebarea nr. 35 0 points SaveAn ATM is an Automated Teller Machines that simplifies financial transactionswith customers.Adevrat

ntrebarea nr. 36 0 points SaveThe head of a university is called dean.Adevrat

ntrebarea nr. 37 0 points SaveA company that looses its customers is a company that doesnt have a highdegree of defection.Fals

ntrebarea nr. 38 0 points SaveMost selling sites are designed to move consumers through multiple stages ofthe decision-making processAdevrat

ntrebarea nr. 39 0 points SaveOn January 2008, Vodafone made the UKs firstmobile call.Fals

ntrebarea nr. 40 0 points SaveIf a company advertises products that are similar to others, it must makeample use of imagery in association with attractive symbolsAdevrat

ntrebarea nr. 41 0 points SaveTechnology has created a new commercial reality that led to the emergenceof global markets for standardized consumer productsAdevrat

ntrebarea nr. 42 0 points SaveThe usual technique for defining an individuals lifestyle is calledpsychographics and it involves measuring attitudes and interests in diverseareas such as work, politics, recreation and the like.Adevrat

ntrebarea nr. 43 0 points SaveCreative people have a lot of fantasy, inspiration and intuition but they donthave logic at all.


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Fals

ntrebarea nr. 44 0 points SaveThere is no genuine clash between selling and 'being creative'Adevrat

ntrebarea nr. 45 0 points SaveAll managers spend most of their time talking to people.Adevrat

ntrebarea nr. 46 0 points SavePerceptions have nothing to do with consumer behaviour.Fals

ntrebarea nr. 47 0 points SaveRight-brain dominated people are smarter than the left-brain dominatedones.Fals

ntrebarea nr. 48 0 points SaveRecent studies show that consumers dont access information on the Internetbefore making major life decisions.Fals

ntrebarea nr. 49 0 points SaveThe typical Internet user is a young, techy, up-market male professional.Adevrat

ntrebarea nr. 50 0 points SaveA marketplace is a square such as Victoria SquareFals

ntrebarea nr. 51 0 points SaveWAP services give you the possibility to send messages whenever you canttalk.Fals

ntrebarea nr. 52 0 points SaveAn employer is one who works for a monthly subsidiaryFals

ntrebarea nr. 53 0 points SaveTo achieve greater customer retention direct marketers have switched theemphasis from product to service.Adevrat

ntrebarea nr. 54 0 points SaveIf a company wants to keep its high-spending customers, it must sell onlyexpensive stuff.Fals

ntrebarea nr. 55 0 points SaveThe international trade growth has been favoured by long periods of war.Fals



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The manager is the owner of a company.Fals

ntrebarea nr. 57 0 points SaveAll employees are checked by their supervisors.Adevrat

ntrebarea nr. 58 0 points SaveFamous brands such as Marlboro, Coca-Cola or Levi Jeans base their

advertising mainly on pure emotional symbolism.Adevrat

ntrebarea nr. 59 0 points SaveA hot product is a brand new product that appeals very much to the publicAdevrat

ntrebarea nr. 60 0 points SaveB2C marketing designates a set of transactions between two companies.Fals

ntrebarea nr. 61 0 points SaveThe price at which a product is offered for sale to the public represents itsmarket price.Adevrat

ntrebarea nr. 62 0 points SaveThe marketing department of a company deals with advertising, marketresearch as well as selling.Fals

ntrebarea nr. 63 0 points SaveAt present, women are better educated and hold more jobs worldwide thanever before.Adevrat

ntrebarea nr. 64 0 points SaveThe purpose of advertising is to persuade.Adevrat

ntrebarea nr. 65 0 points SaveThe use of direct distribution mail order or direct delivery of services is one ofthe direct marketers most powerful weaponsAdevrat

ntrebarea nr. 66 0 points SaveIf you have good interpersonal skills, it means that you can't have a lot offriendsFals

ntrebarea nr. 67 0 points SaveThe Coca-Cola Web site consists of twelve different sections.Adevrat

ntrebarea nr. 68 0 points SaveA manager who is technically competent is one who knows how to plan, lead,organize and control his own work as well as that of the other employees.


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Adevrat

ntrebarea nr. 69 0 points SaveA market leader is one who sponsors the most advertising campaigns.Fals

ntrebarea nr. 70 0 points SaveTo have an enterprising orientation means to be a good entrepreneur.Fals

ntrebarea nr. 71 0 points SaveConsumers aged 50 and older never use the InternetFals

ntrebarea nr. 72 0 points SaveWhen you flatter someone means that you bruise that persons feelings.Fals

ntrebarea nr. 73 0 points SaveToday a growing number of appliances and systems operate on analogueinformation.Fals

ntrebarea nr. 74 0 points SaveSomeone who makes market forecasts is one who predicts the weather.Fals

ntrebarea nr. 75 0 points SaveAdvertisers job is to sellAdevarat

ntrebarea nr. 76 0 points SaveA director is one who writes screenplays for moviesFals

ntrebarea nr. 77 0 points SaveVodafone is the worlds biggest mobile network operator.Adevrat

ntrebarea nr. 78 0 points SaveThe charismatic managers are also the most persuasive.Adevrat

ntrebarea nr. 79 0 points SaveIn a big company, such as IBM, for instance, the general manager is the onewho hires people.Fals

ntrebarea nr. 80 0 points SaveYou cant become a successful manager if you dont have some inbornmanagerial traits.Adevrat

Intrebarea nr. 81 0 points SaveThe process of identifying the specific needs of segments and selecting oneor more of these segments as a target is called branding.Fals


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ntrebarea nr. 82 0 points SaveIn Sweden, more than 45 percent of administrative and managerial positionsare held by women.Adevrat

ntrebarea nr. 83 0 points SaveTo be creative implies to be a very organized personFals

ntrebarea nr. 84 0 points SaveA company that is risk averse is one that doesnt test the market before takingits marketing decisions.Fals

ntrebarea nr. 85 0 points SaveAdvertising shouldn't be entertainingFals

ntrebarea nr. 86 0 points SaveWon.com site offers a lottery prize of up to $1000 million for visiting it.Fals

ntrebarea nr. 87 0 points SaveA managers daily chores include resolving conflicts among subordinates.Adevrat

ntrebarea nr. 88 0 points SaveVodafone has a strong visual identity based on the colour redAdevrat

ntrebarea nr. 89 0 points SaveFederal Express is an excellent example of how expensive a well-designedservice web site can be.Fals

ntrebarea nr. 90 0 points SavePerception is the process by which people derive meaning from withinthemselves ( such as a feeling of frustration) or from the external environmentAdevrat

ntrebarea nr. 91 0 points SaveAn assertive person is one who always speaks very loud.Falsp

Intrebarea nr. 92 0 points SaveMarketing deals exclusively with advertising productsFals

ntrebarea nr. 93 0 points SaveThe World Bank was initially formed in 1944 to aid countries suffering fromthe destructions of the warAdevrat

ntrebarea nr. 94 0 points SaveOnly the market leaders are quoted at the Stock Exchange


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Fals

ntrebarea nr. 95 0 points SaveBoth branches and subsidiaries are full-service banking institutionsAdevrat

ntrebarea nr. 96 0 points SaveTo satisfy the customers' needs means to have the best prices on the marketAdevrat

ntrebarea nr. 97 0 points SaveThe direct mail campaigns are a form of electronic advertisingFals

ntrebarea nr. 98 0 points SaveTo overcome a problem means to fail solving itFals

ntrebarea nr. 99 0 points SaveConnectivity makes bits to flow from one appliance or location to anotherAdevrat

ntrebarea nr. 100 0 points SaveMost Asian and Islamic countries exhibit female preference, manifested inChina by the widespread practice of aborting male fetusesFals

ntrebarea nr. 101 0 points SaveLeft-brain dominated people tend to focus more on their feelings.ratherthan on their reasonFals

ntrebarea nr. 102 0 points SaveA CEO manager deals with the accounting department of a companyFals

ntrebarea nr. 103 0 points SaveIf we only .what our competitors plan we could avoid launching a similarproduct.1. were knowing2. had known3. knew

ntrebarea nr. 104 0 points SaveAfter youthis faculty will you attend an MA course?will finishwill graduategraduate

ntrebarea nr. 105 0 points SaveI wish Imore imagination.have hadto havehad


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ntrebarea nr. 106 0 points SaveIts about time you ..us your suggestions.presentedwill presentpresent

ntrebarea nr. 107 0 points SaveSomebody.........the board on what's happening here.

informs

will informinform

ntrebarea nr. 108 0 points SaveSome think that if they write on purple paper their application willstand outbe acceptedbe funny

ntrebarea nr. 109 0 points SaveIf you really understand the customer's needs you can touch them atoftheir being.the solethe heartthe core

ntrebarea nr. 110 0 points SaveThe market research represents the study of what people buy and why andit is usually .by a company before it develops a new product.drivenconductedoffered

ntrebarea nr. 111 0 points SaveA marketing strategist should decide if products in the sector are

primarily sold on logic on emotion.eitheror

neithernor

rather than

ntrebarea nr. 112 0 points SaveDo you think that advertising should also be?entertainingplayfulfunny

ntrebarea nr. 113 0 points SaveThe direct marketings .on entertainment is clear: there is no room for itin direct communications.opinionquestionstance

ntrebarea nr. 114 0 points SavePlease, find my CV

attached

enclosed


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sent

ntrebarea nr. 115 0 points SaveIf you are just..a business you obviously dont have any existingcustomers.endingbeginningstarting up

ntrebarea nr. 116 0 points SaveThe advertisers job is to make the product.look betterbettersmarter

ntrebarea nr. 117 0 points SaveB2C, business-to-consumer electronic commerce is a form of electroniccommerce in which products and are sold from a firm to a consumerwho this way doesnt have to buy from a traditional shop.servicesthingsgoods

ntrebarea nr. 118 0 points SaveAd writers forget they are salesmen; instead of sales they seek powerapplausemoney

ntrebarea nr. 119 0 points SaveA very important marketing decision is .resources between the existingcustomers and the new ones.to giveto share

to allocate

ntrebarea nr. 120 0 points SaveYou........my advice: leave those files for tomorrow!may taketakehave taken

ntrebarea nr. 121 0 points SaveThe purpose of advertising is topersuadeadvertisedisplay

ntrebarea nr. 122 0 points SaveThe manager suggested that prices .......... kept low so as to attract newcustomers.could bewould bebe



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Global economy ...........a rapid growth if funds weren't directed towardmilitary adventures.would registerwill registerregisters

ntrebarea nr. 124 0 points SaveThe aim of marketing is to make sellingmare expensive

superfluousnicer

ntrebarea nr. 125 0 points SaveIf an advertising agency doesnt sell then it isnt .aggressivecreativeprofitable

ntrebarea nr. 126 0 points SaveA famous advertiser called Cyrus Curtis considers that the key ingredient ofan ad is its..atmospherebrandstory

ntrebarea nr. 127 0 points SaveTom has Richmond Secondary School in 2005.graduatedbeenattended

ntrebarea nr. 128 0 points SaveThe Board recommended that the projects .......... handed in two weeks'time.bearewill be

ntrebarea nr. 129 0 points SaveIf only their commercial .. in the viewers memory their brand

could have been famous!

had been lodged

had lodged

could have been lodged

ntrebarea nr. 130 0 points SaveBy the time you finish the project I be back at the office.would bewill beam

ntrebarea nr. 131 0 points SaveThe Wall Street Journal is an ....... information siteimportanthighly used


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interactive

ntrebarea nr. 132 0 points SaveThe advertisers idea enchanted everybody as if they.under a spell.have beenwereare


The teacher suggested that all students ........ him what they don'tunderstandcan askaskhave to ask

ntrebarea nr. 134 0 points SaveI wish he.the importance of being up to date with everything.understoodunderstandwill understand

ntrebarea nr. 135 0 points SaveThey wont make any forecasts before theyall the information theyneed.wont receivereceivewill receive

ntrebarea nr. 136 0 points SaveIts high time our company .a new product.had launchedlaunchedwould launch

ntrebarea nr. 137 0 points Save. ..have found that nearly all important decisions are made in thesubconscious.The engineersThe scientistsThe psychoanalysts

ntrebarea nr. 138 0 points SaveThe Internet provides e-marketers with access to a broad range of segments.peopleusersdemographic

ntrebarea nr. 139 0 points SaveA consumer must take a..decision if he wants to buy a pension.logicalinspiredsmart

ntrebarea nr. 140 0 points SaveThe boss required that everybody.......the meeting on Monday.


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attend

will attend

would attend

ntrebarea nr. 141 0 points SaveThe advertisers wished their product .No 1 on the market.washad beenwill be

ntrebarea nr. 142 0 points SaveDirect marketing is a..of marketing that attempts to send messagesdirectly to consumers using addressable media such as mail and e-mailmeansformway

ntrebarea nr. 143 0 points SaveA well known marketing strategy is to create a ..scheme for its loyalcustomers.profitablerewardbeneficial

ntrebarea nr. 144 0 points SaveMr. Brown, the marketing manager has informed me that there will bea.in his department next month.vacancyspare roomopportunity

ntrebarea nr. 145 0 points SaveKids Only area offers homework help and online magazines along with theusual games, .and chatrooms.

softwarehardwareCDs

ntrebarea nr. 146 0 points SaveB2B is a short form from Business to Business and is used thoseaspectsof e-commerce that involve the exchange of goods and services betweencompanies over the Internetto designateto defineto determine

ntrebarea nr. 147 0 points SaveThe new manager behaved as if he ..everyone around him.knewhave knowncould know

ntrebarea nr. 148 0 points SaveHurry up! You......the reports ASAP.send


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sentcould send

ntrebarea nr. 149 0 points SaveAdvertisers should..entertainment with selling.addmultiplymatch

ntrebarea nr. 150 0 points SaveHeaven.......for you to leave the country!forbidshall forbidforbade

ntrebarea nr. 151 0 points SaveMy present employer..his business.letsis closing downleaves

ntrebarea nr. 152 0 points SaveI will send you a message as soon as I..the novel.shall finish readingfinish readingwill finish reading

ntrebarea nr. 153 0 points SaveIn the late 1990s the onset of pre-pay options triggered a dramatic ..insales.raisingupturnlift

ntrebarea nr. 154 0 points Save...........that a good manager should have only technical skills.don't be itshan't be itnot be it

ntrebarea nr. 155 0 points SavePlease, stop the car before you.my housereachwill reachwould reach

ntrebarea nr. 156 0 points SaveI would like very much to have the ..to work for such a big company asyours.vacancyopportunityoccasion

ntrebarea nr. 157 0 points Save.......what may, if you are decided to become a manager, you'll do it in theend.


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camecomewill come

ntrebarea nr. 158 0 points SaveCompanies that sell credit know that they must strikebetween keepingthe old customers and attracting new ones.a crisisa balance

a problem

ntrebarea nr. 159 0 points Saveis a strategy meaning that a company uses commercial partners toattract new customersThe marketing mixThe affinity marketingTargeting

ntrebarea nr. 160 0 points SaveThey wouldnt reduce tariffs and liberalize trade for the Most-Favoured-Nation if they that those people are in need.will not knowdidnt knowhadnt known

ntrebarea nr. 161 0 points SaveIt seems that some companies have high levels ofdefectionabandonmentleaving

ntrebarea nr. 162 0 points SaveA products market value represents the.at which that product would besold if offered publicly.capitalpricevalue

ntrebarea nr. 163 0 points SaveThe company has a..of over 4 billion pounds.numberbusiness figureturnover

ntrebarea nr. 164 0 points SaveSearch engines generate. by selling banner advertising.profitsrevenuemoney

ntrebarea nr. 165 0 points SaveInteractive online services allow customers to access account..situationmoneybalances


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ntrebarea nr. 166 0 points SaveComplete the following statements by choosing the right alternative a, b or c:Im looking forward to.news from you.getreceivingreceive

ntrebarea nr. 167 0 points SaveThe Internet enables consumers and companies .. huge amounts of

informationto sendto shareto divide

ntrebarea nr. 168 0 points SaveIn 1995 Heinzover half of its marketing budget into direct marketing andthen move it back to advertisingputplacedsold

ntrebarea nr. 169 0 points SaveThere is no genuine between selling and being creative.differenceclashmisunderstanding

ntrebarea nr. 170 0 points SaveThe right-brain dominated advertisers use more..than logic.reasonintelligenceintuition

ntrebarea nr. 171 0 points SaveThe marketing strategies that were successful in some cases shouldnt betaken as.....codesguidelinesrules

ntrebarea nr. 172 0 points SaveThe famous advertiser looked awkward as if he.everyone staring at him .had hatedhatedwould hate

ntrebarea nr. 173 0 points SaveA market leader is the company that .the largest quantity of a particularproduct and thus emerges as a leaderpromotessellsadvertises

ntrebarea nr. 174 0 points SaveThe marketing manager has ordered that the new strategies.....by tomorrowat noon.


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will be readybe readyare ready

ntrebarea nr. 175 0 points Save....... to say that a good manager should have more than technical skills.it's worthsuffice itit's enough

ntrebarea nr. 176 0 points Save.of a new product, means that it can first be produced only in thecountry where it was developed, then as it becomes standardized and morefamiliar, can be produced in other countries and exported back to where itstarted.The MarketingThe life cycleThe Marketing strategy

ntrebarea nr. 177 0 points SaveMobile phones .have followed a classic S-shaped curve.sellingsalesshopping

ntrebarea nr. 178 0 points SaveThe bank owner ordered that the wages ........... his stuff.must motivatewill motivatemotivate

ntrebarea nr. 179 0 points SaveMarketing is a social and managerial .by which individuals andgroups obtain what they need and want through creating and exchangingproducts and value others.phenomenonprocessfact

ntrebarea nr. 180 0 points SaveIf international organizations ..they wouldnt donate money for peoplesuffering from war destruction.didnt caredont matterdont care

ntrebarea nr. 181 0 points SaveLanguage much too often what people feel.explaincamouflagescomplicates

ntrebarea nr. 182 0 points SaveIf only they to understand the customers expectations, they would havebeen much more successful with their recently launched product.manage


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could managehad managed

ntrebarea nr. 183 0 points SaveThey agreements if they werent necessary.would concludedidnt concludewouldnt conclude

ntrebarea nr. 184 0 points SaveSome experts consider that the moment of truth is when the prospects orcustomers .with the advert.seeengageperceive

ntrebarea nr. 185 0 points SaveHe spoke as if he something about our advertising campaign.could knowhad knownknew

ntrebarea nr. 186 0 points SaveIn order to make online customers visit a particular web-site, marketers canuse other media-print.lettersadvertisingbanners

ntrebarea nr. 187 0 points SaveSometimes consumers make impulsive,..decisions.

unconscious

irresponsible

subconscious

ntrebarea nr. 188 0 points SaveBy means of the Internet people can be connected with just a few.mice clicksmouse clickmouse clicks

ntrebarea nr. 189 0 points SaveThe marketer wished he more last month.would have soldsoldhad sold

ntrebarea nr. 190 0 points Save. We cannot ..on the public without repaying them.upsetintrudedisturb

ntrebarea nr. 191 0 points SaveWe wouldnt desire to buy so many things if we their commercialsbefore.


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sawwouldnt seedidnt see

ntrebarea nr. 192 0 points SaveThe executives ............ that the company's policy be well known by thepublic.have desiredwould desire

desirentrebarea nr. 193 0 points Save........what you want, I strongly believe that our HR manager knows how todeal with people.dosaymake

ntrebarea nr. 194 0 points SaveIf only we ..to work in advertising ten years ago!had startedhave startedstart

ntrebarea nr. 195 0 points SaveOn 1 January 1985 Vodafone made the UK's first mobile..callpagercalling

ntrebarea nr. 196 0 points SaveYounger groups are more likely to use the Internet for entertainmentand..having funhaving a good timesocializing

ntrebarea nr. 197 0 points SaveThey adopted a new shape for the Pepsi bottle in case people ..it more.likedlikewill like

ntrebarea nr. 198 0 points SaveWill you keep on learning until youthe lesson?will have understoodare going to understandunderstand

ntrebarea nr. 199 0 points SaveDont you think that this handwriting is.?illegiblecleareligible



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One of the most important decisions a marketing strategist should take iswhether or not to useto stimulate purchaserewardsincentivesgifts

ntrebarea nr. 201 0 points SaveWhen I .. sure about the result, I will let everybody know it.am going to be

shall beam

ntrebarea nr. 202 0 points SaveC2C consumer to consumer is the oldest form of facilitating people todeal directly with each othercommercetradee-business

ntrebarea nr. 203 0 points SaveFill in the blanks with the right form of the verb so as to form correctgrammatical statements: The customers ( to admit)..admit..... that theirexpectations have been satisfied.

ntrebarea nr. 204 0 points SaveFill in the blanks with the right form of the verb so as to form correctgrammatical statements: If the national currency (fall)fell.. by almost morethan half this year, the living standards would be radically reduced.

ntrebarea nr. 205 0 points SaveFill in the blanks with the right form of the verb so as to form correctgrammatical statements:What would you do if your country (not become)...didnt becomea member of theEuropean Union?

ntrebarea nr. 206 0 points SaveFill in the blanks with the right form of the verb so as to form correctgrammatical statements: If you (access)access America Online you will find alot of information.

ntrebarea nr. 207 0 points SaveFill in the blanks with the right form of the verb so as to form correctgrammatical statements: Usually young people (use)use.. the computer ifthey want to have fun .

ntrebarea nr. 208 0 points SaveFill in the blanks with the right form of the verb so as to form correctgrammatical statements: Bill forgot to enclose an application letter when he(to post)...posted.... his CV

ntrebarea nr. 209 0 points SaveFill in the blanks with the right form of the verb so as to form correctgrammatical statements: The marketing strategist knows that a good service(to help)....will help....... the company to preserve the existing customers.



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Fill in the blanks with the right form of the verb so as to form correctgrammatical statements: The manager hopes that his competitors (nothave) ....dont have........better advertising means

ntrebarea nr. 211 0 points SaveFill in the blanks with the right form of the verb so as to form correctgrammatical statements: You (not write)...hadt write..... too many details about youreducation so your CV was rejected

ntrebarea nr. 212 0 points SaveFill in the blanks with the right form of the verb so as to form correctgrammatical statements Companies (to know)...know..... that the incentives theyoffer will attract more and more customers.

ntrebarea nr. 213 0 points SaveFill in the blanks with the right form of the verb so as to form correctgrammatical statements: Tom knew that he (to have)....had..... to type his CV asfast as he could

ntrebarea nr. 214 0 points SaveFill in the blanks with the right form of the verb so as to form correctgrammatical statements: The board admitted that the advertising campaign(to be)....was...... a successful one.

ntrebarea nr. 215 0 points SaveFill in the blanks with the right form of the verb so as to form correctgrammatical statements: Alice knows how to behave when she ( to go)....goes.....to a job interview

ntrebarea nr. 216 0 points SaveFill in the blanks with the right form of the verb so as to form correctgrammatical statements: What strategy would you opt for if your company(go)went.bankrupt?

ntrebarea nr. 217 0 points SaveFill in the blanks with the right form of the verb so as to form correctgrammatical statements: Direct marketers assume that people (toappreciate) ....appreciate.......the direct delivery of services.

ntrebarea nr. 218 0 points SaveFill in the blanks with the right form of the verb so as to form correctgrammatical statements: All marketers know that P. Kotler (to write)....writes.... thebest books on marketing

ntrebarea nr. 219 0 points SaveFill in the blanks with the right form of the verb so as to form correctgrammatical statements: The company had created the most suitablemarketing mix before they (to order)....ordered... the launching of the new product.

ntrebarea nr. 220 0 points SaveFill in the blanks with the right form of the verb so as to form correctgrammatical statements: The girl understood that many ads (to require)....require.the applicants to be at least 18.

ntrebarea nr. 221 0 points SaveFill in the blanks with the right form of the verb so as to form correct


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grammatical statements: The students had been explained all the subjectsbefore they (to sit)....sat...... the exam.

ntrebarea nr. 222 0 points SaveFill in the blanks with the right form of the verb so as to form correctgrammatical statements: Little Alan (use)will use.. the computer to play gamesif you buy him one.


Fill in the blanks with the right form of the verb so as to form correctgrammatical statements; General marketers wanted to build brands theprospects (to feel).....feel...... familiar with.

ntrebarea nr. 224 0 points SaveFill in the blanks with the right form of the verb so as to form correctgrammatical statements: Everybody knows that Procter and Gambleproducts ( to be)...have been..... advertised a lot lately.

ntrebarea nr. 225 0 points SaveFill in the blanks with the right form of the verb so as to form correctgrammatical statements: One has to use only black or dark blue ink whenhe/she (write)...writes......... an application form.

ntrebarea nr. 226 0 points SaveFill in the blanks with the right form of the verb so as to form correctgrammatical statements: Tom (worry)...would worry..if his online shopping werentdelivered in due time.

ntrebarea nr. 227 0 points SaveFill in the blanks with the right form of the verb so as to form correctgrammatical statements: Some make a big mistake because they ( towrite)..write.... their covering letters on purple paper.

ntrebarea nr. 228 0 points SaveFill in the blanks with the right form of the verb so as to form correctgrammatical statements: When you start up a business you (not have)....dont have.....any existing customers.

ntrebarea nr. 229 0 points SaveFill in the blanks with the right form of the verb so as to form correctgrammatical statements: Direct marketers understood that they (toachieve) ...achieved.........greater customer retention by switching the emphasis fromproduct to service.

ntrebarea nr. 230 0 points SaveFill in the blanks with the right form of the verb so as to form correctgrammatical statements: The new product had already offered a lot ofbenefits when the company (to consider)..considered..... the possibility of a merger.

ntrebarea nr. 231 0 points SaveFill in the blanks with the right form of the verb so as to form correctgrammatical statements: Amex Membership Miles created a reward schemethat (to give)...gave...... some value back to its loyal customers.

ntrebarea nr. 232 0 points SaveFill in the blanks with the right form of the verb so as to form correct


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grammatical statements: The students (not apply)...didnt apply.... for a scholarshipabroad when they had the chance to do so.

ntrebarea nr. 233 0 points SaveFill in the blanks with the right form of the verb so as to form correctgrammatical statements: A customer that (to buy)..buys..... from a supplier for thefirst time would look for a lot of benefits.


Fill in the blanks with the right form of the verb so as to form correctgrammatical statements: The manager appreciates the fact that his products( to be promoted)..are promoted....... using the best marketing strategies.

ntrebarea nr. 235 0 points SaveFill in the blanks with the right form of the verb so as to form correctgrammatical statements: If I (know)knew.how to get a sponsorship I wouldtell it to you

ntrebarea nr. 236 0 points SaveFill in the blanks with the right form of the verb so as to form correctgrammatical statements: The Internet will help you a lot if you (know)know..how to use it.

ntrebarea nr. 237 0 points SaveFill in the blanks with the right form of the verb so as to form correctgrammatical statements: The girl confessed that she (not know)..didnt know......anything about marketing before attending this faculty.

ntrebarea nr. 238 0 points SaveFill in the blanks with the right form of the verb so as to form correctgrammatical statements: The human resources manager ( to think)..thinks..... thatmany candidates dont know how to write a CV

ntrebarea nr. 239 0 points SaveFill in the blanks with the right form of the verb so as to form correctgrammatical statements: It ( to be)..is..... very good that the telemarketingofficers have made a lot of sales calls

ntrebarea nr. 240 0 points SaveFill in the blanks with the right form of the verb so as to form correctgrammatical statements: A company (to manage)....manages........ to attract newcustomers when they allocate enough money for this.

ntrebarea nr. 241 0 points SaveFill in the blanks with the right form of the verb so as to form correctgrammatical statements The teacher considers that your handwriting (tobe )..is... illegible

ntrebarea nr. 242 0 points SaveFill in the blanks with the right form of the verb so as to form correctgrammatical statements: If a message has been aimed only at selling, theInternet users (react) react...negatively.

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