KuntzKuntz
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1.What are the major, quantifiable value and price elements associated with the Kunst 1600? Kuntz 1600 is an injection molded aluminium pump with a pumping speed of 1.6 CFM compressor No need to change oil –saving of $8 per quart and time upto 30 min of technicians Made of aluminium injection molded pump which does not rust like others Average charge for recycling used oil is around $5 per gallon Saving for $ 0.5 worth of solvent based scouring soap and $.15 of specialized cloth based towel Lighter since it has fewer internal parts opportunity in growing sales and profit sales potential for the vacuum pump in market segments such as home refrigerators repairs (60,000 units ), light commercial refrigerator repairs(40,000 units) and residential AC repairs (1,25,000 units). 2.What additional value placeholders, elements not presently quantified, merit consideration in your value model? Price sensitivity needs to be taken care of considering technicians value that the most. Operational costs should be minimized. 3.Construct a customer value model for the Kunst 1600 in the residential AC, home refrigerator, and light commercial refrigerator repair market segments. Value model should be focused on cost savings since from the interactions its evident that most technicians do not value the performance factors and saving in vacuuming time or have heard of the brand as such and expect higher size specifications and do not take smaller size as an advantage 4.Using your value model, select a target market segment(s) for commercialization efforts. Justify your choice. Price sensitive customers in the home and light commercial refrigerator repair sections .Focussing on cutting down costs rather than focusing excessively on the features and specifications since that is not the expectation of the customer
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Kuntz
Transcript of KuntzKuntz
1.What are the major, quantifiable value and price elements associated with the Kunst 1600?
Kuntz 1600 is an injection molded aluminium pump with a pumping speed of 1.6 CFM compressor
No need to change oil –saving of $8 per quart and time upto 30 min of technicians Made of aluminium injection molded pump which does not rust like others Average charge for recycling used oil is around $5 per gallon Saving for $ 0.5 worth of solvent based scouring soap and $.15 of specialized cloth based towel Lighter since it has fewer internal parts opportunity in growing sales and profit sales potential for the vacuum pump in market segments such as home refrigerators repairs
(60,000 units ), light commercial refrigerator repairs(40,000 units) and residential AC repairs (1,25,000 units).
2.What additional value placeholders, elements not presently quantified, merit consideration in your value model?
Price sensitivity needs to be taken care of considering technicians value that the most. Operational costs should be minimized.
3.Construct a customer value model for the Kunst 1600 in the residential AC, home refrigerator, and light commercial refrigerator repair market segments.
Value model should be focused on cost savings since from the interactions its evident that most technicians do not value the performance factors and saving in vacuuming time or have heard of the brand as such and expect higher size specifications and do not take smaller size as an advantage
4.Using your value model, select a target market segment(s) for commercialization efforts. Justify your choice.
Price sensitive customers in the home and light commercial refrigerator repair sections .Focussing on cutting down costs rather than focusing excessively on the features and specifications since that is not the expectation of the customer
5. Write a value proposition for the Kunst 1600 for the target market(s).
Value proposition should be based on minimizing the operational costs rather than investing too much on features and specifications. . It is also essential in conducting higher awareness marketing as the refrigerator segment customers are not familiar with the Kunst brand.
