JEREMY PORTER’SPORTFOLIO

A  sample  of  Jeremy’s  recent  work  in  strategic  communications

I  am  a  communications  strategist  and  writer.  I  have  13  years  experience  in  strategic  communications.

I  co-­‐founded  Creative  Conscience,  a  pro  bono  communications  agency,  in  2003  before  working  in  the  non-­‐profit  sector.

I  created  the  digital  communications  team  at  Oxfam  Australia  and  ran  the  digital  communications  and  public  relations  practice  at  the  Australian  Conservation  Foundation.

I  have  worked  on  five  election  campaigns  with  Alex  Frankel  &  Associates  for  the  Australian  Greens  including  the  2013  Australian  Federal  election.

A little bit about Jeremy Porter

-­‐  13  years  experience  in  strategic  communications:  client-­‐side  and  agency-­‐side-­‐  Held  leadership  positions  inside  large  organizations-­‐  Contributed  to  key  campaign  victories  -­‐  notably  on  environmental  issues

-­‐ Based  in  New  York,  NY;

-­‐ Creates  communications  strategies,  develops  narrative  and  messaging,  writes;

-­‐ Collaborates  with  agencies  and  works  directly  with  clients  

in  non-­‐profit,  commercial,  and  political  space.

After  many  rounds  of  qualitative  research  across  the  country,  AF&A  and  I  developed  the  communications  strategy  with  messaging  for  all  150  House  of  Representatives  races,  and  the  state  and  territory  Senate  campaigns.  

Throughout  the  campaign  I  wrote  copy,  trained  candidates  and  staff,  and  provided  counsel  on  advertising  and  campaign  strategy.  I  also  served  as  communications  adviser  to  Senator-­‐Elect,  Janet  Rice.  

Despite  a  swing  to  the  right,  The  Greens  held  all  its  seats  and  won  an  additional  Senate  seat.  The  other  party  on  the  left,  the  Australian  Labor  Party,  lost  six  Senate  seats,  17  House  of  Representatives  seats,  and  ultimately,  government.  

2013 Federal Electioncommunications strategy and counsel

The  Greens  had  the  clearest  and  most  coherent  message  in  its  history.  The  press  and  voting  public  picked  up  The  Greens  narrative  beyond  its  traditional  environmental  platform.In  2013  the  Australian  Greens  were  facing  

numerous  challenges.  Among  them:  -­‐ there  was  a  mood  for  change  amongst  voters;

-­‐ the  party  was  not  well-­‐known  beyond  its  environmental  platform;

-­‐ they  were  defending  two  vulnerable  Senate  seats  and  a  House  of  Reps  seat.

I  was  hired  by  Alex  Frankel  &  Associates  (AF&A)  to  help  design,  conduct,  and  analyze  the  qualitative  research  and  develop  the  communications  strategy.

“  When  I  want  a  trusted  pair  of  hands  to  work  with  me  on  a  key  campaign  I  call  Jeremy  Porter.  I  do  it  often.  He  knows  how  to  stay  the  course  and  develop  a  narrative  that  cuts  through.  When  others  are  tempted  to  drift  off  message,  Jeremy  is  able  to  bring  people  in,  remind  them  of  the  strategy  and  provide  counsel  to  help  people  perform  in  their  role.  “

-­‐-­‐  Alex  Frankel,  PrincipalAlex  Frankel  &  Associates

Political  campaignResearch,  strategy,  messaging

“

”-- Janet RiceSenator-Elect, Victoria

Jeremy  Porter  worked  with  me  as  part  of  my  successful  campaign  for  election  to  the  Australian  Senate  in  September  2013.  

Jeremy  had  two  roles  in  my  campaign.  As  part  of  his  work  with  Alex  Frankel  and  Associates,  Jeremy  was  central  to  the  research,  strategy,  narrative  and  messaging  of  the  overall  election  campaign  for  the  Australian  Greens.  I  was  very  pleased  with  the  quality  of  this  work  –  I  believe  it  was  the  highest  quality  communications  work  that  has  been  done  for  Greens  election  campaigns.  I  found  Alex  and  Jeremy  to  be  personable,  engaging  and  accessible  in  their  work  with  the  party.  

Jeremy  was  also  part  of  my  personal  communications  team.  In  particular  he  worked  on  a  number  of  key  speeches  for  and  with  me;  including  the  speech  that  I  presented  at  my  campaign  launch,  other  speeches  for  major  campaign  events  and  my  speech  for  election  night.  

Writing  speeches  for  someone  else  is  a  tricky  thing.  I  found  Jeremy  to  be  very  adept  at  both  undertaking  thorough  research  and  then  crafting  a  speech  in  my  voice.  To  do  the  latter  requires  excellent  consultation  and  collaborative  skills,  and  a  humbleness  as  well.  Jeremy  has  the  skills  required  to  walk  this  challenging  line.  

I  thoroughly  recommend  Jeremy  to  any  potential  employer  seeking  a  highly  talented  communications  professional  with  broad  experience  working  across  political  and  community  campaigns.

Oxfam  Australia  did  some  amazing  work  across  29  countries  but  its  digital  presence  wasn’t  up  to  scratch.  I  built  a  multi-­‐disciplinary  team  of  nine  people  and  drove  the  overhaul  of  Oxfam’s  digital  presence.

We  created  the  organization’s  first  content  strategy,  first  social  media  strategy,  and  email  marketing  strategy.  We  overhauled  the  organization’  s  three  largest  websites.

The  relaunch  of  the  website  included  the  most  advanced  letter  writing  tool  In  Australia.  Supporters  were  able  to  email  or  fax  every  elected  member  at  state  and  federal  level  and  major  CEOs.  It  became  a  core  part  of  Oxfam’s  campaigning  and  advocacy  platform.

Revamping thedigital presence of a leading internationalnon-profit

My  team  moved  the  organization  from  sub-­‐standard  digital  communications  to  setting  sector  standards.  

This  led  to  me  overseeing  the  initial  development  of  the  Oxfam  International  Digital  Communications  Strategy.

Key  results

35%  increase  in  average  donation  amount  after  website  relaunched

14%  increase  in  visits  and  a  22.5%  increase  in  page  views

100,000+  subscribers  opted  in  to  email  communications

Poverty  and  international  justiceDigital  strategy,  project  management

The  Public  Interest  Law  Clearing  House  (or  PILCH)  isn’t  the  best  name  for  an  organization  improving  the  lives  of  thousands  of  the  least  fortunate.  

As  the  communications  lead  for  the  organization  it  was  clear  we  needed  something  simpler.  

Rebranding a human rights and justice organization

I  oversaw  the  rebrand  project  including  research  and  development  of  the  brand  strategy.  The  strategy  addressed  values,  target  audience,  brand  essence,  and  messaging.  

The  rebranded  organization  launched  in  2013  as  Justice  Connect.

Justice,  human  rightsBranding

A small community fighting a nuclear waste dump“ He won’t listen to us but he answers to you ”

I  was  the  communications  lead  on  the  campaign  tasked  with  raising  awareness  of  an  under  reported  issue.

We  worked  with  an  advertising  agency  to  create  the  full  page  newspaper  ad  and  had  a  billboard  erected  in  the  electorate  of  the  Resources  Minister.  

We  issued  a  media  alert  for  a  press  conference  and  photo  op  when  the  Minister  again  refused  to  meet  the  traditional  owners.  We  secured  stories  on  national  television,  online,  and  print.  

The  legislation  was  delayed  despite  bi-­‐partisan  support.  After  many  years  it  eventually  passed,  but  it  is  now  the  subject  of  legal  action.  The  dump  hasn’t  been  built.  

When  the  Australian  Labor  Party  won  government  in  2007  they  promised  they  would  take  a  new  approach  to  radioactive  waste  management:  international  best  practice  with  full  community  consultation  and  consent.  

Two  years  later  its  “new”  approach  looked  the  same  as  the  previous  government.  They  announced  that  they  would  build  a  radioactive  waste  dump  on  Aboriginal  land.

The  government  refused  to  meet  the  the  traditional  owners  despite  our  many  attempts  to  secure  a  meeting.

Environment  &  Indigenous  rightsStrategy,  public  relations,  copywriting

Working with unions to cut pollution and create jobs

When  the  Labor  government  wavered  on  its  commitment  to  cutting  pollution  and  stopping  dangerous  global  warming,  an  unlikely  alliance  emerged  between  the  Australian  Conservation  Foundation  and    the  Australian  Council  of  Trade  Unions.

We  commissioned  independent  research  to  counter  the  dominant  jobs  vs.  environment  frame.  The  research  showed  3.7  million  jobs  would  be  created  by  switching  to  a  clean  energy  economy.  All  but  one  region  in  Australia  would  see  job  growth.  

We  pitched  media  outlets  with  specific  job  growth  numbers  for  their  region.  We  saw  hundreds  of  media  hits  in  24  hours  across  the  country:  local  and  national.  

Global  warming,  jobs,  environmentStrategy,  public  relations,  digital

We  coupled  the  press  strategy  with  a  digital  strategy  to  add  pressure  on  the  major  political  parties.  We  designed  a  clean  energy  map  showing  how  many  jobs  would  be  created,  where,  and  in  which  industries.  

There  was  a  call  to  action  for  supporters  of  the  Australian  Conservation  Foundation  and  ACTU  to  email  their  local  MP  asking  for  action.

Three  months  later,  the  Labor  government  was  re-­‐elected  by  a  whisker  after  hundreds  of  thousands  of  votes  flowed  to  the  Australian  Greens.  This  was  principally  because  Labor  had  walked  away  from  cap  and  trade.  One  year  later,  cap  and  trade  became  law.

In  2003  I  co-­‐founded  a  small  pro  bono  agency  of  six  staff  working  with  small  community  organizations  across  the  globe.  

We  redirected  our  skills  and  resources  to  where  it  was  needed,  whether  it  was  for  orphaned  youth  in  Nepal,  or  street  workers  and  the  homeless  in  Vancouver.  

We  built  created  brand  identities,  built  websites,  produced  animations,  took  photos  and  made  short  films.  

Co-founding a pro bono agency for small organizations

Poverty,  homelessness,  educationBranding,  design,  photography,  writing

“  Jeremy  crafted  a  strategy  for  bringing  all  major  political  parties  together  to  sign  up  to  a  cross-­‐party  pledge  to  return  water  to  the  river  system  in  one  of  the  most  influential  states  involved  in  the  debate.  

The  result  of  the  strategy  was  that  every  politician  from  the  major  political  parties  signed  up  to  the  pledge  and  supported  the  largest  return  of  water  to  the  environment  that  has  occurred  anywhere  on  Earth.  ”

-­‐-­‐  Dr.  Paul  Sinclair,  Director  of  Environmental  CampaignsAustralian  Conservation  Foundation

I  commissioned  full-­‐page  ad  to  run  in  the  local  paper  naming  the  MPs  and  Senators  holding  out  (above  left).  Working  with  the  media  buyer  I  booked  the  ad  space.

We  contacted  key  MPs  showing  them  the  ad  that  would  run  in  the  paper  if  they  didn’t  sign  the  pledge.  24  hours  later  every  MP  and  Senator  had  signed  on.

A  revised  version  of  the  ad  (above  right)  ran  the  next  day  coupled  with  an  exclusive  story  we  had  pitched  to  the  newspaper.  

It  marked  a  turning  point  in  the  campaign.  For  the  first  time  there  was  bi-­‐partisan  support  and  water  was  returned  to  the  river  in  2012  —  the  biggest  return  of  water  anywhere  in  the  world.

Drought, the food bowl, and the irrigation lobby

Australia’s  food  bowl  was  running  dry.  Years  of  too  much  irrigation,  poor  land  use,    and  global  warming  had  taken  its  toll.  The  river  no  longer  ran  to  the  sea.  The  irrigation  lobby  was  well  organized  and  had  plenty  of  money.  

Representatives  of  South  Australia  promised  water  reform  to  constituents  but  did  nothing.  We  had  to  shine  a  light  on  this  inconsistency.  

We  had  to  show  community  support  for  the  return  of  water  to  the  river.  I  commissioned  a  poll  —  we  found  86  percent  support.

We  asked  all  MPs  and  Senators  to  pledge  support  for  water  reform.  Half  refused.  

EnvironmentStrategy,  polling,  advertising

Delivering earnedmedia under pressure

The  community  consultation  process  for  river  reform  was  nothing  short  of  disastrous.  Everywhere  the  head  of  the  Basin  Authority  went,  he  faced  protests.

The  protests  were  well  organized  by  the  irrigation  lobby  and  received  media  coverage  day  after  day.  Copies  of  the  draft  report  were  burned  in  the  hundreds.  

We  were  losing  the  debate.  The  CEO  of  the  Australian  Conservation  Foundation  told  us  he  wanted  positive  television  media  by  the  end  of  week.

The  communications  team  met  on  Monday  afternoon  to  discuss  how  we  would  do  this.  With  no  other  news  hook  I  decided  we  had  to  create  a  media  stunt.  We  agreed  to  stage  it  three  days  later  to  coincide  with  the  Melbourne  community  meeting.  

The  stunt  was  a  peaceful,  visual  protest  on  outside  the    State  parliament.  

I  owned  the  project  from  start  to  finish.  I  managed  the  project  team,  sourced  the  materials  required,  wrote  the  media  alert,  and  liaised  with  press  at  the  event.  

 We  secured  positive  stories  that  night  across  multiple  TV  networks.  This  was  a  circuit  breaker  in  the  media  coverage.

EnvironmentPublic  relations,  project  management

Work History

Jeremy  Porter  Communications  (2011  —  present)Works  with  clients  and  agencies.  Develops  communications  strategy,  creates  messaging  and  narratives,  and  follows  through  to  implementation.  Clients  include  political  candidates  and  parties,  campaigning  organizations,  unions,  and  businesses.  Has  generated  significant  earned  media  gaining  new  attention  to  issues  and  advancing  campaign  goals.  Worked  with  BerlinRosen  Public  Affairs  on  high-­‐profile  labor  campaigns  to  improve  conditions  for  workers  and  raise  the  minimum  wage.

Justice  Connect  —  Communications  Manager  (2011  —  2012)Head  of  communications  for  advocacy  organization  working  on  housing,  homelessness,  and  human  rights.  Trained  staff  and  raised  the  profile  of  the  organization  in  the  press.  Oversaw  organizational  rebranding  and  fostered  a  new  culture  of  telling  client  stories  through  interviews  and  imagery.  Created  the  organization’s  first  communications  strategy.Raised  profile  of  the  CEO  through  TV  interviews,  radio  interviews,  and  print  coverage.  

Australian  Conservation  Foundation  —  Communications  Manager  (2010  —  2011)Led  a  team  of  four  advisors  in  the  public  relations  and  digital  communications  practice.  Developed  communications  strategies  and  messaging  on  key  environmental  campaigns.  Worked  across  all  campaign  areas:  global  warming,  rivers,  oceans,  forests,  cities,  uranium  mining,  and  nuclear  waste.  Wrote  op-­‐eds,  press  releases,  briefing  documents,  advertising  copy  and  scripts,  and  email  campaigns.  Contributed  to  key  environmental  victories  on  global  warming,  Indigenous  consent  and  nuclear  waste,  marine  reserves,  and  river  restoration.  

Oxfam  Australia  —  Digital  Communications  Manager  (2007  —  2009)Built  a  full  service,  multi-­‐disciplinary  team  of  nine  people  over  three  years  who  transitioned  the  organization  from  sub-­‐standard  digital  communications  to  setting  new  sector  standards.  Conceived  and  implemented  the  complete  overhaul  of  Oxfam’s  online  communication  including  website,  email,  and  social  media.

Other  roles  (2001  —  2007)Jeremy  Porter  Communications  —  Design  and  Communications  ConsultantCreative  Conscience  —  Co-­‐founderGlobal  Volunteer  Network  —  Digital  Communications  CoordinatorJericho  Communications  —  Designer

Jeremy’s work historyand education

Education

Bachelor  of  Arts,  History  (2004)Victoria  University  of  Wellington

THANK YOU

Jeremy  Porterwww.linkedin.com/in/jrmyprtr

www.jrmyprtr.com

jeremy@jrmyprtr.com(929)  245-­‐5888