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Transcript of Grad.empr.Aula14.BMEnvironment
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8/2/2019 Grad.empr.Aula14.BMEnvironment
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04/04/2012
Ibmec MBA Disciplina: EMPREENDEDORISMO
GRADUAO
Empreendedorismo
Profs. Marcelo Salim
Rafael Duton
Modelo de NegciosAnlise de Ambiente
Business Model Environment
Business Model Environment
Objetivo: analisar como o
ambiente pode influenciar o
Modelo de Negcios
Business Model Environment
Business Model Environment
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04/04/2012
Ibmec MBA Disciplina: EMPREENDEDORISMO
Business Model Environment
Business Model Environment
Business Model Environment
Business Model Environment
FORAS QUESTES A INVESTIGAR
MERCADO
Who could the customers for the business idea be? What jobs are they really trying to get
done? Are there enough potential customers? Do they have buying power? Are they easy
to reach?
TENDNCIASCould some of the key trends render the business idea obsolete in the future (e.g. tech
trends, legal trends, etc.)? Are key trends going to boost the business idea in the future
(e.g. socio-economic trends, etc.)?
INDSTRIA /COMPETIO
Which other companies are already operating in this space? What are the substitute
products and services? Which actors (competitors or partners) are key in this space?
MACROECONMICAS
Which macro-factors must be in place to make the idea reality (e.g. infrastructure,
talented employees, etc.)?
Business Model Environment
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Ibmec MBA Disciplina: EMPREENDEDORISMO
Business Model Environment
Business Model Environment
Exemplo
Business Model Environment
Business Model Environment
Fora doMercado e
dos Clientes
Business Model Environment
Business Model Environment
Fora da
Indstria
Business Model Environment
Business Model Environment
Fora das
Tendncias
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Ibmec MBA Disciplina: EMPREENDEDORISMO
Business Model Environment
Business Model Environment
ForaMacro
econmica
Business Model Environment
Business Model Environment
Exerccio
Analise o ambiente doModelo de Negcios da
COPA DO MUNDO DE2014
Business Model Environment
Business Model Environment
Anuncian-
tes
Emergentes
GRADUAO
