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8/6/2019 EPiServer Whitepaper SocialIntranet
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ThE SOCIAL INTRANETWORKBOOK
WhITE PAPER
Te Static Intranet is so overAny enterprise is te sum o its people.Tats wy te best companies are invariably te ones tat are better at
arnessing te passion, experience and expertise o teir people.
Its all about capturing and saring knowledge; ostering dynamic teamwork;
and making better decisions, aster.
Over te last decade, te Intranet as played an increasingly important role
in tis critical arena. For many companies, its te primary medium or col-
laboration and knowledge saring.
But todays static Intranet model is starting to sow its age:
Its a one-way medium
or broadcasting inormation to te workorceIts over-centralized wit too muc control rom eadquarters and
not enoug contribution rom te real sources o knowledge
It fails to engage delivering a user experience tat pales in compari-
son to te ric, interactive Web 2.0 and social media sites
It inhibits access to knowledge instead o acilitating it
As a result, most Intranets are under-valued, under-utilized and, rankly,
underwelming.
Tis workbook is about a new approac to teamwork and knowledge
management tats based on all te exciting Web 2.0 ideas tat are taking
te public Internet by storm. Its called te Social Intranet and its completely
canging te way enterpr ises tink about communication, collaboration andknowledge assets some call it Enterprise 2.0.
EPiServer is at te oreront o tis quiet revolution because were one o
te rst companies to integrate te power o social media and community
into an enterprise-class Content Management System. Te idea is simple:
by combining traditional Intranet content wit te new generation o social
media tools and services and making it all easy to develop, deploy and use
companies can unlock te people power tat drives success.
We ope te ideas presented ere inspire you to try new tings wit your
own Intranet. I so, weve got a killer platorm to elp you accelerate your
plans.
harnessing te power o Enterprise 2.0Community Social Media User-generated content
Large groups of people are
smarter than an elite few, no
matter how brilliantbetter
at solving problems, fostering
innovation, coming to wise
decisions, even predicting the
future
JAMES SUROWIECKI
The Wisdom o Crowds
Enterprise 2.0 makes
accessible the collective
intelligence of many,
translating to a huge
competitive advantage in the
form of increased innovation,
productivity and agilityThE ENTERPRISE 2.0 CONFERENCE
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Imagine an Intranet tat your people really want to engage wit and contrib-
ute to. An Intranet tat actually elps tem do teir jobs better and enjoy
teir work-lives more. Were project groups orm spontaneously, users tag
and bookmark avorite resources, and top down inormation is supplement-
ed by igly relevant user-generated content.
Tats te Social Intranet: a knowledge base and collaboration platorm
tat arnesses te power o social media to:
Engage users in te mission o te enterprise
Encourage people to contribute teir ideas
Make it easy to capture, sare and discover knowledgeSupport fuid, spontaneous and structured collaboration
Te Social Intranet supports all orms o communication and collaboration:
One to One wit instant messaging and email
One to Many troug blogs, video-saring and podcasting
One to All in orums and discussion treads
Many to Many in wikis, communities, orums and groups
In sort, te Social Intranet is Facebook, YouTube, Skype , Blogger andWikipedia all rolled into one service tats integrated wit your existing
content resources, communication tools and knowledge assets.
Te result: an incredibly powerul, enterprise-wide knowledge platorm
wit a riendly, amiliar ace.
Because knowledge is a critical competitive dimension
In te global, always-on, always connected world, te way companies cap-
ture, sare and discover teir knowledge as a direc t impact on eciency,
decision accuracy and time-to-market.
Because its a medium of cohesion, inclusion and engagement
Tere arent many ways to get dispersed organizations working togeter,
saring teir ideas and giving teir onest eedback. Te Social Intranet
as te power to uel te new engaged workorce.
Because Generation Y is hitting the workplace
Younger employees are native to Facebook, YouTube and Flickr. I your
Intranet just sits tere, so will your people.
Introducing te Social Intranet
Wy te Social Intranet is important
Social networks represent
the digital reection of what
humans do: we connect and
share
Source Forrester, The Future o the Social
Web, by Jeremiah Owyang April 27, 2009
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ThE SOCIAL INTRANET harnessing te powero Enterprise 2.0
Te Social Intranet is appening now. Over te past ew years, pioneer-
ing organizations ave been star ting to integrate simple, standalone
eatures tat tap into te power o social media. But only now as it been
possible to incorporate all te best o te social media world wi t te ull
capabilities o traditional document, content and knowledge management
platorms witout te need to deploy serious IT resources.
Te transition rom simple to static to social Intranet is almost complete.
In te next ew years, most companies will be drawing on te power o
social media to enric, enliven and empower teir Intranets .
Are we tere yet?
Want to know what the
most effective corporations
of tomorrow will look like?
Look at those that are most
successful at attracting young
workers today.
If youre older than 30,you probably think you are
as cyber-sophisticated as the
next person but compared
to the kids, most of us are
Luddites
DON TAPSCOTT
Author o Wikinomics
Because collective intelligence beats gurusTe collective intelligence o your workorce beats te wisdom o even
your most experienced experts. But only i you can tap into it. Te Social
Intranet is a natural medium or crowdsourcing.
Because traditional document management isnt friendly enough
Legacy document management systems are ard to use so ewer people
use tem, less oten. Te Social Intranet is intuitive and amiliar. Users
jump in witout a single training session, bringing Enterprise 2 .0 closer.
Because its easy to deploy
Creating and deploying traditional knowledge management and collabora-
tion tools can soak up serious time and resources. Te Social Intranet can
be as easy to create and deploy as any oter web page i youve got aCMS platorm designed or te job.
Srce: EPiServer
Evlin f he Scial Inrane
Dcmen
Managemen
Simple
Search
Digial Liraries
Direcries
blleninbards
InsanMessaging
Frms
blgsGrps
FllCmmniy
Dc ManagemenInegrain
olkInegrain
CRM Inegrain UniedSearch
Sacial
taggingSimpletagging
user-GeneraedCnen
Wikis
Sandalne
2000
Saic
2010
Scial
1990
Simple
Inegraed
Scialone-way
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Te Social Intranet incorporates a wide range o tools and services tat
ave been proven to encourage par ticipation in te public Internet,
including:
Blogs
Wikis
Community
Forums
Groups
User-Generated ContentSocial Tagging & Bookmarking
Instant Messaging and Email Management
Easy Integration wi t public social media tools
Easy integration wit internal systems
Teres noting mysterious about any o tese individually. But combined
and put into an Intr anet context, te power becomes clear.
Lets take tem one at a time
Intranet BlogsEvery enterpr ise as dozens i not
undreds o people wo are re-
positories o knowledge and expe-
rience in a discipline tat is directly
relevant to many oter people.
helping tese sources o knowl-
edge become in-ouse bloggers
is a antastic way to capture teir
experience and ideas and sare it
wit te entire organization.
Intranet WikisA wiki is a great way to store knowledge assets in a way tat promotescommenting, tagging, bookmarking and saring.
And because eac entry is edited by everyone, te collective IQ just gets
iger and iger. Best o all, because its all searcable, its all instantly
discoverable.
Intranet CommunitiesTink Facebook or work but integrated wit all te oter tools and
services discussed ere.
Te elements o te Social IntranetTe big Web Marketing mix circa 2009
Although inspired by the open
Internets Web 2.0 sites,
these features often have
a much stronger businessmodel within the enterprise,
simply because theyre more
useful and less subject
to noise and information
pollution by bozos.
JAKOB NIELSEN
Web Usability guru
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ThE SOCIAL INTRANET harnessing te powero Enterprise 2.0
Employees ave teir own prole pages, ull o inormation about teirexperience, expertise, interests and abilities. Plus contact details, potos,
video, team and group aliations, calendars, cat eatures anyting tat
elps people understand all te dimensions o te unit o knowledge called
a uman.
Intranet GroupsWitin any community, groups can
easily spring up around a specic
topic or project. Anyone can set
one up, invite oters and establis
te acilities and ground rules.
All contributions are subject to ed-
iting, commenting, tagging, saring
and searcing, so inormal knowl-
edge tat was previously lost is now
captured and enanced.
User-Generated ContentYour ocial company materials are important but teyre not te only
source o good ideas and inormation.
User-generated content includes anyting tat people create temselves,
ten sare rom a video or poto to a document, diatribe, mind-map,
slide deck, fas demo or comment.
Te Social Intranet welcomes tem all.
Social tagging
& bookmarkingTagging and bookmarking is a great
way or any individual to save and
organise te resources most impor-
tant to tem.
Social tagging and bookmarking
takes te idea one step urter, al-
lowing people to sare teir book-
marks and tags wit oters. Tis
simple idea releases te enormous
power o collective intelligence.
Wit social tagging you can see wic resources are most valued by te
community and wy. You can also searc tags to nd te rigt inormation
at te rigt time.
The groundswell is a social
trend in which people use
technologies to get the things
they need from each other,
rather than from traditional
institutions like corporations.
ChARLENE LI AND JOSh BERNOFF
Groundswell: Winning in a WorldTransormed by Social Technologies
(Harvard Business Press; May 2008)
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Instant Messaging
& Email Management
You cant just drop people into suc a ric environment as te Social
Intranet witout letting tem connect instantly.
Instant Messaging lets users see wo else is online and available or a cat.
In many cases, a ew quick lines o text can save ours o ard labor.
Te Social Intranet also needs ric email management capabilities tink
o te eatures included in any decent email marketing platorm. Autor-
ized senders can send out simple text or hTML emails, ten track te
open rates, responses and click trougs.
Easy Integration wit
public social media tools
No Intranet is an island. Te Social Intranet lets you punc out to te
wider world o te Internet, so you can arness popular services tat many
users are already eavily invested in.
I you like te way Flickr andles potos, just integrate it.
I you want lots o video but dont want te osting assles, link to your
YouTube cannels.
Integration can even include ric web applications (anyting rom WebExto Basecamp to Google Maps), so te skys te limit.
Easy Integration wit internal systems
Te more integrated your Intranet is, te more powerul it is.
Todays Social Intranet needs to easily integrate wit Outlook, Document
Management systems, enterprise searc even CRM and ERP sys tems.
A fexible Social Intranet platorm sould be able to reac anywere valu-
able inormation lives.
The sales organization in
a European technology
company uses informal
blogs, discussion forums and
wikis to bring a distributed
workforce closer together.
Social software has led to
the effective use of scarcetechnical resources, which are
crucial in its technical sales
operations.
GARTNER
Real-World Examples o the
Business Value o Social Sotware
Te importance o SearcGeneraing and agging his new wave f scialcontent is not very valuable if people cant ndwha heyre lking fr.
A pwerfl search engine ha incldes all yredirial cnen and all yr new scial cnenis a criical par f he Scial Inrane.
the inegraed search fncin shld inclde allser-generaed cnen inclding cmmens, ags,wiki enries and lg pss.
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ThE SOCIAL INTRANET harnessing te powero Enterprise 2.0
Way back in 2006, Dion hincclie in is excellent Enter-
prise Web 2.0 blog [ttp: //blogs.zdnet.com/hincclie/]
or ZDNet, identied six key properties o Web 2.0 in te
Enterprise.
Tey still eel res as a daisy to us, so ere tey are in abridged orm:
Freeform: Minimal structure wit simple lists, tags, and microormats at
rst, wit more st ructure later.
Zero Training/Simple: Any barrier to use means tat automaticallyewer people will use it. Your business systems can and sould be simi-
larly eortless to use.
Software as a Service: Online sotwareis te most productive and
useul sotware possible. Installed native sotware just cannot compete
wit suc persistent availability.
Easily Changed: I a user cant easily make te necessary cange to a
system, e or se must ave an expert usually in te IT department
to do it, and get in line to wait or it , not to mention pay or it.
Tis simply wont do.
Unintended Uses: Preconceived notions about ow an IT system
will be used can cut it o rom te most valuable uses down te roadIts all about letting te struc ture and beavior o IT systems emerge
naturally and organically.
Social: Enterprise Web 2.0 enables just-in-time, reeorm collaboration
as well as capturing and publising te results to be reused and leveraged
aterwards by oters. Wikis combined wit enterprise searc do all tis
automatically or example.
Six key properties o Enterprise 2.0
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Te average Social Intranets may not need every one o
te tools discussed above, but wat it does need is a simple
way to bring te social elements togeter wit te more
conventional content tat makes up te core o most
Intranets today.
You still need te centrally managed and controlled editorial tat isnt
necessarily open or communal editing.
Te trick ere is to use an Intranet platorm tat can andle bot or
an easy way to integrate your standard Intr anet platorm wit your Social
Intranet so tat:
Developers can work in a single environment, designing pages tat
combine traditional and social content.
Editors and contributors can create and manage bot k inds o content
rom a single dasboard wit a minimum o training.
I your legacy Intranet is already deeply entrenced, you dont ave to
trow it away. Just make sure te CMS you use or te social media
can integrate seamlessly.
Bringing it all togeter
Tis is te salesy bit but dont go away just yet. I te tings youve just
learned about te Social Intranet interest you, tis stu will, too.
Te Content Management System (CMS) you coose or your Social
Intranet will make a uge dierence to its success. Weve got one tat
will make your Social Intranet incredibly easy (and ast) to develop,
deploy and use.
EPiServer CMS is not only one o te worlds astest-growing Content
Management Systems, its also te only CMS we know o tats got Social
Media in its DNA.
Te open API and modular design o EPiServer means tat its easy to
add unctionality wit new modules tat snap on as easily as a Lego brick.
So wen Social Media star ted taking o, we (and our EPiMore com-
munity o solution developer partners) were able to jump in wit bot
eet, adding new unctionality tat made te Social Intranet as easy as any
oter web build.
Weve bundled all o tese goodies into a package called EPiServer
Relate+ Intranet Edition. Te details are coming up but te bottom
line is tis: its te Social Intranet in a box.
Te Social Intranet CMS
Playing nicely wit MOSSMicrosoft Ofce SharePoint Server is one of the morepplar Inrane plafrms s a l f cmpanies havealready committed signicant resources to their MOSS-ased Inrane.
the gd news is ha SharePin is a pwerfl plafrmfr hings like enerprise-class dcmen managemen.the n-s-gd hing is ha is a srggle ry cre-ae Scial Inrane services sing i.
EPiServer Cnnec fr Sharepin makes i easy se allyr SharePin asses in a Scial Inrane (r plic we-sie fr ha maer). Is all par f he Relae + InraneEdiin ha well alk a elw
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EPiServer CommunityAdd profile pages, blogging,
forums, groups, voting, com-
menting, calendars, photos,
videos, tagging and sharing,
with flexible moderation
tools to keep it all on track.
EPiServer Community is a ig-
perormance social media platorm
delivering more page views per
server, so users are never rustrat-
ed by slow response. Full analytics
lets editors survey, analyze and
segment te community in real-time based on activity.
EPiServer Community was rst developed in 1999 and today supports
dynamic communities in sports, music, asion, politics and ood not
to mention collaboration in te workplace. Over 5 million people are
members o web communities powered by EPiServer Community, wit
over 500,000 logging on and contributing every day.
EPiServer MailCreate, send, manage and
monitor email campaigns to
the entire organization orany subset.
EPiServer Mail lets you create
and manage email communication
(hTML or text) rom witin te
CMS itsel. Its easy to man-
age circulations, sceduling and
responses all rom a single management view. And real-time analytics let
you can track click-trougs, compare campaigns and monitor results.
EPiServer Mail is a managed service so you dont need to deploy and
maintain extra ardware or sotware.
EPiServer TemplatesKick start your development efforts with a complete template
library.
Te EPiServer Template Library is a compreensive set o pre-designed,
pre-coded pages tat will speed up your development eor ts wile
driving down costs.
Grab a template, skin it or your purposes and youre o. Creating
ynamic, engaging Intranet pages was never so ast and easy.
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ThE SOCIAL INTRANET harnessing te powero Enterprise 2.0
EPiServer Connect or SarePointLet SharePoint users publish directly to the Intranet and let
users access all SharePoint resources.
EPiServer Connect or SarePoint lets you combine te best o Sare-
Point wit te latest Social Intranet unctionality o EPiServer.
All SarePoint users can now contribute directly to te Intranet and
access all SarePoint assets witout leaving te Intranet por tal. Coose
weter you want to pus les to te CMS , use bi-directional integration
or use Web Parts to display CMS content in SarePoint sites.
Bot systems are built on Microsot .NET so its a seamless experience.
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EPiServer Relate+ Intranet Edition gives you all you need to
create and manage great Social Intranet sites.
But teres more were tat came rom tanks to te EPiMore Com-
munity o solution providers. Oter modules tat can add extra unc-
tionality to your Intranet sites include:
EPiDesk a great way to manage your Intranet elpdesk, rom Mer id-
ium
Mobile solutions for EPiServer turn your Intranet into a mobile
Intranet, rom Mobiletec or Mobizot
ProcessMap a great tool or mapping yor companys processes and
linking key steps to content in your Intranet, rom Meridium
Ultilearn te Learning Management System rom Ultimedia
PLUS
Enhanced Search modules rom LemonTree, Networked Planet and
Site Seeker
Marketing modules rom Enecto, 10 CMS and Ottoboni.
Translation modules rom Lionbridge and Translations.com.
Tats just te tip o te EPiMore iceberg. Visit EPiMore to browse te
entire library. [www.episerver.com/en/EPiMore]
Going above and beyond
Between a third and one half
of businesses either already
are or will be employing
Enterprise 2.0 tools in the
workplace in 2009.
DION hINChLIFFE
ZD Net, May 15, 2009
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ThE SOCIAL INTRANET harnessing te powero Enterprise 2.0
I weve convinced you o one ting, we ope weve con-
vinced you tat te days o te Static Intranet are coming
to an end.
Te knowledge assets and people power locked up in every organization
are just too valuable to remain untapped. Te Social Intranet is te best
way to release tat power, arvest your companys knowledge and sup-
port turbo-carged collaboration.
Yes, you could get tere by re-inventing te weel and tr ying to design
and code your own versions o all te social media tools and services
described ere. But it would take you ar too long, cost ar too muc andprobably end up wit limited unctionality and fexibility.
Te EPiServer CMS and te Relate+ Intranet Edition will get you tere
aster, at lower cost and in great sape to exploit te latest trends and
ideas in social media, community and user-generated content.
Tere are two ways to get star ted:
If youre an end user organization
Well elp you nd an EPiServer par tner to elp you develop te best
possible Social Intranet or your needs.
If youre an agency or integrator
Let us get you up to speed on EPiServer youre going to love it. And
weve got a uge amount o resources to elp you succeed (rom tr aining,
support and documentation to our Open Plan approac to code).
We ope youve enjoyed te Social Intranet Workbook and tat it as
inspired you to create great Intranet experiences or your users. Do let
us know ow youve got on!
Making te Social Intranet real
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The Wisdom of Crowds: Why the Many Are Smarter Than the
Few and How Collective Wisdom Shapes Business, Economies,
Societies and Nations
By James Surowiecki
Crowdsourcing: Why the Power of the Crowd Is Driving the
Future of Business
By Je howe
Wikinomics: How Mass Collaboration Changes Everything
By Don Tapscott
Groundswell: Winning in a World Transformed by Social
Technologies
By Carlene Li
Web 2.0: A Strategy Guide: Business thinking and strategies
behind successful Web 2.0 implementations.
By Amy Suen
Collaboration: How Leaders Avoid the Traps, Create Unity,
and Reap Big Results
By Morten T. hansen
Furter Reading
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ThE SOCIAL INTRANET harnessing te powero Enterprise 2.0
The Intranet Benchmarking Forum
Te worlds leading condential, members-only intranet and port al
bencmarking group.
ttp://www.iborum.com/
Intranet Journal
Compreensive portal on Building te Corporate Enterprise
ttp://www.intranetjournal.com/
The Gartner Portals, Content & Collaboration Summit
Focused on nding better ways to deliver resources, streamline content
delivery and storage, and bring people togeter or greater eciency.ttp://www.gartner.com/it/products/events/events.jsp
The Enterprise 2.0 Conference
Te event or enterprise-class collaboration and product ivity.
ttp://www.e2con.com/
10 Best Intranets of 2009
JakobNielsens latest award-winners.
ttp://www.useit.com/alertbox/intranet_design.tml
Intranet Design Annual 2009: Years Ten Best Intranets
Nielsen Norman Groups 473-page report on te ten winners o te
Best Intranets o 2009 Awards.
ttp://www.nngroup.com/reports/intranet/design/
Enterprise 2.0 Blog
Dion hincclies blog on ZDNet
ttp://blogs.zdnet.com/hincclie
EPiServer Screencasts
A growing video library o ow-to videos.
ttp://www.episerver.com/en/Products/EPiServer-CMS-5/Screencasts/
More resources
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EPiServer Inc.One Lincoln Centre18 W 140 Buttereld Rd.,16t FloorOakbrook Terrace , IL 60181
Pone: +1 [email protected]
About EPiServer
EPiServer AB is a privately owned company, ounded in 1994 and a leader in
Content Management or te Engaged Web.
EPiServer AB is situated in Stockolm, Sweden, were te main develop-
ment center is ocused. We also ave teams in Norway, Denmark, te United
Kingdom and te United States.
We deliver our Content Management platorm, EPiServer, troug a net-
work o blue-cip partners wo implement complete solutions wit services
suc as design, development, support and training.
Te company is a Microsot Gold Certied Partner and te EPiServer CMS
is based on Microsot .NET tecnology.
Version 1.0 April 2009. EPiServer is a registered trademark o EPiServer AB. Some sotware products marketed by EPiServer AB and its distributors contain proprietarysotware components o oter sotware vendors. Oter marks are trademarks or registered trademarks o teir respective olders. EPiServer AB 2009.
About EPISERVEREPiServer AB is the worlds astest growing provider o Web Content Management
(WCM) and online social community platorms. More than 2,500 customers worldwid
use EPiServer CMS to create collaborative and engaging websites. The platorm
EPiServer CMS is the oundation o more than 8,500 Web sites and is used on a daily
basis by more than 130,000 web editors . EPiServer delivers its Web Content Manage-
ment platorm through an extensive network o more than 300 competent partner
companies in 25 countries. EPiServer is a Microsot Gold Certifed Partner, with an
AAA-ranking by Dun & Bradstreet since 2000. The company was ounded in 1994 and
has ofces in Sweden, Denmark, Norway, Finland, the Netherlands, the United Kingdom
and in the US. For more inormation, please visit www.episerver.com