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NITESH AGRAWAL Mobile: +91-8451999501 E-Mail: [email protected]
Senior-Level Positions in Marketing with an organization of repute
SNAPSHOT
• Top-ranked techno-commercial person with 14 years of progressive experience in marketing. Recognized
for contributions to technical support at various customers; product management functions including
analysis of top and bottom line performance, pricing process, new product development, launching new
products & concepts, sales & operations planning and inventory control.
• Presently associated with Greenwave Global Limited, Mumbai as Innovative Marketing Head, India since
Aug’15 with the sole objective to increase company profit.
• Effective networking on market intelligence in order to exchange first-hand information to & fro between
purchasing and sales team
• Good communication and negotiation skills to establish alliances with long term strategic suppliers.
• Apply leadership skills in order to take business at next level
EXPERTISE
• Marketing & Sales
• Product Management
• Leadership skills
• Relationship Building
• Presentations & Proposals
• Closing Strategies
EMPLOYMENT PROFILE
Since Aug’15 at Greenwave Global Limited, Mumbai as Innovative Marketing Head, India
Key Deliverables:
� Selecting, defining, initiating and executing sales strategies in line with the SBU Strategy across India
� Visiting the prospective customers and market to promote company’s brand image along with the key
product ranges
� Proposing and leading the projects related to new products/ concepts, with sales and technical team with
the clients
� Appointment of distributors across the given territories to boost the company’s topline sales
Key Highlights:
� Appointed channel partners in key markets i.e. Maharashtra, Gujarat and Madhya Pradesh
� Successfully generated business across premium product categories. Developed presence across wide
customer base for company’s Viscose pre-treatment package with unique value proposition
May’13-Jul’15 at Huntsman International (India) Private Limited, Mumbai as Asst. Regional Product
Manager, SA&ME
Key Deliverables:
� Proposing and leading the projects related to new products/ concepts, by maintaining a strong link
between sales, formulation chemist, technical team and supply chain in the key markets i.e. India,
Bangladesh, Sri Lanka, Pakistan, Turkey
� Analyse and support price requests for business growth, monitor product profitability on regional / country
level, collect competitive price information for regional products, support Sales Director (SD) in preparing
and updating regional / local price lists based on input received from GPO and GPM on regional target price
� Regular analysis of sale of dyes & chemicals to monitor top line and bottom line of the region; mainly for
Reactive Dyes. Prepare feedback for global range and operational planning. Analyse complaints trends.
� Product Stewardship: Co-ordinate with PEHS to lead various initiatives during a product’s life cycle,
screening of vendor data & its management, etc. in the region.
Key Highlights:
� Successfully handled development and launch for new products
� Successfully driven product stewardship across the region
Nov’10-May’13 at Huntsman International (India) Private Limited, Mumbai as Zonal Manager-Sales
Key Deliverables:
� Selecting, defining, initiating and executing sales strategies in line with the SBU Strategy in given territory
� Leading the projects related to new products/ concepts, with sales and technical team with the clients
� Conducting SWOT analysis of existing sales territory and developing new markets as per revenue targets.
Handling a sales team of Account Managers and Dealers
� Upgrading self to the various market requirements for the growth of business
Key Highlights:
� Successfully handled key accounts like Vardhman, D’decor, G M Syntex, Priyadarshini, Pratibha, Tessitura
� Achieved sales of 40 MIO INR at Maral Overseas Limited, Indore in a duration of 6 months in 2012-13
Jun’08-Nov’10 at Huntsman International (India) Private Limited, Mumbai as Area Manager-Sales
Key Deliverables:
� Responsible for smooth functioning of business at key accounts like Vardhman, Bhaskar, Pratibha,
Priyadarshini, Maral
� Building relationship with key decision makers at designated accounts
� Selecting, defining, initiate and execute sales strategies in line with the SBU Strategy in given territory
Key Highlights:
� Achieved sales of 66 Mio INR in 2010
Jul’06-May’08 at Huntsman International (India) Private Limited, Mumbai as Technical Business Line
Manager, Textile Dyes
Key Deliverables:
� Launching new products and concepts, with the help of market survey and pre-launch trials
� Analyzing upcoming trends in the market and develop concept as per the trend, for e.g. lasting colours
concept. Looking after product comparison and pricing strategy
� Meeting with brands for innovations
Key Highlights:
� Successfully carried out color development program for Brandix Finishing in Sri Lanka
Jul’03-Jun’06 at Huntsman International (India) Private Limited, Mumbai as Technical Promoter, Textile Dyes
Key Deliverables:
� Accountable for system setting and troubleshooting at customer place
� Synchronizing lab and bulk production at customer place for getting Right First Time
� Proposing and solving the issues related to product/ application technology, through bulk trials and
technical discussions with clients. Conducting Mill Audits and Technical Survey of process houses
Key Highlights:
� Successful system setting for the processing of viscose/ lycra blends at Alok Industries, Vapi
� Rewarded by company director for top contribution in establishing systems and RFT for customer Welspun
May’02-Jun’03 at Maral Overseas Limited, Indore as Assistant Executive, Processing Department
Key Deliverables:
� Executing production orders with required quality parameters in finishing department
� Tailoring the finishing recipe and ensuring the fabric handle in accordance with the buyer standard
� Ensuring physical parameters of the end product such as surface absorbency, residual shrinkage and pilling
� Synchronizing between laboratory and bulk for achieving RFT dyeing
Key Highlights:
� Achieved total Right First Time of 97% at Maral Overseas Ltd., Indore in the year 2003
EDUCATION
� MBA in Marketing (Distance Learning) from Symbiosis Institute, Pune in 2006 with 63% marks
� B.Text in Textile Chemistry from DKTE Institute, Ichalkaranji in 2002 with 68% marks
� Diploma in Textile Chemistry from DKTE Institute, Ichalkaranji in 1999 with 68% marks
ACHIEVEMENTS
� Instrumental in successfully achieving 93% RFT at Welspun Terry Towel in the year 2004
� Received cash prize from Ciba Segment Head as appreciation for contributions in the year 2004
� Successfully launched Smart Jet Concept in the year 2006 for increased productivity and process efficiency
� Improved the profitability of formulation business by developing and focusing on product-mix with high
margin in the year 2014
PERSONAL DETAILS
Date of Birth 30th April 1980
Languages Known English, Hindi & Marathi
Passport Number B1333880
Address 103, Sai Residency, Plot no.131, Sector-19, Kharghar, Navi Mumbai,
PIN Code-410 210, Maharashtra
REFERENCES: Available on Request