[BIZ+003 ¤ƒ€¸—…...

download [BIZ+003 ¤ƒ€¸—… 마¼€Œ…‹¤ë¬´¸] ¤ƒ€¸—… •´™¸ PR ë° ”„ë ˆ¤‚· ™ë³´ê°•‌

of 29

  • date post

    11-Apr-2017
  • Category

    Business

  • view

    248
  • download

    6

Embed Size (px)

Transcript of [BIZ+003 ¤ƒ€¸—…...

PowerPoint Presentation

[] : Public Relations

(fionabae Ltd. )

, , PR , . , , , , , BMW .

15 PR 1 PR (Edelman) (Microsoft), (Goldman Sachs) , GE PR . / 4 . (Fiona Bae)

PR PR PR

Stakeholders

vs. Vs

PR

[]: Press

[]

[]: Feature Story

/ () /

1

2

3

4

5

6

7

8

9

10

vs. []: (Angle)

Soju, Makers Aim to Trun Fire Water Into Liquid GoldWall Street Journal, 2014.10

TechNode, 2015.01.28 Born2Global Avelino TechCrunch Tech in Asia, 2015.01.31 Born2Global Flitto

(Chosun Ilbo), 2014.2.29 BBQ

(Joongang Ilbo), 2014.2.29 craft beer Burger B

12 best new restaurants and bars in SeoulCNN Travel, Juiy 31, 2013 CNN Travel 12 7 (, B28, , , , Caf Garage ). /

[] []: (Trend)/ (feat. )

1 2 3 4 5 6 20 100...

(Trend)/

(feat. )

, , 2014. 03. 25 () / 3 ,

PR []: Protection

[ ] : Risk Management[Broadcasting]

[Online][Paper]

[Paper][Broadcasting]

[]

[PR]COMMONSENSE+