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7 174 181 188 194 www.bloggang.com 202

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.(2551,-). . , 55, 1. _____.(2551). ., 55, 2. .(...). Civil law : ( . ). : . BOOKS McEwan,Jenny.(1998).Evidence and the Adversarial Process.GreatBritain:Hart. Langbein,JohnH.(1977).Comparative Criminal Procedure.Germany:West. Graham,MichaleH.(2003).FederalRulesof EvidenceinaNutshell(6thed.). St.PaulMinn:West.

14

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15 (Statelaw) ..1951 6 8 1 2 2.5 3 4 5 6 7 (estateagent) (NewSouthWales) (1)Property,StockandBusinessAgents Act2002

(trust accountescrowaccount) (compensationfund) (2)Property,StockandBusinessAgents Regulation2003 Property, Stock andBusinessAgentsAct2002 (codeofconduct)

..2522 (2)..2541 ..2540 ..2522 (4)..2551 3 (Escrow) (Escrow Instruction) (Escrow Agent) (Escrow Agreement) ..2551 20 ..2551 ..2551 ..2551

17 ..2551 ..2551 ..2551 ..2551

19 .. 2551 .. 2551 19 ..2551 ..2551 .. 2551

19

.(2538). : . :. .(2533). (2). :. .(2538). 3 : .

:. _______.(2547). 2540.: . .(2520). .: . .(2543). .

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. .

:. .(2540). .:. .(2524). .:.. .(2521-2522). -(13). :. .(2528). (12). :. .(...). .15. .(2538,17-20). . .

.(...). . .(2526,). ., 7.

44. .(2531,). : ?., 44. 5172. _______.(2532,).: . (), 2.40. .(2538,). . . 102.

20 .(...).Escrow .174. .(2536,). .. 177. .(2538,18). . . 3-5. .(...). .

:... .(2550). (Escrow Law) ( ).: . . (2550). ( ).: . .(2549). . (10).: . .(2544). ( ).: . .(2534).. .: . .(2540). : . .: . .(2544).: .

.: . .(2538).. .: . .(2550). : .

.: . ..2551. ..2522 (2)..2541. ..2540. ..2522 (4)..2551. ..2540. ..2550.

21 BOOKS BannockG.(1989). International Dictionary of Finance.London. BurkeD.B.(1993).Real Estate Transactions: Examples and Explanations. CribbetJ.E.(1962).Principle of The Law of Property. Brooklyn:FoundationPress. DavidsL.E.(1985).Dictionary of Banking and Finance. DennisM.W.(1982). Residential Mortgage Lending.Mason,OH:Thomson South- Western. DownesJ.(1985).Dictionary of Finance and Investment Terms. GibsonF,KarpJ,andKlaymanE.(1992).Real Estate Law.Chicago:RealEstate Education. LefcoeG.(1993).Real Estate Transactions.

Virginia:TheMichieCompanyLaw. MaiselS.J.(1987). Real Estate Finance.

Sandiago,CA:HarcourtBraceJavanovich. PerryF.E.(1979).A Dictionary of Banking. Plymouth:MacdonaldandEvans. RichardsR.M.(1984).Personal Finance.LLinois Scott:Freshmanandcompany. ScognamiglioR.(1983).Manuale del Diritto italiano.Napoli:Jovene _______.(n.d.).Supra note 8. ShenkelW.M.(1984).Marketing Real Estate. Texas:BusinessPublication. WoffordL.E.(1986).Real Estate.Newyork: JohnWiley&Sons. LAWS CaliforniaFinancialCodeDivision6EscrowLaw. Property,StockandBusinessAgentsAct2002. Property,StockandBusinessAgentsRegulation 2003.

22

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118

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24 15 7 15 7 ..2541709 (6) 2) (1) 582 582 (2) (3) ..2541118 119

2.2 1) (Constructive Dismissal) EmploymentRightsAct199695(1)(c) 2) TheEmploymentStandardsAct.2000 56(1)(b)

25 3) Termination of the Employment Contract and Fixed-Term Contracts Act 1989 34 DespedimentoIndirectoConstructive Dismissal 1. 582 17 ..2541 1 1 119 2. ConstructiveDismissal

3.

26 DespedimentoIndirecto 3. 118 ..2541 1. 118 ..2541 118 118 118 118 ..2541 118 2. 118/1 ..2541 118/1 49 ..2522 3. 582/1

4.

27 582/1

ELECTRONIC SOURCES ConstructiveDismissal.(n.d.).RetrievedJanuary 30,2009,from http://www.compactlaw.co.uk/monster/ empf8.html Ontario.TerminationofEmployment.(n.d.). RetrievedJanuary30,2009,from http://www.labour.gov.on.ca/english/es/ factsheets/fs_termination.html ResignationwithJustcause.(n.d.).Retrieved January12,2009,from http://www.eurofound.europa.eu/emire/ PORTUGAL/RESIGNATIONWITH JUSTCAUSE-PT.htm

.(2548). (11 ).:. .(2521). (3).: . .(2519). (3).: .

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(DerivativeAction) (Piercing theCorporateVeil)1169

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29 322 (Shadow director) (PiercingtheCorporateVeil)

2.

The Companies Act 2006 (c.46) 251 (Shadowdirector) 174 175 TheCompaniesActofSingapore1994 (Chapter50)216216A

3.

30 216B 339(3) TheDelawareConstitutionof1897(Title 8-Corporations)325 327 (The Private Limited Companies Act 1980 of Germany(GmbHG1980))46(8)

4.

11691170

31 1195 1167 1167805 1168 1185

32 (TheCompanies Act2006(c.46)) (Shadowdirector)

33

3 3 22 ..2551 ..2535( 4).. 2551 1169 (DerivativeAction)

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34 ..2551

35

.(2541). (12).:. .(2504). (4). : .(2549).

(2).:. .(2547).. : .(2536). . :. .(2537). .

:..21. .(2551). (11). :. .(2550,). PiercingtheCorporateVeil ., 2, 8. 27-50. .(2548). . .: . .(2529). .

.: . .(2542). . . :. .(2548). . . :. .(2530). .

.: . .(2544). .

.: . BOOKS GeoffreyMorse.(2005).Charlesworths Company Law(Seventeenthedition). London:Sweet&Maxwell. HarryG.Henn.(1970).Handbook of the law of Corporations and Other Business Enterprises(2nded.).West. JohnHFarrar,NigelEFurey,BrendaMHannigan andPhilipWylie.(1991). Farrars Company Law (3rded.). London:Dublin,Edinburgh. M.C.Oliver.(1976).The Private Company in Germany.GreatBritain:ButlerandTanner. StephenMayson,DerekFrenchand ChristopherRyanon.Company law

(19thed.).(2002-2003).Oxford. SimonGoulding.(1996).Principles of Company Law. London:Cavendish.

36

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..2533 40

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37 .. 2541 ..2546 .. 2545 ..2533 2 (FormalSector) (InformalSector) (Part-TimeWorker), (Home-BaseWorker), (Sub-ContractWorker) (Short-TimeWorker) 2551 24 4

38 1) 2) 3) 4) (ILO) (ILO) 4.. 1952 ( ) 28 ..1952 ILO102 1) 102 15 2 2) 50 3) 9 (1) (2) (3) (4) (5) (6) (7) (8) (9) 1)

39 (Multiplefunds) (NationalFederation ofMedicineInsurance:NFMI) (KoreaMedicalInsurance Corporation:KMIC) 2 3 (NationalSocialInsuranceSystem) 18-59 4.5 4.5 (Self-employed) 9 1)(Medical insurancesystem) TheMedical InsuranceAct 2) 2 MinimumWageActof1986 LabourStandardsAct 1998 (1) 10 Minimum WageActof1986LabourStandards Act 1998 (2) (PublicAssistance) TheNationalBasicLivelihood SecurityAct1999

40 210,000-220,000 26-28 2) (Publichealthsystem) (National Health Insurance Program : NHIP) 14 1995 (National HealthInsuranceActof1995) 3 3 6 21 (Sintax) 25% (SocialSecuritySystem-SSS).. 2500 TheSocialSecurityActof1997 60 1,500 (Driver)

41 RepublicActNo.6727 RepublicAct No.67272

1) 2550 255051 525580 2) ..2541 ..2541 ..2541 13 3) ..2546 ..2550 (3) 4) .. 2533 2 ..2537 3 ..2542

42 2550 2549 15-60 3 5) ..2535

..2535 6) ..2545 25505282 30(5 6) (7) 30

43 25503 5155 80 1)

2550 12 2) 3) 4) 5)

2 1 1) 2550 49 2) ..2545 3) 4)

44 ..253340 5) 2 1) 2) 3) 4) 5) 6) 7) 8) 9)

45

. (2551). : . .(2546). .: . .(2538). (). : . .(2550). ..2546. . :. .(2549). : . .: . .(2535). : .

.: . .(2538). (). : . BOOKS Iatridis,D.(1994).Social Policy-Institution Context of Social Development and Human Services. PacificGrove: Brooks/Cole. Mehr,RobertI.andEmersonCammack.(1980). Principles of Insurance(8thed.).Home- wood,Ill.:RichardD.Irwin. Meyers,R.J.(1981).Social Security (2nded.). BrynMawr:McCahanFoundation. Wilensky,H.L.(1975).The Welfare State and Equality Structure and Ideological Roots of Public Expenditures.Berkley: UniversityofCaliforniaPress.

46

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47 ..254214(3) ... 3 3) ..2542 ... .. 2542 14 (3) ... 3. 2550 ... ..2542 1. ..2542 ... 2. ..2542 ... 3. .. 254214(1)14(3) ... 4. .. 2542 ..2542 66

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2540 ... ... ..2542 ..2542 2550 24

48 255011 1 ... 2540 ..2542 ... ... ... ... ... ... 254010 2297 302301( )... ... ... ... ... ... .. 2542 18 2542 ... ... 9 ... ... 2550 250 1. 272 279

49 2. 275 3. 4. 259 264 5. 6. 7. 7.... ..2542 ... ..2542 ... ... ... ... 3 ... 1. ( ) 2. ... 3.1) 2) ... 4.1.3. ... ... ... ...

50 .. 2542 ..2542 ..2542 2 ... ..254214 1. ... 2. 1) ... ... 3. ... ... ...

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52 14 (1) ... ..2542 14(3)15 ... 2.2 ..2542 66 ..2542 14 (3) ... ... ... ..2542 3 2.3 .. 2542 14(3)... .. ... 3. ..2542 2550 250 (3) ... ..2542 3 ... 2550 ..2542 ..2542 1.

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53 ..2542 ... ... ... ... 2. ..2542 ... (Inquisitorial) (Equality) ... 3. .. 254214(1)14(3) ... 4. .. 2542 ..2542

54

.(2533,). . . 180. .(2546,5). ..7. .(2546).

: . , .(2546,). ..., ... . .

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. _______.(2546). 2545. _______.(2547). ... .. 2542 2546.

.(2543). (2).:. .(2546). (6).:. .(2543). 2 1.

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55 2501.(2502).

:. .(2550) 2 . .(2541). ( .....) .. ..... ( 12 2541). _______.(2541). 0601/1163 21 2541. .(2542). 2543 2544. ________.(2543). 0012.01/0201 31 2543. ...(2548). ( ). .(2535). 0203/ 129 28 2535. .(2542). (...) . .(2537). (Constitutionalism) . .(2549). ICAC ICAC . ... _______..(2549). The Corruption Practices Investigation Bureau (CPIB) Singapore. ... _______.(2549). . ... .(2550) .. 2542. . :. .(2547). 2540 : .

.: . .(2550).. 12551, http:/www.thaitopic.com/cgi-bin/swb/ webborad.pl. .(2551). ..2551.( (TransparencyThailand)). 202552, www.transparency.org.

56 ..2542. ..2542. ..2542. 2540. 2550. LAWS Cap201PreventionofBriberyOrdinance1971. HongKong. Cap204IndependentCommissionAgainst CorruptionOrdinance1974.HongKong. CorruptPracticesInvestigationBureauCPIB Singapore. CorruptionDrugTraffickingandOtherSerious Crimes(ConfiscationofBenefits)ACT. IndependentCommissionAgainstCorruptionAct 1988.NewSouthWales. PreventionofCorruptionActCap241.Singapore. UnitedNationsConventionagainstCorruption2003.

57

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58 LieDetector

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... 135

59 134/4 134/4 1. (PneunographTracing) 2. (ElectromalActivityTracing) 3. (CardiovascularTracing) 3 , , ,, (1) (2) (3) (Autonomic) (Adrenalin) 1. (Pneumograph)

60 2. (Blood PressureCuff) 3. (Galvanometers) (GalvanicSkin Resistance:GSR) (Priviledge Agaihst Self-Incrimination) (ThePoliceandCriminalEvidence Act1984CodeOfPractice3.2) (NonIntimate) (Intimate) (RighttoPrivacy) 3. Mirandav. ThePoliceandCriminal Arizona,384U.S.436(1996) EvidenceAct1984CodeofPractice

MirandaRules 57() 8 134/4 226/1 ( 26)..2550 134/4(1)(2) 134/1134/3 1.

4.

62 2.

63

.(2549). (7).:. .(2544). (1)(7). :. .(2537). .:. .(2529). ., 42, 2.10-20. .(2541). . .: . BOOKS Caldwell,RobertG.andNardini,William.(1977). Foundations of Law Enforcement and Criminal justice.Indiana: TheBobbs-Merrill. Lidstone,KenandPlamer,Clare.Bevenand Lidstones.(1996).the Investigation of Crime A Guide to Police Powers(2nded.).

London:Butterworth. ARTICLE Harvey,D.J.(1995,June).TheRightto SilenceAndThePresumptionofInnocence. The New Zealand Law Journal.

64

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15 15 277 15 6405/ 2539 144 17 17

17 15 277 59 15 277 277 59 5176/ 2538 14 5 18 277 62 15 62 277 277 130 295 309 130

67 130 15 277 1.(Objective) (Tatbestandmassigkeit) (Rechtswidrigkeit) 2. (Subjective) (Schuld) (Tatbestandsmassigkeit) (Rechtswirigkeit) 131

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69 319 59 62 6405/2539 17 15 277

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70 16 16 reasonable believe18 ThesexualoffencesAct2003 16,17,1819 18 Reginav.Prince.1875 (not illegal but wrong...) 16 1861 2 1 16 16 16 (not illegalbutwrong...) 16 2 1 ThesexualoffencesAct2003 13 13 16Reasonable Believe Peoplev.Ratz 14

71 18 14 Civil Law 14 176 The Penal of The GermanFederalRepublic1871 13-15 17-18 62 277 15 62 59 59 62 59 62 59 59 62

5.

72 Reginav.Prince (Notillegalbutwrong) 13 13 16 ReasonableBelieve 18 13 13 14 15

73 ... ... ......... 277 279

.(2542). 2-3(10). :. .(2549). (7).:. ______.(2549).

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:. .(2530). ( ). . .(2540). .

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(10).: . .(2495). .

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74 .(2544,). . (), 31, 3.

642-662. .(2541,-). ., 45, 1.

14-49. .(2547). . . :. .(2522). . .: . .(2547). .

.: . .(2534). . . :. .(2550). . .: . .(2543). ( 282 283 284).

.: . .(2536). .

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75

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..2545 7(3) 7(4) 7(3)(4) ..2545 *

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76

..2545 ..25457 (1)-(4) (3) (4) ..2545

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2.

TRIPS 1. 1) 2)

77 (workback) Confidential Agreement 3 (1) (2) (3) 2. TRIPS TRIPS 39 39 (IndependentDiscovery) (ReverseEngineering)39 TRIPS 39TRIPS 3.

78 4. 1) 2) 1)UniformTradeSecretsAct (1) (Independent Discovery) (2) (Reverse Engineering) Uniform

TradeSecretsAct 2)RestatementofTorts(1939) 758 (1)

79 (2) 1 , , , , , , 1() 1. 2. 1. 2.

20

1. .. 2545 6

80 RestatementofTorts(1939) 758 ..2545 6 2. ..25457(3)

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82

.(2546). .. 2545. :. .(2546).... .. 2545.: . .(2546). .:. . .(2545). , 58, 4. .(2539). TRIPS ., 26, 3. .(2545). . , 58. .(2536). .

.: . .(2549). .

.: . .(2549). .. 2545 : . . :. BOOKS DonaldS.ChisumandMichealA.Jacobs. (1992).Understanding Intellectual Property.UnitedState:MatthewBender. FrancisGurry.(1984).Breach of Confidence. Oxford:ClarendonPress. RogerM.Milgrim.(1992).Milgrim on Trade Secrets Volume 1. NewYork:Matthew Bender. W.R.Cornish.(1989).Intellectual Property : Patents, Copy Right, Trade Marks and Allied Rights(2nded.).London: Sweet&Maxwell.

83

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: (UNCITRAL) .. 2522

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84

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2.

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85 110,000 850 ..255114

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Mediation Act 1997

4.

1. - (1/1) 10.. 2522 (1/1) 2.

87 ..2522 3. ( ) ..2551 ..2551 4. 5.

..2544 ..2547

89

.(2541) .

:. .(2539).... . .:. .(2550). .

:. .(2551) . .: . .(2539). . .:. .(2540). . (2) (2).:. .(2539). : .

:. .(2539). . .:. .(2550). . (11).:.

.(2549). .

:. ______.(2547). .: . .(2544). . , 13, 2. .(2538,-). . , 42, 3. .(2540). . , 44, 3. .(2543). () 2540.: . _______.(2551). .:

90 .(2541). : ( ) (...)3.: . .(2549). : Uncitral. .: . ..(2547). : . .: . .(2551). .192552, www.coi.go.th/lpgmc/userfiles/ file/Detait.dac. .(2551). . 22552, http://gotoknow.org/blog/akrapong/ 169600. BOOKS GregoryK.BurtonandRobertS.Angyal.(1994). In Dispute Resolution Method.

London:Graham&Trotman. KojiOnoandKazuhikoNiijima.(2000).Family courts and family affairs conciliation system in Japan.n.p. HideoTanakaandJitteiHogakuNyumon.(1979). Conciliation, in the Japanese Legal System Introductory Cases and Materials.

n.p. ELECTRONIC SOURCE RiekoNishikawa.(2000).AlternativeDispute ResolutioninJapan.RetrievedFebruary3, 2009,fromhttp:/www.Legao500.com.

91

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3.3 17 1) 152551 () 4. 2) 1)() () 3) 2) 5. 3. 1)

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6. -(Organizational (Fiedler Commitment) andGarcia,1987:56, (SteersandPorter,1983) 2541:40)

3.2 () 536 (Hall,1972Buchanan,

2.

93 1974) (Sheldon,1971) 1. 2. 3. 4. 5. 6. 7. 1. 2. 3. 4. 5. 1. 2. 3. 4. 1 (,2525:330) ( ,2537:14)

7.

3.1

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94

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(Questionnaire) 1.(DescriptiveStatistics) (Percentage)(Mean) (StandardDeviation) 2.(InferentialStatistics) t-test F-test (PearsonCorrelation)

10.

1. 30 20,00130,000 11-19

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2.72 3.54 3.71 3.52 3.37 0.442

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S.D. 0.64 0.70 0.52 0.52

96 ( ) ( ) ( ) ( ) ( ) ( )

4 ()

0.412 0.298 0.470 0.361 0.458 0.569

0.392 0.254 0.528 0.278 0.459 0.547

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97 5 ()

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0.323 0.511 0.591 0.599 0.640**

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98

.(2523)..

:. .(2525)..

:. .(2541). . : . .(2537). . : . BOOKS Angel,H.L.,&Perry,J.L.(1981).An empirical assessment of organizational commitment and organizational effectiveness.

AdministrativeScienceQuarterly,26, 1-14. Buchanan,B.(1974).Governmentmanagers, businessexecutives,andorganizational commitment.Public Administration Review. (July-August):339-347. Hall,O.T.,andSchneider,B.(1972).Correlates oforganizationidentificationasafunction ofcareerpatternandOrganizationaltype. Administrative Science Quarterly.17, 340-350. Litwin,G.H.andR.A.Stringer.(1968). Motivation and Organizational Climate.

Boston:HarvardUniversity. Sheldon,M.(1971).Investmentandinvolvementas mechanismproducingcommitmenttothe organization.Administrative Science Quarterly.16:143-150. SteerR.M.,andL.W.Poeter.(1983).Motivation and Work Behavior.NewYork: McGarwHill,Book.

99

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() 1. 2. 3.

1. () 2. () () .. 2551 R.V.krejecieD.W.Morgan300 t-test OnewayANOVA

3.

54.67 4660 29.67 69.00 66.67 40.3320.00130.000 28.67 () (-)57.33 5 57.00 3 / 70.33 42.33 11.31-13.00. 43.67 27.33

4.

102 () (=4.31. S.D.=0.57) (=4.43.S.D.=0.57) (=4.28.S.D.=0.57) ()

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(Sub-Criteria) (PairwiseComparison) ( ) 19

107 (Eigenvector) 2.2 Expert Choice ExpertChoice (Analytic HierarchyProcess:AHP) Whartonschool ThomasL.SaatyAHP AHP () ExpertChoice What-If Analysis (Sensitivity Analysis) Expert Choice 2.3 (2545) Multicommodity , AHPLP Multicommodity 3.83% 69.90% (2542) (AnalyticHierarchyProcess: AHP) 1 31.9% 2 30.6% 3 27.5% 4 10.0% (2540)

(2542)AHP CNCRP CNCRP Analytic Hierarchy Process (AHP) Expert ChoicesAHP CNC=0.678 RP=0.322

108 CNC 3.3.1 3.

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110 5.1 (AnalyticalHierarchyProcess; AHP) Expert choice 0.0870.297 0.078 0.2680.051 0.219 AHPExpert choice 1A 40.2% B 30.8%C 29.0% AHP Expert choice 1D 38.0% A 33.3%C 28.7% 15.12 %7.69%7.43% 23.08%15.38%7.7% 0.01 5.2 5.2.1 Expertchoice 5.2.2 5.2.3 Expertchoice

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(.4/2548.) . .(...). Inilah cita kita.:... .(...). Bersatu hati.:... .(2551). . 3

( ). .(2549,). . , 101, 4. 79-82. . . Thai Journalists Association.

(...). (2549). 3 . .(2549). 2549 ( ).:. ,. (2547,-2548). , 5-6. .(2537). . . . .(2544). 3 . . :. (2549). . . :. .(2546). . . :. .(2544). : . .: .

221 .(2540). . . :. .(2549). . . :. .(2548).. (2551) http://www.tortaharn.net BOOKS Adams,JamesR.(1971).Media Planning.Oxford: AdenPress. Atkin,CharlesK.(1973).New Model for Mass Communication Research.NewYork: TheFreePress. Berlo,D.K.(1960).Process of communication an introduction to theory and practice. NewYork:Holt,RinehartandWinston. ClaudeE.ShannonandWarrenWeaver.(1963). The Mathematical Theory of Communication,Urbana:University ofIllinoisPress. Cronbach,LeeJ.(1974).Essential of Psychological Testing.NewYork:Harper&Row Publishes. DavidKWyatt.(2003).Thailand: A Short History.

YaleUniversityPress. DeFleur,M.,&Ball-Rokeach,S.(1983). Adependencymodelofmassmediaeffects.

Communication Research,11(3),185. Dennis,L.W.,Glen,T.C.,Phillip,H.A.,& Warren,K.A.(2003).Public relations: Strategies and tactics(7thed.).NewYork : PearsonEducation. Lasswell,HaroldD.(1948).The Communication of Idea.NewYork.HarperandRow. Lerner,DanielandWilburSchrammeds.(1972). Communication and Change in the Developing Countries.Honolulu: TheUniversityofHawaii. McCombs,M.E.,&Becker,L.E.(1979).Using mass communication theory. EnglewoodCliffs,NJ:Princtice-Hall McQuail,D.(1983).Mass Communication Theory. NewburyPark.CA:Sage. Meril,JohnC.andLowenstien,RalphL.(1971). Media Message and Mass New Perspect in Communication.NewYork:DavidWork. EtingCompany. Miller,George.(1954).Language of Communication.

NewYork:HarperandRow. Osgood,CharlesE.(1957).The Measurement of Meaning.Urbana:UniversityofIllinois Press. Roger,E.M.&Shoemaker,FlovedF.(1971). Communication of Innovation. NewYork:TheFreePress. Rogers,E.M.,&Svenning,L.(1969). Modernization among peasants : The Impact of communication.

NewYork:Holt,RinehartandWinston. TaroYamane.(1973).Statistic, An Introductory Analysis(3rded.).AoyamaGakuin University. Schiffman,LeonG.andLeslieLazarKanuk.(1994). Consumer Behavior(5thed.). NewJersey:Prentice-Hall.

222 Schramm,Wilbur.(1973).Men, Message And Media: A look at Human Communication. NewYork:HaperandRow,Publisher. Schramm,WilburandWhite,DavidM.(1972). Mass Communication.Universityof IllinoisPress. Wimmer,RogerD.,&Dominick,JosephR.(2000). Mass Media Research: An Introduction

(6thed.).Melbourne,Australia.Krieger Publishing. Wright,C.R.(1986).Mass Communication : A Sociological Perspective.NewYork: RandomHouse. ARTICLES Dr.AurelS.Croissant.(2005,February). Strategic Insights. Volume IV, Issue 2. NirmalGhosh.(2005,25July).Mysterygroup runsinsurgencyinThaisouth. Straits Times.

223

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227 1-2 3-4 104.5FatRadio95.5 12-17 18-24 / 104.5FatRadio 3-4 95.5 3 95.5 95.5 3 (2544:) 105.5

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.(2544). 105.5. .: . .(2539). 104.5 Mhz.

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. :. BOOKS Zimbado,PhillipG.,EbbeB.EbbersonandChristina Moslach.(1977).Influencing Attitudes and Changing Bahavior.London: AddisonWesley. ARTICLE Greenberg,BradleyS.andHideyaKumata.(1988). NationalSamplePredictorofMassMedia Use. Journalism Quarterly, 65.

231

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