06 - Advertising
Embed Size (px)
Transcript of 06 - Advertising
06 - Advertising Matakuliah: G0622/Bahasa Inggris 1Tahun: 2005Versi: 1.01
Learning OutcomesPada akhir pertemuan ini, diharapkan mahasiswa akan mampu :Menerapkan istilah2 yang dipakai dalam diskusi tentang advertising.Membuat summary.
Quote of the Week
Definition of Advertising
1. IntroductionWhich advertisement do you like best ? Why?
Good & bad advertisementWhat makes a good advertisement ?Do you think that the advertising practices described are acceptable ?Which of the statements do you agree with ?
BookAnswer comprehension questions to check understanding of topic vocabulary and concepts.
In class / Assignment:Discuss good and bad advertisements and the effects of advertisements.
See Assignment 06-01: Discussion
Advertising media & methodsMedia
Book:Use vocabulary to describe advertising media and methods.
In class / Assignment:Discuss the media and methods used in advertising.
See Assignment 06-02: Discussion Board Activity
Outdoor advertisingSegmentsSoaringMass marketTV slotKiosks
Book:Read the article "Outdoor advertising - A breath of fresh air" and extract information about one form of advertising.
Outdoor advertisingBillboardsTransportStreet furniture
Book:Listen to a business expert speak about successful advertising and extract meaning.
Andrew Pound - a marketing manager for Kraft Jacobs Suchard
In class / Assignment:Write a summary comparing the marketing strategies of two carmakers.
See Assignment 06-03: Web Research and Writing Assignment: Analysis of Advertising Strategies
Assignments06-01: Discussion06-02: Discussion Board Activity06-03: Web Research and Writing Assignment: Analysis of Advertising StrategiesDue next week