06 - Advertising

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Matakuliah: G0622/Bahasa Inggris 1 Tahun: 2005 Versi: 1.01. 06 - Advertising. Learning Outcomes. Pada akhir pertemuan ini, diharapkan mahasiswa akan mampu : Menerapkan istilah2 yang dipakai dalam diskusi tentang advertising. Membuat ‘summary’. Outline Materi. Quote of the Week. - PowerPoint PPT Presentation

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  • 06 - Advertising Matakuliah: G0622/Bahasa Inggris 1Tahun: 2005Versi: 1.01

  • Learning OutcomesPada akhir pertemuan ini, diharapkan mahasiswa akan mampu :Menerapkan istilah2 yang dipakai dalam diskusi tentang advertising.Membuat summary.

  • Outline Materi

  • Quote of the Week

  • Definition of Advertising

  • 1. Introduction

  • 1. IntroductionWhich advertisement do you like best ? Why?

  • Good & bad advertisementWhat makes a good advertisement ?Do you think that the advertising practices described are acceptable ?Which of the statements do you agree with ?

  • BookAnswer comprehension questions to check understanding of topic vocabulary and concepts.

  • In class / Assignment:Discuss good and bad advertisements and the effects of advertisements.

    See Assignment 06-01: Discussion

  • 2. Vocabulary

  • Advertising media & methodsMedia

    Methods

    Verbs

  • Book:Use vocabulary to describe advertising media and methods.

  • In class / Assignment:Discuss the media and methods used in advertising.

    See Assignment 06-02: Discussion Board Activity

  • 3. Reading

  • Outdoor advertisingSegmentsSoaringMass marketTV slotKiosks

  • Book:Read the article "Outdoor advertising - A breath of fresh air" and extract information about one form of advertising.

  • Outdoor advertisingBillboardsTransportStreet furniture

    Bus shelters

    Public toilets

  • 4. Listening

  • Book:Listen to a business expert speak about successful advertising and extract meaning.

    Andrew Pound - a marketing manager for Kraft Jacobs Suchard

  • In class / Assignment:Write a summary comparing the marketing strategies of two carmakers.

    See Assignment 06-03: Web Research and Writing Assignment: Analysis of Advertising Strategies

  • Summary

  • Assignments06-01: Discussion06-02: Discussion Board Activity06-03: Web Research and Writing Assignment: Analysis of Advertising StrategiesDue next week