History of History of Advertising Advertising

History …History …

• Advertising – as old as mankind

• Cave painting / graphics

Earliest forms …Earliest forms …3000 B.C.

• Egyptians – stenciled inscriptions on bricks, pottery, etc.

• Romans – inscriptions on houses, goods arriving from abroad

India …India …Surnames indicating “Profession”

•Gawali,Tambe, Pitale, Sonar, Lokhande, Lohar, Bhatt,Sutar, Raje, Pradhan, Gavandi,Lokhande, Kulkarni, Peshwe, Upadhye, Pujari, Vaidya, Patil, Shimpi, Deshmukh, Mali, Wani, Phule, Saraf, Kumbhar, Koli, Pandit, Munim, Gaighani, Munshi, & so on

India …India …•Kapoor, Chawla, Mehta, Sainik, Shroff, Choudhary,

•Hakim, Mullah, Maulavi, Kazi, •Smith, Carpenter, Gunn, Alphonso, Mason, Taylor, Fisher, Clarke, Baker, Goldsmith

•Parsee – plenty {all ‘wallas} also – Engineer, Doctor, Vakil, Dalal, Merchant, Lawyer, & so on

Earliest forms …Earliest forms …• “Town criers”

• Pictures / Sign Boards

• Symbols

• Trade mark – bricks, pots, jewellery

Early forms …Early forms …• Industrial Revolution – selling of

mass produced goods

• 1443 – Johann Guttenburg - printing

• 1473 – England - John Caxton – printing of handbill

• 14th & 15th Century – progress world wide in ‘Printing’

Early forms …Early forms …

• 1652 – Advt. for Coffee

• 17th Century – weekly newspaper in England called “Mecuries” - information about the Colonies / transfers – news in general

Early forms …Early forms …

• 1702 - 1st Daily Newspaper in London - “The Daily Courant”

• 1704 - 1st American Newspaper - “The Boston Newsletter”

• 1729 - Benjamin Franklin {father of advertising in US } - “Pennsylvania Gazette”

Early Advertising …Early Advertising …

• 1729 - 1st Ad Agency in England - James White & Charles Lamb

• 1841 - 1st Ad Agency in US - Volney Palmer

Other Firsts …Other Firsts …

• 1904 - 1st Offset press by American printer, Ira W. Rubel

• 1982 - “The Times” - 1st National Newspaper published by Photographic Typesetting

Firsts in India …Firsts in India …• 1780 - 29th Jan. 1st Newspaper -

“Bengal Gazette” by James Hicky

• 1790 - “Courier”, Bombay - advts. in English, Marathi, Gujarathi & Urdu.

• 1905 - 1st Advt. Agency

“B. Dattaram”, Girguam, Mumbai

The 1920’s …The 1920’s …• Entry of Foreign Agencies

• D.J. Keymer gives rise to “Ogilvy & Mather, Clarion

• 1925 - LR Swami & Co., Madras

• 1926 - LA Stronach, Mumbai

• “National” – set up for American advertisers

• 1929 - J Walter Thompson – 1st Multi National Agency

Radio …Radio …

• 1927 – Indian Broadcasting Co.

• 1936 – All India Radio

• 1957 – Commercial Advt. – Vividh Bharati

• 1977 – 1st FM – Chennai

• 1992 – Jallandhar

• 1993. 15th Aug. - Mumbai

The 1930’s & Lintas …The 1930’s & Lintas …

• 1930 – HLL – Lever Inter National Advertising Services

• 1st ‘Foreign Brand – Lux & Pears

• 1939 – “Dalda” – now generic for any cooking fat

• 1940 – Leela Chitnis, 1st Indian Actress to model for Lux Soap

The 1940’s …The 1940’s …• 1939 – IENS in Calcutta – newspaper

owners of India, Burma & Ceylon Mid 1970 - became INS

• 1945 - 1st PR Dept. by Tata

• 1945 – Advertising Agencies Association of India – AAAI

• 1946 –Tom & Bay, Pune

• 1948 – ABC – Audit Bureau of Circulation

The 1950’s …The 1950’s …• 1951 - Society of Indian Advertisers

• 1952 - Society of Advertising Practitioners

• Late 1950 - Creative Artists Guild - CAG

• Advertising Club in Cal. & Bombay

• 1955 - DAVP Govt. Advts.

• 1956 – Press Registrar

Television …Television …• 1960 - Delhi - 20 minutes {Twice

a week}

• 1965 - Aug. Entertainment programmes 1966 - Govt. persuade to open up the Broadcasting Media

• “Teesra Rasta” - 1st Soap

• 1972 - DD, Bombay

• 1976 - DD separated from AIR

• 1978 - 1st Commercial on TV

Television …Television …• 1982 - Asian Games, Delhi

Colour TV 1st Colour Advt - Bombay Dying UTV - Pioneers of Cable TV

• 1984 - 1st Live Coverage – India v/s WI

• 1985 - 1st Coloured Soap – “Hum Log”

• 1986 - 1st Telefilm – “Janam”

• 1991 - 1st Satellite Channel – Zee, STAR – Gulf War

The 1990’s …The 1990’s …

• 1993 - 1st Advertising School MICA Mudra Inst. Of Com., Ahmedabad

As of Today …As of Today …• Advertising films & Cinema Slides – as

old as Cinema & Theatres

• Advertising on the Internet & Web sites

• 2004 - 1st Advertising Agency to get ISO Certification

Pratisaad Communications, Pune