遊戲行銷與企劃 Game marketing and planning - Class 3 _ Strategy of sales chain
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2011 Curriculum Materials @ copyrights reserved by CUT Cori Shieh 課程主題:遊戲行銷與企畫 Game Marketing and Planning 通路策略 Strategy of Sales Chain
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Transcript of 遊戲行銷與企劃 Game marketing and planning - Class 3 _ Strategy of sales chain
2011 Curriculum Materials @ copyrights reserved by CUT Cori Shieh
課程主題:遊戲行銷與企畫
Game Marketing and Planning
通路策略
Strategy of Sales Chain
2011 Curriculum Materials @ copyrights reserved by CUT Cori Shieh
SWOT Analysis
Opportunities Threats
Strengths ST SO
Weakness WT WO
Internal
External
2011 Curriculum Materials @ copyrights reserved by CUT Cori Shieh
Marketing
Mix
Product
Price Promotion
Place
Customer
Solution
Customer Cost Communication
Convenience