Success begins with scaling your reach at the top of the funnel

Your target prospects are in control of where and when they engage with your brand. To shape awareness, perception, and their purchase decisions, you must keep your brand top of mind. Linkedin Onsite Display gets your brand and message in front of the right professional audiences early and often during the purchase process, within the context of the high-quality LinkedIn desktop environment. Today, Onsite Display is also available for programmatic buying in limited beta. With LinkedIn programmatic buying, you can run LinkedIn display campaigns with the same programmatic tools that you use to manage your spend across the Web.

Reach the world’s largest professional audience with programmatic efficiency

LinkedIn Onsite Display now lets you bid, launch, and manage campaigns programmatically within the premium context of LinkedIn.com. With programmatic buying, it’s easier than ever to reach LinkedIn’s 380+ million members on open auction.

Control your display campaigns as never before

Launch, measure, and optimize your campaigns in realtime by accessing LinkedIn Onsite Display inventory via Google Ad Exchange. Using a third-party demand-side platform (DSP), you can run display campaigns in a variety of formats, including rich media and in-banner video.

Enhance your targeting to achieve even greater performance

LinkedIn’s accurate professional profile data has long helped marketers reach the right prospects with display advertising. With programmatic buying for LinkedIn Onsite Display, you can now leverage your own audience data and retargeting methods to achieve your performance goals.

Programmatic display advertising on LinkedIn makes it possible to: Scale your display programs on LinkedIn.com with

auction-based pricing and real-time programmatic buying.

Use a third-party DSP of your choice to control your display campaigns.

Reach and engage your audience by layering your own customer data on your LinkedIn campaign targeting.

Retarget your existing website audiences to further improve performance.

Marketing Solutions

LinkedIn Onsite Display: Programmatic Buying Scale your LinkedIn display campaigns using your preferred programmatic tools

How it works1

At this time, programmatic LinkedIn Onsite Display is available through a limited beta. Customers must have a Google Ad Exchange Seat to be eligible to participate. If you’d like to be considered for the beta, please submit a request to LinkedIn’s Account Services team using this online form: https://lnkd.in/dUttGZ9. A LinkedIn representative will contact you shortly.

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Optimize for both certainty and efficiency by bundling programmatic with guaranteed buying

Interested in running LinkedIn Onsite Display via programmatic buying? Consider reserving a portion of your budget for programmatic, while setting aside another portion for guaranteed buying via insertion order (IO). With this hybrid model, you can experience the control and efficiency of programmatic buying, as well as the certainty that comes from reserving your audience on IO. Marketers who buy on guaranteed IO can also access customized audience segments that are available exclusively when you purchase on IO.

Programmatic LinkedIn Onsite Display offers placement within the LinkedIn.com desktop environment. Advertiser creatives must be SSL Compliant. All creatives and campaigns are subject to approval according to Google Ad Exchange policies.

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Supported ad types and sizes 300x250 (see specs), 160x600 (see specs), HTML5, JPG, PNG, GIF

Rich media Ads must be served by one of LinkedIn’s preferred third-party vendors

Video (in-banner) Must be user-initiated and third-party served

Placement LinkedIn.com (desktop)

Exchange used Google Ad Exchange

Available targeting LinkedIn Run of Professional, with option for advertiser to leverage their own audience data

LinkedIn Marketing Solutions are designed to impact every stage of your funnel. Visit business.linkedin.com to learn how you can use LinkedIn to reach more of the right people and nurture them through the purchase process until they’re ready to buy.

Want to learn more?

Visit us at marketing.linkedin.com

LinkedIn Display Advertising: Part of the LinkedIn Marketing Solutions Full-Funnel Platform