Crafting Smart Content for the Web
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Transcript of Crafting Smart Content for the Web
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CONVERSIONS!
http://tinyurl.com/google-content-guidelines
● Review your page titles and snippets● Blocking Google● International● Mobile● Images and video● Indicate paginated content● Meta tags that Google understands● About rel="canonical"● Use rel="nofollow" for specific links● Hidden text and links● Cloaking● Link schemes
● Use canonical URLs● Author information in search results● Link to your Google+ profile using
rel="author"● Automatically generated content● Sneaky redirects● Doorway pages● Scraped content● Creating pages with malicious behavior● What is hacking or hacked content?● User-generated spam
Headline Here
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc porta odio vel felis commodo, sed ullamcorper massa ornare. Phasellus quam erat, porta eget auctor consequat, lobortis non velit. Suspendisse potenti. Nullam consequat volutpat arcu, quis ornare est gravida
http://searchenginewatch.com/article/2290337/Matt-Cutts-Google-1s-Dont-Lead-to-Higher-Rankinghttp://www.searchenginejournal.com/matt-cutts-explains-important-social-media-signals-really/87277/
http://searchenginewatch.com/article/2307518/Google-SEO-How-Google-Impacts-Search-Results
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http://www.curata.com/blog/content-marketing-history-infographic
http://www.tinyurl.com/content-writers-manifesto/