行銷企劃 2015 連外星人都愛 - 星巴克傳奇
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Transcript of 行銷企劃 2015 連外星人都愛 - 星巴克傳奇
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2015-: :4991B001 4991B013 4991B014 4991B015 4991B035 4991B910
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3854 (/// ///) SWOT13.15.17.18&19.34
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199811STARBUCKS COFFEE INTERNATIONALSTARBUCKS COFFEE
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304.81424.91461.952
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APP (App//)Ibon (ibonNT$100()(//))
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85C7 3 8
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SWOT
S (strength)(S1)
(S2)W (weakness)(W1)
(W2)O (opportunity)(O1)
(O2)VIP(S1O1)
(S1,S2O1)(W1O1)
(W1O2)
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T (threat)(T1)(S1T1)
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