1. 2011 03

2. ARO ARO -.......3 2011 03 .....12IX Survey ......19 .........32 .........42 Consumers Eager for Mobile Shopping Adoption.....46 The Future of Smart Mobile Devices...492011 03 .......52 2

3. ARO -

4. (MIC) 2011 1 1: 2011 4 : (MIC);: 2011 4 IX Survey 2011 4 37.1% 3.1% 11: (smart phone)? : , Apr 2011; Base: N=3699 (MIC)2011 4 1

5. 3 HTC Apple iPhone Nokia 17.2%HTCiPhone Nokia 12: ? () : , Apr 2011; Base: N=1375 ? 32.6% 31.6% 28.4%e-mail 13: ? () : , Apr 2011; Base: N=1375

6. iPhoneHTC Nokia 2011 2 OpView Apple iPhoneHTC Nokia (2011 2 ARO ) iPhoneNokiaHTC ( ARO )(2011 2 ARO )(OPview ARO ) 2011 2 2-4% Apple iPhone HTC Nokia 4% 2 Nokia 5 iPhone iPhone Nokia 2: 2011 2 : InsightXplorer ARO ;: 2011 2 OpView; : 2011 2

7. OpView HTC 2011 2 4.1 Nokia 1.8 iPhone 1.3 iPhone 490 HTC 449 Nokia 395 iPhone Nokia HTC Nokia iPhone 3: 2011 2 : OpView; : 2011 2 4: 2011 2 : OpView; : 2011 2

8. 6 Nokia HTC iPhone 7 Nokia 30 20 9 iPhone 20-29 30-39 HTC 20-29 40 5: 2011 2 : InsightXplorer ARO ;: 2011 2 OpView; : 2011 2 6: 2011 2 : InsightXplorer ARO ;: 2011 2 OpView; : 2011 2

9. ARO (Google Yahoo ) iPhone iPhone Nokia 29 6 HTC 30 6 Nokia 19 4 7: 2011 2 : InsightXplorer ARO ;: 2011 2 OpView; : 2011 2 8: 2011 2 : InsightXplorer ARO ;: 2011 2 OpView; : 2011 2

10. ARO 2011 2 HTC Apple Apple Nokia 29 HTC 30 Apple 20-29 4 Nokia 19 4 HTC Apple Nokia HTC 9: 2011 2 : InsightXplorer ARO ;: 2011 2 OpView; : 2011 2 10: 2011 2 : InsightXplorer ARO ;: 2011 2 OpView; : 2011 2

11. 1. (MIC) 2. IX Survey 2011 4 37.1% 3.1%3. HTCiPhone Nokia 4. 5. ARO 2-4%iPhone HTC Nokia 2 Nokia 5 iPhone 6. iPhone Nokia 7. : HTC 4.1 Nokia 1.8 iPhone 1.3 iPhone 490 HTC 449 Nokia 395 HTC Nokia iPhone 8. : Nokia iPhone HTC 20-29 40 9. : iPhone Nokia 29 HTC 10. : Apple Nokia HTC

12. ARO 2011 3

13. ARO 2011 3 ARO ARO ARO (%)() Web (%) ARO 2011 3 , (18-22 ) (23-27 )ISP (25-34 4 ) 3C /Blog (40 ) /

14. 2011 3 ARO % 100% 12.67% 4.54% 3.02% 4.82% 1 2 3 4 5 3C 6 7 8 9 10 11 12 3C 13 14 ISP 3C 15 ISP 16 17 3C 18 Blog /19 / ISP20 Blog 3C SourceInsightXplorer , 2011 3

15. 2011 3 () Yahoo! facebook facebook (18-22 ) Blogspot (23-27 )Live.comHiNet (25-34 4 ) GooglePChomeudn (40 ) momo 2011 3 1 Yahoo! Yahoo! Yahoo! Yahoo! Yahoo! 2 facebook facebook facebook facebook 3 facebook Google 4 Google YouTube Google YouTube Google 5 YouTube Google YouTube YouTube 6 7 PChome yam Live.com PChome yam 8 yam Blogspot yam yam PChome 9 Live.com PChome HiNet udn Live.com 10 Xuite Xuite Blogspot Xuite momo SourceInsightXplorer , 2011 3

16. 2011 3 Web () Web Yahoo! facebook (18-22 )YouTubePlurk (23-27 ) Live.comMSN (25-34 4 ) Mobile01udn NOWnews (40 ) BabyHome 2011 3 Web 1 Yahoo! Yahoo! Yahoo! Yahoo! Yahoo! 2 facebook facebook facebook facebook facebook 3 Google Google Google Google 4 Google Mobile01 5 YouTube YouTube Live.com BabyHome 6 Live.com Plurk YouTube YouTube 7 udn Live.com 8 Live.com MSN Live.com 9 PChome PChome PChome 10 yam NOWnews SourceInsightXplorer , 2011 3

17. 2011 3 () (18-22 ) (23-27 ) 1111 Yahoo! HiNetyam MSN (25-34 4 ) Mobile01NOWnewsMicrosoftudn PChomeHiNet (40 ) 518 104 2011 3 ( ARO 20 ) 1 facebook facebook 518 2 YouTube facebook facebook Mobile01 YouTube 3 YouTube YouTube NOWnews facebook 4 Mobile01 Microsoft 5 Mobile01 1111 YouTube 6 momo udn 104 7 Yahoo! PChome 8 Yahoo! momo Yahoo! momo 9 Yahoo! HiNet Yahoo! 10 udn HiNetSourceInsightXplorer , 2011 3

18. 2011 3 ISP Blogspot Live.comHiNet YouTubePlurk Live.comMSN 1111 Yahoo! HiNetyam MSN 3C / / Blog momo GooglePChomeudn BabyHome Mobile01udn NOWnews 518 104 Mobile01NOWnewsMicrosoftudn momo PChomeHiNet

19.

20. 2011 03 (IX Survey ) 10-79 2011/03/26~2011/03/27 3,161 2011 03 03 26 03 27 3,161 2011 02 (90.3%) (25.5%) 30 (13.6%)24

21. ADSL(53.3%) (T1/T3) (22.8%)(cable)(19.8%)

22. (84.0%) 19(40.3%) 30 (13.1%) 30-34 E-mail (79.4%) (69.0%)//(55.7%) E-mail 35-39 20-24 // 20-29 35-39

23. 1~3 (40.0%) 19 40 4~6 (32.2%) 20-24 7~9 (10.6%) 20-29

24. 801~1000 (20.7%)(20.5%)601~800 (18.1%)

25. 3C 3C 3C (90.8%)(79.4%)40 79.2% 30 3C

26. 5 (25.0%) 19 30-34 6 (19.2%)7 (19.2%) 24

27. 5 (21.9%)4 (21.5%)6 (13.5%) 20-24

28. 5 (27.8%)6 (24.1%) 40 4 (22.7%) 19

29. 3C 3C 40.2% 20-24 (30.3%) 30-34 40 (26.3%) 30-34

30. 1. 2. ADSL 3. 4. 1~3 19 40 20~29 4 5. 801~1000 601~800 1000

31. 6. 3C 3C 20~29

32.

33. 2011 0 (IX Survey ) 10-79 2011/04/09~2011/04/10 3,982 2011 04 04 09 04 10 3, 982 2011 02

34. 31.9% 18.8% 19 35-39 9.4% 30-34 6.6%

35. (46.8%) 20-24 (37.5%) 24 (26.1%) 35 (23.5%) 40 (19.1%)

36. (25.6%) 30 (21.8%) 35 (15.9%) 24 (14.3%) 25-29 (8.7%) 25-34 3G/3.5G 700~799 (17.0%) 30 (15.5%) 19 300~499 (14.8%) 19 101~299 (13.3%) 800~999 (10.0%) 40

37. 100 (25.1%) 30-34 101-300 (13.7%)301~500 (11.3%)40

38. ( FacebookTwiter)(35.7%) 24 (29.4%) 19 () (27.2%) 19 ( msnSkype)(24.2%)() (22.8%) 35-39

39. () (36.9%) 35-39 (iPhoneHTC DHD ) (28.4%) 25-29 (13.8%) 35-39 (11.6%)(10.6%)

40. 1. 2. 6.6% 3. 20-24 4. 30 5. 700~799 30 6. 24

41. 40 7. 24

42.

43. 2011 04 (IX Survey ) 10-79 2011/04/16~2011/04/17 3,887 2011 04 04 16 04 17 3,887 2011 03 ADSL (62.3%)(30.9%) 28.9%wifi/WIFLY 3G/3.5G 26.0% (59.4%)(28.2%)

44. (26.1%) 3G/3.5G (50.3%)(45.7%)(40.5%) 25-29 30

45. (64.8%) 3G/3.5G /(51.0%) 44.8%

46. Consumers Eager for Mobile Shopping Adoption

47. Nielsen Yahoo!

48. http://www.emarketer.com/Article.aspx?R=1008212

49. The Future of Smart Mobile Devices

50. Android 2012 eMarketer Android Android iPhone 28% 30% 2010 eMarketer Elkin Noah eMarketer 1.1 43% 2015 31% eMarketer iPhone Apple

51. http://www.emarketer.com/Article.aspx?R=1008228 Elkin 28.2% 2010 eMarketer

52. 2011 3

53. IBM Connected Store Kik Adam LudwinRRE Ventures Fred Wilson Union Square Ventures 800 VenturesUnion Square RRE Ventures,Spark Capital, Kik Interactive Kik - HiNet 3 KKBOX KKBOX Chrome Google Facebook Google Google 1 1 1 Office Cloud Connect Google Google Google Inc. Android Amazon.com Inc. // 3 2011

54. Google Google Google Acer eDC Google AdSense Google Google Google Gmail Google Gmail Fandor LinkedIn Today LinkedIn LinkedIn Today RockMelt Eric Vishria RockMelt RockMelt Gmail Gmail Groupon Facebook Facebook Facebook TimesLimited TimesLimited Groupon

55. YP.com AT&T AT&T 25 YouTube Next New Networks YouTube Hulu YouTube PowerPoint 52 DEMO DEMO 2011 Google AdSense Facebook Facebook vs. Google 0.99 App App 9.99 955 DREAMs App Dropbox Dropbox 600 Evernote Evernote W ikimedia Foundation 2015

56. Flickr Rothenberg Matthew Flickr Yahoo! Flickr SXSW SXSW Web3.0 Amin Zoufonoun Google Facebook Google Google Facebook 9 Facebook Facebook Facebook 9 cacaFly Facebook cacaFly Mog MINI BMW SXSW Mog SXSW 2011: BMW B2C B2C Discovery Paid StumbleUpon 1700 GooglePaid Discovery StumbleUpon Group 800 Andrew Glenn David Rosenblatt Jonty Kelt DoubleClick Google 3 Group Commerce Google 19% 6,600 6600

57. 20112010 IAMA 22.36% 85.51 2010 HTML5 HTML5 HTML5 HTML5 Snaptu 7,000 Facebook Snaptu iPad2 3 Android3.0 (2353) (2357) A iPad2 A Groupon Now 4 Groupon Groupon 35 1520 28 GoHappy HappyGo GoHappy HappyGo TV PC 2000 Zong Zong 4 3 17 PChomeOnline 1.5 4 PChome

58. 2010 2010 4 IPO LinkedIn IPO LinkedIn 35.1% 39 2015 8.73 2010 BIA Kelsey 35.1% Groupon Facebook Google eMarketer

59. (ARO Panel) NetRoverTM Access Rating Online (ARO)(Internet Audience Measurement) IX Survey panel CyberPanel-Taiwan IX Survey ARO Survey [] EMAIL marcom@insightxplorer.com TEL 02-33222882