1. 2010 12

2. ARO ARO -2010 ...............3 2010 Top 50 Domain ....18IX Survey 2010 ......19 ........22 ........28 What Tablets Can Do For Marketers..34 How Travelers Use Social Media...382010 12 .......41 2

3. ARO -2010

4. 2010 2010 ARO ARO 2010 2010 98.58% 1251 371 6.2 93.5% 1187 470 7.8 1.6 20 54 1: 2010 : InsightXplorer ARO ; :Jan-Dec 2010

5. : InsightXplorer ARO ; :Jan-Dec 2010 : 2010 : InsightXplorer ARO ; :Jan-Dec 2010

6. 2010 Yahoo!97.68% 1240 80.76% 1025 Google 77.61% 985 Facebook 77.18% 980 Facebook Facebook Facebook 3: 2010 20 : InsightXplorer ARO ; :Jan-Dec 2010 1: Google 2010 6 () google.com google.com.tw 2010 7 google.com google.com.tw Google 1 -6 google.com.tw google.com 7 -12 google.com.tw 2010 1203 1164

7. 4: 2010 10 : InsightXplorer ARO ; :Jan-Dec 2010 : InsightXplorer ARO ; :Jan-Dec 20102010 2010 Facebook Twitter 2010 iPhone/iPad Justin Bieber

8. 5: 2010 blog Blog Facebook Twitter HMU Gulf oil spill Honey~ World Cup FIFA World Cup Movies Inception iPad and iPhone 4 Haiti earthquake Haiti Vuvuzela Justin Bieber Apple iPad Games on Facebook Google Android Mineros/Miners Justin Biber Harry Potter & The Airplanes Deathly Hallows OK 2011 Pulpo Paul Google Yahoo! 2010 iPhone iPad Google Yahoo! Google 6: 2010 Google Yahoo! Google Zeitgeist Yahoo! Google Zeitgeist Yahoo! Fastest Rising Queries Top 10 Searches FIFA ipad BP Oil Spill chatroulette World Cup iphone 4 Miley Cyrus iPad & iPhone world cup Kim Kardashian justin bieber Lady Gaga myxer iPhone facebook Megan Fox MLB grooveshark Justin Bieber Google glee American Idol iPhone 11 mocospace Britney Spears

9. 3C 2010 3C iPad iPad ARO 3C 9% 3C : InsightXplorer ARO ; :Jan-Dec 2010 3C Microsoft 6 Office2010 3C Mobile01 6.7% : InsightXplorer ARO ; :Jan-Dec 2010

10. 6 6 11 ARO : InsightXplorer ARO ; :Jan-Dec 2010 ARO : InsightXplorer ARO ; :Jan-Dec 2010 5 11 11

11. : InsightXplorer ARO ; :Jan-Dec 2010 ARO ADSLcomScore Mobile Metrix 2 2009 4 2010 11 428% : comScore Mobile Metrix, Apr 2009 - Nov 2010, :

12. NCC2010 100 118.9 2010 2.5% 69.5% 3G 83.5% 3G : FIND; 2010 3 , Nov 2010 IX Survey 2010 12 17% 3 (35.6%) E-mail(33.7%)(30.7%) 2 / apps (70.8%)/(33.9%)(30.8%)(30.7%) 29%

13. Zokem 2010 :, Nov 2010 Email

14. :, Nov 2010 (Location-Based Service) :, Nov 2010 Opera 2010 12 2010 12 7.4% Opera Mini Amazon.com2010 1 3.8%()

15. : Opera, State of the Mobile Web, December 2010 : Single Point, Conversational Advertising, June 2010

16. : Sanoma Magazines, Mobile & Media Convergence, Apr 2010 IX /?

17. 2010 1. 2010 1.6 2. 20 54 3. 2010 Yahoo! Facebook Facebook 4. 2010 5. Google ZeitgeistYahoo!Facebook Twitter 2010 iPhone iPad 6. 7. ARO 8. comScore Mobile Metrix 2 2009 4 2010 11 428%9. NCC2010 3 100 118.9 2010 3 2.5% 69.5%10. IX Survey 2010 12 17% 3 E-mail 2 / apps / 11. 2010 12 7.4% Opera Mini Amazon.com 2010 1 3.8% () 12. 13.

18. 2010Top 50 Domain 2010 2010 2010 (000) 1 Yahoo! yahoo.com.tw 97.68% 12397.24 (000) 6340321.22 2 wretch.cc 80.76% 10250.00 3646459.14 3 Google (1) google.com.tw 77.61% 9850.14 633591.52 4 Facebook facebook.com 77.18% 9795.24 3821457.19 5 pixnet.net 63.75% 8090.50 234017.47 6 YouTube youtube.com 62.68% 7955.41 332432.10 7 Pchome Online pchome.com.tw 58.19% 7384.93 352757.92 8 Yam yam.com 56.32% 7148.39 200983.31 9 Live.com live.com 54.92% 6970.20 226758.48 10 Hinet hinet.net ISP 52.55% 6669.89 191593.24 11 Xuite xuite.net 50.58% 6418.97 103864.86 12 Yahoo! yahoo.com 47.27% 5999.65 78198.69 13 MSN msn.com.tw 45.80% 5812.63 114670.58 14 udn.com 43.22% 5484.72 118175.97 15 microsoft.com 35.21% 4469.18 44637.07 16 ruten.com.tw 34.76% 4411.71 593629.24 17 NOWnews nownews.com 34.54% 4383.51 64024.58 18 momoshop.com.tw 30.11% 3821.24 89753.30 19 wikipedia.org / 29.39% 3730.18 44520.44 20 sina.com.tw 27.78% 3525.44 28866.62 21 104 104.com.tw 26.61% 3376.61 140780.72 22 eyny.com 25.23% 3202.08 193160.60 23 Mobile01 mobile01.com 3C 25.07% 3182.16 181331.31 24 gamer.com.tw 25.05% 3178.88 300356.17 25 atlaspost.com 22.92% 2908.95 214556.78 26 nextmedia.com.tw 22.86% 2901.25 141452.74 27 baidu.com 22.67% 2877.36 98095.83 28 nat.gov.tw 21.58% 2738.28 17752.22 29 GOHAPPY gohappy.com.tw 21.07% 2674.19 84718.42 30 books.com.tw 20.61% 2615.56 59194.84 31 youthwant.com.tw 20.13% 2554.37 22453.17 32 plurk.com 19.60% 2487.93 132230.52 33 rakuten.com.tw 19.23% 2440.55 89056.66 34 chinatimes.com 19.10% 2424.49 33382.41 35 Blogspot blogspot.com Blog 18.55% 2353.78 9884.37 36 gamebase.com.tw 17.77% 2255.86 54508.45 37 Payeasy payeasy.com.tw 17.48% 2218.27 39747.65 38 GoWindowsLive gowindowslive.com 16.72% 2122.49 4285.35 39 badongo badongo.com 16.56% 2101.11 15933.12 40 taiwanlottery.com.tw 16.33% 2072.01 17594.51 41 1111 1111.com.tw 16.27% 2065.22 68977.33 42 tudou.com 16.08% 2041.04 58595.74 43 post.gov.tw 16.02% 2033.27 16863.65 44 7net 7net.com.tw 15.30% 1941.62 19986.28 45 libertytimes.com.tw 14.47% 1836.09 13044.61 46 Flickr flickr.com 14.46% 1835.63 21427.31 47 bot.com.tw 14.46% 1835.26 40555.67 48 Adobe adobe.com 14.41% 1829.46 7070.77 49 im.tv im.tv 14.25% 1808.18 8596.31 50 FOXY myfoxy.net 14.20% 1802.46 12865.2020101121000domain1%1%201010121%10121: Google20106()google.comgoogle.com.tw20107google.comgoogle.com.twGoogle1-6google.com.tw google.com7-12google.com.tw

19. 2010

20. 2010 12 2010 (IX Survey ) 10-79 2010/12/18~2010/12/19 4,175 2010 google 2010 2010 12 2010 12 18 12 19 4,175 2010 11 2010 2010 (39.2%) 35 //Apple iPhone (31.4%) 25-29 Google (30.6%) 35-39

21. (60.9%)/(60.4%)Facebook 20-24 30-39 /(35.9%) 2010 2010 Apple Google 2009 Facebook2010

22.

23. 2010 12 (IX Survey ) 10-79 2010/12/24~2010/12/25 4,633 2010 12 12 24 12 25 4,633 2010 12 10 50(17.7%) 20-34 16.1%50 100 (///) = 55(14.3%) 40 = 73(13.2%) 19

24. = 82(11.1%) 6 50.4%/ 35-39 (45.6%)(26.3%) 35-39 (43.7%) 40 (32.9%) 25-39 (30.1%) 25-29

25. (70.5%)/(30.5%)25-34 (26.6%) /(41.1%)(37.1%) 19 (36.9%)

26. 39.1% 34.3% 27.8 % 25-34 46.1% 20-24 40 28.3% 17.1% 30-34

27. 100 //

28.

29. 2010 12 (IX Survey ) 10-79 2011/01/08~2011/01/09 4,257 2011 01 01 08 01 09 4,257 2010 11 28.6%(24.7%) 14.5%

30. 300-600 (27.9%)101-200 (25.1%)201-300 (16.7%) (22.9%)(16.9%) 35-39 (14.4%) 19 65.9% 20-24 30-39 3G3.5G

31. WIFI (47.6%) 40 2GGPRS (26.8%) 40 21.5%601-1000 100 301-600 (35.6%) E-mail(33.7%)

32. FacebookPlurk (30.7%) 55.2% 30-39 (29.1%) 30-39 (28.1%) 100-600

33. 601-1000 E-mail E-mail

34. What Tablets Can Do for Marketers

35. iPad eMarketer 2010 1,570 2012 8,130 iPad 2012 2010 85% 69%2010 62% eMarketer Paul Verna iPad Nielsen iPad iPhone

36. (wow factor)18-34 Apple Verna http://www.emarketer.com/Article.aspx?R=1008113

37. How Travelers Use Social Media

38. Sheraton Study Logic 72.7%25 34 60% Vision Critical 2010 Wyndham Worldwide Women on Their Way Facebook

39. 57% 38% 13% 55%82% 35 53% 36% 47% 12%8%http://www.emarketer.com/Article.aspx?R=1008122

40. 2010 12

41. 2010 12 // Facebook Facebook Facebook LinkedIn LinkedIn Twitter Jumo.com Facebook Chris Hughes Facebook Jumo.comJumo facebook 10 facebook Like Amazon Wikipedia Amazon Wilkipedia Amazon Shopping-enabled Wikipedia Pages Facebook Facebook Mark Zuckerberg Google eBooks AmazonBarnes & Noble Apple Google eBooks 3 Gowalla 3.0 Foursquare Facebook LBS Gowalla Gowalla 3.0 Facebook Foursquare Gowalla

42. Youtube Youtube Google Chrome Cr-48Google Cr-48 Chrome OS Facebook Facebook Google Google Internet Facebook ()(tag)Facebook Facebook TripAdvisor Clicker Facebook (Instant Personalization) Facebook Bing Facebook Bing Bing FacebookYahoo! Google Ngram Viewer 2010 Google Ngarm Viewer NB NCC28

43. Facebook Facebook ! Groupon Facebook Groupon 2 Cyber Monday Groupon Google 60 Google 50~60 Groupon Groupon Zynga NewtoyZynga Newtoy GetGlue 600 GetGlue Email Google Email Google Apps FTC Google FTC Google Google Google Google

44. 2010 2010 BP Yahoo!2010 Yahoo! 12 2 2010 Facebook Memology 2010: A year in status updatesFacebook 2010 HMUHit Me Up World Cup Movies Netflix Netflix Amazon AWSAmazon WebServices Google iPad Google Docs Google iPad Google Docs Google Google Facebook Memories Facebook 45 Twitter Facebook About.me 4 About.me Yahoo Delicious Buzz 4% 600 Yahoo Delicious

45. (PTT)(22 ) 5 ZecterMotorola Mobility Zecter Skype Skype GfKiPhone Android iPhone iPhone OperaY Opera 18-27 Opera Mini 14% eMarketer 14% 258 Twitter 8%Twitter 1 7500 37 65% MIC 3800 12% Displaybank Displaybank Kindle 3 2 2015 (e-Reader) 5400 Web email ?

46. comScore 2009 11 2010 11 54 Y Z McAfee2011 Apple McAfee 2011 Apple Facebook Yahoo! comScore 11 Facebook Yahoo!

47. (ARO Panel) NetRoverTM Access Rating Online (ARO)(Internet Audience Measurement) IX Survey panel CyberPanel-Taiwan IX Survey ARO Survey [] EMAIL marcom@insightxplorer.com TEL 02-33222882