1. 2011 01

2. ARO ARO -...........3 2011 01 .....10IX Survey ........17 ........25 ISP .........34 How Online Video Can Reach the Business Audience....41 Why Location is About More Than the Check-In....442011 01 .......47 2

3. ARO -

4. ARO 6 5 90% 1: 2010 8 -2011 1 : InsightXplorer ARO ;: 2010 8 -2011 1 1: 2010 1 -2011 1 : InsightXplorer ARO ;: 2010 1 -2011 1 6 HEINEKEN SUNTORY

5. 2: 2010 8 -2011 1 : InsightXplorer ARO ;: 2010 8 -2011 1 ? IX Survey 2010 5 54.6% 46.1%// 40.2%/ 25-34 2: ? () Base: N=2408; : May 2010 /(75.2%)(26.7%)(20.4%)

6. 3: ? () Base: N=2408; : May 2010 6 3: 2010 8 -2011 1 : InsightXplorer ARO ;: 2010 8 -2011 1 ARO

7. 4: 2010 8 -2011 1 : InsightXplorer ARO ;: 2010 8 -2011 1 4: 2010 1 -2011 1 : InsightXplorer ARO ;: 2010 1 -2011 1 ? IX Survey 2010 8 (66.6%)(13.3%)(9.1%)/(//)(40.2%)/(28.6%)(20.2%)

8. 5: Base: N=3343; : Aug 2010 49.7% 46.5% 41.2% 6: Base: N=1188; : Aug 20101. ARO 6 5 90%2. 6 HEINEKEN

9. SUNTORY 3. IX Survey 2010 5 54.6% 46.1%// 40.2%/ 4. /5. ARO 6. IX Survey 7. /(//) / 8. 49.7% 46.5% 41.2%

10. ARO 2011 1

11. ARO 2011 1 ARO ARO ARO (%)() Web (%) ARO 2011 1 (18-22 ) (23-27 ) (25-34 4 ) 3C / (40 ) ISP

12. 2011 1 ARO % 100% 12.16% 4.63% 2.81% 4.89% 1 2 3 4 5 6 7 3C 8 9 10 11 3C 12 ISP13 14 15 ISP 16 3C 17 3C 18 ISP / 19 ISP 20 SourceInsightXplorer , 2011 1

13. 2011 1 () Yahoo! FacebookFacebook (18-22 )YouTubeXuite (23-27 ) Live.com (25-34 4 ) GoogleMicrosoft (40 ) momo 2011 1 1 Yahoo! Yahoo! Yahoo! Yahoo! Yahoo! 2 Facebook Facebook Facebook Facebook 3 Google Facebook Google 4 YouTube Google Google 5 YouTube Google YouTube 6 YouTube YouTube 7 PChome yam Live.com PChome yam 8 Live.com Xuite yam yam PChome 9 HiNet Live.com PChome udn Live.com 10 yam PChome Xuite Microsoft Xuite SourceInsightXplorer , 2011 1

14. 2011 1 Web () Web Yahoo! Facebook (18-22 ) Plurk (23-27 ) Live.comMSN yam (25-34 4 ) Googleudn PChome GoHappyHiNet (40 ) BabyHome 2011 1 Web 1 Yahoo! Yahoo! Yahoo! Yahoo! Yahoo! 2 Facebook Facebook Facebook Facebook Facebook 3 Google Google 4 Google Google Google 5 YouTube YouTube Live.com BabyHome 6 Live.com Plurk YouTube YouTube Live.com 7 Live.com udn 8 MSN PChome YouTube 9 Plurk yam GoHappy MSN 10 PChome HiNet SourceInsightXplorer , 2011 1

15. 2011 1 () (18-22 ) (23-27 ) (25-34 4 )HiNetYahoo!GoogleMicrosoft (40 ) momo NOWnews7net 2011 1 ( ARO 20 ) 1 Facebook Facebook Facebook Facebook Facebook 2 YouTube YouTube YouTube YouTube 3 YouTube HiNet momo 4 momo momo Yahoo! 5 udn udn NOWnews 6 Mobile01 Mobile01 Google 7net 7 Microsoft 8 HiNet Yahoo! PChome PChome 9 udn Yahoo! 10 Yahoo! udn SourceInsightXplorer , 2011 1

16. 2011 1 Live.com Live.com Plurk Live.comMSN yam 3C ISP / GoogleMicrosoft momo Googleudn BabyHome PChomeGoHappyHiNet momo NOWnews7net HiNetYahoo!GoogleMicrosoft

17.

18. 2011 01 (IX Survey ) 10-79 2011/01/15~2010/01/16 3,700 2011 1 1 15 1 16 3,700 2010 12 19 40.7%

19. Facebook 20-24 30-39 42.8% 24 (41.7%) 24 35-39

20. 60.5% 35-39 (46.7%) 19 (25.8%) 25-29

21. 19 29 30-39 (32.1%)19

22. (25.1%) ()(20.9%) (19.5%) 25-34

23. 30-39 (32.3%) 40 (31.7%) 20-24 52.6%Facebook 24 (41.7%) 35-39

24.

25.

26. 2011 01 (IX Survey ) 10-79 2011/01/29~2011/01/30 3,508 2011 01 01 29 01 30 3,508 2010 12

27. /(25.1%)/(19.4%)(16.4%) 19.1%3001-4000 2001-3000 (18.7%)1001-2000 (18.6%)

28. / (48.7%) 35-39 (43.8%) 35-39 30-39 (27.0%)

29. /(22.7%) 24 (26.9%)(14.7%)(7.2%)

30. 37.2% 40 (22.0%)(15.4%) 19 (50.6%) 35-39 (32.3%) 24.7

31. 17.0%800-1000 1000 -1500 (16.6%)401-600 (13.3%) (24.4%)(10.0%)(9.3%)

32. 10.5%1,000-1,500 24 1,501-2,000 (8.9%)30,001 (8.8%)40

33. 1. / / 2. 1001-2000 4001-5000 2001-3000 6001-7000 8001-9000 3. / 4. 5.

34. ISP

35. 2011 01 ISP (IX Survey ) 10-79 2011/02/12~2011/02/13 3,896 ISP InternetService Provider ISP ADSL ISP 2011 2 ISP 2 12 2 13 3,896 2010 12 ADSL (52.5%) 18.5%(T1/T3/) Cable (13.4%)

36. ISP ISP ISP Hinet(61.5%)() 6.6 sparq( Seednet)(6.1%) ISP ISP (57.7%)30

37. ISP 26.2 (23.8%) 35-39 (23.3%)(22.8%)(21.3%) ISP (60.5%) 40 (11.9%) 25-29

38. ISP 45.4% ISP ISP (42.8%) 18.0%/ ISP ISP ISP (33.1%)30 ISP ISP (37.1%) ISP 28.1% 19

39. 24.8 21.0% 16.8% ISP ISP(35.2%) 40

40. ISP (32.5%) (28.7%) (23.3%)(21.9%) ADSL Cable ISP 30-40 ISP 21.0% 16.8% ISP (32.5%)(23.3%)(21.9%) ISP ISP

41. How Online Video Can Reach the Business Audience

42. Forbes Insights 2010 10 Forbes 60%22% YouTube

43. Forbes 50 40 http://www.emarketer.com/Article.aspx?R=1008146

44. Why Location Is About More than the Check-In

45. (Location)(Check-In) 2010 Pew Internet & American Life 11 4% eMarketer 2010 2015 eMarketer Noah Elkin 2010 SNL Kagan 2010 3,320 Facebook

46. Elkin http://www.emarketer.com/Article.aspx?R=1008161

47. 2011 1

48. 2011 1 // Google Google Android iPhone Skype 3.0 Skype 40% iPhone Skype 3.0 iTunes 2500 Mac App Store Mac App Store 1 Motorola Android 3.0 Xoom iPad Android 3.0 Motorola Xoom Android Google iPad Google Goggles Google Android iPhone Goggles Facebook Facebook Google Places iPhone Skype Skype iPhone Google Gmail Google Chrome iPhone Android Gmail

49. iPhone OneNote Windows iPhone Amazon E-Mail Amazon E-Mail Simple Email Service SES E-Mail E-Mail Facebook Credits Facebook 7 1 App Facebook Credits 30% Facebook Google Offers Groupon Groupon Google $60 $150 IPO Google Offers Groupon Vid.ly H.264FlashWMV H.264 Flash WebM PayPal PayPal Ebay Skype Skype Apple Facebook 3000 500

50. Apple 4 2% 3000 Exxon Mobil Skype Qik TeleGeography 25% Skype Qik 2010 B2C 4 B2C 2010 B2C 2009 Qualcomm Atheros Qualcomm Atheros Wi-Fi IP Google Facebook IPv6 IP 6 8 IPv6 IPv6 Google Analytics Google Analytics Dropbox Google Docs Dropbox iPad iPad The Daily Facebook Facebook Facebook Facebook App

51. Facebook Google 2010 Experian Hitwise Facebook 2010 Google Facebook 20 Facebook 2010 20 100 130150 160 180 VISA 2010 4,041 VISA 2010 WordPress.com WordPress.com PV2009 53% Firefox IE StatCounter Firefox IE Opera2010 Opera 2010 12 2010 Amazon.com 3 2010 3 3.03 2009 6930 2011 Frost & Sullivan EcommercePlus 2010 Opera2010

52. Opera 2010 12 2010 Amazon.com Google 20%2010 4 75.5%Google 4 19.6% 2007 2 20%

53. (ARO Panel) NetRoverTM Access Rating Online (ARO)(Internet Audience Measurement) IX Survey panel CyberPanel-Taiwan IX Survey ARO Survey [] EMAIL marcom@insightxplorer.com TEL 02-33222882