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: Devlin, Elinor, Eadie, Douglas, Stead, Martine & Evans Kirsty. Eastbourne. (2007) "Comparative study of young people's response to anti-smoking messages" International Journal of Advertising, Vol 26(1), Pg 99-128. Kees, J., Burton, S., & Tangari, A.. (2010). "THE IMPACT OF REGULATORY FOCUS, TEMPORAL ORIENTATION, AND FIT ON CONSUMER RESPONSES TO HEALTH-RELATED ADVERTISING". Journal of Advertising, Vol 39(1), Pg 19-34. Michaelidou, N., Dibb, S., & Ali, H.. Eastbourne: (2008). "The effect of health, cosmetic and social antismoking information themes on adolescents' beliefs about smoking." International Journal of Advertising, Vol 27(2), Pg 235. Paek, H., Yu, J., & Bae, B. (2009). "IS ON-LINE HEALTH PROMOTION CULTURE-BOUND?" Journal of Advertising, Vol 38(1), Pg 35-47.

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http://www.rashut2.org.il/editor/UpLoadLow/r-09.pdf